Generex
Generex designs, manufactures, and installs Prime and Continuous rated diesel power generation equipment (30kVA to 30MW) for mining, commercial, and residential customers across sub-Saharan Africa, with in-house control panels, OEM parts supply, installation, maintenance, and rental services.
- Company typePrivate
- Founded2013
- HeadquartersBoksburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Generex does
Generex is a South African designer, manufacturer, installer, and commissioner of diesel power generation equipment, founded in 2013 and headquartered in Boksburg with a manufacturing facility in Alberton North, Gauteng. The company's core offering spans standard packaged diesel generating sets from 30kVA to 2200kVA and custom-engineered power plants up to 30MW single installed capacity, with output voltages from 400V to 11kV. Its technical differentiation sits in Prime and Continuous rated power generation (designed for sustained operation at 80% load factor with 10% overload capability) and cogeneration capability that recaptures waste heat to reduce energy costs and emissions — a focus beyond typical standby applications. Supporting product lines include low and medium voltage control panels and switchboards manufactured in-house, OEM and OEM-approved parts for major generator brands, weatherproof enclosures, and containerized generator units engineered for transport to remote mining sites.
Generex monetizes across multiple streams: hardware sales of generators, control panels, and parts; professional services covering design, installation, commissioning, and maintenance; managed services (remote and on-site support, maintenance contracts, call-outs); and usage-based revenue from a rental fleet of sound attenuated diesel generators from 40kVA to 800kVA. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales targeting mining, commercial, and residential customers across sub-Saharan Africa, complemented by direct factory delivery for standard units. The customer base is dominated by mid-to-large mining operations (e.g., Metorex Kinsenda, Alphamin Bisie, Asanko Gold, Kropz Elandsfontein) across DRC, Ghana, and South Africa, with additional commercial and residential installations in South Africa. Partnerships with Cummins, Perkins, Volvo, John Deere, Mitsubishi, Caterpillar, Stamford, Leroy Somer, Marelli Motori, Deep Sea Electronics, and ComAp underpin both the technology stack and aftermarket parts economics. The company is privately held under Generex LLC, holds a B-BBEE Level 4 rating and ECA accreditation (membership SW1583), and operates with a headcount in the 11–50 range.
Generex firmographics
Firmographics- Name
- Generex
- Legal name
- Generex LLC
- Website
- https://generex.co.za
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Generex designs, manufactures, and installs Prime and Continuous rated diesel power generation equipment (30kVA to 30MW) for mining, commercial, and residential customers across sub-Saharan Africa, with in-house control panels, OEM parts supply, installation, maintenance, and rental services.
- Ownership category
- akta.pro rank
Generex industry classification
Industry- Product category
- Diesel Power Generation Equipment
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Electric Power Generation (22111), Turbine and Turbine Generator Set Units Manufacturing (333611), Fossil Fuel Electric Power Generation (221112)
- SIC
- Engines & Turbines (3510), Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB)
- akta.pro secondary industries
- Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ), Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH)
Keywords
Where Generex is headquartered
LocationHeadquarters
- HQ city
- Boksburg
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Generex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Generator Sales: Sale of diesel power generation equipment including standard units (30kVA to 2200kVA) and customized power plants up to 30MW capacity. Units include standby, prime and continuous rated configurations.
- Parts Supply: Supply of OEM and OEM-approved parts at competitive prices for most major generator brands including Cummins, Caterpillar, Mitsubishi, John Deere, Perkins and Volvo.
- Control Panels and Switchgear: Design, manufacture and supply of low and medium voltage switchboards and control panels for power generation applications.
- Installation Services: Professional installation of generators and power generation equipment by qualified technical team, offered independently or complementary to generator supply.
- Maintenance and Support Services: Service programmes including remote and on-site support, monitoring, maintenance contracts, and call-out services for diesel generators and control panels.
- Generator Rental: Rental of sound attenuated diesel generator sets ranging from 40kVA to 800kVA for short-term and long-term temporary power needs.
