Magic Costa Blanca Hoteles & Resorts

What Magic Costa Blanca Hoteles & Resorts does

Magic Costa Blanca Hoteles & Resorts, operating commercially as Magic Hotel Group, is a privately-held Spanish hospitality company headquartered in Benidorm under the legal entity Industrias Hoteleras del Mediterraneo, S.L. (IHM). Founded in 1970, the group operates a portfolio of approximately 20 wholly-owned themed resort hotels, apartment complexes, and wellness properties along Spain's Costa Blanca region, primarily in Benidorm, Oropesa del Mar, Gandía, Alfaz del Pi, Villajoyosa, and Cala de Finestrat. The properties are differentiated by distinct immersive themes, including the world's first pirate-themed resort (Magic Pirates Island), the world's first video game and board game themed hotel (Magic Games), a medieval Sherwood Forest resort (Magic Robin Hood), a Polynesian lodge resort (Magic Natura), a music and party resort (BC Music Resort), and a forthcoming five-star thalasso wellness hotel (Pontiana, opening June 2026). The portfolio also includes the Villas Gallery boutique collection (Villa España, Villa Venezia, Villa Luz Family, Villa del Mar) and cluster integrations with Terra Natura Zoo and Aqua Natura water park.

The group's core technology stack is built around a Hoteligy-powered white-label mobile app platform deployed across 14+ properties, supporting online check-in, mobile/digital room keys, in-app chat with reception, restaurant reservations, Ultra All Inclusive (UTI) bookings, and activity scheduling. The direct-to-consumer website (magichotelgroup.com) operates with a best-price guarantee and is complemented by a flight + hotel package brand (holidaysbymagic.com), a B2B travel agency portal (Magic Agencias), and OTA distribution via Booking.com. The Magic Amigos loyalty club drives repeat bookings through web-exclusive discounts.

The business model is asset-heavy resort operations, generating revenue from room bookings across multiple boarding regimes (Room Only, Bed & Breakfast, Half Board, Full Board, All Inclusive, and Ultra Todo Incluido), on-site F&B and themed restaurants, water park and zoo access (both bundled and as day passes), ancillary experiences (spa, laser tag, VR, escape rooms), and corporate/events/MICE bookings. Primary customer segments are families with children, couples and wellness travelers, pet owners, group and corporate bookers, and adult party travelers (BC Music Resort). The group is Bioscore-certified and recognized as UNICEF Hoteles Amigos de la Infancia, with sustainability initiatives (single-use plastic elimination, solar/LED energy, Gravity Wave ocean cleanup partnership) integrated into the Magic Planet CSR program.

Name

Magic Costa Blanca Hoteles & Resorts

Legal name

INDUSTRIAS HOTELERAS DEL MEDITERRANEO, S.L.

Website

https://hoteles-costablanca.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Magic Costa Blanca Hoteles & Resorts is a privately-held Spanish hospitality group operating a portfolio of approximately 20 themed resort hotels, apartment complexes, and wellness properties along Spain's Costa Blanca, primarily serving families, couples, and leisure travelers seeking all-inclusive Mediterranean vacation experiences.

Ownership category

akta.pro rank

Product category

Themed Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Amusement Parks and Arcades (7131), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Wellness & Spa Resorts (THAGACAG), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Themed resort hotels
• Family vacation packages
• All-inclusive resorts
• Water park resorts
• Mediterranean hospitality

