FlavourArt
FlavourArt is a privately-held Italian manufacturer founded in 2006 that produces concentrated flavor compounds and ready-to-use e-liquids in Oleggio, Italy, selling direct-to-consumer across approximately 40 countries through its owned e-commerce store and a German subsidiary, targeting individual vapers, food manufacturers, and wholesale distributors.
- Company typePrivate
- Founded2006
- HeadquartersOleggio, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FlavourArt does
FlavourArt s.r.l. a Socio Unico is an Italian privately-held flavor and e-liquid manufacturer founded in 2006 and headquartered in Oleggio (Novara), Italy. The company produces concentrated flavor compounds and ready-to-use vaping liquids using natural and artificial flavor ingredients processed through techniques including supercritical CO2 extraction, bio-conversion, and controlled fermentation. Its product portfolio spans core SKUs in 10ml formats (Flavours, Shot Flavours, E-liquids, Diluents/Nicotine, Drops) and a growing set of sub-brands targeting differentiated flavor segments: TEN-X (premium combinations), Te amo (ice tea), Modì (LeClub Tobacco line), Candy Rock (confectionery), and Milkee (dairy). Underlying capabilities include a proprietary database of 1,900+ formulas built from 950 ingredients and 1,200+ raw materials, annual production capacity of 600 tons, and daily output exceeding 50,000 pieces, with patented ISO8317-certified child-proof bottle caps differentiating its packaging safety profile.
The business operates a direct-to-consumer go-to-market through its owned e-commerce storefront (flavourart.com/store), supplemented by a wholly-owned German subsidiary, FlavourArt GmbH (established May 2013), which handles sales and localized customer service for Germany, Austria, Liechtenstein, and Switzerland. Revenue is generated through unit-based product sales priced in single-digit to low-double-digit Euro per bottle, sold to three customer segments: individual vapers and DIY enthusiasts (primary), food and beverage manufacturers, and wholesale distributors. Pricing is quoted inclusive of 22% Italian VAT, with VAT exemption available for EU B2B customers holding valid VAT numbers. Distribution reaches approximately 40 countries globally, though product shipments are restricted from numerous major markets including the US, UK, France, China, Russia, Japan, and others due to e-cigarette regulation. The company employs approximately 40 people and is founder/privately owned with no disclosed external institutional capital.
The operating model is bootstrapped and self-financed, with no venture, private equity, or public market funding recorded. Marketing relies on owned e-commerce plus organic social presence on Facebook, Instagram, YouTube, and LinkedIn, with direct customer support via email and WhatsApp. Strategic positioning emphasizes Italian production heritage, in-house base manufacturing, safety certifications, and vertical integration. There is no evidence of AI/ML-driven product development, no SaaS or platform offering, and no API or developer-facing technology stack.
FlavourArt firmographics
Firmographics- Name
- FlavourArt
- Legal name
- Flavourart s.r.l. a Socio Unico
- Website
- https://flavourart.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlavourArt is a privately-held Italian manufacturer founded in 2006 that produces concentrated flavor compounds and ready-to-use e-liquids in Oleggio, Italy, selling direct-to-consumer across approximately 40 countries through its owned e-commerce store and a German subsidiary, targeting individual vapers, food manufacturers, and wholesale distributors.
- Ownership category
- akta.pro rank
FlavourArt industry classification
Industry- Product category
- Flavor and E-liquid Manufacturing
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)
- akta.pro secondary industries
- Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE), Smoke Flavors (Liquid Smoke, Smoke Condensates) (AFAJADAE)
Keywords
Where FlavourArt is headquartered
LocationHeadquarters
- HQ city
- Oleggio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
FlavourArt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Flavors, E-liquids, Bases): Direct product sales through owned e-commerce store. Products include food flavors (10ml), shot flavors (10ml/20ml), e-liquids for vaping (10ml), diluents and nicotine bases. All prices include VAT and are quoted in Euros. Free shipping for orders >=50 euros in Italy.
