Franklin Electric

What Franklin Electric does

Franklin Electric Maint. Co. Inc. is a family-owned, licensed electrical contractor headquartered in Somerset, New Jersey, that has operated continuously since 1950 across three generations of family ownership. The company functions as an open-shop electrical contractor (NJ Electrical License #18219) and an authorized Generac dealer, delivering a portfolio of generator-related and general electrical services to residential homeowners and industrial/commercial clients throughout Central New Jersey.

The core product set centers on Generac-branded home standby and portable generators, complemented by the vendor's MobileLink cellular remote-monitoring platform and Franklin Electric's own semi-annual and annual Preventative Maintenance Agreements, which generate recurring service revenue. Beyond generators, the company provides full-service industrial and commercial electrical construction (manufacturing plants, pharmaceutical factories, commercial office buildings, parking lots, retail spaces, sewage treatment plants), commercial lighting and LED retrofit projects, voice/data/fiber optic infrastructure (CAT3 through CAT6a cabling, CCTV, access control), energy-efficiency upgrades, and fire alarm installation and service. The technical stack is largely that of a traditional licensed trade contractor augmented by the third-party Generac MobileLink cellular monitoring integration; no proprietary software platform is developed in-house.

Revenue is generated through one-time project-based installation fees, recurring maintenance contracts (annual and semi-annual PMAs), and professional-services billing for commercial electrical and lighting work, with customer financing offered through a Synchrony private-label credit program. The go-to-market is sales-led and entirely local: direct phone, website, and walk-in inquiries convert into free in-home surveys and on-site service delivery, with 24/7 emergency availability. Pricing is opaque (quote-based, not publicly disclosed), the customer book is fragmented across SMB and individual consumers with no named enterprise logos, and the company's service territory is confined to Central New Jersey with no documented digital or geographic expansion.

Name

Franklin Electric

Legal name

Franklin Electric Maint. Co. Inc.

Website

https://franklinelectricnj.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned licensed electrical contractor in Somerset, NJ, serving Central New Jersey since 1950 as an authorized Generac dealer providing generator sales, installation, and maintenance, plus industrial/commercial electrical, lighting, and data networking services.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Electrical Work (1731)

akta.pro primary industry

Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL)

akta.pro secondary industries

Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ), Outlet, Switch & GFCI/AFCI Troubleshooting & Repair (HSAOAEAE)

Keywords

• Electrical contracting services
• Generator sales installation
• Industrial electrical services
• Commercial lighting retrofits
• Preventative maintenance agreements

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Generator Sales and Installation: Sales and installation of Generac home standby and portable generators. Revenue is one-time per installation with potential for repeat maintenance contracts.
2. Generator Maintenance Services: Preventative Maintenance Agreements (PMA) providing semi-annual and annual generator servicing. Generates recurring revenue through scheduled maintenance visits.
3. Industrial and Commercial Electrical Services: Full-service electrical construction for industrial manufacturing plants, pharmaceutical factories, commercial office buildings, parking lots, retail spaces, and sewage treatment plants. Revenue is project-based.
4. Commercial Lighting Services: Parking lot lighting, LED lighting retrofits, and scheduled lighting maintenance. Includes energy-efficient upgrades that can yield 45% return within two years.
5. Data and Networking Services: Voice, data, and fiber optic infrastructure including CAT3-CAT6a cabling installation, fiber optic termination, and low voltage systems (CCTV, access control, coax).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Franklin Electric Maint. Co. Inc. is a family-owned, licensed electrical contractor that sells, installs, and services Generac home standby and portable generators for residential customers, and provides industrial and commercial electrical construction, commercial lighting (including LED retrofits), data and fiber optic networking, and fire alarm system installation for business clients in Central New Jersey.

Product overview

Franklin Electric Maint. Co. Inc. is a family-owned electrical contractor offering a portfolio of generator products and electrical services. As an authorized Generac dealer, they sell and service Generac Home Standby Generators (permanently installed automatic backup systems) and Portable Generators (versatile emergency power units). These products are supported by complementary services including MobileLink Remote Monitor (Generac's cellular monitoring system), Preventative Maintenance Agreements (semi-annual and annual service programs), and Extended Warranty protection plans. Beyond generators, the company provides Industrial & Commercial Electrical Services for manufacturing, pharmaceutical, commercial, and retail facilities, Commercial Lighting Services including LED retrofits and parking lot lighting, Data & Networking Services (cabling, fiber optic, CCTV), Energy Savings Solutions, and Fire Alarm Service & Installation. The company has operated since 1950 and serves the Central New Jersey area.