- Design and Commissioning Services: Comprehensive design services for generators and control panels, plus commissioning of installed equipment to ensure specifications are met.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Power Packages (30kVA to 2200kVA) |
| Unit Pricing | Multi-year contract | Customized Power Solutions (up to 30MW) |
| Usage-based | Pay-as-you-go | Generator Rentals (40kVA to 800kVA) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Generex product offering
Product offeringCore offering
Generex designs, manufactures, installs, and commissions diesel power generation equipment, supplying standard packaged generating sets (30kVA to 2,200kVA) and customised power plants up to 30MW capacity at output voltages from 400V to 11kV. The company also produces low and medium voltage control panels/switchgear, supplies OEM and OEM-approved generator parts, and provides end-to-end services including design, installation, commissioning, maintenance, and rental of sound-attenuated diesel generators.
Product overview
Generex is a South African power generation company offering a comprehensive portfolio of diesel generators and related services. The product range includes Standard Power Generators (30kVA to 2,200kVA) for off-the-shelf needs and Customised Power Generators (up to 30MW capacity, 400V to 11kV output) for specialized applications. Supporting hardware includes Control Panels (low/medium voltage switchboards) and Generator Parts (OEM components from Cummins, Perkins, Volvo, Mitsubishi, John Deere, Caterpillar). The service ecosystem encompasses Installation, Design, Commissioning, Maintenance, Rental (40kVA to 800kVA range), and Parts Supply. Generex primarily serves mining, commercial, and residential sectors across sub-Saharan Africa with Prime and Continuous rated power solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Power Generators Packaged diesel generating sets ranging from 30kVA to 2,200kVA, available in multiple configurations for Standby, Prime, and Continuous power applications. Readily available from factory and designed to suit budget-conscious and discerning customers.
- Customised Power Generators Custom-engineered power generation plants for Prime and Continuous rated applications, with total single installed capacity up to 30MW and output voltages between 400V and 11kV. Includes concept, design, manufacturing, on-site installation, and commissioning.
- Control Panels Low and medium voltage switchboards for power generation applications and distribution networks, built to customer specifications in plant mount, semi plant mount, and remotely mounted configurations.
- Generator Parts OEM (Original Equipment Manufacturer) and OEM-approved parts at competitive prices for most major generator brands including Cummins, Caterpillar, Mitsubishi, John Deere, Perkins, and Volvo.
- Generator Installation Services Professional installation of generators and power generation equipment delivered by a highly qualified and experienced technical team. Available as part of a generator supply package or as a standalone service.
- Generator Design Services Comprehensive design services for generators and control panels, ensuring high-quality output and optimal power generation solutions for various industries.
- Generator Commissioning Expert commissioning of generators and plant equipment to ensure installed equipment meets customer specifications and is fully operational for its intended function.
- Generator Maintenance and Support Services Service programme including remote and on-site support, monitoring, maintenance contracts, and call-out services to keep diesel generators and control panels operating to industry standards.
- Generator Rental Rental of sound-attenuated diesel generator sets ranging from 40kVA to 800kVA, available for short-term and long-term temporary power needs.
- Weatherproof Enclosures Weatherproof enclosures for generators providing protection against environmental elements.
Quantifiable outcome
- Load shedding protection enabling continuous mining operations
- +2 more outcomes
Companies that use Generex
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Generex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Generex partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- CumminscoreCummins is a key engine supplier for Generex generators, providing reliable diesel engines for various power generation applications including standby, prime and continuous rated systems.
- PerkinscorePerkins provides diesel engines for Generex power generation equipment, known for reliability and durability in harsh operating conditions.
- VolvocoreVolvo engines are part of Generex's engine portfolio for power generation applications, providing quality and reliability for generator systems.
- John DeerecoreJohn Deere engines are available through Generex for power generation equipment, known for industrial-grade performance.
- MitsubishicoreMitsubishi engines are supplied to Generex for use in generator sets, providing reliable power generation solutions.
- CaterpillarcoreCaterpillar parts and engines are supplied through Generex for generator maintenance and new equipment manufacturing.
- StamfordcoreStamford alternators are partnered with Generex for power generation, known for high-quality and reliable alternator solutions.
- Leroy SomercoreLeroy Somer alternators are trusted by Generex for optimum performance, low maintenance requirements and exceptional durability in various applications.
- Marelli MotoricoreMarelli Motori alternators are partnered with Generex for delivering high-quality and reliable alternators for various power generation applications.
