Name

Pilares Eiendom

Legal name

Pilares eiendom AS

Website

https://pilares.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Real Estate Dealers (For Their Own Account) (6532), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential real estate development
• Housing development Norway
• Apartment sales
• Townhouse development
• Property developer

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Residential Development & Sales: Pilares Eiendom generates revenue by acquiring land, developing residential properties (apartments and townhouses), and selling completed or pre-construction units to end buyers. Revenue is realized at point of sale when property titles are transferred. The company operates on a project-by-project basis, with each development treated as a discrete revenue-generating initiative. Revenue timing depends on project completion schedules and buyer handover dates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pilares Eiendom acquires land in Eastern Norway and develops named residential projects of apartments and townhouses (e.g., EIK Ullerntoppen, FRØY Bekkestua, Lindekvartalet, Nesa Nord, Haslum Stasjon, K1 Teisen, Teglverket, Solís). Each project is sold at fixed prices to individual end buyers via licensed external real estate brokers, with deposits typically around NOK 100,000 and revenue recognized at property title transfer.

Product overview

Pilares Eiendom operates as a residential property developer with a portfolio of named project sub-brands spanning multiple Norwegian cities and municipalities (Oslo, Bekkestua, Ås, Lillestrøm, Spikkestad, Kolbotn, Drammen). Each project — including EIK Ullerntoppen, FRØY Bekkestua, Lindekvartalet, Nesa Nord, Idrettsveien, Haslum Stasjon, K1 Teisen, Teglverket, Knivelia, Bekkely Kolbotn, and Solís Konnerud — functions as an independently branded residential development offering apartments or townhouses at varying stages (planning, for sale, completed). The company does not offer a unified software product; its offerings are physical real estate projects with associated sales and viewing tools.

Differentiator

Problem solved

Functional benefit

Products and services

• EIK Ullerntoppen Residential neighborhood of 23 single-family homes on Ullerntoppen in Oslo West, ranging from 120.5 m² to 177.5 m² BRA-i with 3 bedrooms, priced from NOK 13,990,000; sales handled by PrivatMegleren (agents Øyvind Meaas and Sebastian Thuen).
• FRØY Bekkestua Completed neighborhood of 30 architect-designed townhouses in Bekkestua with three-floor layouts, private gardens, carports with heated driveways, and proximity to metro (16 minutes to Majorstuen); priced from NOK 12,950,000; sales via Sem-Johnsen and DNB Eiendom.
• Lindekvartalet (Langbakken) Development of 123 modern apartments in Ås with flexible layouts from 36 m² to 129 m², priced from NOK 2,990,000, including shared amenities such as guest apartment, rooftop terrace, playground, party hall, lounge, gym, and cinema room; co-developed with Signaturhagen Bolig.
• Nesa Nord Planned urban district in Lillestrøm transforming an industrial area into approximately 500 homes and 10,000 m² of commercial space on a 37-dål plot, with estimated completion Q3 2032.
• Idrettsveien Planned project of 40 apartments near Ås town center, incorporating a new-format Coop Extra retail space, designed by DARK Arkitekter, estimated for 2028.
• Haslum Stasjon Planned neighborhood of approximately 150 homes (apartments and townhouses) near Haslum T-banestasjon in Bærum, designed by A-lab with focus on architecture and sustainability, estimated for 2028.
• K1 – Teisen Compact housing project on Teisen in Oslo offering space-efficient modern homes near Oslo city center, designed by CF Møller Architects, targeting first-time buyers.
• Teglverket Spikkestad FutureBuilt pilot sustainable neighborhood on a former industrial site in Spikkestad, combining residential and commercial uses with focus on social and environmental sustainability using brick as a conceptual material.
• Knivelia Planned neighborhood on Kniveåsen offering a nature-immersed living environment close to urban amenities, with community input sought from existing Knive residents; sales brokered by Nordvik Bolig.
• Bekkely Kolbotn Planned development of modern apartments adjacent to Skredderstubekken (stream) on Kolbotn, with a floating transition between urban and natural living, near Kolbotn center and 12 minutes by train to Oslo S.
• Solís Konnerud Co-development with Miliarium of 125 energy-efficient apartments on Konnerud (Drammen), integrating the Heime community concept with a digital platform, shared amenities, and sharing services; apartments range from approximately 36 to 90 m² BRA-i across four phases, estimated completion 2028–2029.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Signaturhagen BoligcoreStrategic or Co-development PartnerPilares Eiendom collaborates with Signaturhagen Bolig to transform the former commercial area at Langbakken in Ås into a vibrant neighborhood. Together they are developing residential housing, open squares, play areas, orchards, pathways, and green spaces for a diverse community including students, adults, singles, and families.
• AlentocoreImplementation/ SI/ Consulting PartnerAlento is the general contractor (totalentreprenør) for the Frøy Bekkestua project, handling construction of the 30 townhouses. Alento began with demolition of existing buildings and groundworks before commencing full construction.
• DNBmajorGTM or Marketing PartnerDNB provides financing solutions, green home loans, and financial advisory services for Pilares buyers. DNB Eiendom brokers handle property sales for Pilares projects, offering buyers property valuations, financing certificates, and mortgage advisory as part of a 'Trygghetspakke' (security package) to facilitate purchases.
• MiliariumcoreStrategic or Co-development PartnerMiliarium and Pilares Eiendom co-develop the Solís project on Konnerud, consisting of 125 energy-efficient apartments across multiple building phases. Miliarium serves as co-developer alongside Pilares in this residential neighborhood development.
• R21 ArkitektercoreImplementation/ SI/ Consulting PartnerR21 Arkitekter is the architect behind the Frøy Bekkestua project, designing 30 architect-designed townhouses with thoughtful layouts and high-quality materials for family living.
• A-labminorImplementation/ SI/ Consulting PartnerA-lab is the architectural firm behind the Haslum Stasjon project, developing approximately 150 residential units combining apartments and townhouses with a focus on quality and community.
• CF Møller ArchitectsminorImplementation/ SI/ Consulting PartnerCF Møller Architects is the architectural partner for the K1-Teisen project in Oslo, designing compact modern homes for young buyers in an urban setting.
• DARK ArkitekterminorImplementation/ SI/ Consulting PartnerDARK Arkitekter is the architectural firm behind the Idrettsveien project in Ås, developing 40 apartments with continued retail space including a new Coop Extra store.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Block Watne: Norwegian residential developer specializing in single-family homes and townhouses in the Oslo area and Eastern Norway. Closely comparable to Pilares' EIK Ullerntoppen and Frøy Bekkestua projects in product profile and buyer segment.
• JM Norge: Norwegian arm of Swedish residential developer JM AB, focused on developing and selling apartments in the Oslo region. Directly comparable in product type (new-build apartments), buyer segments, and geographic focus.
• Veidekke Eiendom: Norwegian residential and commercial property developer with a strong presence in the Oslo region. Operates a similar project-by-project condominium development model with similar sales and construction processes.
• Miliarium: Norwegian residential developer that co-develops the Solis Konnerud project with Pilares. Operates a similar energy-efficient, community-focused development model and competes for similar buyers in the Greater Oslo region.
• Nordr (formerly Veidekke Bolig): Norwegian residential developer focused on new-build apartments and townhouses in the Oslo region. Directly comparable in product offering, sales model, and buyer target demographics.
• Selvaag Bolig: Listed Norwegian residential developer focused on the Oslo and Eastern Norway region, similar to Pilares' geographic focus. Competes directly for land, buyers, and broker relationships in the same municipalities.

Emerging players

• Betonmast: Norwegian residential developer active in the Oslo region with similar project-by-project condominium approach. Comparable in scale and target buyer segments, though with a different capital structure.

Broad incumbents

• AF Gruppen: Larger Norwegian construction and property development group with residential development operations in Oslo. Comparable in that it develops and sells residential properties, though with broader construction-industry exposure.
• OBOS: Norway's largest housing developer and member-owned cooperative, operating across multiple regions with significantly larger scale and broader land bank than Pilares. Directly comparable in that both develop and sell residential units to end buyers in the Norwegian market.
• Skanska Norge: Large Norwegian subsidiary of Skanska AB, developing residential and commercial real estate primarily in the Oslo region. Comparable as a residential developer with similar buyer segments but greater scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pilareseiendom
• LinkedInlinkedin.com/company/pilares-eiendom-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilares Eiendom