Faro Products
- Company typePrivate
- Founded1986
- HeadquartersPointe-claire, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Faro Products firmographics
Firmographics- Name
- Faro Products
- Legal name
- Faro
- Website
- https://faroproducts.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Faro Products industry classification
Industry- Product category
- Promotional Products Manufacturing
- NAICS
- Jewelry and Silverware Manufacturing (33991), Fastener, Button, Needle, and Pin Manufacturing (339993)
- SIC
- Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB)
- akta.pro secondary industry
- Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
Keywords
Where Faro Products is headquartered
LocationHeadquarters
- HQ city
- Pointe-claire
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Faro Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Custom Promotional Products Sales: One-time sales of custom-manufactured promotional products including coins, medallions, keychains, lapel pins, ornaments, belt buckles, bottle openers, and other branded merchandise. Products are priced per unit with volume discounts and include domestic (North American) and imported options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing with volume discounts |
| One time/ perpetual license | Multi-year contract | Custom manufacturing with setup fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Faro Products product offering
Product offeringCore offering
Faro Products manufactures and supplies custom-branded promotional merchandise including coins, medallions, keychains, lapel pins, ornaments, belt buckles, bottle openers, dog tags, zipper pulls, and related items for promotional products distributors serving North America. The company offers multiple decoration processes (die striking, zinc die casting, pewter casting, cloisonne, soft enamel, digital printing) producing both domestic (Quebec) and imported items across quality tiers ranging from Econo to Platinum and Solid Pewter, with a Quick Ship SOS line for expedited fulfillment.
Product overview
Faro Products is a promotional products provider offering a comprehensive catalog of custom-branded merchandise across multiple product categories including coins, key chains, lapel pins, medallions, bottle openers, holiday ornaments, dog tags, zipper pulls, belt buckles, golf products, wine accessories, coasters, bolo ties, emblems, and letter openers. The company organizes its products into distinct series based on manufacturing processes and price points: the premium Platinum Series and Solid Pewter Series featuring high-end finishes; the economical Econo Series for budget-conscious buyers; the DigiPrint Series offering full-color digital printing; the Realism Series with innovative texture replication; Die Struck and Cloisonné Plus Series for detailed metalwork; and the Quick Ship SOS Line for urgent orders. With 85% of products produced domestically in Quebec, Canada, Faro emphasizes quality craftsmanship and custom branding solutions for employee recognition, awareness programs, sports awards, automotive promotions, safety recognition, and hospitality sectors across North America.
Differentiator
Problem solved
Functional benefit
Brands
- Quick Ship SOS Line: Stock On Special line of quick-ship promotional items including bottle openers, keychains, coins, medallions, lapel pins, zipper pulls, ornaments, and holiday items with expedited delivery.
- Platinum Series
- Econo Line
- Solid Pewter Line
- Realism Line
Products and services
- Custom Coins Custom promotional coins available in various sizes (1.25" to 2"), materials (brass, iron, pewter), and finishes for commemorations, awards, and trade show giveaways; sold to distributors for resale to end-user organizations.
- Custom Key Chains Extensive range of custom key chains in multiple sizes, materials, and processes including die struck, soft enamel, zinc die cast, and faux leather options; sold to distributors.
- Custom Lapel Pins Custom lapel pins in various sizes and styles including die struck, soft enamel, offset printed, crystal dome, and PVC materials; sold to distributors for resale to end-user organizations.
- Custom Medallions Award medallions available in multiple sizes (1.25" to 3") and finishes for sports awards, recognition, and commemorative purposes; sold to distributors.
- Custom Bottle Openers Custom bottle openers including full grip designs, combo openers, cap-catchers with magnets, and integrated key chain bottle openers; sold to distributors.
- Custom Holiday Ornaments Custom holiday ornaments including DigiPrint designs, solid pewter, lenticular options, and Realism-series knit accessories; sold to distributors for corporate gifting.
- Custom Dog Tags Custom dog tags available as SOS quick-ship items and domestic production options for pet identification and promotional use; sold to distributors.
- Custom Zipper Pulls Custom zipper pulls for apparel customization including pewter, econo, and SOS quick-ship options in various shapes; sold to distributors.
- Custom Belt Buckles Custom belt buckles in zinc die cast and domestic production with various finishes including bright brass, shiny nickel, and antique nickel; sold to distributors.
- Golf Products Golf-themed promotional items including divot tools, bag tags, ball markers, towel holders, and golf starter sets; sold to distributors.
- Wine Accessories Wine-related accessories including corkscrews and wine stoppers for corporate gifts and promotions; sold to distributors.
