What Carter & Faraday does

Carter and Faraday Associates Ltd. is a family-run, independent commercial cleaning company headquartered in Lindfield, West Sussex, UK, trading continuously since 1978. The business provides a broad, bundled portfolio of facility services — office cleaning, window cleaning (using water-fed pole systems up to 20 metres), carpet and floor cleaning, gutter clearing, rubbish and waste removal, grounds maintenance, bin chute and Environment Agency-approved bin washing, and washroom hygiene — plus specialist sector services for schools, medical/dental/vet practices, gyms, IT/server rooms, industrial and warehouse sites, retail, restaurants, builders' cleans, and housing associations.

Carter & Faraday sells exclusively direct, via a sales-led, consultative GTM combining inside sales (phone, email, web form, free-quote funnel) and field/enterprise sales for large multi-site and public-sector contracts, supported by a localised SEO footprint, a multi-category blog, and Google AdWords/Meta paid acquisition. Pricing is fully bespoke and quote-based, with recurring multi-year managed-service contracts (with a dedicated area supervisor, 24/7 emergency support, and quality audits) supplemented by one-off and ad-hoc professional services and specialist waste/bin services.

The technology stack is operational rather than software-led: specialist cleaning equipment (water-fed poles, gutter clearing machinery, EA-approved bin washing systems, high-level cherry picker rigs), industry-grade cleaning chemistry with ongoing R&D, and a WordPress/Elementor website. Accreditations include ISO 9001, ISO 14001, CHAS, IOSH, NVQ, COSHH-trained and DBS-checked staff. Named enterprise customers include a Citywide housing-association contract (general need, sheltered and homeless accommodation, council offices) and the ARLO Holdings property portfolio, alongside a long tail of office, charity, and venue clients across Sussex, Surrey, Kent, and South London. No revenue, funding, M&A, or leadership-change data is disclosed.

Name

Carter & Faraday

Legal name

Carter and Faraday Associates Ltd.

Website

https://carterandfaraday.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Carter & Faraday is a family-run, independent UK commercial cleaning and facilities services company, founded in 1978 and based in West Sussex, delivering bespoke multi-service cleaning, grounds, and waste contracts to offices, housing associations, schools, medical, and public-sector clients across the South of England and London.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (56172), Janitorial Services (561720), Services to Buildings and Dwellings (5617), Landscaping Services (561730), Facilities Support Services (5612), Business Support Services (5614)

SIC

Refuse Systems (4953), Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Commercial Office & Corporate Janitorial (IMAIADAA)

akta.pro secondary industries

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG)

Keywords

• Commercial cleaning services
• Office cleaning contracts
• Housing association cleaning
• Window and gutter cleaning
• Waste and grounds maintenance

Headquarters

HQ city

Lindfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Recurring managed cleaning contracts: Tailored, recurring commercial cleaning contracts (daily, weekly, monthly, or bespoke schedules) with a dedicated area supervisor, 24/7 emergency support, and quality assurance audits. Pricing depends on office size, cleaning frequency, and additional services. Long-term relationships emphasized (e.g., citywide multi-year housing association contracts).
2. One-off and ad-hoc cleaning jobs: One-off, occasional, and ad-hoc cleaning jobs (e.g., 'odd jobs', fire bell testing, end-of-tenancy/clearance cleans, bulk rubbish removals, gutter clearance). Includes same-day/next-day rubbish collection options and flexible scheduling.
3. Specialist bin chute and bin washing services: Specialist Environment Agency-approved bin chute cleaning and bin washing services (90L–1200L euro bins) packaged with general cleaning. Sold as a recurring or scheduled specialist service across the South East and London.
4. Grounds maintenance and exterior services: Grounds maintenance contracts (lawn care, hedge trimming, weed control, leaf clearance, jet washing) sold as bundled or standalone services. Some contracts also include window cleaning, gutter clearing, and high-level cleaning.
5. Rubbish and waste removal services: Rubbish removal services (general waste, bulky items, garden waste, fridges/freezers, confidential shredding on request) offered as one-off or scheduled collections, with environmentally licensed disposal and recycling.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Carter & Faraday is a family-run, independent commercial cleaning company founded in 1978 that provides recurring and one-off cleaning, maintenance, and waste services to commercial and public-sector clients across the South of England. Its core offering covers office cleaning, window cleaning, carpet and floor cleaning, gutter clearing, rubbish removal, grounds maintenance, bin chute cleaning, and washroom hygiene, supplemented by specialist sector services (schools, healthcare, gyms, retail, warehouses, builders' cleans) and tailored housing-association contracts. Contracts are bespoke, quote-based, and delivered by the company's own DBS-checked, CHAS-accredited staff.

