AFtrade.com

What AFtrade.com does

AFTRADE FZCO, operating as AFtrade.com, is a Dubai-headquartered (Jumeirah Lakes Towers) free-zone trading company that serves as the exclusive dealer and representative of Belarusian machinery manufacturers for the African continent. The company distributes a broad portfolio of agricultural equipment (Belarus-series tractors from 57 to 364 hp, combine harvesters, seeders, mowers, rakes, balers, fertilizer spreaders, and implements), transport and logistics equipment (semitrailers and buses), special-purpose machinery (underground drilling rigs, fire-fighting vehicles, ambulances, and a Movable Mobile Hospital), mining trucks and processing lines, construction and road-marking equipment, and municipal/waste-management solutions. Active operations are concentrated in Zimbabwe, Togo, Kenya, South Africa, Ghana, and Nigeria, with stated intent to expand continent-wide; a representative office in Minsk, Belarus coordinates manufacturer relationships.

The business model is B2B wholesale hardware sales with quote-based, project-level pricing negotiated directly with African governments, businesses, and institutions. Distribution is executed via enterprise field sales rather than self-service eCommerce, despite the company operating a comprehensive online catalog at aftrade.com. Customer engagement is supported by downloadable corporate presentations, region-specific needs assessments, on-site operator and technician training, warranty coverage, spare-parts logistics, and ongoing maintenance, which together create an integrated equipment-and-service offering rather than pure resale.

The revenue stream is concentrated in machinery and equipment sales across at least seven end-use verticals (agriculture, transport, mining, construction, public works, healthcare, emergency services), supplemented by stated capacity to coordinate food and pharmaceutical supply. The company is privately held, with no disclosed investors, funding events, ownership structure, or revenue figures. No digital platform, software, AI, or proprietary technology stack is referenced; the underlying technology is the Belarusian-built industrial equipment that AFTRADE distributes and services.

Name

AFtrade.com

Legal name

AFTRADE FZCO

Website

https://aftrade.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

AFTRADE FZCO is a Dubai-headquartered exclusive dealer of Belarusian-manufactured machinery, distributing tractors, harvesters, ambulances, mining, construction, and emergency-response equipment to African governments, businesses, and institutions across six countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Dezhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Machinery and Equipment Sales: The company generates revenue through the sale of comprehensive machinery and equipment solutions across multiple sectors including agriculture, public works, forestry, road construction, emergency services, and healthcare. As the exclusive dealer representing manufacturers, they facilitate wholesale trade between manufacturers and African nations, providing complete technological chains alongside equipment delivery, training, and ongoing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AFTRADE FZCO is the exclusive dealer and representative for Belarusian manufacturers, supplying machinery and equipment to African governments, businesses, and institutions. Its product portfolio spans agricultural machinery (tractors, harvesters, seeders, mowers, balers, implements), transport and logistics equipment (semitrailers, trailers, buses, tankers), construction equipment (backhoe loaders, road marking, lifting/loading), mining equipment (dump trucks, crushing lines), fire-fighting vehicles, and healthcare vehicles (ambulances, mobile hospitals), along with food and pharmaceutical product supply.

Product overview

AFTRADE FZCO is a machinery and equipment supplier serving African markets with comprehensive product portfolio spanning multiple sectors. The company offers agricultural machinery (tractors including Belarus series from 57-364 hp, harvesters GS-5 through GS-12, seeders, mowers, rakes, balers, agricultural implements such as sprayers, cultivators, disc harrows, ploughs), transport and logistics equipment (semitrailers, trailers), special purpose machinery (buses, drilling rigs, fire-fighting vehicles, healthcare vehicles including ambulances and mobile hospitals), and municipal equipment. All products come with after-sales technical support, training programs, and warranty services. The company operates as exclusive representative of manufacturers (primarily from Republic of Belarus) serving African nations including Zimbabwe, Togo, Kenya, South Africa, Ghana, and Nigeria.

