IDS

What IDS does

IDS S.p.A. is an Italian distributor and branded manufacturer of dental products, headquartered in Savona and founded in 1947. The company is family-owned and currently managed by the third generation of the Picarelli family. IDS distributes a comprehensive portfolio spanning twelve dental categories — teeth whitening, oral hygiene, high-level disinfection, conservative and restorative dentistry, cementation, impression materials, abrasives, surgery/implantology, and equipment — and ranks 4th in the Italian dental consumables market with 2024 revenue exceeding €13 million.

Its flagship proprietary brand is BlancOne, a teeth whitening ecosystem that includes in-office treatments (CLICK, CLICK+, TOUCH, TOUCH+, ULTRA, ULTRA+) based on proprietary LightSpeed 3.0 photochemical and Biofotonic singlet oxygen technologies, at-home systems (HOME+, DUETTO+, STICK, BRUSH, LIPS, RITUALS), LED photo-activation devices (ARCUS, ARCUS PRO), and post-treatment sealants. The company also owns Oralsan (chlorhexidine oral care, water flossers, sonic toothbrushes), Viroxid and Sporigerm (high-level disinfection), Opticore and Optima (restorative composites), Starz Tipz (single-use syringe tips), and distributes Danville's MicroEtcher micro-abrasion line. In 2025, IDS launched IDS Production, Italy's first facility dedicated exclusively to dental whitening manufacturing, and established BlancOne USA Corporation for direct U.S. market entry, alongside the IDS Research division that develops patents and new proprietary formulations.

IDS operates a sales-led go-to-market with a direct field force of regional agents and area managers covering every Italian region, serving approximately 300 client accounts that collectively reach more than 20,000 dental practices. Internationally, IDS exports to more than 50 countries through a distributor network managed by Export Manager Ottaviano Picarelli. Revenue is generated through one-time product sales to dental professionals; pricing is quote-based and not publicly disclosed. The customer base is exclusively healthcare professionals, with all products CE-marked medical devices, and the company supports clients with training, commercial strategy, and post-sale assistance.

Name

IDS

Legal name

IDS S.p.A.

Website

https://idsdental.it

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

IDS S.p.A. is a Savona, Italy-based family-owned distributor and branded manufacturer of dental products, founded in 1947, serving over 20,000 dental practices in Italy and 50+ countries internationally through proprietary brands such as BlancOne, Oralsan, Viroxid, and Opticore.

Ownership category

akta.pro rank

Product category

Dental Products Distribution

NAICS

Dental Equipment and Supplies Manufacturing (339114), Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)

SIC

Dental Equipment & Supplies (3843), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

akta.pro secondary industries

Mouthwash & Rinses (CRABAFAD), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Professional dental products
• Teeth whitening systems
• Dental disinfection solutions
• Oral hygiene products
• Restorative dentistry materials

Headquarters

HQ city

Savona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Product Distribution: IDS distributes proprietary and branded dental products to dental professionals (dentists, hygienists) in Italy and internationally through distributors. Products span multiple categories: prophylaxis, oral hygiene, disinfection, conservative dentistry, cementation, impression, abrasives, surgery/implantology, and equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

IDS S.p.A. distributes and manufactures a comprehensive portfolio of proprietary dental consumables and devices for dental professionals and dental practices. Its flagship offering is the BlancOne teeth-whitening brand, alongside Oralsan oral hygiene products, Viroxid and Sporigerm disinfection lines, Opticore/Optima restorative materials, and Danville micro-abrasion equipment. The company manufactures select products through its own IDS Production facility (launched 2025) and distributes through a direct Italian field-sales force and international distributors in 50+ countries.

