Vurbmoto
Vurbmoto is a motocross media company operating a news website, the Prospect mobile app for amateur rider rankings, and a podcast network. The Prospect app tracks 200,000+ riders and serves as the official fan engagement platform for MX Sports amateur racing events.
- Company typePrivate
- Founded2000
- HeadquartersLawrenceville, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vurbmoto does
Vurbmoto is a privately held motocross and supercross media company founded around 2000 (with founders producing event content at Loretta Lynn's as early as 2005) and operated by The Vurb Company, LLC from Lawrenceville, USA. Co-founded by Brent Stallo and Wes Williams, the company operates a multi-platform content network built around its Vurbmoto website, the Prospect mobile application (iOS and Android), two podcasts (Winners Take Y'all and Vanilla Racing Broadcast), and the Vurbmoto Shred Tour amateur racing event series. Headcount is reported at 1-10 employees, with no disclosed institutional investment or parent company.
The core technology is the Prospect mobile app, which combines live timing and scoring for amateur motocross events with a rider-ranking database covering more than 200,000 riders worldwide. Through a strategic partnership with MX Sports announced in February 2026, Prospect was named the official and exclusive fan engagement platform for major amateur racing events, including Loretta Lynn's Amateur National Motocross Championship and the Ricky Carmichael Daytona Amateur Supercross (RCSX). The app is offered free to users with no disclosed premium tier, and a parallel FloRacing integration (announced June 2026) extends coverage to amateur majors and GNCC Racing.
Vurbmoto's business model is advertising-driven. The website, app, podcasts, and social channels (Facebook, Twitter/X, Instagram, YouTube, newsletter) are monetized through advertising placements and editorial sponsorships, with the Winners Take Y'all podcast carrying named sponsors including Cycle Specialty, Superlite Technologies, Buck Wild Digital Marketing, SEVMX, Bromada, and Cooter Co. The company serves two primary segments: general motocross enthusiasts seeking news and multimedia content, and amateur/youth racers using Prospect for performance tracking and ranking. No revenue figures, funding rounds, or institutional capital are disclosed in the source material.
Vurbmoto firmographics
Firmographics- Name
- Vurbmoto
- Legal name
- The Vurb Company, LLC
- Website
- https://vurbmoto.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vurbmoto is a motocross media company operating a news website, the Prospect mobile app for amateur rider rankings, and a podcast network. The Prospect app tracks 200,000+ riders and serves as the official fan engagement platform for MX Sports amateur racing events.
- Ownership category
- akta.pro rank
Vurbmoto industry classification
Industry- Product category
- Motocross Sports Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)
- akta.pro secondary industry
- Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where Vurbmoto is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Markets served
Vurbmoto business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Editorial Sponsorships: The website generates revenue through advertising placements and editorial sponsorships, with dedicated contact channels for advertising inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with full access to core features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Vurbmoto product offering
Product offeringCore offering
Vurbmoto operates a digital media platform dedicated to professional and amateur motocross and supercross, offering news articles, race results, power rankings, podcasts, photo galleries, and video content on its website and social channels. It also operates the Prospect mobile app, which provides live timing and scoring, amateur rider rankings against a database of more than 200,000 riders, and event coverage including the official fan engagement experience for MX Sports amateur racing events such as Loretta Lynn's Amateur National Championship.
Product overview
Vurbmoto is a motocross and supercross media company operating as a multi-platform content network. The core offering consists of the Vurbmoto Website (vurbmoto.com) providing news coverage, race results, power rankings, and multimedia content, alongside the Vurbmoto Prospect App - a mobile platform serving as the official fan engagement partner for MX Sports amateur racing events. The company also produces podcasts (Winners Take Y'all, Vanilla Racing Broadcast), manages the Vurbmoto Shred Tour elite event series, and covers content categories spanning Film, Words, and Podcasts. The Prospect app enables riders to compare rankings against 200,000+ riders worldwide and access live timing/scoring for events like Loretta Lynn's Championship.
Differentiator
Problem solved
Functional benefit
Products and services
- Vurbmoto Website Primary motocross and supercross media website providing news coverage, race results, power rankings, breaking news, feature stories, podcasts, photo galleries, and video highlights covering professional and amateur racing events.
- Vurbmoto Prospect App Mobile application (iOS and Android) serving as the official fan engagement platform for MX Sports amateur racing events, enabling riders to compare themselves against more than 200,000 riders worldwide via rankings, access live timing and scoring, news, race results, and Loretta's Zone coverage of Loretta Lynn's championship.