Differentiator

Problem solved

Functional benefit

Products and services

• Generac Home Standby Generators Permanently installed backup power systems that automatically detect outages and restore power within seconds, connected to a natural gas or propane supply, sold and installed as an authorized Generac dealer for homeowners in Central NJ.
• Portable Generators Versatile emergency power units running on gasoline or propane, suitable for home use and remote locations such as camping, boating, and job sites, offered as part of the company's Generac generator lineup.
• MobileLink Remote Monitor Cellular-based remote monitoring service that sends real-time Generac generator status updates via website, email, or text message to smartphones, tablets, or computers for proactive maintenance notifications.
• Preventative Maintenance Agreements Semi-annual and annual subscription maintenance programs for Generac standby generators covering fuel inspection, lubrication, cooling system service, battery maintenance, electrical system inspection, oil and filter replacement, air cleaner and spark plug service, and enclosure care.
• Extended Warranty Extended protection plans for home standby generators designed to ensure optimal operation and protect the customer's investment beyond the standard manufacturer warranty.
• Industrial & Commercial Electrical Services Full-service electrical construction for manufacturing plants, pharmaceutical factories, commercial office buildings, parking lots, retail spaces, and sewage treatment plants, with 24/7 emergency service availability.
• Commercial Lighting Services Parking lot and area lighting, LED lighting retrofits for energy efficiency, and scheduled interior/exterior lighting maintenance with documented ROI potential of 45% within two years.
• Data & Networking Services Voice, data, and fiber optic infrastructure including CAT3 to CAT6a cabling installation, patch panel termination, fiber optic installation, and low voltage CCTV and access control cabling for commercial facilities.
• Energy Savings Solutions Energy efficiency upgrades and solutions for commercial and industrial buildings aimed at reducing overhead costs and maintaining compliance with energy codes.
• Fire Alarm Service & Installation Fire alarm system installation and maintenance services for commercial and industrial properties.

Quantifiable outcome

• Energy efficient LED lighting retrofits can yield 45% return on investment within just two years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GeneraccoreChannel Partner/ Reseller/ DistributorAuthorized Generac dealer offering home standby and portable generators. Franklin Electric provides sales, installation, and authorized service dealer maintenance for Generac products. They have access to manufacturer promotional materials, rebates, and co-branding opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Power Home Remodeling: National exterior home remodeling company that has expanded into backup generator sales and installation for homeowners. Directly comparable as a competing direct-to-homeowner provider of generator installation in the same residential segment.
• Mr. Electric: Nationally franchised electrical services brand under Neighborly Inc. that performs residential and commercial electrical installation, repair, and emergency service. Directly comparable to Franklin Electric as a competing licensed electrical contractor targeting homeowners and small businesses.

Broad incumbents

• The Home Depot: National home improvement retailer that sells portable and standby generators and connects customers to local installer networks. Comparable because it can intercept Franklin Electric's generator sales demand at the research-and-purchase stage before the contractor is engaged.
• Champion Power Equipment: Manufacturer of portable and home standby generators sold through retail and dealer networks. Comparable as a competing generator brand that pressures Generac's dealer economics and pricing in the same NJ market.
• Generac Holdings: NYSE-listed manufacturer of the standby and portable generators that Franklin Electric sells and services as an authorized dealer. Highly relevant because Generac controls the underlying product, brand, and dealer economics that anchor Franklin Electric's largest revenue line.
• Briggs & Stratton: Major manufacturer of standby and portable generators, engines, and power equipment. Comparable as a competing generator brand whose products Franklin Electric could substitute for or against in customer proposals.
• Kohler Power Systems: Manufacturer of residential and commercial standby generators and power systems. Comparable as an alternative generator OEM that competes for the same backup-power end customer and dealer channel.

Others

• Sunrun: Residential solar and battery storage provider offering whole-home backup as an alternative to standby generators. Comparable as a substitute solution that Franklin Electric's customers may choose instead of a Generac standby unit.
• Tesla Energy: Provider of Powerwall home battery and solar backup systems positioned as a clean-energy alternative to fossil-fuel standby generators. Adjacent because it competes for the same residential backup-power budget and shifts long-term demand away from generator-centric contractors.
• Vivint Smart Home: Smart home and residential energy management provider including backup power offerings. Adjacent because it competes for the same homeowner resilience and energy-security wallet but does not perform licensed electrical contracting services.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/franklin-electric-maintenance-co.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Electric