Student Garden
Student Garden is an Australian education-marketing agency serving 250+ universities, TAFEs, and training providers with paid media, SEO, lead generation, marketing automation, and a proprietary analytics platform.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Student Garden does
Student Garden is an Australian B2B marketing agency specializing exclusively in the education sector across Australia and New Zealand. The company delivers integrated student acquisition services including paid social advertising, SEO, lead generation, marketing automation, and an in-house call centre for enquiry qualification, targeting universities, TAFEs, RTOs, and student service companies. It operates from Melbourne, Sydney, and Auckland with a team of 11–50 staff, and claims 250+ active education clients including flagship logos such as the Australian National University, Monash, Curtin, Flinders, and Macquarie.
The firm's core technology asset is "Student Garden Insights," a proprietary real-time analytics platform that aggregates campaign performance data across paid, organic, and lead-generation channels. Student Garden has maintained decade-long preferred partnerships with Meta and Google, and integrates with HubSpot, Marketo, Salesforce, Microsoft, and TikTok. It has managed over $10M in social advertising spend on behalf of clients and reports $2B+ in cumulative student sales generated through its campaigns, which underpins a sizeable proprietary dataset on education buyer behaviour.
The business model is a multi-service agency retainer: clients typically engage across several service lines at $4,000–$10,000+ per month each, implying meaningful average annual contract value. Revenue is recurring but not formally disclosed; the company is bootstrapped with no public funding rounds or acquisition activity. The agency is also branded as "Social Garden" for non-education work, suggesting a dual-brand structure.
Student Garden firmographics
Firmographics- Name
- Student Garden
- Legal name
- Student Garden
- Website
- https://studentgarden.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Student Garden is an Australian education-marketing agency serving 250+ universities, TAFEs, and training providers with paid media, SEO, lead generation, marketing automation, and a proprietary analytics platform.
- Ownership category
- akta.pro rank
Where Student Garden is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Student Garden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Lead Generation Services: Performance-driven lead generation campaigns for RTOs and schools, primarily charged as a monthly retainer or cost-per-lead model. Lead generation services start from $10,000 per month. The company also offers fixed cost per lead and performance pricing arrangements.
- Content and Social Media Marketing Retainer: Monthly retainer for strategic planning and advice starting from $5,000, and digital marketing retainer from $4,000. These are recurring revenue engagements.
- Digital Transformation and Marketing Automation: Project-based digital transformation and marketing automation services, pricing depends on brief, platform, and complexity of the project. Typically implemented on platforms such as HubSpot, Marketo, Salesforce, and Microsoft.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lead Generation Services |
| Subscription | Monthly | Content and Social Media Marketing |
| Outcome Based/ Performance | Multi-year contract | Digital Transformation and Marketing Automation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Student Garden product offering
Product offeringCore offering
Student Garden is a specialist B2B digital marketing agency that helps education providers in Australia and New Zealand attract, engage, and enrol students. Its core offering is end-to-end student acquisition, lead generation, lead nurture, marketing automation, and conversion services delivered as managed retainers or performance-priced campaigns. The agency operates an in-house Australian education call centre and a proprietary real-time analytics platform (Student Garden Insights) to provide performance transparency across Meta, Google, TikTok, LinkedIn, and other digital channels.
Product overview
Student Garden operates as a full-service digital marketing agency specialised in the education sector, offering a comprehensive suite of services rather than a unified software platform. The core offering centres on student acquisition and lead generation through data-driven digital marketing strategies. Services are delivered across multiple channels including digital advertising (Meta, Google, TikTok, LinkedIn), marketing automation (HubSpot, Marketo, Salesforce), social media marketing, SEO, email marketing, video production, and phone/call centre outreach. Student Garden provides both 'Acquire' services (Brand Strategy, Marketing Collateral, Lead Generation, Lead Nurture, Digital Advertising, SEO, CRO, Social Media, Marketing Automation, CRM, Phone Sales) and 'Engage' services (Student Ambassadors, Community Building, Email Marketing, Video Marketing, Student Experience). The company also operates a proprietary real-time analytics platform called Student Garden Insights, and offers services at different price tiers starting from $4,000/month for retainers to $10,000+/month for lead generation campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Acquisition
- Lead Nurture
- Marketing Automation
- Phone Sales / Call Centre
- Lead Generation
- Student Garden Insights
- Video Marketing
- SEO Services
- Conversion Rate Optimisation (CRO)
Quantifiable outcome
- Increased student registrations by 65% for Builders Academy Australia
- +11 more outcomes
Companies that use Student Garden
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
Student Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature1 record
Student Garden partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Meta (Facebook)coreStudent Garden has been a Facebook partner for 10 years, collaborating closely with the platform to ensure clients maximise their social media advertising investment. The partnership enables advanced ad targeting, lookalike audience creation, and Meta marketing technology access.