Product overview

Carter & Faraday operates a service-based portfolio model rather than a unified software platform, offering a comprehensive suite of commercial cleaning services across multiple verticals. The offering is structured around core commercial cleaning services (Office Cleaning, Window Cleaning, Carpet & Floor Cleaning, Gutter Clearing & Cleaning, Rubbish Removal, Grounds Maintenance, Bin Chute Cleaning, and Washroom Hygiene Services) supplemented by specialist sector-specific services (Builders' Cleaning/Sparkle Clean, School Cleaning, Office IT Cleaning, Gym Cleaning, Industrial Cleaning, Healthcare Cleaning, Retail Cleaning, Warehouse Cleaning, and Restaurant Cleaning). These are complemented by ancillary offerings including Commercial Deep Cleaning, Bin Washing (Environment Agency approved), Janitorial and Consumable Supplies, and Housing Association Services, which together cover the full hygiene and facility maintenance lifecycle for commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Cleaning Bespoke commercial office cleaning service for workplaces and corporate premises across Sussex, Surrey, Kent, and London, offered on daily, weekly, monthly, or tailored schedules with out-of-hours options, dedicated area supervisors, and 24/7 emergency support. Targeted at single-tenant and multi-tenant office occupiers, schools, banks, car dealerships, and medical/dental/vet practices.
• Window Cleaning Interior and exterior commercial window cleaning using water-fed pole systems that deliver streak-free results up to 20 metres from ground level without ladders, scaffolding, or hydraulic platforms; for offices, housing associations, schools, and other commercial premises.
• Carpet & Floor Cleaning Professional carpet and hard floor cleaning for commercial premises using specialist equipment and methods to maintain appearance, hygiene, and longevity of floor coverings.
• Gutter Clearing & Cleaning Specialist gutter clearing and cleaning service for commercial and residential buildings, using specialist machinery operated by trained window cleaners and supervisors with PPE, often bundled with window and high-level cleaning.
• Rubbish Removal Commercial rubbish and waste removal service covering general waste, bulky items, garden waste, fridges/freezers, and confidential shredding on request, with environmentally licensed disposal, recycling, and same-day or next-day collection options at transparent pricing with no hidden fees.
• Grounds Maintenance Grounds maintenance service for commercial properties, housing schemes, schools, and offices covering lawn care, hedge trimming, weed control, leaf clearance, jet washing, and seasonal planting/inspections to maintain year-round kerb appeal and surface safety.
• Bin Chute Cleaning Specialist bin chute cleaning service for high-rise residential and commercial buildings, provided by one of a 'very small number' of companies offering the service in the South East, often packaged with general cleaning and bin washing.
• Washroom Hygiene Services Washroom hygiene and sanitary servicing for commercial washrooms, including sanitary bin services, washroom consumables, and ongoing maintenance for offices, housing associations, and commercial premises.
• Builders' Cleaning / Sparkle Clean Post-construction builders' clean and sparkle clean service for new builds and refurbishment projects, delivering a handover-ready finish.
• School Cleaning Cleaning service tailored for schools and educational facilities, covering classrooms, washrooms, and high-traffic shared areas, including seasonal deep cleans and compliance with health and safety standards.
• Office IT Cleaning Specialist cleaning of IT equipment and server rooms in office environments, addressing dust and contamination risks in sensitive technology areas.
• Gym Cleaning
• Industrial Cleaning
• Healthcare Cleaning
• Retail Cleaning
• Warehouse Cleaning
• Restaurant Cleaning
• Commercial Deep Cleaning
• Janitorial and Consumable Supplies
• Bin Washing
• Housing Association Services

