My Groom Service

What My Groom Service does

My Groom Service (MGS) is a privately held French B2B web agency and software publisher, founded in 2015 and headquartered in La Seyne-sur-Mer, structured as an SAS with €7,500 share capital. The company serves French hospitality and tourism establishments — primarily independent hotels, campings, chambres d'hôtes (B&Bs), with secondary reach into restaurants, gîtes, and tourism residences — with the stated mission of reducing customers' dependency on OTAs and optimizing direct bookings.

The company's core offering is an integrated ecosystem built on a proprietary WordPress-based web platform, comprising four in-house software products unified under a single back-office: Neo (booking engine connected to OTA platforms), Echo (e-reputation and review management), Co-Pilot (navigation widget and price comparator), and Chloë PMS (property management system with on-premise data storage). The portfolio is anchored by professional website development services offered across tiered packages (Premium and Prestige), plus retainer-based digital marketing (SEO/SEA, social media management) and a human-driven yield management service branded Optim'Resa.

Revenue mechanics span one-time website project fees (multi-year contracts) and recurring subscriptions for software and marketing retainers (annual and monthly billing). The go-to-market is primarily consultative direct sales supplemented by free audits, free demos, and inbound lead capture. The firm employs approximately 20 people, serves "hundreds" of establishments across France, and in April 2025 became an official partner of UMIH France, the leading French hospitality industry union. No external funding, acquisitions, or international expansion are indicated.

Name

My Groom Service

Legal name

My Groom Service

Website

https://my-groom-service.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

My Groom Service is a French B2B web agency and software publisher serving independent hotels, campings, B&Bs, and restaurants with integrated website development, proprietary hotel software (booking engine, e-reputation, PMS), digital marketing, and yield management services.

Ownership category

akta.pro rank

Headquarters

HQ city

La Seyne-sur-mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development Services: Professional website creation and design services for hotels, restaurants, campings, B&Bs. Includes multiple tiers from basic to premium/prestige ranges with content creation, photo/video/drone media, and visual identity design.
2. Software Subscriptions (PMS, Neo, Echo, Co-Pilot): Monthly/annual subscription for proprietary hotel management software including booking engine, reputation management, navigation assistant, and PMS. All integrated into a single back-office interface.
3. Digital Marketing Services: SEO (natural referencing), SEA (paid advertising), social media management (Instagram, Facebook), and e-reputation services. Web marketing to drive visibility and audience to client websites.
4. Yield Management Consulting: Human-driven revenue management optimization services including competitive analysis, pricing strategy, and distribution channel management. Part of Optim'Resa service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

My Groom Service is a French web agency and software publisher that designs professional websites, develops an integrated hospitality software ecosystem (booking engine, e-reputation, PMS, channel manager, navigation widget), and provides web marketing and yield management services tailored to hotels, campings, B&Bs, and restaurants across France. The offering combines custom website development, proprietary SaaS software products, and ongoing digital marketing retainers under a single back-office to help hospitality establishments reduce OTA dependency and grow direct bookings.

Product overview

My Groom Service is a French web agency and software publisher specializing in the hospitality and tourism sector, offering a unified ecosystem of products composed of professional websites, a software suite, and web marketing services. The core software ecosystem comprises four integrated products: Neo (booking engine/moteur de réservation), Echo (e-reputation/review management), Co-Pilot (navigation assistant and price comparison widget), and a PMS (property management system) — all unified under a single back-office interface. The ecosystem is complemented by Optim'Resa (human-led yield/revenue management), Channel Manager (OTA distribution synchronization), and web marketing services (SEO, SEA, social media management). Professional websites serve as the digital gateway through which all software products are delivered, creating an integrated reservation and communication platform designed to reduce hotels' dependency on OTAs.