Differentiator

Problem solved

Functional benefit

Products and services

• Tractors (Belarus series) Agricultural tractors including Belarus 952.3, 1025.2, 1221.2, 1523T1, 2022.3, 3522, 510/520, 512/522, 800, 80X, 820, and 921.3 models ranging from 57 to 364 hp for various farming applications. For agricultural operators, contractors, and government agricultural programs.
• Tankers Slurry tankers including MJT-3 (3,200 kg capacity) and MJT-F-6 (6,000 kg capacity) for agricultural waste management and fertilizer application. For farms and agricultural enterprises.
• Special Equipment Special purpose machinery including SuB 131 buses (up to 72 passengers), directional underground drilling rigs, fast response vehicles, mine exploration drilling rigs, and Belarus tractors. For public transport operators, mining and exploration companies, and emergency response agencies.
• Semitrailers and Trailers Agricultural and transport trailers including PST-12 (12t), PST-6 (6t), PST-9 (9.5t), and 2PTS-4.5, 2PTS-6 tractor trailers with various loading capacities and body volumes. For transport and logistics operators and agricultural enterprises.
• Seeders Precision seeding equipment including SPU-4D and SPU-6D Versatile Air Drills, STV-12U, STV-4KU, STV-6KU, and STV-8KU Precision Seed Drills for various crop planting requirements. For large-scale agricultural operations.
• Road Marking Equipment Road marking machines including KONTUR 50, KONTUR 900MK, and SHMEL 12A for applying traffic lines with various capacities and application widths. For public works departments and road construction contractors.
• Rakes Agricultural rakes including GK-630 rotary rake (24 ha/h raking efficiency) and GVB-6.2 swath-maker for hay gathering and processing. For agricultural and forage operations.
• Mowers Disc mowers including KDN-310 (8 discs, 3100m coverage, 1.7-4.2 ha/h efficiency) and KDN-210 mounted disc grass-mowing machine for agricultural forage harvesting. For agricultural forage and hay operations.
• Lifting and Loading Equipment Equipment for lifting and loading operations in agricultural and industrial applications. For construction, agricultural, and industrial operators.
• Healthcare Vehicles Medical and healthcare vehicles including Ambulance Class A and B on Mercedes Sprinter base, and Movable Mobile Hospital MHP (6317) with 6x6 wheel base, 420 hp engine. For healthcare ministries, hospitals, and emergency medical services.
• Harvesters Grain harvesting equipment including GS-10 (250 hp), GS-12 A1 (330 hp), GS-5 (210 hp), and GS-8 (230 hp) combine harvesters with various grain tank capacities and threshing drum specifications. For large-scale grain farming operations and agricultural enterprises.
• Fire-Fighting Equipment Fire suppression vehicles including FT 2.0 (SH-406) forest fire complex, AT 1.6 (C41A) fire tanker truck, WT 5000 (SFT 23) RED LION fire truck, and tracked MT-LBu fire-fighting complex. For fire departments, forest services, and emergency response agencies.
• Fertilizers Dispersers Fertilizer application equipment including PRT-7A manure spreader (7,500 kg), SU-12-01 mineral fertilizer seeder, and RU-1000, RU-1600, RU-3000, MTT-4U mineral fertilizers dispersers. For agricultural operations and fertilizer application contractors.
• Agricultural Implements Full range of agricultural implements including ONSH-800 boom sprayer, KN-3-P and KN-3-S cultivators, BND-1.8, BND-2.8, BPTD-3-01, BPTD-4 disc harrows, PND-2, PND-3, PND-4 disc ploughs, OKM-1000 hiller, PNP-3-35 plough, and OPSH-3000-24 trailer shank sprayer. For farms and agricultural contractors.
• Backhoe Loaders DEM 114 and DEM 1143 backhoe loaders with 0.8 m3 bucket capacity, 1,000 kg carrying capacity, 0.18 m3 backhoe bucket, 5,420 mm digging depth, and 88 hp engines. For construction contractors and public works departments.
• Balers Baling equipment including PR-F-110 round baler (1,100 mm bale diameter) and PPT-160 square baler (30-130 cm bale length, 4-7 t/h efficiency). For agricultural forage and baling operations.

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Belarusian ManufacturerscoreStrategic or Co-development PartnerAFTRADE FZCO maintains strategic relationships with manufacturers in the Republic of Belarus, which produces reliable and easy-to-maintain machinery and equipment for agriculture, mining, transport, public works, and emergency services. The company is the exclusive representative/dealer of these manufacturers across the African continent, providing comprehensive supply, training, and support services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere: Global agricultural and construction equipment OEM with growing African dealer footprint and John Deere Financial offerings. Overlaps with AFTRADE's agriculture and construction equipment lines, and represents a higher-financed competitor in similar end markets.
• Mahindra & Mahindra (Farm Equipment): Indian tractor and farm equipment manufacturer with strong emerging-markets positioning and growing African footprint. Competes head-to-head in the sub-100 hp tractor segment where AFTRADE's Belarus 510/520/800 series is sold.
• Caterpillar: Global construction and mining equipment OEM with deep dealer networks and Cat Financial across Africa. A broad incumbent whose products (earthmoving, mining trucks, power systems) directly overlap with AFTRADE's construction and mining equipment categories.
• AGCO Corporation: Global agricultural equipment OEM (Massey Ferguson, Fendt, Valtra) with established distribution across Africa. Directly competes in the tractor, harvester, and implement categories where AFTRADE sells Belarus-series machinery.
• CLAAS: German agricultural machinery OEM specializing in harvesters, balers, and mowers with established African distribution. Directly competes with AFTRADE's Belarus harvester and baler product lines in the agriculture sector.

Direct peers

• Kanu Equipment: Pan-African heavy equipment distributor supplying construction, mining, and infrastructure machinery across West and East Africa. Operates a multi-brand dealership model serving governments and contractors, directly comparable to AFTRADE's regional distribution + after-sales support model.
• Babcock International (Africa): Multi-sector equipment distributor across Southern Africa (formerly Babcock Africa) handling industrial, mining, and power-generation equipment. Comparable as a multi-brand African equipment distributor with institutional/government customer base and after-sales service operations.
• ELB Equipment: South African-based distributor of earthmoving, construction, and mining equipment (Komatsu, Bell, etc.) with after-sales service infrastructure. Comparable as an established regional equipment wholesaler with OEM exclusivity and service-led value proposition in Africa.
• EIE Group: South African heavy equipment distributor serving mining, construction, and earthmoving markets across Sub-Saharan Africa. Comparable business model to AFTRADE as a regional machinery wholesaler combining hardware sales with service support.

Others

• MTZ (Minsk Tractor Works): Belarusian tractor manufacturer and core OEM partner of AFTRADE for the Africa market. Included as an ecosystem participant — the exclusive supplier relationship defines AFTRADE's competitive positioning, even though MTZ does not distribute in Africa itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights2 records

Customer concentration

• Xx.com/aftradecom
• Facebookfacebook.com/aftrade.ng

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFtrade.com