Headquarters

HQ city

Villajoyosa

HQ country

Spain

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel & Resort Room Revenue: Core revenue stream from room bookings across all Magic branded hotels and resorts. Multiple boarding regimes available: Accommodation Only, Bed & Breakfast, Half Board, Full Board, All Inclusive, and Ultra All Inclusive. Pricing varies by property tier (3–5 star), room type, season, and board basis. Premium room categories (themed cabins at Pirates Island, game-themed rooms at Magic Games, pool-view suites at Pontiana) command higher rates.
2. Food & Beverage: On-site restaurants, bars, and thematic dining experiences (Italian Tropical Restaurant, Pirates Tavern, Friar Tuck's Inn, Rice Restaurant, Arrocería, Burger Bites, Umi Yama Sushi, Food Trucks) across all properties. Buffet restaurants and themed specialty restaurants provide F&B revenue. Some restaurants are included in Ultra All Inclusive; others require reservation and supplementary payment.
3. Theme Parks & Experiences: Revenue from access to water parks (Magic Splash Adventure, Tropical Splash, Aqua Natura) and Terra Natura Zoo. Some parks are included in UTI; day passes are sold separately for non-residents. Additional chargeable experiences include spa treatments (Fountain of Youth Spa, Lady Marian's SPA, Pontiana Thalasso), Laser Tag, Virtual Reality, Escape Rooms, and beach club services.
4. Magic Amigos Membership: Free loyalty club that drives repeat bookings. Members receive exclusive discounts only available on the official website, encouraging direct booking and customer retention.
5. Corporate & Group Events: Events and celebrations segment targets MICE (meetings, incentives, conferences, events) and special celebrations (weddings, birthdays). Magic Congress and event spaces available at select properties.
6. Day Pass / Night Pass: Non-resident day and night passes for water parks, beach clubs, and pool areas at select properties (e.g., Magic Tropical Splash Day Pass Ticket, BC Music Resort day pass, Magic Robin Hood day pass).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Magic Costa Blanca Hoteles & Resorts operates a portfolio of themed resort hotels, wellness properties, and apartment complexes along Spain's Costa Blanca. Core offerings include accommodation packages across multiple boarding tiers (Accommodation Only through Ultra All Inclusive), on-site themed water parks (Magic Splash Adventure, Tropical Splash, Aqua Natura), themed restaurants, Terra Natura Zoo access, spa and thalasso treatments, and immersive entertainment. Ancillary services include the Magic Amigos loyalty club, the Hoteligy-powered mobile app platform with digital key and online check-in, flight+hotel holiday packages (Holidays by Magic), and day passes for non-resort visitors.

Product overview

Magic Costa Blanca Hoteles & Resorts operates under Magic Hotel Group as a diversified hospitality portfolio along Spain's Costa Blanca. The offering spans themed resort hotels (Magic Games with video game experiences, Magic Pirates Island with zoo and water park, Magic Robin Hood with medieval escape rooms and laser tag, Magic Natura with Polynesian lodges), wellness properties (Pontiana Thalasso Hotel with thalassotherapy), and the Villas Gallery luxury collection (Villa España Hotel offering Spanish heritage immersion). The portfolio includes apartment complexes (Magic Atrium Beach/Plaza), family resorts (Magic Tropical Splash, Magic Rock Gardens), and entertainment-focused properties (BC Music Resort). A consumer-facing Magic Hotels mobile app provides guest services including check-in, chat, and activity scheduling. Properties operate under the Ultra Todo Incluido (UTI) all-inclusive boarding concept with Magic Amigos loyalty program providing cross-property discounts. The group holds Bioscore environmental certification and UNICEF Hoteles Amigos de la Infancia partnership status.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Amigos: Loyalty club offering discounts and special benefits for returning guests.
• Magic Planet
• Magic World Resort
• Villas Gallery
• Ultra Todo Incluido