- Deep Sea ElectronicscoreDeep Sea Electronics provides generator controllers and auto transfer switch controllers for Generex power generation systems, enabling monitoring and control of engine and generator parameters.
- ComApcoreComAp provides control products for power generation and engine control, along with accessories and software for Generex generator systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Generex competitors and assessment
Company assessmentDirect peers
- Aggreko: Global temporary and permanent power solutions provider with a large rental fleet and multi-MW plant capability. Closely comparable to Generex in business model — combining rental, installation and remote operations — but at significantly larger scale with strong African mining exposure.
- Cummins: Global OEM of diesel engines and generator sets. Directly comparable as Generex's primary engine supplier and the largest direct competitor in the African genset market, where Cummins sells via dealer networks and direct into large mining customers.
- Himoinsa: Spanish manufacturer of diesel and gas generator sets with containerised and hybrid power solutions. Competes with Generex in the standard and multi-MW packaged genset market, increasingly with hybrid battery-integrated offerings.
- Pramac: Italy-headquartered generator manufacturer offering standard and custom diesel gensets, now part of the Generac group. Comparable to Generex on product range, customisation capability and global project execution including African markets.
- Caterpillar: Global manufacturer of diesel gensets (including FG Wilson brand) and engines. A direct competitor to Generex for large multi-MW mining and commercial power generation projects across Africa, with deeper capital resources and broader dealer coverage.
- Aksa Power Generation: Turkey-headquartered manufacturer of diesel generator sets serving global markets including Africa. Directly comparable as a genset manufacturer covering the same standard kVA-to-multi-MW range that Generex offers, with similar integration approach using third-party engines.
- Atlas Copco Power and Flow: Manufacturer and rental operator of mobile diesel generators and power solutions. Directly comparable to Generex across both equipment sales and the rental fleet model, with significant African mining exposure.
Broad incumbents
- Wärtsilä: Large Finnish power plant OEM and EPC contractor with strong presence in African mining and utility markets. Broader incumbent competing with Generex for multi-MW hybrid and engine-based power projects, with greater financial capacity and engineering depth.
- Rolls-Royce Power Systems (MTU): Manufacturer of MTU diesel and gas gensets for mission-critical, mining and data centre applications. Competes with Generex in the multi-MW prime and continuous rated segment that Generex positions itself in.
Regional players
- Voltampere Transformers / Voltamp: South African-based power equipment manufacturer serving mining, utilities and industry across Southern Africa. Regional peer comparable to Generex on customer base, geography and focus on engineered-to-order electrical power equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Generex compliance and trust
Trust signalCompliance2 records
Generex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generex leadership team
Management profileNumber of profiles
Generex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generex
What does Generex do?
Generex designs, manufactures, installs, and commissions diesel power generation equipment, supplying standard packaged generating sets (30kVA to 2,200kVA) and customised power plants up to 30MW capacity at output voltages from 400V to 11kV. The company also produces low and medium voltage control panels/switchgear, supplies OEM and OEM-approved generator parts, and provides end-to-end services including design, installation, commissioning, maintenance, and rental of sound-attenuated diesel generators.
Is Generex a public or private company?
Generex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Generex founded?
Generex was founded in 2013. It employs 11 to 50 people.
Where is Generex based?
Generex is headquartered in Boksburg, South Africa, in the Africa region.
How does Generex make money?
Seven revenue lines are on record. Generator Sales are the primary driver. The others are parts Supply, control Panels and Switchgear, installation Services, maintenance and Support Services, generator Rental and design and Commissioning Services.
Who are Generex's main competitors?
Direct peers on record are Aggreko, Cummins, Himoinsa, Pramac, Caterpillar, Aksa Power Generation and Atlas Copco Power and Flow. Broad incumbents are Wärtsilä and Rolls-Royce Power Systems (MTU). Voltampere Transformers / Voltamp is listed as a regional player.
Does Generex have an API?
No public API is recorded for Generex.
What industry is Generex in?
Generex's product category is Diesel Power Generation Equipment. Its primary akta.pro industry code is EUACACAB, Diesel Engine Power Plants (Medium/High-Speed Reciprocating), with a secondary code of EUAEAAAJ, Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip). Its NAICS code is 3336 and its SIC code is 3510.