Mx Sports, Inc.
- Company typePrivate
- Founded2009
- HeadquartersMorgantown, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mx Sports, Inc. firmographics
Firmographics- Name
- Mx Sports, Inc.
- Legal name
- MX Sports Pro Racing, Inc.
- Website
- https://mxsportsproracing.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mx Sports, Inc. industry classification
Industry- Product category
- Motorsports Event Production and Racing Championship Administration
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)
- akta.pro secondary industries
- Motorsport Event Promoters & Race Organizers (MPAKADAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where Mx Sports, Inc. is headquartered
LocationHeadquarters
- HQ city
- Morgantown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mx Sports, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Sanctioning and Administration: MX Sports Pro Racing serves as the industry leader in off-road powersports event production, managing the Lucas Oil Pro Motocross Championship. Revenue is generated through sanctioning fees, event operations, and series administration.
- Sponsorship and Broadcast Rights: The championship generates revenue through title sponsorship (Lucas Oil), broadcast rights (NBC Sports, MAVTV, Peacock), and corporate partnerships with manufacturers, parts suppliers, insurance providers, and media companies.
- Entry Fees and Rider Services: Entry fees for AMA Pro Motocross National Championship events include standard fees plus surcharges (such as $15 rider medical insurance surcharge) collected from competing riders and teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-competitor entry fee with mandatory medical insurance surcharge |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mx Sports, Inc. product offering
Product offeringCore offering
MX Sports Pro Racing is the event producer and administrator for the Lucas Oil Pro Motocross Championship, the premier professional outdoor motocross racing series in the United States sanctioned by AMA Pro Racing. The company organizes a 12-round championship (plus the integrated SMX World Championship and WMX Championship) at iconic U.S. venues each summer, delivering event operations, rider services, live timing and scoring, broadcast production coordination, and corporate sponsorship programs for manufacturers, teams, and broadcast partners.
Product overview
MX Sports Pro Racing manages the Lucas Oil Pro Motocross Championship, the premier professional motocross racing series in the United States sanctioned by AMA Pro Racing. The organization operates the SMX World Championship, which combines AMA Supercross and Pro Motocross into a unified season, along with the WMX Women's Championship. The core product is a 12-round racing series featuring the world's fastest outdoor motocross racers competing in 250cc and 450cc classes on Saturday afternoons at iconic venues across the country. Supporting services include the SMX Next Combine rider development program, live timing and scoring systems, comprehensive rider services (licensing, insurance, testing, credentials), media and broadcasting operations, and corporate partnership programs. The championship partners with Lucas Oil as title sponsor and broadcasts events live on MAVTV Motorsports Network and NBC Sports with streaming on Peacock. An official video game partnership with THQ Nordic provides downloadable Pro Motocross venue content through MX vs ATV All Out.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Motocross Championship The premier professional motocross racing series in the United States, sanctioned by AMA Pro Racing, featuring 12 rounds at iconic venues with competition divided into 250cc and 450cc machine classes on Saturday afternoons. It crowns AMA National Champions each season and is integrated into the SMX World Championship.
- SMX World Championship SuperMotocross World Championship combining AMA Supercross and Pro Motocross into a unified season-long championship spanning multiple venues and events, with Pro Motocross rounds designated as events 18 through 28+ of the SMX calendar.
- WMX Championship Women's motocross championship running concurrently with the Pro Motocross Championship, featuring the top female riders competing in dedicated WMX classes and events.
- SMX Next Combine Talent development initiative featuring combine events for emerging riders, providing developmental racing opportunities for riders seeking advancement in the sport. Two combine events are scheduled during the 2026 season (RedBud and one additional venue).
- Rider Services Program Comprehensive suite of rider support services including AMA Pro License application processing, approved equipment list management, concussion testing, contingency programs, paddock and event operations guidelines, pro license eligibility verification, pro purse administration, race number assignment, race team program administration, required insurance coordination, season credential program, and substance abuse testing.
- Live Timing & Scoring System Real-time race timing and scoring system available online at results.promotocross.com/live, providing live updates of race positions and results throughout each event.
- Media & Broadcasting Services Professional media operations including live broadcast production coordination, media day participation, media credential management, and press conference organization for each national event, delivered in partnership with Lucas Oil Production Studios, NBC Sports, MAVTV, and Peacock.