Products and services

• Magic Games Hotel A 4-star hotel in Oropesa del Mar offering the world's first video game and board game-themed accommodation experience, with 245 rooms (capacity up to 6 persons), latest-generation consoles, VR/AR areas, board games, and free unlimited access to Magic Splash Adventure water park.
• Magic Pirates Island Resort The world's first pirate-themed resort with zoo and water park, located in Benidorm adjacent to Terra Natura Zoo and Aqua Natura. Features themed cabins, three large pools, pirate-themed dining (Tacos of the Caribbean, Hall of Flames), and free unlimited access to Terra Natura Zoo and Aqua Natura water park.
• Pontiana Thalasso Hotel A 5-star Mediterranean wellness hotel in Oropesa del Mar featuring thalassotherapy treatments, outdoor thalasso pools (opening June 18, 2026), and access to Magic Splash Adventure water park. Targeted at wellness and thalassotherapy-focused adult travelers.
• Villa España Hotel A 4-star superior boutique hotel on Benidorm's Poniente beach, part of the Villas Gallery collection. Offers immersive Spanish heritage experiences per room, art galleries, USB chargers and on-demand TV in rooms, and the largest spa & beauty center in Benidorm. Includes UNICEF solidarity room options.
• Magic Natura Polynesian-themed lodge resort in Benidorm featuring animal park and water park attractions, themed accommodations, and integrated access to Terra Natura & Aqua Natura. Operated by MAGIC TERRA NATURA S.L.
• Magic Robin Hood Medieval Sherwood Forest-themed resort in Alfaz del Pi featuring themed accommodations, laser tag, escape rooms, virtual reality, skating rink, and themed dining experiences (Pirates Tavern, Friar Tuck's Inn). Targets family adventure travelers.
• BC Music Resort Adults-focused entertainment resort in Benidorm featuring parties, DJs, gogos, pool events, disco amenities, VIP areas, and Balinese beds. Targets a young adult/party demographic.
• Magic Tropical Splash Water park-themed resort in Cala de Finestrat with tropical accommodations, water attractions, and day/night passes available to non-resort visitors.
• Magic Rock Gardens Hotel African-themed hotel in Benidorm with themed restaurants, pools, and spa facilities.
• Villa Venezia Hotel Boutique A 4-star superior luxury boutique hotel in Benidorm offering refined accommodations, personalized services, and adults-focused atmosphere. Part of the Villas Gallery collection.
• Hotel Villa del Mar Beachfront family hotel in Benidorm with spa, pools, and dining options.
• Villa Luz Family Gourmet All Exclusive Hotel Family-oriented hotel in Gandía (Valencia province) with beach access, gourmet dining, and family-focused entertainment facilities.
• Magic Cristal Park Hotel Standard resort hotel in Benidorm with game experiences, kids facilities, and themed dining.
• Magic Villa Benidorm Resort hotel in Benidorm with entertainment, dining, and recreational facilities.
• Magic Atrium Plaza Apartment-style complex in Benidorm with dining, entertainment, and pool facilities.
• Magic Atrium Beach Beachside apartment complex in Benidorm with resort amenities including restaurants, bars, pools, and entertainment.
• Magic Sports Hotel Sports-themed hotel within Magic World Resort Oropesa del Mar, part of the integrated resort campus.
• Magic Fantasy Fantasy-themed resort within Magic World Resort Oropesa del Mar campus.
• Magic Inn Family resort within Magic World Resort Oropesa del Mar campus.
• Magic Adventure Resort Themed adventure resort within the Magic collection on Costa Blanca.
• Magic Amigos Loyalty Club Free-to-join membership club offering special discounts and exclusive advantages for bookings across all Magic chain accommodations. Members receive exclusive web-only discounts available only on the official website, encouraging direct booking and customer retention.
• Magic Hotels Mobile App Guest-facing mobile application (Hoteligy-powered, available per property) enabling service discovery, restaurant and schedule information, animation planning, chat with reception, online check-in, and mobile key/digital room key activation. Available on Google Play and Apple App Store.
• Magic Splash Adventure Water Park On-site water park at Magic World Resort Oropesa del Mar with free unlimited access for guests of Magic Games Hotel and inclusion in select UTI (Ultra All Inclusive) regimes. Day passes available for non-resort visitors.
• Holidays by Magic (Flight + Hotel Packages) Bundled flight + hotel packages via holidaysbymagic.com, complementing accommodation-only direct bookings. Targets leisure travelers seeking all-inclusive holiday packages to Costa Blanca resorts.
• Magic Congress (MICE & Events) Events and celebrations segment offering meetings, incentives, conferences, and events facilities at select properties. Includes themed event spaces, weddings, birthdays, and team events for corporate and group clients.

