Texas Ale Project
Texas Ale Project is a veteran-owned craft brewery and taproom founded in 2014 in Dallas's Design District, brewing year-round and seasonal beers on-site for direct-to-consumer sales, private events, brewery tours, gift cards, and B2B co-packing.
- Company typePrivate
- Founded2014
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Texas Ale Project does
Texas Ale Project is a privately held, veteran-owned craft brewery founded in 2014 in Dallas, Texas, operating from a single location at 1001 N Riverfront Blvd in the Design District. The company is led by three founders — Kat Thompson (CEO, Cornell MBA, prior retail consulting and managerial finance), Brent Thompson (VP Production / Brewmaster, former U.S. Navy Aviation Ordnance specialist), and David Stevens (Business Development Lead, 30-year antiques dealer and Design District real estate holder) — and is staffed by 11–50 employees. Its physical footprint combines an indoor taproom, a brewery hall with visible stainless-steel production equipment, an outdoor beer garden lined with Vitex trees, and a patio, marketed as Dallas's first brewery built from the ground up since Prohibition.
The core product portfolio consists of six year-round beers — Break Free Blonde Ale (4.2% ABV), Fire Ant Funeral Amber Ale (6.0%, flagship, brewed from seven malts), Trail Hunter West Coast IPA (6.3%, dry-hopped with Texas-grown Galaxy, Citra, and Mosaic hops), 50 FT Jackrabbit IPA (6.7%), Texas Blood Orange Fruited IPA (6.5%), and 100 Million Angels Singing Double IPA (9.2%, award-winning, dry-hopped with Simcoe and Columbus) — plus a Texas Tropical Squeeze Fruited Blonde Ale and a rotating seasonal lineup (Oktoberfest Marzen Lager, Somethin' Shady Porter, Butter Pecan Porter, Snowcone Cotton Candy Pilsner). Adjacent offerings include hard seltzers, mocktails, and non-alcoholic beverages.
The business model is direct-to-consumer and event-led. Revenue streams include on-premise taproom draft and package sales, beer-to-go, $20 ticketed brewery tours and tastings, private event venue rentals (Full Venue up to 550 guests, Brewery Hall up to 299, Beer Garden up to 300, Taproom up to 40) with beverage packages and catering add-ons, digital eGift Cards ($30–$250), and B2B co-packing services. Customer segments span individual craft beer enthusiasts, families, sports fans, and event groups (corporate, weddings, private celebrations). Marketing is concentrated on Instagram, Facebook, LinkedIn, and a monthly email newsletter, supplemented by a dense events calendar (World Cup watch parties, Summer of Gold Saturdays, Vinyl Nights, $1 Beer Hour promotions, live music). No public revenue, funding rounds, or third-party distribution are disclosed.
Texas Ale Project firmographics
Firmographics- Name
- Texas Ale Project
- Legal name
- Texas Ale Project
- Website
- https://texasaleproject.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texas Ale Project is a veteran-owned craft brewery and taproom founded in 2014 in Dallas's Design District, brewing year-round and seasonal beers on-site for direct-to-consumer sales, private events, brewery tours, gift cards, and B2B co-packing.
- Ownership category
- akta.pro rank
Texas Ale Project industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)
Keywords
Where Texas Ale Project is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Ale Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- On-site Taproom Sales: Direct sales of craft beers, hard seltzers, mocktails, and non-alcoholic beverages for on-site consumption. Revenue generated from draft pours and packaged beer consumed at the venue.
- Beer To-Go: packaged beer sales for off-site consumption, allowing customers to purchase their favorite craft beers to enjoy at home.
- Brewery Tours and Tastings: Ticketed experiences ($20 per person) offering guided brewery tours with two 5oz craft beer tastings. Revenue from tour ticket sales plus subsequent taproom spending.
- Private Event Venue Rental: Rental of event spaces including Full Venue (up to 550 guests), Brewery Hall (299), Beer Garden (300), Taproom (40), and Table Reservations. Revenue from space rental, beverage packages (3-drink packages popular), catering, and event add-ons.