- GooglecoreStudent Garden has been a Google partner for 10 years, enabling access to Google Ads products including Search, Display, Discovery, and YouTube advertising capabilities for education client campaigns.
- HubSpotcoreHubSpot is listed as a partner technology platform. Student Garden implements and optimises HubSpot marketing automation and CRM for education clients as part of its managed services offering.
- Adobe MarketocoreAdobe Marketo is listed as a partner platform. Student Garden implements and optimises Marketo marketing automation technology for enterprise education clients such as AgriFutures Australia and Curtin University.
- SalesforcecoreSalesforce is listed as a partner platform. Student Garden implements and optimises Salesforce CRM for education clients as part of its marketing automation and student journey mapping services.
- TikTokcoreTikTok is listed as a partner platform for video content and advertising. Student Garden creates TikTok campaigns for education clients targeting younger demographics with short-form video content.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Student Garden competitors and assessment
Company assessmentDirect peers
- Ruffalo Noel Levitz (RNL): US-based enrollment marketing and student success firm serving colleges and universities with marketing, search, and analytics services. Comparable to Student Garden in higher-ed vertical focus, performance-based marketing models, and analytics-driven enrollment optimization.
- Carnegie Communications: North American higher education marketing agency delivering student recruitment, brand, and digital marketing services to colleges and universities. Closely comparable to Student Garden in serving education institutions as primary clients and in offering end-to-end campaign execution.
- Capture Higher Ed: US-based higher education marketing agency specializing in enrollment and student recruitment campaigns for colleges and universities. Directly comparable to Student Garden in vertical specialization, performance-led lead generation, and data-driven enrollment marketing.
- Education Dynamics: US higher education marketing agency delivering digital marketing, lead generation, and enrollment services to colleges and universities. Directly comparable in customer base, vertical focus, and full-funnel marketing services.
- OHO Interactive: Higher education digital marketing agency serving colleges and universities with web design, content, and marketing strategy. Comparable to Student Garden in education-vertical specialization and integrated digital marketing service delivery.
Broad incumbents
- EAB: Large US education research, consulting, and marketing services firm serving universities and K-12 systems. Overlaps with Student Garden on enrollment marketing and marketing automation services but operates at much broader scale across the education ecosystem.
- iProspect: Global digital performance marketing agency operating across Australia/NZ with paid media, SEO, and content services. Comparable to Student Garden in offering full-funnel digital marketing services to education and enterprise clients, but without Student Garden's education-only vertical specialization.
Regional players
- Think (Australian agency): Major Australian and APAC digital marketing agency with broad B2B and education-adjacent client base. Comparable to Student Garden as a regional ANZ-based digital agency competitor in education marketing services, though not education-vertical specialized.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Student Garden social profiles
Digital presenceStudent Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Student Garden leadership team
Management profileNumber of profiles
Student Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Student Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Student Garden
What does Student Garden do?
Student Garden is a specialist B2B digital marketing agency that helps education providers in Australia and New Zealand attract, engage, and enrol students. Its core offering is end-to-end student acquisition, lead generation, lead nurture, marketing automation, and conversion services delivered as managed retainers or performance-priced campaigns. The agency operates an in-house Australian education call centre and a proprietary real-time analytics platform (Student Garden Insights) to provide performance transparency across Meta, Google, TikTok, LinkedIn, and other digital channels.
Is Student Garden a public or private company?
Student Garden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Student Garden founded?
Student Garden was founded in 2013. It employs 11 to 50 people.
Where is Student Garden based?
Student Garden is headquartered in Melbourne, Australia, in the Oceania region.
How does Student Garden make money?
Three revenue lines are on record. Lead Generation Services are the primary driver. The others are content and Social Media Marketing Retainer and digital Transformation and Marketing Automation.
Who are Student Garden's main competitors?
Direct peers on record are Ruffalo Noel Levitz (RNL), Carnegie Communications, Capture Higher Ed, Education Dynamics and OHO Interactive. Broad incumbents are EAB and iProspect. Think (Australian agency) is listed as a regional player.
Does Student Garden have an API?
No public API is recorded for Student Garden.