- Race Results & Archives Comprehensive historical race data and current season results service including penalty reports, Racer X Vault historical archives, and WMX event results and scoring.
- Paddock & Event Operations Operational management service including paddock guidelines, event pass administration, venue maps, track maps, sponsor village coordination, and weekend scheduling for all national events.
- Lucas Oil Pro Motocross Track Pack (Video Game) Official video game content pack for MX vs ATV All Out featuring downloadable authentic recreations of Pro Motocross championship venues. Available on PC, PS4, Nintendo Switch, and XBOX One through licensing partnership with THQ Nordic and Rainbow Studios.
Quantifiable outcome
- 13 consecutive seasons as title sponsor with Lucas Oil (since 2009)
- +1 more outcomes
Companies that use Mx Sports, Inc.
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
Mx Sports, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Mx Sports, Inc. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, minor and core.
- Yamaha Motor Corporation, U.S.A.majorYamaha's expanded 2024 bLU cRU Off-Road Racing Contingency Program provides over $5 million for Yamaha riders competing in Monster Energy AMA Supercross Championship, Pro Motocross Championship, and SMX World Championship.
- THQ Nordic and Rainbow StudiosminorMX vs ATV All Out returns as the Official Video Game of the Lucas Oil Pro Motocross Championship. The game features official Pro Motocross Track Pack DLC with downloads of iconic National venues for PC, PS4, Nintendo Switch, and Xbox One.
- Road 2 Recovery FoundationmajorNamed the Official Charity of the Lucas Oil Pro Motocross Championship for 2021, continuing an ongoing partnership. Road 2 Recovery is the industry's most prominent non-profit organization supporting riders in need.
- MotoSport.commajorOfficial Online Retailer of the Lucas Oil Pro Motocross Championship since 2014. Sponsors the MotoSport.com Holeshot (arguably the most exciting element of any moto) and serves as event sponsor of the MotoSport.com Washougal National. Founded in 1999 and based in Oregon.
- Lucas Oil Products, Inc.coreLucas Oil serves as title sponsor of the Lucas Oil Pro Motocross Championship (entering its 13th+ season since 2009) and also serves as the Official Oil and Lubricant of the championship. Lucas Oil Production Studios handles broadcast production, bringing action to audiences through MAVTV and NBC Sports with extensive live broadcasts and Peacock streaming.
- NBC SportscoreBroadcast partner with three rounds broadcast live on NBC network, providing extensive coverage of the championship to domestic audiences.
- MAVTV Motorsports NetworkcoreLucas Oil's 24/7 motorsports network provides live Pro Motocross Championship broadcasts, complementing NBC Sports coverage.
- PeacockcoreLive, commercial-free online streaming platform for Pro Motocross events through NBCUniversal's Peacock service.
- AMA Pro RacingcoreThe championship is sanctioned by AMA Pro Racing, with MX Sports Pro Racing managing and administering the Pro Motocross Championship under AMA sanctioning. AMA Pro Racing provides rulebook, licensing, and competition oversight.
- GEICO MotorcyclemajorMajor sponsor of the Pro Motocross Championship, including title sponsorship of the GEICO Motorcycle Budds Creek National and GEICO WW Ranch Amateur MX Days.
- Parts UnlimitedmajorTitle sponsor of the Parts Unlimited Unadilla National and supporter of the Thor Double-Header Pro-Am Racing events.
- ThormajorThor Double-Header Pro-Am Racing events held at Unadilla and Budds Creek Pro National Amateur Days, supporting amateur racers seeking AMA Pro license advancement.
- SuperMotocross.comcoreOfficial website hub for the combined SMX World Championship schedule, integrating Pro Motocross Championship events.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mx Sports, Inc. competitors and assessment
Company assessmentBroad incumbents
- IMSA: IMSA sanctions U.S. sports car racing and operates a multi-round championship with broadcast distribution on NBC Sports; its structure as a sanctioning and event-promotion body is structurally comparable to MX Sports' championship-administration role.
