Bild & Kultur

What Bild & Kultur does

Bild & Kultur AB is a privately held Swedish micro-agency and book publisher headquartered in Skyllberg, near Askersund in Närke. Founded in 1993, the firm operates as a combined reklambyrå (advertising agency) and bokförlag (book publisher) with a core team of 3–5 people, supplemented by an on-demand network of printers, translators, illustrators, and 3D artists. Its service portfolio spans strategic communication consulting, copywriting, graphic design, photography, film production, and end-to-end book publishing.

Revenue is generated through professional services billed on a project basis at custom-quoted rates, with no publicly disclosed pricing. The company serves three primary segments: Swedish municipalities (notably Askersunds kommun for over 20 years), industrial enterprises (Zinkgruvan Mining, Skyllbergs Bruk, Nils Ahlgren), and heritage-driven organizations (Kungliga Hovleverantörsföreningen). Recurring publications — including the municipal magazine Bo i Askersund, the employee magazine Zinktrycket, the trilingual tourist brochure, and the annual Det Kungliga Året — provide stable base load, while corporate jubilee books and one-off projects (logos, packaging, signage) layer on incremental revenue.

The business is distributed regionally through direct client engagement from its Skyllberg office, with marketing driven primarily by portfolio, word-of-mouth referrals, and a modest Facebook presence. There is no platform technology, no external funding, no subsidiaries, and no disclosed ownership structure beyond private founder/management control. The company's competitive position rests on long-term client relationships, an established publishing catalog of approximately 20 titles, and a multi-disciplinary in-house team rather than on proprietary technology or scale advantages.

Name

Bild & Kultur

Legal name

Bild & Kultur AB

Website

https://bild-kultur.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Bild & Kultur AB is a small Swedish advertising agency and book publisher in Närke, serving municipalities, industrial firms, and heritage organizations with integrated communication, design, photography, and publishing services since 1993.

Ownership category

akta.pro rank

Headquarters

HQ city

Skyllberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Advertising Agency Services: Professional communication services including marketing strategy, graphic design, copywriting, photography, and film production. Services range from large comprehensive projects to simple printed materials or presentation slides.
2. Book Publishing: Publishing company books and commemorative publications. Services include editorial work, text production, design, and publication. They have published approximately 20 titles since 1993, including corporate books for major Swedish companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Bild & Kultur is a Swedish advertising agency and book publisher that provides strategic communication consulting, copywriting, graphic design, photography and film, signage, and full book publishing services. The agency arm helps clients reach out so messages are seen and reach in so they resonate with the recipient, while the publishing arm produces corporate jubilee books, local history titles, municipal publications, and annual royal chronicle books. Services are delivered to Swedish municipalities, mining and industrial companies, and associations, primarily in the Närke and Örebro County region.

Product overview

Bild & Kultur is a combined reklambyrå (advertising agency) and bokförlag (book publisher) operating from Skyllberg, Sweden. The advertising agency offers strategic communication, copywriting (text & budskap), graphic design (grafisk formgivning), photography & film, signage production, and event management services. The publishing arm produces corporate jubilee books, local history books, municipal publications, and annual royal publications. Key publications include the municipal magazine Bo i Askersund, the employee magazine Zinktrycket for Zinkgruvan Mining, the tourist brochure for Askersunds kommun in three languages, and the cultural centre program Sjöängens programblad. The publishing list features titles such as Det Kungliga Året (annual royal chronicle), Kunglig Hovleverantör (royal warrant holders), Zinkgruvans Zinkgruvor (mining history), and Oves observationer från Askersund. The company also manages operational services for the Kungliga Hovleverantörsföreningen, including its website (www.hovlev.se) and annual events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 20 years of continuous operation
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting.

• Printers (Tryckerier)supportingOthersBild & Kultur works with printers for book and printed material production. They only engage printers with systematized environmental work according to their quality and environmental policy.
• Translators (Översättare)supportingOthersNetwork of translators available for multilingual projects, particularly for bilingual or trilingual book productions.
• Illustrators (Illustratörer)supportingOthersNetwork of collaboration partners including illustrators for projects requiring custom illustration work.
• 3D Artists (3D-artister)supportingTechnology or IntegrationNetwork of 3D artists available through their professional network for projects requiring three-dimensional visualization.
• Delta WebbyråsupportingTechnology or IntegrationCollaboration partner for website development, including the www.hovlev.se website built in partnership with Delta Webbyrå.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leopard Förlag: Independent Swedish book publisher producing premium illustrated non-fiction, biographies, and cultural titles. Comparable to Bild & Kultur as a Swedish mid-sized bokförlag focused on quality illustrated non-fiction for institutional and consumer readership.
• Garbergs Reklambyrå: Stockholm-based Swedish creative agency with a comparable full-service mix of strategy, copywriting, graphic design, and content production. Similar structural shape to Bild & Kultur as an independent Swedish reklambyrå, though serving primarily Stockholm-based clients.
• Historiska Media: Swedish publisher specializing in historical and heritage-themed books, including corporate histories and jubilee publications — the closest direct competitor to Bild & Kultur's bokförlag arm. Both firms target the same niche of industrial and institutional clients seeking premium printed histories.

Broad incumbents

• Norstedts Förlag: One of Sweden's oldest and largest general-interest book publishers, part of Storyside. Comparable on the publishing side as a Swedish bokförlag producing trade and non-fiction titles across heritage, history, and corporate topics, though at vastly larger scale.
• Åkestam Holst NoA: Stockholm-based creative agency within the NoA Nordic network, serving major Scandinavian brands across advertising, design, and branded content. Analogous to Bild & Kultur as a full-service Swedish reklambyrå but with network scale and larger client roster.
• DDB Stockholm: Swedish arm of global creative network DDB, formerly Lowe Brindfors. Comparable as a full-service creative/advertising agency in Sweden, providing strategic communications, brand design, and content services to enterprise clients.
• Forsman & Bodenfors: Sweden's largest independent creative agency, headquartered in Gothenburg, serving Scandinavian brands across strategy, design, and content. Comparable as a Swedish creative/advertising agency with full-service capabilities, though at substantially greater scale than Bild & Kultur.
• Albert Bonniers Förlag: Sweden's flagship trade publisher with the broadest fiction and non-fiction list in the country. Overlaps with Bild & Kultur's publishing activity on Swedish-language non-fiction and historical titles, albeit serving mass-market rather than corporate-heritage clients.
• ANR BBDO Stockholm: Swedish creative agency within the BBDO network providing advertising, brand strategy, and content services to enterprise clients. Structurally analogous to Bild & Kultur's reklambyrå arm, though serving larger network-aligned accounts.

Regional players

• Vatten & Miljö Communication / Pyramiden Communication: Examples of mid-sized Swedish regional communication agencies serving municipalities and industrial clients in Sweden. Comparable structurally to Bild & Kultur as a regional Swedish reklambyrå competing for the same municipal and SME communication budgets, though in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BildKultur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bild & Kultur