Grupo AmasB

What Grupo AmasB does

Grupo AmasB is a privately held Mexican event management firm headquartered in Mexico City (Actipan, Benito Juárez) that plans, produces, and executes corporate events, conventions, incentive trips, and meetings for enterprise clients across multiple industries including tourism, technology, pharmaceutical, consumer goods, banking/insurance, and automotive. The company's core service portfolio is organized around Eventos Corporativos, Incentivos, Convenciones, Meetings, and Experiencias, supplemented by Producción de Eventos (lighting, sound, scenography, mapping, AR, and VR-enabled production), Relaciones Públicas, and Oficinas Virtuales. Following the COVID-19 pandemic, Grupo AmasB expanded into Eventos Digitales and Eventos Híbridos under its "Eventos 4.0" framing, which the company describes as having accelerated its digital capabilities by roughly five years.

The firm operates a professional services go-to-market: client acquisition is driven through a website-hosted RFP (cotización) system, direct contact via WhatsApp and email, and in-person consultations, supported by an active blog and social media presence across LinkedIn, Facebook, Instagram, Twitter/X, and YouTube. Pricing is fully quote-based and not publicly disclosed, with each engagement customized by event type, guest count, destination, and scope. Grupo AmasB runs multiple branches (sucursales) across Mexico and has executed international destination programs including the AMECAH Convention in London, incentive travel tied to the Paris 2024 Paralympics, and nine incentive groups in the Middle East and Qatar. The company is independently operated with no disclosed parent, institutional investors, or external funding rounds.

Name

Grupo AmasB

Legal name

Grupo AmásB

Website

https://grupoamasb.mx

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo AmasB is a Mexico City-based event management firm that plans and produces corporate events, conventions, incentive trips, meetings, and digital/hybrid experiences for enterprise clients across multiple industries in Mexico and internationally.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Corporate Meetings, Conferences & Incentive Events (BPAFAGAE)

akta.pro secondary industries

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Company All-Hands, Town Halls & Leadership Offsites (THAHAIAB)

Keywords

• Corporate event planning
• Incentive travel programs
• Convention management services
• Hybrid event production
• Business meeting coordination

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Event Planning and Production Services: Professional services revenue from planning, execution and production of corporate events, conventions, incentives, and meetings. Services include event conceptualization, venue selection, logistics coordination, catering, technology integration, and on-site production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grupo AmasB is a Mexican event management firm that plans, executes, and produces corporate events, incentive trips, conventions, meetings, and digital/hybrid events for enterprise clients across multiple industries. The company delivers end-to-end event services including concept design, venue selection, logistics, catering, on-site production, technology integration, and public relations support, operating from Mexico City and serving both domestic and international destinations.

Product overview

Grupo AmasB is an event planning company offering a comprehensive suite of event management services organized around three core pillars: corporate events (eventos corporativos), incentive programs (incentivos), and conventions (convenciones). Their integrated service portfolio includes in-person events, virtual/digital events, and hybrid events, supported by full event production capabilities. The company specializes in planning, executing, and producing corporate events, public relations activities, and comprehensive technology-driven experiences. They serve diverse industries including tourism, technology, pharmaceutical, consumer goods, banking, automotive, and more, operating from their Mexico City office with a presence across Mexican destinations like Los Cabos, Cancún, Puerto Vallarta, and San Miguel de Allende, as well as international locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos Corporativos (Corporate Events) Planning, execution, and production of corporate events for enterprise clients across tourism, technology, pharmaceutical, consumer goods, banking/insurance, and automotive sectors.
• Incentivos (Incentive Programs) Incentive trips and motivation programs designed for corporate teams, including destination experiences such as the Paris 2024 Paralympics trip and Middle East incentive travel (9 groups).
• Convenciones (Conventions) Large-scale convention planning and execution, including international conventions such as the AMECAH Convention held in London in 2024.
• Meetings Business meetings and professional gatherings organized for corporate clients.
• Eventos Digitales (Digital Events)
• Eventos Híbridos (Hybrid Events) Combined in-person and virtual event experiences that allow global participation while maintaining physical event elements.
• Experiencias (Experiences) Unique destination experiences including cultural programs, team building activities, and immersive event concepts.
• Producción de Eventos (Event Production)
• Relaciones Públicas (Public Relations)

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ITA Group: ITA Group is a corporate engagement and events company specializing in incentive programs, meetings and events for Fortune 1000 clients — directly comparable to Grupo AmasB's incentive travel and corporate events focus.
• MCI Group: MCI Group is a global meetings, events and association management firm that plans and produces corporate events, incentives, conventions and congresses for enterprise clients across multiple industries — the closest direct peer to Grupo AmasB's full-service corporate events model.
• ConferenceDirect: ConferenceDirect is a global meeting planning and hotel sourcing company focused on corporate meetings and conventions — comparable to Grupo AmasB's meeting planning and convention management business.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events agency serving enterprise clients with strategic meetings management, incentives, conventions and event technology — directly comparable to Grupo AmasB's corporate events, incentives and conventions portfolio.
• Freeman: Freeman is a global brand experience and event production company that handles end-to-end corporate events including AV, staging, digital/hybrid experiences and creative design — comparable to Grupo AmasB's integrated event planning and production services.
• Maritz Global Events (Cieviti): Maritz (now Cieviti) is a long-standing U.S. corporate meetings, incentives and events agency serving large enterprises — a directly comparable full-service incentive travel and corporate event planning peer to Grupo AmasB.

Regional players

• Grupo CIE: Grupo CIE is a Mexican entertainment and live events company that operates in the same Mexican market as Grupo AmasB with overlapping capabilities around large-scale live events and conventions — a regional peer in the same geography.

Emerging players

• Aventri: Aventri is an event management software and services platform offering registration, attendee engagement and virtual/hybrid event tools — an emerging tech-enabled peer whose capabilities intersect with Grupo AmasB's digital events service line.
• Cvent: Cvent is an event management technology platform that powers corporate event planning, registration, virtual/hybrid events and venue sourcing — an emerging technology peer whose Eventos 4.0/digital hybrid offering increasingly overlaps with Grupo AmasB's tech-enabled event services.

Others

• HelmsBriscoe: HelmsBriscoe is a global hotel sourcing and meetings procurement company that supports corporate event planners with venue selection — an adjacent ecosystem participant comparable to Grupo AmasB's hotel sourcing and venue selection work mentioned in its blog content.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grupoamasb
• YouTubeyoutube.com/user/amasbconcepto01
• Facebookfacebook.com/GrupoAmasB
• LinkedInlinkedin.com/company/grupoamasb
• Instagraminstagram.com/grupoamasb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo AmasB