East Acupuncture Wellness Boutique

What East Acupuncture Wellness Boutique does

East Acupuncture Wellness Boutique (EAWB) is a privately held, queer-owned, women-led acupuncture and integrative wellness practice founded in 2020 by spouses Ashley Kuper and Marlene Mechanic in Western North Carolina. The practice delivers Classical Chinese Medicine-grounded care including acupuncture, herbal medicine (raw herbs, tinctures, teapills, granules, topical liniments), cosmetic acupuncture, cupping, gua sha, moxibustion, electro-acupuncture, Celluma LED light therapy, microneedling, Tui Na massage, and lifestyle/nutritional counseling, supplemented by DUTCH hormone, GI mapping, and micronutrient diagnostic testing. It operates three clinic locations — Asheville/Swannanoa NC, Greenville SC, and an embedded site inside CCRM Fertility of Greenville — staffed by six licensed acupuncturists plus a facilities manager, with online booking through JaneApp.

The business serves individual consumers across four primary verticals: women's health and fertility (including a proprietary 4-phase IVF protocol timed to medication cycles), pain management, general health and wellness, and cosmetic acupuncture. Revenue is generated through professional service fees (single treatments at ~$165, multi-session packages from $930 to $1,950, $45 Affordable Care Saturday sessions, and free AIF community sessions), insurance reimbursements (in-network with Aetna and UnitedHealthcare, out-of-network billing assistance for other PPOs), and retail sales through an on-site Wellness Boutique offering skincare, herbs, teas, supplements, essential oils, and wellness tools. Marketing relies on SEO-driven website, blog content, patient testimonials, community workshops, and the affiliated Acupuncture Impact Foundation 501(c)(3), founded in 2023.

EAWB is a self-funded, independent small business with no external investors, no disclosed revenue or funding rounds, and no technology platform product. Its differentiators are clinical specialization in fertility and IVF coordination, diversified practitioner expertise (Five Meridian System, Japanese techniques, Ayurvedic integration, classical women's health), an embedded distribution partnership with CCRM Fertility, and a community-care nonprofit arm that doubles as a brand and referral asset. The competitive set is local independent acupuncture practices rather than technology platforms, and the business is positioned as a regional boutique rather than a scalable multi-state operator.

Name

East Acupuncture Wellness Boutique

Legal name

East Acupuncture Wellness Boutique

Website

https://eastacupuncturewb.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

East Acupuncture Wellness Boutique is a queer-owned, women-led acupuncture and integrative wellness practice serving individual consumers across Western North Carolina and Upstate South Carolina with acupuncture, herbal medicine, cosmetic treatments, fertility/IVF support, and diagnostic testing through three clinic locations.

Ownership category

akta.pro rank

Product category

Acupuncture & Traditional Chinese Medicine Services

NAICS

Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Reflexology & Acupressure Services (HSALAFAM)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Acupuncture services
• Chinese herbal medicine
• Cosmetic acupuncture
• Fertility acupuncture
• Wellness clinic

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Acupuncture and Wellness Services: Service-based revenue from acupuncture treatments, herbal medicine consultations, cosmetic acupuncture, and integrative wellness services. Includes initial consultations, follow-up treatments, and specialized protocols for fertility, pain management, and general health.
2. Wellness Products: Retail sales of curated wellness products including skincare, herbs, teas, candles, supplements, books, essential oils, facial tools, oral care, immune support products, and wellness tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

East Acupuncture Wellness Boutique is a Traditional Chinese Medicine practice that delivers acupuncture, herbal medicine, cosmetic acupuncture, and integrative wellness services to individual patients. The practice also operates a curated Wellness Boutique retail line and supports a 501(c)(3) nonprofit arm (Acupuncture Impact Foundation) providing community acupuncture. Services are delivered in person at three locations, including an on-site clinic inside a fertility center.

