California Center of Excellence for Trauma Informed Care

What California Center of Excellence for Trauma Informed Care does

California Center of Excellence for Trauma Informed Care, now operating as Trauma Informed California, is a Santa Cruz, California-based non-profit founded in 2009 by director Gabriella Grant and legally held under GGC INC. The organization promotes trauma-informed practices within the publicly funded social service sector by training staff, reviewing program design and policy, and advocating for safety-focused, strength-based, consumer-driven programming. Its target buyers are agencies addressing mental health, substance abuse, child welfare, foster care, domestic violence, sexual assault, homelessness, and criminal justice, alongside schools, healthcare providers, and government or public health entities in California and across the United States.

The organization's core products include the Unsafe Behaviors Inventory (UBI), a 66-behavior therapeutic assessment administered at baseline and 8-12 weeks later, available in English and Spanish and currently in a validation pilot study; a synchronous training and workforce development program with 24+ trauma-informed topics delivered via webinar and in-person formats; tailored consultation and technical assistance covering curriculum, policy, and program design; and professional assessments and peer support for clinicians. Supporting assets include a library of white papers, topic guides, the Stop Trusted Advisor Abuse public advocacy campaign with an accompanying podcast, and curated resource collections including specialized Native American resources.

The business model is a hybrid of free public-interest assets (white papers, topic guides, UBI pilot participation) and undisclosed-priced professional services delivered through Gabriella Grant Consulting (GGC). Distribution is via direct contact intake, the trauma-informed-california.org website, online SurveyMonkey administration for the UBI pilot, and recurring events including eight annual Fall Trauma Conferences held between 2013 and 2021. Marketing emphasizes research-based, measurement-oriented outcomes, including published pre/post UBI scores showing statistically significant reduction in unsafe behaviors (p<.005).

Name

California Center of Excellence for Trauma Informed Care

Legal name

GGC INC

Website

https://trauma-informed-california.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Trauma Informed California, founded 2009 in Santa Cruz, provides trauma-informed care training, consultation, technical assistance, and the Unsafe Behaviors Inventory assessment tool to publicly funded social service agencies, schools, healthcare providers, and government entities across California and the United States.

Ownership category

akta.pro rank

Product category

Trauma-Informed Care Consulting and Behavioral Health Training

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

akta.pro secondary industries

Domestic Violence & Abuse Support Services (BPAGAEAD), Threat Assessment, Violence Prevention & Behavioral Intervention Support (EDAEACAH), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

Keywords

• Trauma-informed care
• Behavioral health training
• Social service consulting
• Workforce development
• Mental health services

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. UBI Tool Distribution: The Unsafe Behaviors Inventory is provided at no cost with no licensing fee for pilot study participants currently contributing to validation research.
2. Training and Workforce Development: GGC offers synchronous learning webinars and in-person training sessions on various trauma-informed care topics. Pricing not publicly disclosed - contact-based consultation model.
3. Technical Assistance and Consultation: Tailored consultation for agencies including curriculum development, policy review, agency assessment and certification, strategic planning, and trauma-informed program design and implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Trauma Informed California provides trauma-informed care training, consultation, and outcome-measurement tools to publicly funded social service agencies. Core offerings include the Unsafe Behaviors Inventory (UBI) assessment tool, staff training and workforce development webinars, agency consultation and technical assistance, and professional assessments and peer support. Operations are delivered through Gabriella Grant Consulting (GGC).

Product overview

Trauma Informed California (formerly California Center of Excellence for Trauma Informed Care, founded 2009) operates as a non-profit providing trauma-informed care training, consultation, and research resources. The core offerings include the Unsafe Behaviors Inventory (UBI) assessment tool for measuring behavioral changes, training and workforce development webinars, consultation and technical assistance for agencies, and professional assessments. Supporting offerings include white papers, topic guides, the Stop Trusted Advisor Abuse public advocacy campaign, and curated resource collections. The organization operates through Gabriella Grant Consulting (GGC) as its training and consultation arm.

