Fidelo
Fidelo (operating as Fidelo Card and Fideo) is a Gdańsk-based SaaS company offering a plug-and-play dual-screen terminal and cloud platform that enables small businesses to run customer loyalty programs, manage campaigns, and integrate online delivery orders via receipt reading.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fidelo does
Fidelo (also doing business as Fidelo Card and Fideo) is a private software company headquartered in Gdańsk, Poland, that provides an all-in-one loyalty and reward platform for small businesses. The platform is built around a proprietary dual-screen terminal hardware device — one screen facing the customer showing the loyalty program with the merchant's custom branding, and one screen facing the cashier for transaction interaction — paired with a cloud-based loyalty management platform. Customers register and authenticate using their phone number via a QR-code flow that does not require integration with the merchant's existing point-of-sale system, positioning the product as plug-and-play for resource-constrained small businesses. A free consumer-facing mobile app (Fideo) lets end users manage loyalty points and personal profiles, while a web-based Management Console (Konsola Zarządzania) gives merchants tools to design campaigns, view real-time operational statistics, segment customers by behavior and value, and communicate directly with clients. A notable differentiator is a receipt-reading feature that extends loyalty campaigns into home and workplace delivery orders.
Fidelo firmographics
Firmographics- Name
- Fidelo
- Website
- https://fidelocard.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fidelo (operating as Fidelo Card and Fideo) is a Gdańsk-based SaaS company offering a plug-and-play dual-screen terminal and cloud platform that enables small businesses to run customer loyalty programs, manage campaigns, and integrate online delivery orders via receipt reading.
- Ownership category
- akta.pro rank
Where Fidelo is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fidelo business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Monthly Subscription Fee: One fixed monthly fee covers all services including terminal use, platform access, loyalty program tools, and customer communication features. This subscription model provides recurring revenue from small business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single monthly subscription covering all platform services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Fidelo product offering
Product offeringCore offering
Fidelo operates a plug-and-play loyalty and reward platform for small businesses. The offering combines a dual-screen hardware terminal, a free consumer mobile app (Fideo), and a web-based management console that lets merchants design campaigns, segment customers, and track spending. The platform requires no POS integration and is sold on a single fixed monthly subscription that includes the terminal.
Product overview
Fidelo operates as a unified loyalty program platform consisting of several integrated components: the core Fideo platform (which powers the loyalty system), a dual-screen terminal hardware device for point-of-sale deployment, a free mobile app for end customers to access rewards, and a web-based Management Console for merchants to create campaigns, track statistics, and manage customer communications. The platform operates as a plug-and-play solution without requiring integration with existing cash registers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fidelo Card Loyalty Platform (Fideo) Cloud-based loyalty program platform that enables small businesses to run customer reward programs, manage campaigns, and communicate with customers. Sold via a single fixed monthly subscription that includes terminal use, platform access, loyalty tools, and customer communication features.
- Fideo Dual-Console Terminal (Terminal z dwiema konsolami)
Companies that use Fidelo
Customer profileSegments1 record
Fidelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fidelo partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Fidelo competitors and assessment
Company assessmentDirect peers
- LoyaltyLion: LoyaltyLion is a SaaS loyalty platform for SMB and mid-market e-commerce brands, directly comparable on points, rewards programs, segmentation, and customer communications.
- Fivestars: Fivestars provides in-store customer loyalty for small local businesses via a terminal/hardware model, fundamentally overlapping Fidelo's dual-console terminal and SMB loyalty positioning.
- Smile.io: A leading loyalty platform for small and mid-sized e-commerce merchants, offering points, referrals, and VIP programs — the same SMB-loyalty category Fidelo targets, albeit with e-commerce/Shopify rather than in-store terminal focus.
- Como: Como offers a customer engagement and loyalty platform targeting small and mid-sized businesses with segmentation, campaigns, and multi-channel communications — a close functional analog to Fidelo's management console.
- Yotpo: Yotpo's Loyalty & Referrals product is a head-to-head loyalty platform for SMB and mid-market merchants; comparable on campaign mechanics, customer segmentation, and tier-based rewards.
- Belly: Belly provides a tablet-and-app SMB loyalty program with rewards and merchant analytics — the closest historical analog to Fidelo's plug-and-play terminal + mobile-app model for small retailers.
Broad incumbents
- Square Loyalty (Block): Square's built-in loyalty product is the closest SMB-frictionless competitor — tightly integrated with Square POS, free tier available, and aimed squarely at small merchants using Square payments.
- Punchh: Punchh offers digital loyalty for multi-location brick-and-mortar chains; comparable in functionality (campaigns, segmentation, branded terminals/apps) but aimed at larger enterprise merchants.
Emerging players
- Thanx: Thanx operates a merchant loyalty and CRM platform combining payments, ordering, and rewards — overlapping with Fidelo on purchase-based rewards and customer communication tools.
Regional players
- Stocard: Stocard is a European mobile wallet and loyalty aggregator used by SMBs and retailers — comparable consumer-side mobile app and European SMB merchant footprint, though distribution rather than merchant SaaS.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fidelo social profiles
Digital presenceFidelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelo leadership team
Management profileNumber of profiles
Fidelo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelo
What does Fidelo do?
Fidelo operates a plug-and-play loyalty and reward platform for small businesses. The offering combines a dual-screen hardware terminal, a free consumer mobile app (Fideo), and a web-based management console that lets merchants design campaigns, segment customers, and track spending. The platform requires no POS integration and is sold on a single fixed monthly subscription that includes the terminal.
Is Fidelo a public or private company?
Fidelo is a private company. It is currently operating.
When was Fidelo founded?
Fidelo was founded in 2015. It employs 1 to 10 people.
Where is Fidelo based?
Fidelo is headquartered in Chicago, United States, in the North America region.
How does Fidelo make money?
One revenue line is on record: monthly Subscription Fee.
Who are Fidelo's main competitors?
Direct peers on record are LoyaltyLion, Fivestars, Smile.io, Como, Yotpo and Belly. Broad incumbents are Square Loyalty (Block) and Punchh. Thanx is listed as an emerging player. Stocard is listed as a regional player.
Does Fidelo have an API?
No public API is recorded for Fidelo.