Product overview

East Acupuncture Wellness Boutique is a healthcare practice offering a unified suite of traditional Chinese medicine services centered around acupuncture. The core offering is acupuncture treatment, complemented by herbal medicine, cosmetic acupuncture, and various therapeutic modalities (cupping, gua sha, moxibustion, electro-acupuncture, LED light therapy, microneedling). Specialty services address women's health, fertility/IVF support, pain management, and general health conditions. The practice also operates a Wellness Boutique retail component and a nonprofit arm (Acupuncture Impact Foundation) providing community outreach. Services are available at three locations: Asheville, Greenville, and inside CCRM Fertility of Greenville. The company does not offer a technology platform but provides health services through licensed practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• Acupuncture Impact Foundation: A 501(c)(3) nonprofit organization founded by East Acupuncture Wellness Boutique in 2023 to ensure every person receives acupuncture, herbal support, or holistic care regardless of financial situation. Partners community by community offering free or sliding-scale treatments, educational workshops in Classical Chinese Medicine, and outreach programs.

Products and services

• Acupuncture Traditional acupuncture using fine needles to restore energy flow (Qi), relieve pain, reduce inflammation, restore homeostasis, and reduce stress; rooted in Classical Chinese Medicine with over 3,000 years of history. For adult, pediatric, and pregnant or nursing patients.
• Cosmetic Acupuncture Natural anti-aging treatment combining facial acupuncture (fine needles on face and body to stimulate collagen and skin quality) with facial gua sha, facial cupping, facial massage and acupressure, herbal masks, and aromatherapy. Offered as single treatments or 6/12/15 session packages.
• Herbal Medicine Eastern herbal medicine including Raw Herb Formulas, Tinctures, Teapills, Granules, and Topical Liniments and Herbal Salves for treating illness and optimizing health.
• Cupping, Gua Sha, Moxibustion, and Electro-acupuncture Adjunctive Traditional Chinese Medicine modalities: cupping and gua sha to boost circulation, reduce inflammation, and relieve musculoskeletal and respiratory conditions; moxibustion with dried Mugwort to warm channels and support pain, cold/damp patterns, bleeding, and breech presentation; electro-acupuncture using gentle electrical current on needles for injuries, chronic and acute pain, and neurological conditions.
• LED Light Therapy Medical-grade, FDA-cleared Celluma LED device using red and near-infrared light to naturally relieve pain, treat acne, enhance hair growth, and reduce signs of aging by increasing ATP production, supporting collagen, reducing inflammation, and accelerating cellular healing.
• Microneedling Cosmetic microneedling procedure offered at the Asheville location for skin rejuvenation and collagen stimulation.
• Mineral and Homeopathic Injections Injectable integrative care treatments offered at the Greenville location as part of the practice's wellness protocols.
• Tui Na Massage Traditional Chinese therapeutic massage using kneading, rolling, and stretching movements to relieve muscle tightness, improve circulation, and reduce stress-related pain.
• Lifestyle and Nutritional Counseling Chinese Medicine approach to body awareness providing personalized food and lifestyle recommendations, including Qi Gong, breathwork, and self-care rituals.
• Comprehensive Diagnostic Testing Advanced diagnostics including DUTCH dried urine hormone panels, blood micronutrient testing, and GI mapping to tailor treatment recommendations to individual well-being.
• Women's Health Services Acupuncture and Chinese herbal medicine supporting women's health at every stage of life, including fertility optimization, hormonal balance, perimenopause, and related concerns.
• Fertility Acupuncture Fertility support including cycle regulation, IVF protocol support, hormone balance, and treatment for PCOS, endometriosis, diminished ovarian reserve, and male factor infertility.
• IVF Acupuncture Protocol Phase-specific acupuncture program supporting IVF cycles across four phases: Pre-Conception preparation, Ovarian Stimulation, Transfer Day support, and two-week wait / early pregnancy care. Timed around fertility medication cycles and procedures.
• Pain Management Treatment for acute and chronic pain conditions including back pain, headaches, migraines, fibromyalgia, sciatica, arthritis, sports injuries, nerve pain, and menstrual cramps.
• General Health Treatment for digestive issues, mood and emotional health, circulatory issues, immune system support, sleep disorders, respiratory conditions, and other general health conditions, plus preventive care.
• Nerve Pain Treatment Acupuncture and Chinese herbal medicine treatment for peripheral neuropathy and other nerve-related conditions, based on pattern diagnosis.
• Wellness Boutique Curated retail selection of healthy products including skincare, herbs, teas, candles, supplements, books, essential oils, facial tools, oral care, immune support products, and wellness tools, all free from harmful chemicals. Available at clinic locations.
• Acupuncture Impact Foundation (AIF) 501(c)(3) nonprofit arm providing free and sliding-scale acupuncture treatments, educational workshops in Classical Chinese Medicine, and community outreach in Western North Carolina and Upstate South Carolina. EAWB donates a portion of every treatment to support AIF.
• Zero Cost Sundays Flagship Acupuncture Impact Foundation initiative offering free private acupuncture treatments (may include cupping, moxibustion, essential oils, and gua sha) to patients regardless of ability to pay.
• Affordable Care Acupuncture Weekly Saturday 40-minute acupuncture sessions offered at a reduced rate of $45 per session for accessibility.
• Educational Workshops Educational community events such as the 'Second Spring: Perimenopause and your Liver' workshop, which includes class, handout, snacks, and an acupuncture treatment for $65.