Quantifiable outcome

• Over 50 years of continuous operation (since 1978)
• +4 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Phoenix Media Marketing LtdminorImplementation/ SI/ Consulting PartnerAgency relationship disclosed in the website footer ('Website managed by Phoenix Media Marketing Ltd'). Phoenix provides web design, development, and ongoing management services for the Carter & Faraday website (carterandfaraday.co.uk). Relationship is Them to Us (vendor providing digital services to Carter & Faraday).
• Google AdWordsminorGTM or Marketing PartnerGoogle AdWords is referenced in the Privacy Policy as a marketing/advertising technology used to display advertising and track users across websites. Relationship is Them to Us (advertising platform providing paid acquisition to Carter & Faraday).
• META (Facebook)minorGTM or Marketing PartnerMETA is referenced in the Privacy Policy alongside Google AdWords as a third-party cookie/advertising technology used to create user profiles and deliver targeted advertising. Relationship is Them to Us.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nviro: UK-headquartered independent commercial cleaning and facilities services company serving offices, schools, healthcare, and property management clients. Directly comparable to Carter & Faraday in mid-sized commercial cleaning contracts with a regional-to-national footprint.
• Cleanology: London-headquartered independent commercial cleaning company serving corporate offices, schools, and managed residential buildings. Closest like-for-like peer to Carter & Faraday — similar size band, similar service portfolio (office cleaning, washroom services, window cleaning), and similar premium, certified positioning.

Broad incumbents

• ISS A/S: Global facility services provider with a substantial UK cleaning, property services and workplace portfolio. Comparable to Carter & Faraday across commercial cleaning and integrated facility services, but operates as a multi-national incumbent rather than a regional independent.
• Mitie Group: FTSE-listed UK facilities management and professional services company with a large cleaning and hygiene division. Directly comparable to Carter & Faraday in office cleaning, window cleaning, grounds maintenance, and waste management, but operates nationally and internationally at far greater scale.
• Sodexo: Global food services and facilities management company with significant UK cleaning and hygiene operations. Overlaps with Carter & Faraday on commercial cleaning, washroom services, and grounds maintenance across corporate, healthcare and education sites.
• Bidvest Noonan: UK and Ireland facilities services provider (formerly Noonan Services) with a significant cleaning, security and support services division. Comparable to Carter & Faraday across commercial cleaning contracts and public-sector/housing association work, but at national scale.
• Compass Group UK & Ireland: Global contract food services and support services group with a UK cleaning and facilities services capability. Tangentially comparable to Carter & Faraday on commercial cleaning and integrated facility services, primarily in large enterprise and education/healthcare accounts.
• Cordant Cleaning (Cordant Group): UK-based staffing and cleaning services group with a national cleaning division covering offices, retail, healthcare, transport and public sector. Overlaps with Carter & Faraday on commercial cleaning and facilities services but operates at substantially larger scale.
• OCS Group: International facilities services group with a strong UK commercial cleaning, window cleaning, waste management and grounds maintenance portfolio. Directly comparable service mix to Carter & Faraday, but at national and international scale.
• Atalian Servest (Atalian UK): International facility services group with a UK cleaning, security, catering and maintenance business serving offices, retail, healthcare and public sector. Comparable service mix to Carter & Faraday, but with national footprint and corporate resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carterfaraday
• Facebookfacebook.com/carterandfaraday
• LinkedInlinkedin.com/company/carter-and-faraday-associates-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter & Faraday