- Wholesale/B2B Sales: Sales to wholesalers and commercial customers who purchase for professional food production or vaping operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base Diluent 10ml - No nicotine (50/50 VG/PG) |
| Unit Pricing | Pay-as-you-go | E-liquid 10ml - No nicotine (Various flavors) |
| Unit Pricing | Pay-as-you-go | Shot flavors 10ml/20ml |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
FlavourArt product offering
Product offeringCore offering
FlavourArt manufactures and distributes concentrated flavor compounds, ready-to-use e-liquids, base diluents, and nicotine shots sold in 10ml and 20ml formats. Its portfolio includes tobacco, creamy, fruity, fresh/minty, iced tea, and confectionery flavor profiles, organized into core product lines (Flavours, Shot Flavours, E-liquids, Diluents and Nicotine, Drops) and branded sub-collections (TEN-X, Te amo, Modì, Candy Rock, Milkee). The products target individual vapers and DIY e-liquid enthusiasts, food and beverage producers using flavors in culinary applications, and wholesale resellers.
Product overview
FlavourArt is an Italian flavor and e-liquid manufacturer founded in 2006, offering a portfolio of concentrated flavor products and ready-to-use vaping liquids. The core offering includes Flavours 10ml (concentrated flavors for food use), Shot Flavours (10ml/20ml pre-mixed flavors), E-liquids 10ml (ready-to-use vaping liquids), Diluents and Nicotine 10ml (base liquids for mixing), and Drops (high viscosity concentrated flavor drops). The product portfolio spans tobacco, creamy, fruity, fresh/minty, ice tea, and confectionery flavor profiles. Specialized sub-brands include TEN-X (premium combinations), Te amo (ice tea collection), Modì (LeClub tobacco line), Candy Rock (confectionery flavors), and Milkee (dairy flavors). Products are sold primarily in 10ml and 20ml formats with child-proof packaging, targeting both food flavor enthusiasts and e-cigarette/vaping users across approximately 40 countries.
Differentiator
Problem solved
Functional benefit
Brands
- FlavourArt GmbH: German sister company established to serve German-speaking markets (Germany, Austria, Liechtenstein, Switzerland) with localized website and customer service.
Products and services
- Flavours 10ml Concentrated flavor concentrates sold in 10ml bottles for food use applications; available in tobacco, creamy, fruity, and fresh/minty varieties.
- Shot Flavours Pre-mixed flavor shots in 10ml (mini) and 20ml (standard) sizes for direct use or dilution in e-liquid preparation, in tobacco, creamy, fruity, and mint categories.
- E-liquids 10ml Ready-to-use vaping liquids in 10ml bottles, 100% Made in Italy, offered in tobacco and fruit blends, with no-nicotine variants available.
- Diluents and Nicotine 10ml Base liquids and nicotine shots in 10ml bottles for diluting flavors or creating custom e-liquid mixes, available in VG/PG ratios of 50/50 and 70/30.
- Drops High-viscosity (HV) concentrated flavor drops sold in dropper bottles for e-liquid preparation.
- TEN-X Premium flavor sub-brand offering curated combination shots including Apple & Pear, Carmel Tobacco, Blonde Tobacco, Mango, Cola, Grape, Balsamic Mint, and Strawberry.
- Te amo Ice tea flavor collection in shot and minishot formats featuring Peach Lemon, Blueberry, Cedar, Mango, and Matcha Latte.
- Modì Tobacco-focused flavor sub-brand within the LeClub Tobacco line, offering tobacco flavor shots in multiple sizes.
- Candy Rock Confectionery-inspired flavor sub-brand in minishot and shot formats featuring Toffee Cream, Caramel, Mint Licorice, Strawberry, and Citrus Slice.
- Milkee Dairy and milk-inspired flavor sub-brand providing creamy flavor profiles for e-liquid applications.
Quantifiable outcome
- Daily production capacity of over 50,000 pieces
- +1 more outcomes
Companies that use FlavourArt
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FlavourArt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FlavourArt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FlavourArt GmbHregionalGerman subsidiary company established on May 1, 2013 to serve German-speaking customers in Germany, Austria, Liechtenstein, and Switzerland. Handles all orders from these countries and provides local customer service and support. Orders from these countries are no longer accepted on the Italian website.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
FlavourArt competitors and assessment
Company assessmentBroad incumbents
- Symrise AG: Global flavor and fragrance major with food and beverage flavor operations; a broader incumbent whose diversification and R&D scale make it a potential long-term competitor or acquirer in the vape-adjacent flavor space.