Quantifiable outcome

• 82 percent of women with Endometriosis saw their symptoms mostly or entirely alleviated with Acupuncture and Chinese Herbs
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• CCRM Fertility GreenvillecoreStrategic or Co-development Partner · 1 January 2023Integrated on-site acupuncture location inside CCRM Fertility of Greenville clinic. Provides acupuncture support for IVF, IUI, egg freezing, and fertility treatments. Treatments coordinated with reproductive endocrinologists and timed around medical procedures. Direct communication with fertility team ensures medically aligned, strategically timed care.
• Acupuncture Impact Foundation (AIF)coreOthers · 1 January 2023501(c)(3) nonprofit founded by EAWB founders Ashley Kuper and Marlene Mechanic. Provides free or sliding-scale acupuncture treatments in Western NC and Upstate SC communities. EAWB donates a portion of every treatment to support AIF. Focuses on community care, herbal medicine dispensing, and education workshops.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Remedy Place: Members-only wellness club offering an expanded suite of modalities including acupuncture, IV therapy, and breathwork. Comparable to EAWB as a wellness destination with integrative offerings, though broader in scope and priced as a club.
• The Well: Integrative wellness club combining Eastern medicine practitioners, nutrition, and fitness. Overlaps with EAWB on TCM-based wellness services and hospitality-driven patient experience, but operates as a broader lifestyle platform.

Direct peers

• WTHN: Acupuncture and herbal wellness brand combining clinical treatments with a curated product line. Comparable to EAWB on the integration of acupuncture services with wellness retail and emphasis on TCM-rooted offerings.
• ORA Acupuncture Studios: Multi-location acupuncture studio concept offering cosmetic, pain, and general wellness acupuncture in a hospitality-driven setting. Directly comparable to EAWB on cosmetic acupuncture positioning and boutique clinic experience.
• Modern Acupuncture: Multi-location U.S. acupuncture franchise offering walk-in acupuncture treatments with a wellness-retail component. Comparable to EAWB on core service (acupuncture), retail extensions, and clinic-based delivery model, though at significantly larger scale.
• Yinova Center: Integrative Traditional Chinese Medicine practice in NYC offering acupuncture, herbal medicine, and women's health/fertility services. Closely comparable to EAWB on service mix, fertility specialty, and practitioner-led clinical model.

Others

• CCRM Fertility: National fertility clinic network and EAWB's embedded partner at the Greenville location. Relevant as the host environment that drives a significant share of EAWB's fertility patient flow, but not a service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EastAcupunctureWellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Acupuncture Wellness Boutique