Differentiator

Problem solved

Functional benefit

Products and services

• Unsafe Behaviors Inventory (UBI) A therapeutic assessment tool designed to measure reductions in unsafe behaviors over time. Administered at treatment start (T1) and again in 8-12 weeks (T2), it helps treatment providers and clients recognize behavioral changes. Available in English and Spanish.
• Training and Workforce Development for Staff Synchronous webinar-based trainings covering 24+ topics including substance use disorder, trauma-informed approaches, de-escalation, eating disorders, PTSD, and organizational development for clinical and non-clinical staff at social service agencies.
• Consultation and Technical Assistance Tailored consultation services for agencies including curriculum development, policy review, agency assessment, strategic planning, and trauma-informed program design and implementation.
• Assessments, Treatments and Peer Support for Professionals Professional services including assessments of dangerousness (PCL-R, Danger Assessment), clinical consultation (Seeking Safety supervision), and peer support/crisis intervention for clinicians and professionals.

Quantifiable outcome

• Pre/post UBI scores dropped from average 277.5 at baseline (T1) to 157.5 at follow-up (T2), demonstrating statistically significant reduction in unsafe behavior (p<.005)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Santa Cruz Trauma Consortium (SCTC)coreStrategic or Co-development Partner · 1 January 2011CCETIC served as convenor of the Santa Cruz Trauma Consortium from 2011-2021, a collective of Santa Cruz County agencies working with trauma-exposed populations. Through bi-monthly meetings and quarterly trainings, SCTC provided opportunities for agencies to increase trauma-informed practice.
• Suzi Humbert (Shelter Staff)minorStrategic or Co-development Partner · 1 January 2011Encouraged the development of the UBI pilot study after observing that men at her shelter who took the UBI saw things differently afterward and started to reduce their unsafe behaviors on their own.
• Walnut Avenue Family and Women's CenterminorStrategic or Co-development Partner · 1 January 2009Provided hosting support for CCETIC director Gabriella Grant to offer no-cost drop-in Seeking Safety groups for women in downtown Santa Cruz.
• Siena HouseminorStrategic or Co-development Partner · 1 January 2009Provided hosting support for CCETIC director Gabriella Grant to offer no-cost drop-in Seeking Safety groups for women in downtown Santa Cruz.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SAMHSA (Substance Abuse and Mental Health Services Administration): Federal agency that sets the foundational TIC concept paper and resources that Trauma Informed California explicitly distributes. Comparable as the upstream standard-setter whose frameworks the company implements and translates.
• National Council for Mental Wellbeing: Large national membership organization providing mental health and substance use training, technical assistance, and policy advocacy. Comparable as a training and capacity-building body serving overlapping public agency buyer segments.

Regional players

• Trauma-Informed Oregon: State-level TIC initiative providing training, resources, and consulting to Oregon agencies. Structurally and operationally comparable to Trauma Informed California as a state-focused TIC intermediary.

Emerging players

• Chadwick Center for Children & Families: Children's hospital-based center providing trauma-informed clinical training, assessment tools, and consultation to child welfare and healthcare systems. Comparable in serving TIC assessment and training demand for trauma-exposed populations.
• Mosaic Group / Trauma-Informed Care Training: Specialized consulting firm providing trauma-informed care training and implementation services to organizations. Comparable as a smaller, commercially focused TIC training and consultation provider.

Direct peers

• Trauma Resource Institute: A nonprofit that develops and disseminates trauma-informed and resiliency-focused models (e.g., Community Resiliency Model) and provides training and consultation to agencies. Direct parallel as a mission-driven TIC training and tools organization.
• Sanctuary Institute / Andrus: Developer of the Sanctuary Model, a widely adopted trauma-informed organizational change framework used by social service agencies. Closely comparable in offering TIC transformation frameworks for publicly funded agencies.
• Risking Connection: Long-standing TIC training and consultation program for human service agencies, with a curriculum developed for staff working with trauma survivors. Comparable as a TIC training and curriculum provider serving similar agency buyers.
• Trauma-Informed Care Implementation Resource Center (Academy on Violence & Abuse): National resource hub that curates trauma-informed care curricula, white papers, and implementation guidance for organizations. Comparable as a TIC research and resource distribution platform.
• Institute on Trauma and Trauma-Informed Care (ITTIC): University-based TIC training, consultation, and research center serving social service and healthcare agencies. Comparable as a TIC capacity-building provider with academic anchoring and a research-to-practice model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/California-Center-of-Excellence-for-Trauma-Informed-Care-104612787895894
• LinkedInlinkedin.com/company/ccetic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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