- Custom Coasters Custom cast coasters available in pewter and econo options, designed for corporate gift giving in sets of 4 or 6; sold to distributors.
- Bolo Ties Classic bolo ties available in imported and classic styles for western and formal wear; sold to distributors.
- Letter Openers Custom letter openers for professional and promotional use; sold to distributors.
- Emblems Custom emblems for organizational recognition and branding purposes; sold to distributors.
- Plant-Based Bags Eco-friendly promotional bags made from plant-based materials; sold to distributors.
- Quick Ship SOS Line Stock-on-hand promotional product line offering expedited fulfillment of lapel pins, key chains, medallions, bottle openers, zipper pulls, coins, dog tags, and ornaments for distributors with urgent or last-minute event orders.
Companies that use Faro Products
Customer profileSegments7 records
Ideal customer profiles1 record
Faro Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Faro Products partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Faro Products competitors and assessment
Company assessmentDirect peers
- Marathon Premium: Promotional products supplier offering custom-branded merchandise across multiple categories to distributors and end-buyers. Comparable mid-market positioning to Faro in the promotional products channel.
- Quality Custom Logo (QCL): US-based manufacturer of custom lapel pins, coins, keychains, and challenge coins serving the promotional products distribution channel. Highly comparable to Faro's core product mix and channel model.
- ETS Express: Promotional products manufacturer specializing in custom lapel pins, challenge coins, and branded accessories. Comparable manufacturing processes (die striking, cloisonné) and distributor-led GTM.
- Bullet Line: Promotional products manufacturer and supplier offering custom-branded merchandise including pins, coins, and accessories through the distributor channel. Comparable scale and customer base to Faro.
- Cap America: Mid-sized US-based promotional products manufacturer focused on headwear and apparel accessories, supplying the B2B distributor channel. Comparable scale and go-to-market, though with apparel rather than metal accessory specialization.
- Webb Company: Supplier of custom promotional products including lapel pins, coins, medals, and recognition items. Overlaps with Faro on employee recognition and awards use cases.
- Crown Products: Manufacturer and supplier of promotional products including custom pins, coins, and keychains sold through B2B distributors in North America. Direct competitor to Faro with overlapping SKU categories.
- Larich Inc: Manufacturer of custom promotional products including keychains, pins, coins, and accessories sold through the promotional products distribution network.
Broad incumbents
- 4imprint: The largest promotional products distributor in North America, carrying a broad range of categories including pins, coins, and recognition items. Sets pricing and service benchmarks that suppliers like Faro must meet.
- PCNA (Polyconcept North America): One of the largest promotional products suppliers in North America, offering a broad multi-category catalog (apparel, drinkware, bags, tech, accessories). A much larger incumbent that competes with Faro on category breadth and distributor relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Faro Products social profiles
Digital presenceFaro Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faro Products leadership team
Management profileNumber of profiles
Profiles1 record
Faro Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faro Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faro Products
What does Faro Products do?
Faro Products manufactures and supplies custom-branded promotional merchandise including coins, medallions, keychains, lapel pins, ornaments, belt buckles, bottle openers, dog tags, zipper pulls, and related items for promotional products distributors serving North America. The company offers multiple decoration processes (die striking, zinc die casting, pewter casting, cloisonne, soft enamel, digital printing) producing both domestic (Quebec) and imported items across quality tiers ranging from Econo to Platinum and Solid Pewter, with a Quick Ship SOS line for expedited fulfillment.
Is Faro Products a public or private company?
Faro Products is a private company. It is classified as family owned and is currently operating.
When was Faro Products founded?
Faro Products was founded in 1986. It employs 51 to 100 people.
Where is Faro Products based?
Faro Products is headquartered in Pointe-claire, Canada, in the North America region.
How does Faro Products make money?
One revenue line is on record: custom Promotional Products Sales.
Who are Faro Products's main competitors?
Direct peers on record are Marathon Premium, Quality Custom Logo (QCL), ETS Express, Bullet Line, Cap America, Webb Company, Crown Products and Larich Inc. Broad incumbents are 4imprint and PCNA (Polyconcept North America).
Does Faro Products have an API?
No public API is recorded for Faro Products.
What industry is Faro Products in?
Faro Products's product category is Promotional Products Manufacturing. Its primary akta.pro industry code is IMAOAHAB, Wallets, Small Leather Goods & Accessories Manufacturing, with a secondary code of CRAAAJAJ, Bag & Accessory Components/Hardware (Straps, Buckles, Zippers). Its NAICS code is 33991 and its SIC code is 3960.