Global Mobile

What Global Mobile does

Global Mobile (グロリバ) is a Japan-based provider of overseas mobile connectivity services, operating as the WiFi Division of publicly listed parent Inbound Platform Co., Ltd. (TSE stock code 5587). Founded in 2007 and headquartered in Minato-ku, Tokyo, the company rents portable pocket WiFi devices and sells eSIM data plans to outbound travelers from Japan, with service coverage spanning 135 countries and pricing tiers ranging from ¥280/day (Taiwan, 300MB) to ¥2,400/day (Worldwide roaming, unlimited data). The business is supported by a multi-channel logistics network that includes home/office delivery, Japan airport counters (JAL ABC and post offices at Narita, Haneda, Kansai, and Centrair), same-day delivery via Yamato Transport, and destination-airport pickup in Korea and Taiwan. Returns are handled via pre-paid envelopes dropped at postal boxes nationwide.

The company's go-to-market is direct-to-consumer, primarily through its gmobile.biz website, supplemented by phone, LINE customer support, and corporate inquiry forms. The core product line consists of country-specific WiFi plans (Korea, Taiwan, China, Thailand, Vietnam, Singapore, Hawaii, USA, Australia, etc.) and regional roaming plans (World, Europe, Asia), with a parallel eSIM offering for compatible devices. The revenue model is overwhelmingly usage-based (per-day rental fees), supplemented by a small but growing recurring component: the Mobakea device and data protection subscription launched in June 2026 at ¥700/month, and corporate invoice billing for business clients. Customer segments are primarily individual leisure and business travelers (with a self-reported 4.72/5 satisfaction score from 2,366 survey respondents), with a secondary corporate/business segment served through dedicated invoice billing.

The business carries characteristics of a mature, category-defending operator: 18 years of operating history, established brand recognition, established physical logistics, and a parent with public-market capital access. The principal strategic question is whether the expansion into eSIM and subscription protection services can offset the structural pressure on physical pocket WiFi from carrier roaming improvements and native eSIM adoption.

Name

Global Mobile

Legal name

株式会社インバウンドプラットフォーム (Inbound Platform Co., Ltd.)

Website

https://globalmobile.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Global Mobile (グロリバ) is a Tokyo-based Japanese provider of overseas rental pocket WiFi and eSIM data plans, serving outbound travelers from Japan across 135 countries and operating as a division of publicly listed Inbound Platform Co., Ltd.

Ownership category

akta.pro rank

Product category

International Travel Connectivity Services

NAICS

Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industry

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)

Keywords

• International wifi rental
• Esim data plans
• Pocket wifi services
• Travel connectivity solutions
• Mobile data roaming

Headquarters

HQ city

Sarugakucho

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. WiFi Router Rental: Daily rental fees for portable WiFi hotspot devices. Customers pay per day based on destination country and data plan tier (300MB, 500MB, 1GB, or unlimited). The rental includes free round-trip shipping within Japan. Revenue is usage-based and accrues over the rental period.
2. eSIM Sales: Sale of eSIM data plans for international travelers, complementing the physical WiFi router rental service.
3. Recharge WiFi: Top-up/additional data purchases for existing WiFi rental customers who need additional data beyond their plan allowance.
4. Corporate Accounts: Dedicated billing and account management services for corporate clients, including invoice-based payment and volume pricing arrangements.
5. Device Protection (Mobacare): Monthly subscription service starting at ¥700/month for device and data protection coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Global Mobile rents portable pocket WiFi hotspot devices to Japanese outbound travelers for use across 135+ countries, with usage-based daily fees that vary by destination and data tier (300MB, 500MB, 1GB, or unlimited). It complements the physical device rental with eSIM data plans, recharge/top-up data options, and corporate account billing, and includes free round-trip shipping plus same-day delivery via Yamato Transport. The newly launched Mobakea service adds a monthly device and data protection subscription.

Product overview

Global Mobile operates a unified mobile connectivity platform offering two core product lines: rental WiFi devices (海外レンタルWiFi) and eSIM services, both providing international data access across 135+ countries. The WiFi rental service includes a portfolio of country-specific plans (Korea, Taiwan, China, Hawaii, USA, Thailand, Vietnam, Singapore, Australia, etc.) and regional roaming plans (World, Europe, Asia, North America, Africa, Middle East), while the eSIM service provides an alternative for compatible devices. Add-on services include recharge/top-up WiFi devices (チャージWiFi) and the newly launched Mobakea (モバケア) device protection service. The company differentiates through unlimited data options, free round-trip delivery, and next-day delivery via Yamato Transport.

Differentiator

Problem solved

Functional benefit

Brands

• リチャージ WiFi (Recharge WiFi): A pocket WiFi rental service offering rechargeable data plans
• アロハデータ (Aloha Data)
• ワールドデータ (World Data)

Products and services

• Overseas Rental WiFi (海外レンタルWiFi) Portable pocket WiFi hotspot rental service for Japanese outbound travelers, with usage-based daily pricing across destinations and data tiers (300MB, 500MB, 1GB, unlimited) and free round-trip shipping within Japan.
• eSIM

Quantifiable outcome

• Customer satisfaction score of 4.72/5 based on 2,366 survey responses

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holafly: Global eSIM provider offering unlimited data plans for international travelers. Competes directly with Global Mobile's eSIM service and increasingly with its unlimited pocket WiFi plans.
• Ninja WiFi: One of the largest Japanese pocket WiFi rental companies targeting outbound travelers. Directly competes with Global Mobile on Japanese consumer outbound travel WiFi rentals with a very similar product offering and pricing model.
• Airalo: Global eSIM marketplace offering international data plans to travelers in 200+ countries. A direct competitor in the eSIM portion of Global Mobile's business and a structural threat to its pocket WiFi rental business.
• Japan Wireless: Japan-based pocket WiFi rental company serving international travelers visiting Japan (inbound) and Japanese travelers going abroad. Overlaps with Global Mobile's outbound Japanese traveler customer base.
• Ubigi: Global eSIM and mobile data provider for travelers and connected devices. Competes in the eSIM data plan segment with Global Mobile and provides an alternative for tech-savvy travelers.
• WiFi BOX: Japanese pocket WiFi rental service offering self-service kiosks at airports and convenience stores. Competes directly with Global Mobile's airport pickup and pocket WiFi rental offerings in the Japanese market.

Emerging players

• GigSky: Global eSIM and mobile data provider offering international data plans for travelers. Competes in the eSIM segment with Global Mobile's expanding eSIM business.
• Truphone: Mobile data and eSIM provider offering international connectivity for businesses and travelers. Overlaps with Global Mobile's eSIM offering and corporate travel segment.

Broad incumbents

• NTT Docomo: Japan's largest mobile carrier with international roaming and travel data services. A broad incumbent competing for the same outbound Japanese traveler base through carrier-direct offerings.
• SoftBank Global Rental: Major Japanese mobile carrier offering international roaming and rental WiFi services. A broad incumbent with overlapping capabilities, providing a vertically integrated alternative to Global Mobile's reseller model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Mobile