- Winners Take Y'all Podcast
Companies that use Vurbmoto
Customer profileSegments2 records
Ideal customer profiles2 records
Vurbmoto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Vurbmoto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MX SportscorePartnership making the Vurbmoto Prospect app the official and exclusive fan engagement platform for MX Sports amateur racing events, including the prestigious Loretta Lynn's Amateur National Motocross Championship and Ricky Carmichael Daytona Amateur Supercross (RCSX). The collaboration introduces integrated rider rankings, expanded statistical tracking, and data-driven features for amateur motocross athletes.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Vurbmoto competitors and assessment
Company assessmentDirect peers
- TransWorld Motocross: TransWorld Motocross is a digital motocross media brand covering pro racing, gear, and amateur events. Highly comparable to Vurbmoto in editorial scope and amateur/pro race coverage, and competes for the same rider and fan demographic.
- PulpMX: PulpMX is a long-running motocross digital media platform anchored by its flagship podcast and Supercross/Motocross editorial. Directly comparable to Vurbmoto's podcast-led content strategy (Winners Take Y'all) and editorial focus on professional racing.
- Vital MX: Vital MX is a large online motocross community combining editorial content, forum discussions, race coverage, and rider interaction. Closely comparable to Vurbmoto's audience and content model, particularly its enthusiast community and pro/am race coverage.
- Cycle News: Cycle News is a long-standing motorcycle racing news outlet covering motocross, supercross, and off-road racing. Comparable to Vurbmoto in its news-first editorial coverage of professional and amateur motorcycle racing events.
- Racer X Online: Racer X is the most established print and digital motocross media brand, covering pro and amateur racing with news, podcasts, and video. Directly comparable to Vurbmoto's core editorial, podcast, and amateur-coverage offering, and competes for the same motocross audience and advertising dollars.
- Dirt Rider Magazine: Dirt Rider is a digital and print media outlet covering off-road and dirt bike riding, including motocross, with editorial reviews, race coverage, and how-to content. Comparable to Vurbmoto in dirt bike / motocross editorial scope and enthusiast audience.
Broad incumbents
- FloRacing: FloRacing is a subscription streaming platform covering a wide range of motorsports, and now holds streaming rights for Loretta Lynn's amateur motocross — the same events Vurbmoto covers editorially. Broader in scope but increasingly a direct competitor for amateur motocross fan attention and sponsorship inventory.
Others
- MX Sports: MX Sports is the organizer of Loretta Lynn's Amateur National Motocross Championship and RCSX, and is Vurbmoto's exclusive partner for the Prospect app. Not a direct competitor but the upstream event organizer that controls access to the premier amateur racing calendar Vurbmoto monetizes.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vurbmoto social profiles
Digital presenceVurbmoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vurbmoto leadership team
Management profileNumber of profiles
Profiles2 records
Vurbmoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vurbmoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vurbmoto
What does Vurbmoto do?
Vurbmoto operates a digital media platform dedicated to professional and amateur motocross and supercross, offering news articles, race results, power rankings, podcasts, photo galleries, and video content on its website and social channels. It also operates the Prospect mobile app, which provides live timing and scoring, amateur rider rankings against a database of more than 200,000 riders, and event coverage including the official fan engagement experience for MX Sports amateur racing events such as Loretta Lynn's Amateur National Championship.
Is Vurbmoto a public or private company?
Vurbmoto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vurbmoto founded?
Vurbmoto was founded in 2000. It employs 1 to 10 people.
Where is Vurbmoto based?
Vurbmoto is headquartered in Lawrenceville, United States, in the North America region.
How does Vurbmoto make money?
One revenue line is on record: advertising and Editorial Sponsorships.
Who are Vurbmoto's main competitors?
Direct peers on record are TransWorld Motocross, PulpMX, Vital MX, Cycle News, Racer X Online and Dirt Rider Magazine. FloRacing is listed as a broad incumbent. MX Sports is listed as an others.
Does Vurbmoto have an API?
No public API is recorded for Vurbmoto.
What industry is Vurbmoto in?
Vurbmoto's product category is Motocross Sports Media. Its primary akta.pro industry code is MPABAFAM, Specialty Interest Cable Networks (Auto, Outdoor, Hobby), with a secondary code of MPAKAIAH, Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races). Its NAICS code is 516 and its SIC code is 7990.