Product overview

IDS is an Italian dental products company (Distribuzione Prodotti Odontoiatrici, S.p.A.) founded in 1947, headquartered in Savona, Italy, with over 70 years of experience and 2024 revenue exceeding €13 million. The company distributes a comprehensive portfolio of proprietary and branded dental products covering professional teeth whitening (BlancOne®), oral hygiene (Oralsan®, Oralprox®), high-level disinfection (Sporigerm®, Viroxid®), conservative/restororative dentistry (Opticore®, Optima®), micro-abrasion technology (Danville/MicroEtcher®), and dental equipment. BlancOne® is IDS's flagship proprietary brand — a teeth whitening ecosystem encompassing in-office treatments (CLICK, CLICK+, TOUCH, TOUCH+, ULTRA, ULTRA+), at-home systems (HOME+, DUETTO+, STICK, BRUSH, LIPS, RITUALS), LED photo-activation devices (ARCUS, ARCUS PRO), and post-treatment sealants. IDS ranks 4th in Italy's consumable dental products market and distributes to over 50 countries through its international distributor network. The company operates three divisions: IDS Research (R&D/patents), IDS Production (manufacturing, launched 2025 as Italy's first whitening-only facility), and BlancOne USA Corporation (direct U.S. market entry). The portfolio also includes comprehensive disinfection lines (Sporigerm for instruments/surfaces/hands, Viroxid for instruments/surfaces/hands/aspirators/air purification), oral care products (chlorhexidine mouthwashes and gels, water flossers, sonic toothbrushes), restorative materials (Opticore post-and-core composites and fiber posts, Optima composites), and micro-abrasion equipment. Products are CE-marked medical devices distributed exclusively to dental healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• BlancOne: Professional teeth whitening cosmetic treatments that created a new category of rapid, safe, and accessible treatments
• Oralsan
• Viroxid
• Sporigerm
• Starz Tipz
• Opticore
• Optima
• Danville
• Oralprox
• Sensout
• Clean & White
• IDS Research
• IDS Production

Products and services

• BlancOne Teeth Whitening System IDS's flagship professional teeth-whitening brand offering a comprehensive portfolio of in-office treatments (CLICK, CLICK+, TOUCH, TOUCH+, ULTRA, ULTRA+), at-home systems (HOME+, DUETTO+, STICK), LED photo-activation devices (ARCUS, ARCUS PRO), accessories, and post-treatment sealants (SEAL). All products are CE-marked medical devices for use by dental professionals.
• Oralsan Oral Care Line Professional oral care sub-brand covering chlorhexidine mouthwashes, gingival gels (including Nano Bio Fusion technology), Oralprox interdental brushes, water flossers (wf3 Compact, wf5 Cordless, wf7 Desktop), and sonic toothbrushes (st8 Sonic). Used by dental professionals for in-office treatment and recommended for at-home patient care.
• Sporigerm Disinfection Line High-level disinfection sub-brand for dental instruments, surfaces, and hands, including Sporigerm Ferri+ concentrated disinfectant, Sporigerm Peracetic Plus cold sterilant powder, Sporigerm Fazzoletti+ pre-impregnated wipes, Sporigerm Spray+ low-alcohol spray, and Sporigerm Mani antiseptic soap. CE-marked Class IIa and IIb medical devices.
• Viroxid Disinfection Line High-level disinfection sub-brand covering instrument disinfectants (Viroxid Instrument Forte, Peracetic Forte), surface sprays and wipes (SD10, SD20, Spray Pronto), hand gels (Viroxid Hands Gel), aspirator cleaners (Viroxid Aspirator Forte), and UV-C air purification devices (Viroxid Habitat 3). Includes UV-C technology from Alcochem Hygiene.
• Opticore Core Build-Up and Endodontic Post System Core build-up and endodontic post sub-brand covering nano-hybrid and dual-cure composites (Opticore N3, Z, Classic, Photo), dual adhesives (Opticore Dual Bond, Etch Bond), translucent endodontic posts (Endofit Post, Translucent Post, Post), and Dna Cem nano-cement for bridges, crowns, inlays, and endodontic posts.
• Optima Conservative Dentistry Line Conservative dentistry sub-brand covering light-curing micro-hybrid composites (Optifil, OptifilFlò), enamel-dentine adhesives (OptifilBond), and fluoride-releasing adhesive (Fluoroseal) for anterior and posterior restorations.
• Danville Micro-Abrasion Equipment Micro-abrasion technology sub-brand covering intraoral sandblasters (MicroEtcher CD, MicroEtcher IIA), dust cabinets with aspirator, hydro-abrasion device (PrepStart H2O), abrasive powders and pearls, and sand trap adapters. Used for conservative tooth preparation and surface treatment before bonding or sealing.
• Starz Tipz Disposable Syringe Tips Single-use air/water syringe tips designed to eliminate cross-contamination between patients, available in Original (95 mm) and HP (65 mm) models, compatible with major dental syringe brands (A-dec, DCI, Forest, Sirona, Kavo, Luzzani, Cefla) via dedicated adapters.
• Viroxid Habitat 3 Air Purification Device UV-C-based air purification device combining air ionization, HEPA-type filtration (3M electrostatic HAFE filter), and UV-C disinfection (Philips lamp at 253.7 nm wavelength) for spaces up to 100 m³. Tested and approved by Chinese health authorities for Coronavirus inactivation.
• SensOut Professional Desensitizing Treatment Professional desensitizing treatment for hypersensitive cervical necks based on a patented silicone matrix film loaded with nano-fluorapatite and calcium fluoride particles. Single-component, self-polymerizing, requires no etching, and bonds mechanically and chemically to dentin and enamel to block dentinal tubules. Contains 0.2% (2,000 ppm) fluoride.