- Givaudan: World's largest flavor and fragrance company with deep food, beverage, and taste capabilities; comparable only as a broad incumbent whose scale and customer relationships in food manufacturers could increasingly overlap with FlavourArt's B2B ambitions.
- International Flavors & Fragrances (IFF): Global ingredient major with significant food and beverage flavor operations; included as a broad incumbent comparable whose ingredient technology and customer footprint in food manufacturing anchor the same value chain FlavourArt serves.
- Hangsen International: Large-scale Chinese e-liquid and flavor manufacturer with global wholesale distribution; broader portfolio than FlavourArt but directly competes in finished e-liquids and flavor concentrates across permitted markets.
Direct peers
- Flavorah: Specialty concentrated flavor house targeting DIY e-liquid makers with a similar 'professional / concentrate' positioning to FlavourArt, competing on flavor authenticity and formulation breadth in the vaping community.
- Chemnovatic: Polish manufacturer of nicotine bases, diluents, and flavor concentrates for the e-cigarette industry — overlaps directly with FlavourArt's nicotine bases, diluents, and shot flavor SKUs.
- Capella Flavors: US-based manufacturer of concentrated flavor drops for DIY e-liquid mixing and food applications — the closest direct head-to-head competitor to FlavourArt's Drops and 10ml flavor lines, with overlapping customer base among DIY vapers.
- Ritchy Group: European manufacturer of e-liquids, bases, and flavor concentrates under multiple brands; competes with FlavourArt across both the finished e-liquid wholesale channel and the DIY base/nicotine segment.
- Inawera Flavors: Polish manufacturer of flavor concentrates widely used by DIY e-liquid mixers across Europe — a comparable niche flavor producer competing with FlavourArt on tobacco, fruity, and dessert profiles via wholesale channels.
- The Perfumer's Apprentice: US distributor and blender of flavor concentrates (including its in-house brand) for both culinary and DIY vaping use; comparable go-to-market model pairing a catalog of small bottles with food and vape audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FlavourArt social profiles
Digital presenceFlavourArt financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlavourArt leadership team
Management profileNumber of profiles
Profiles1 record
FlavourArt subsidiaries and ownership
Company hierarchySubsidiaries1 record
FlavourArt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlavourArt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlavourArt
What does FlavourArt do?
FlavourArt manufactures and distributes concentrated flavor compounds, ready-to-use e-liquids, base diluents, and nicotine shots sold in 10ml and 20ml formats. Its portfolio includes tobacco, creamy, fruity, fresh/minty, iced tea, and confectionery flavor profiles, organized into core product lines (Flavours, Shot Flavours, E-liquids, Diluents and Nicotine, Drops) and branded sub-collections (TEN-X, Te amo, Modì, Candy Rock, Milkee). The products target individual vapers and DIY e-liquid enthusiasts, food and beverage producers using flavors in culinary applications, and wholesale resellers.
Is FlavourArt a public or private company?
FlavourArt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlavourArt founded?
FlavourArt was founded in 2006. It employs 11 to 50 people.
Where is FlavourArt based?
FlavourArt is headquartered in Oleggio, Italy, in the Europe region.
How does FlavourArt make money?
Two revenue lines are on record. Product Sales (Flavors, E-liquids, Bases) is the primary driver. The others are wholesale/B2B Sales.
Who are FlavourArt's main competitors?
Broad incumbents on record are Symrise AG, Givaudan, International Flavors & Fragrances (IFF) and Hangsen International. Direct peers are Flavorah, Chemnovatic, Capella Flavors, Ritchy Group, Inawera Flavors and The Perfumer's Apprentice.
Does FlavourArt have an API?
No public API is recorded for FlavourArt.
What industry is FlavourArt in?
FlavourArt's product category is Flavor and E-liquid Manufacturing. Its primary akta.pro industry code is CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands, with a secondary code of CRADAOAO, Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends). Its NAICS code is 31193 and its SIC code is 2000.