Differentiator

Problem solved

Functional benefit

Brands

• Neo: Booking engine and reservation motor 100% integrated into hotel websites, connected to OTA platforms
• Echo
• Co-Pilot
• Chloë
• Optim'Resa

Products and services

• Neo - Booking Engine Neo is a 100% integrated booking engine embedded directly into the hotel's own website, connected to OTA platforms. It enables direct reservations with a unified visual identity, a single URL, and simplified booking flow for hotels and tourist accommodations.
• Echo - E-Reputation Management Echo is intelligent reputation management software for hotels and B&Bs that automatically distributes reviews to Google, TripAdvisor, and Facebook, includes configurable alert systems, weekly reports, and post-stay questionnaires.
• Co-Pilot - Navigation Assistant Widget Co-Pilot is a navigation assistant widget and price comparator that centralizes essential site access points including contact info, price comparison, reputation display, and special offers, aimed at driving direct bookings on the hotel's official website.
• Chloë - Property Management System (PMS) Chloë is a hotel Property Management System covering reservations, billing, planning, distribution, reporting, restaurant/bar, spa and seminar management, available as an on-premise solution with local data storage.
• Optim'Resa - Yield Management Service Optim'Resa is a human-driven yield and revenue management service for hotels and tourist accommodations that includes dedicated expert accompaniment, competitive analysis, trend monitoring, pricing adjustments, and distribution channel advice.
• Professional Website Development Custom professional website creation and design service for hotels, restaurants, campings, and B&Bs, ranging from basic to premium/prestige tiers, including UX/UI design, content creation, photo/video/drone media, visual identity, and full integration of the software ecosystem.
• Web Marketing Services Digital marketing services including SEO (natural referencing), SEA (paid advertising), social media management (Facebook, Instagram), and e-reputation services, designed to drive visibility, audience, and direct bookings to client websites.

Quantifiable outcome

• 25% response rate for post-stay questionnaires
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• UMIH FrancecoreGTM or Marketing Partner · 10 April 2026My Groom Service joined UMIH France as an official partner. UMIH (Union des Métiers et des Industries de l'Hôtellerie) is the leading French hospitality industry union, representing hotels, restaurants, and similar establishments. This partnership provides official recognition and access to UMIH's extensive network of hospitality professionals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mews: Cloud-native hospitality operations platform (PMS, booking engine, payments) rapidly expanding across Europe. Competes with My Groom Service's PMS and booking engine offerings with a modern, well-funded tech stack.
• Cloudbeds: Global hospitality management suite (PMS, booking engine, channel manager) purpose-built for independent hotels, hostels, and small groups. Directly competes for the same independent-hotel SMB segment My Groom Service targets, with deeper venture funding.
• SiteMinder: Global hotel commerce platform offering channel manager, booking engine, and PMS used by tens of thousands of hotels worldwide. Competes with My Groom Service's booking engine and channel manager from the enterprise scale side.
• D-EDGE: Established French-based hotel digital marketing and technology provider (formerly Fastbooking, backed by Accor). Offers booking engine, digital media, and CRS services to a wide range of hotels — overlaps with My Groom Service's marketing agency + booking engine offering but at significantly larger scale and with broader portfolio.

Direct peers

• Amenitiz: European (Spanish-founded, strong French presence) all-in-one hospitality platform targeting independent hotels and small chains with booking engine, channel manager, website builder, and PMS. Most directly comparable in business model, customer segment (SMB independents), and integrated SaaS-plus-services positioning.
• eviivo: UK-founded booking and property management suite targeting small independent hotels, B&Bs, and guest houses — highly comparable customer profile to My Groom Service's B&B and boutique-hotel segment with overlapping booking engine + PMS offering.
• LoungeUp: French hospitality CRM, guest experience, and direct-booking platform serving independent hotels and chains. Directly comparable on e-reputation, guest communication, and upsell tools targeting the French hotelier market.
• Little Hotelier: All-in-one hotel software platform purpose-built for small properties (B&Bs, small hotels, vacation rentals) with booking engine, channel manager, and website builder. Closely mirrors My Groom Service's SMB hospitality focus with international footprint.

Emerging players

• SHR Group: Hotel CRM, direct booking, and guest data platform (now part of Mews) targeting independent and chain hotels. Overlaps with My Groom Service's Echo e-reputation, marketing, and direct-booking optimisation tooling.
• Lodgify: Vacation rental software with website builder, booking engine, and channel manager targeting short-term rental hosts and small property managers. Comparable on website-plus-booking-engine SaaS bundle though focused on vacation rentals rather than hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mygroomservice
• Facebookfacebook.com/mygroomservice
• LinkedInlinkedin.com/company/my-groom-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Groom Service