Quantifiable outcome

• IDS is ranked 4th in the Italian dental consumables market
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• 3M Oral Care: Global dental division offering preventive, restorative, whitening, and orthodontic products. Comparable as a large incumbent whose whitening and oral care lines compete head-to-head with IDS's BlancOne and Oralsan brands.
• Dentsply Sirona: Global dental equipment and consumables manufacturer with broad coverage in whitening, restorative, and endodontic categories. Comparable as the dominant full-portfolio incumbent that IDS competes against in procurement decisions at dental practices.
• Ivoclar Vivadent: Liechtenstein-based dental manufacturer with strong portfolios in esthetics, whitening, restorative, and disinfection. Comparable as a premium European dental brand owner targeting the same professional practice segment.
• Henry Schein: World's largest dental products distributor serving practices and clinics across oral care, whitening, restoration, and equipment. Directly comparable as a B2B dental channel to dentists, though vastly larger and broader than IDS's Italian-rooted portfolio.

Direct peers

• Pluradent: European dental products distributor with a comparable mix of proprietary and partner brands across whitening, hygiene, disinfection, and restorative categories. Closest geographic and channel parallel to IDS as a regional distributor with proprietary lines.
• Coltene: Swiss dental consumables and small equipment manufacturer with a portfolio overlapping IDS's restorative, endodontic, and hygiene categories. Comparable mid-sized European specialist competing for the same dental professional channel.
• Young Innovations: Mid-sized dental products company focused on prevention, hygiene, and restorative consumables sold to dental professionals. Comparable in portfolio mix, channel model, and scale relative to IDS.
• Ultradent Products: US-based manufacturer of professional teeth whitening (Opalescence) and other dental consumables, overlapping directly with IDS's flagship BlancOne whitening line and broader oral care portfolio. Comparable in category leadership and clinical-evidence-led positioning.
• DMG (Dental Manufacturing GmbH): German dental manufacturer offering preventive, restorative, and impression materials distributed to dental professionals worldwide. Comparable mid-sized European specialty manufacturer-distributor competing in overlapping categories.

Regional players

• Directa Dental: Swedish-based dental products manufacturer and distributor with proprietary consumable brands serving European dental practices. Closest regional parallel to IDS as a Nordic-European specialist competing for similar distributor relationships and clinic customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/idsspa
• LinkedInlinkedin.com/company/ids---international-dental-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDS