Global Mobile
Global Mobile (グロリバ) is a Tokyo-based Japanese provider of overseas rental pocket WiFi and eSIM data plans, serving outbound travelers from Japan across 135 countries and operating as a division of publicly listed Inbound Platform Co., Ltd.
- Company typePrivate
- Founded2007
- HeadquartersSarugakucho, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
What Global Mobile does
Global Mobile (グロリバ) is a Japan-based provider of overseas mobile connectivity services, operating as the WiFi Division of publicly listed parent Inbound Platform Co., Ltd. (TSE stock code 5587). Founded in 2007 and headquartered in Minato-ku, Tokyo, the company rents portable pocket WiFi devices and sells eSIM data plans to outbound travelers from Japan, with service coverage spanning 135 countries and pricing tiers ranging from ¥280/day (Taiwan, 300MB) to ¥2,400/day (Worldwide roaming, unlimited data). The business is supported by a multi-channel logistics network that includes home/office delivery, Japan airport counters (JAL ABC and post offices at Narita, Haneda, Kansai, and Centrair), same-day delivery via Yamato Transport, and destination-airport pickup in Korea and Taiwan. Returns are handled via pre-paid envelopes dropped at postal boxes nationwide.
The company's go-to-market is direct-to-consumer, primarily through its gmobile.biz website, supplemented by phone, LINE customer support, and corporate inquiry forms. The core product line consists of country-specific WiFi plans (Korea, Taiwan, China, Thailand, Vietnam, Singapore, Hawaii, USA, Australia, etc.) and regional roaming plans (World, Europe, Asia), with a parallel eSIM offering for compatible devices. The revenue model is overwhelmingly usage-based (per-day rental fees), supplemented by a small but growing recurring component: the Mobakea device and data protection subscription launched in June 2026 at ¥700/month, and corporate invoice billing for business clients. Customer segments are primarily individual leisure and business travelers (with a self-reported 4.72/5 satisfaction score from 2,366 survey respondents), with a secondary corporate/business segment served through dedicated invoice billing.
The business carries characteristics of a mature, category-defending operator: 18 years of operating history, established brand recognition, established physical logistics, and a parent with public-market capital access. The principal strategic question is whether the expansion into eSIM and subscription protection services can offset the structural pressure on physical pocket WiFi from carrier roaming improvements and native eSIM adoption.
Global Mobile firmographics
Firmographics- Name
- Global Mobile
- Legal name
- 株式会社インバウンドプラットフォーム (Inbound Platform Co., Ltd.)
- Website
- https://globalmobile.co.jp
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Global Mobile (グロリバ) is a Tokyo-based Japanese provider of overseas rental pocket WiFi and eSIM data plans, serving outbound travelers from Japan across 135 countries and operating as a division of publicly listed Inbound Platform Co., Ltd.
- Ownership category
- akta.pro rank
Global Mobile industry classification
Industry- Product category
- International Travel Connectivity Services
- NAICS
- Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)
- akta.pro secondary industry
- Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)
Keywords
Where Global Mobile is headquartered
LocationHeadquarters
- HQ city
- Sarugakucho
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Global Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- WiFi Router Rental: Daily rental fees for portable WiFi hotspot devices. Customers pay per day based on destination country and data plan tier (300MB, 500MB, 1GB, or unlimited). The rental includes free round-trip shipping within Japan. Revenue is usage-based and accrues over the rental period.
- eSIM Sales: Sale of eSIM data plans for international travelers, complementing the physical WiFi router rental service.
- Recharge WiFi: Top-up/additional data purchases for existing WiFi rental customers who need additional data beyond their plan allowance.
- Corporate Accounts: Dedicated billing and account management services for corporate clients, including invoice-based payment and volume pricing arrangements.
- Device Protection (Mobacare): Monthly subscription service starting at ¥700/month for device and data protection coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 300MB daily limit - entry-level budget option |
| Usage-based | Pay-as-you-go | 500MB daily limit - moderate usage option |
| Usage-based | Pay-as-you-go | 1GB daily limit - high usage option |
| Usage-based | Pay-as-you-go | Unlimited data - premium option with no data cap |
| Subscription | Monthly | Mobacare device protection - monthly subscription |
| Usage-based | Pay-as-you-go | Domestic Japan WiFi rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Global Mobile product offering
Product offeringCore offering
Global Mobile rents portable pocket WiFi hotspot devices to Japanese outbound travelers for use across 135+ countries, with usage-based daily fees that vary by destination and data tier (300MB, 500MB, 1GB, or unlimited). It complements the physical device rental with eSIM data plans, recharge/top-up data options, and corporate account billing, and includes free round-trip shipping plus same-day delivery via Yamato Transport. The newly launched Mobakea service adds a monthly device and data protection subscription.
Product overview
Global Mobile operates a unified mobile connectivity platform offering two core product lines: rental WiFi devices (海外レンタルWiFi) and eSIM services, both providing international data access across 135+ countries. The WiFi rental service includes a portfolio of country-specific plans (Korea, Taiwan, China, Hawaii, USA, Thailand, Vietnam, Singapore, Australia, etc.) and regional roaming plans (World, Europe, Asia, North America, Africa, Middle East), while the eSIM service provides an alternative for compatible devices. Add-on services include recharge/top-up WiFi devices (チャージWiFi) and the newly launched Mobakea (モバケア) device protection service. The company differentiates through unlimited data options, free round-trip delivery, and next-day delivery via Yamato Transport.
Differentiator
Problem solved
Functional benefit
Brands
- リチャージ WiFi (Recharge WiFi): A pocket WiFi rental service offering rechargeable data plans
- アロハデータ (Aloha Data)
- ワールドデータ (World Data)
Products and services
- Overseas Rental WiFi (海外レンタルWiFi) Portable pocket WiFi hotspot rental service for Japanese outbound travelers, with usage-based daily pricing across destinations and data tiers (300MB, 500MB, 1GB, unlimited) and free round-trip shipping within Japan.
- eSIM
Quantifiable outcome
- Customer satisfaction score of 4.72/5 based on 2,366 survey responses
Companies that use Global Mobile
Customer profileSegments2 records
Ideal customer profiles2 records
Global Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Global Mobile partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Global Mobile competitors and assessment
Company assessmentDirect peers
- Holafly: Global eSIM provider offering unlimited data plans for international travelers. Competes directly with Global Mobile's eSIM service and increasingly with its unlimited pocket WiFi plans.
- Ninja WiFi: One of the largest Japanese pocket WiFi rental companies targeting outbound travelers. Directly competes with Global Mobile on Japanese consumer outbound travel WiFi rentals with a very similar product offering and pricing model.
- Airalo: Global eSIM marketplace offering international data plans to travelers in 200+ countries. A direct competitor in the eSIM portion of Global Mobile's business and a structural threat to its pocket WiFi rental business.
- Japan Wireless: Japan-based pocket WiFi rental company serving international travelers visiting Japan (inbound) and Japanese travelers going abroad. Overlaps with Global Mobile's outbound Japanese traveler customer base.
- Ubigi: Global eSIM and mobile data provider for travelers and connected devices. Competes in the eSIM data plan segment with Global Mobile and provides an alternative for tech-savvy travelers.
- WiFi BOX: Japanese pocket WiFi rental service offering self-service kiosks at airports and convenience stores. Competes directly with Global Mobile's airport pickup and pocket WiFi rental offerings in the Japanese market.
Emerging players
- GigSky: Global eSIM and mobile data provider offering international data plans for travelers. Competes in the eSIM segment with Global Mobile's expanding eSIM business.
- Truphone: Mobile data and eSIM provider offering international connectivity for businesses and travelers. Overlaps with Global Mobile's eSIM offering and corporate travel segment.
Broad incumbents
- NTT Docomo: Japan's largest mobile carrier with international roaming and travel data services. A broad incumbent competing for the same outbound Japanese traveler base through carrier-direct offerings.
- SoftBank Global Rental: Major Japanese mobile carrier offering international roaming and rental WiFi services. A broad incumbent with overlapping capabilities, providing a vertically integrated alternative to Global Mobile's reseller model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Global Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Mobile leadership team
Management profileNumber of profiles
Global Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Mobile
What does Global Mobile do?
Global Mobile rents portable pocket WiFi hotspot devices to Japanese outbound travelers for use across 135+ countries, with usage-based daily fees that vary by destination and data tier (300MB, 500MB, 1GB, or unlimited). It complements the physical device rental with eSIM data plans, recharge/top-up data options, and corporate account billing, and includes free round-trip shipping plus same-day delivery via Yamato Transport. The newly launched Mobakea service adds a monthly device and data protection subscription.
Is Global Mobile a public or private company?
Global Mobile is a private company. It is classified as corporate owned and is currently operating.
When was Global Mobile founded?
Global Mobile was founded in 2007.
Where is Global Mobile based?
Global Mobile is headquartered in Sarugakucho, Japan, in the Asia region.
How does Global Mobile make money?
Five revenue lines are on record. WiFi Router Rental is the primary driver. The others are eSIM Sales, recharge WiFi, corporate Accounts and device Protection (Mobacare).
Who are Global Mobile's main competitors?
Direct peers on record are Holafly, Ninja WiFi, Airalo, Japan Wireless, Ubigi and WiFi BOX. Emerging players are GigSky and Truphone. Broad incumbents are NTT Docomo and SoftBank Global Rental.
Does Global Mobile have an API?
No public API is recorded for Global Mobile.
What industry is Global Mobile in?
Global Mobile's product category is International Travel Connectivity Services. Its primary akta.pro industry code is HDAIAAAD, Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs), with a secondary code of HDAFACAI, Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH). Its NAICS code is 517121 and its SIC code is 4812.