- World Superbike (Dorna Sports): Dorna Sports promotes the FIM Superbike World Championship, a globally distributed professional motorcycle racing series; it competes with MX Sports for the same motorcycle OEM marketing dollars and provides a comparable benchmark for international two-wheel motorsport commercial economics.
- NASCAR: NASCAR is a larger U.S. motorsport series competing with MX Sports for shared broadcast inventory (NBC Sports, Peacock), title-sponsor mindshare, and consumer-brand motorsport budgets across the broader American motorsport ecosystem.
- IndyCar: IndyCar is an established U.S. open-wheel motorsport series sharing the NBC Sports broadcast ecosystem; it competes for motorsport media rights value and OEM sponsorships, providing a benchmark for sanctioning-body economics in U.S. motorsport.
- AMA Pro Racing: AMA Pro Racing is the sanctioning body that governs both Pro Motocross and AMA Supercross; it is the upstream governance and licensing counterpart to MX Sports and provides the rulebook, licensing, and competition oversight that MX Sports operates under.
Direct peers
- Infront Moto Racing: Infront Moto Racing is the commercial rights holder and promoter of the FIM Motocross World Championship (MXGP), the international outdoor motocross series directly comparable in format, broadcast structure, and OEM participation to MX Sports' Pro Motocross Championship.
- MotoAmerica: MotoAmerica is the U.S.-sanctioned professional motorcycle road-racing series; it competes with MX Sports for motorcycle OEM marketing dollars, rider talent, and media coverage within the American professional motorcycle racing ecosystem.
- Feld Entertainment: Feld Entertainment operates Monster Energy AMA Supercross, the indoor counterpart to MX Sports' Pro Motocross; both organizations administer the two halves of the SMX World Championship under AMA Pro Racing sanctioning, with comparable event-production, broadcast-distribution, and OEM-sponsorship economics.
Others
- MotoSport.com (PowerSports Network): MotoSport.com is the Official Online Retailer of the Pro Motocross Championship and powersports e-commerce partner; as an existing commercial partner and powersports distribution channel, it offers an adjacent comparison for monetization of motocross audiences.
- Racer X Online: Racer X is the leading motocross media brand that hosts the historical race archives (Racer X Vault) referenced by MX Sports; as the dominant editorial voice in U.S. motocross it is thematically adjacent and provides context on media-side economics in the sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mx Sports, Inc. social profiles
Digital presenceMx Sports, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mx Sports, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Mx Sports, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mx Sports, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mx Sports, Inc.
What does Mx Sports, Inc. do?
MX Sports Pro Racing is the event producer and administrator for the Lucas Oil Pro Motocross Championship, the premier professional outdoor motocross racing series in the United States sanctioned by AMA Pro Racing. The company organizes a 12-round championship (plus the integrated SMX World Championship and WMX Championship) at iconic U.S. venues each summer, delivering event operations, rider services, live timing and scoring, broadcast production coordination, and corporate sponsorship programs for manufacturers, teams, and broadcast partners.
Is Mx Sports, Inc. a public or private company?
Mx Sports, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mx Sports, Inc. founded?
Mx Sports, Inc. was founded in 2009. It employs 11 to 50 people.
Where is Mx Sports, Inc. based?
Mx Sports, Inc. is headquartered in Morgantown, United States, in the North America region.
How does Mx Sports, Inc. make money?
Three revenue lines are on record. Event Sanctioning and Administration is the primary driver. The others are sponsorship and Broadcast Rights and entry Fees and Rider Services.
Who are Mx Sports, Inc.'s main competitors?
Broad incumbents on record are IMSA, World Superbike (Dorna Sports), NASCAR, IndyCar and AMA Pro Racing. Direct peers are Infront Moto Racing, MotoAmerica and Feld Entertainment. Others are MotoSport.com (PowerSports Network) and Racer X Online.
Does Mx Sports, Inc. have an API?
No public API is recorded for Mx Sports, Inc..
What industry is Mx Sports, Inc. in?
Mx Sports, Inc.'s product category is Motorsports Event Production and Racing Championship Administration. Its primary akta.pro industry code is MPAKAGAA, Motorsports Series & Championships (Sanctioned Racing Calendars), with a secondary code of MPAKADAE, Motorsport Event Promoters & Race Organizers. Its NAICS code is 711320 and its SIC code is 7948.