Quantifiable outcome

• Elimination of over 3 million straws, 2 million bottles, and 3 million single-use cups annually across the portfolio
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UNICEF EspañacoreStrategic or Co-development PartnerMagic Hotel Group is recognized as 'Hoteles Amigos de la Infancia' (Child-Friendly Hotels) by UNICEF España. The group integrates voluntary donations from €1 per stay across select properties, supporting UNICEF child welfare programs. The partnership also features solidarity room options at Villa España Hotel and UNICEF-themed promotions ('Magic Planet').
• Gravity WavecoreStrategic or Co-development PartnerMagic Hotel Group partners with Gravity Wave, an environmental organization focused on ocean plastic cleanup. The partnership is part of Magic's sustainability strategy ('Magic Planet') and demonstrates the group's commitment to marine environment protection beyond its own properties.
• Terra Natura ZoocoreStrategic or Co-development PartnerMagic Pirates Island Resort includes free unlimited access to Terra Natura Zoo and Aqua Natura water park as part of the guest experience. Terra Natura is a next-generation animal park featuring exotic species from Asia and America. Magic collaborates with Terra Natura to protect wildlife and integrate nature into the resort experience. The same integration applies at Magic Natura resort.
• Generalitat Valenciana (Regional Government)minorGTM or Marketing PartnerMagic Hotel Group participates in regional government tourism promotion programs including Bono Turístico 'Recuperem Turisme / Viatgem CV' offering up to €350 per stay for eligible travelers, valid through December 22. This government voucher program drives direct bookings through Magic's website.
• HoteligycoreTechnology or IntegrationHoteligy provides the white-label mobile app platform powering 14+ Magic property apps (Magic Pirates Island Resort, Magic Robin Hood, Magic Sports, Magic Tropical Splash, Magic Atrium Beach, Magic Atrium Plaza, BC Music Resort, Hotel Villa Benidorm, Hotel Villa Luz, Magic Cristal Park, Hotel Villa del Mar, Hotel Villa Venezia, Magic Rock Gardens, Magic Natura). Each app includes digital key, in-app chat, reservations, and activity booking.
• Booking.comminorChannel Partner/ Reseller/ DistributorMagic properties are listed on Booking.com as OTA distribution partners. The platform is referenced in property apps with 'Travelers' Choice' badges for several properties, indicating guest review rankings.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bahia Principe Hotels & Resorts: Spanish-origin all-inclusive resort group with strong family and couple segment focus. Comparable as a Spanish all-inclusive resort operator with similar 24-hour all-inclusive concepts, family-friendly positioning, and entertainment-driven resort experience.
• H10 Hotels: Spanish hotel chain with strong resort and leisure portfolio, including Costa Blanca and Mediterranean beach destinations. Comparable as a Spanish-headquartered resort operator serving families and couples across multiple property tiers.
• RIU Hotels & Resorts: Spanish family-owned hotel group specializing in all-inclusive resorts. Directly comparable as a Spanish family-controlled resort chain with leading all-inclusive market position, broad resort portfolio, and similar Mediterranean and Atlantic coastal coverage.
• Palladium Hotel Group: Spanish hotel group with significant resort portfolio in Spain and Caribbean. Comparable as a Spanish family-resort operator with all-inclusive concepts, multiple brands serving family and adult segments, and Ibiza/Mallorca/Spanish-coastal presence.
• PortAventura World: Spanish integrated theme park and resort complex. Comparable as a Spanish entertainment-integrated resort operator combining hotels, theme parks, water parks, and shows in a single destination — the closest structural analog to Magic's integrated resort/water-park/zoo model.
• Barceló Hotel Group: Spanish family-owned hotel group with major all-inclusive resort portfolio across Spain and Caribbean. Closely comparable business model: Spanish heritage, family-ownership, themed and all-inclusive resorts, multi-tier brands from family to luxury.
• Iberostar Hotels & Resorts: Spanish hotel group with strong all-inclusive resort portfolio and sustainability positioning. Comparable as a Spanish-origin resort operator with similar family-and-couple segment focus, premium all-inclusive concepts, and ESG credentials (Wave of Change).

Regional players

• MedPlaya Hotels: Spanish regional hotel operator focused on family-friendly resorts on the Costa del Sol and Spanish Mediterranean coast. Comparable as a Spanish family-resort operator with similar all-inclusive and budget family concepts in Mediterranean coastal markets.

Broad incumbents

• Marriott International: Global hotel major with extensive resort portfolio and all-inclusive brands (e.g., Marriott Hotels, Westin, Autograph). Comparable as a large-scale operator of themed resort experiences, loyalty programs (Marriott Bonvoy), and mobile app guest engagement.
• Meliá Hotels International: Spain's largest hotel group operating resorts globally including extensive Costa Blanca presence. Directly comparable as a Spanish resort operator with all-inclusive concepts (Meliá All-Inclusive), family-focused and wellness properties, and similar Mediterranean coastal footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/magichotelgroup
• YouTubeyoutube.com/c/MagicHotelGroup
• Facebookfacebook.com/MagicHotelGroup
• LinkedInlinkedin.com/company/magic-hotel-group
• Instagraminstagram.com/magichotelgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Costa Blanca Hoteles & Resorts