- Gift Cards: Digital eGift cards sold in denominations of $30, $50, $100, $150, $200, and $250, driving prepaid revenue and encouraging repeat visits.
- Co-Packing Services: The brewery offers co-packing services to other beverage companies, leveraging their production facilities and equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brewery Tour & Tasting Experience |
| Unit Pricing | Pay-as-you-go | eGift Cards |
| Unit Pricing | Pay-as-you-go | Happy Hour Discount |
| Unit Pricing | Pay-as-you-go | $1 Beer Hour Promotion |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Texas Ale Project product offering
Product offeringCore offering
Texas Ale Project brews and sells craft beer through its Dallas brewery, taproom, beer garden, brewery hall, and beer-to-go channels. It also monetizes the brewery location through on-site consumption, guided brewery tours, scheduled events, and private event hosting.
Product overview
Texas Ale Project is a Veteran-owned craft brewery and taproom in Dallas, Texas, offering a portfolio of award-winning, approachable American beers. The core product portfolio consists of six year-round beers: Break Free Blonde Ale, Fire Ant Funeral Amber Ale (flagship), Trail Hunter West Coast IPA, 50 FT Jackrabbit IPA, Texas Blood Orange Fruited IPA, 100 Million Angels Singing Double IPA, and Texas Tropical Squeeze Fruited Blonde Ale. Seasonal offerings include Oktoberfest Marzen Lager (Aug-Oct), Somethin' Shady Porter (Sep-Mar), Butter Pecan Porter (November), and Snowcone Cotton Candy Pilsner (Sep-Oct). The company also operates a taproom and beer garden, offers private event hosting in multiple spaces (up to 550 guests), provides behind-the-scenes brewery tours and tastings, and sells eGift Cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Break Free
- Fire Ant Funeral Amber Ale
- Trail Hunter West Coast IPA
- 50 FT Jackrabbit IPA
- Texas Blood Orange Fruited IPA
- 100 Million Angels Singing Double IPA
- Texas Tropical Squeeze Fruited Blonde Ale
- Oktoberfest Marzen Lager
- Somethin' Shady Porter
- Butter Pecan Porter
- Snowcone Cotton Candy Pilsner
- Taproom & Beer Garden
- Private Events
- Brewery Tour & Tasting
- eGift Cards
- Co-Packing Services
Companies that use Texas Ale Project
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Texas Ale Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Texas Ale Project partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Texas Ale Project competitors and assessment
Company assessmentDirect peers
- Deep Ellum Brewing Company: Dallas-based craft brewery that brews and sells on-site; directly comparable craft brewer with taproom presence in the same metro as Texas Ale Project.
- Community Beer Company: Dallas craft brewery with a large on-site taproom and event/event-rental programming, very similar brewpub-and-events model to Texas Ale Project.
- Lakewood Brewing Company: North Texas craft brewery operating taproom and packaged beer sales; comparable in geography (Dallas-Fort Worth) and craft product mix.
- Peticolas Brewing Company: Dallas craft brewery with taproom; comparable in size and craft beer portfolio to Texas Ale Project and competing for the same local on-premise traffic.
- Four Corners Brewing Co. Dallas-area craft brewery with taproom; directly comparable craft brewer serving the same DFW market with on-premise experience model.
- Manhattan Project Beer Co. Dallas-area craft brewery and taproom competing in the same DFW on-premise market as Texas Ale Project with similar production-taproom operating model.
Regional players
- Revolver Brewing: North Texas craft brewer with taproom; comparable craft production model and partial regional distribution, but rooted in Fort Worth rather than Dallas proper.
- Live Oak Brewing Company: Texas craft brewery with taproom and broad packaging footprint; comparable as a fellow Texas craft brewer with similar veteran/community narrative, though serving Austin rather than Dallas-Fort Worth.
Broad incumbents
- Karbach Brewing Company: Houston-based craft brewery now owned by AB-InBev; larger incumbent representing the consolidation pressure Texas Ale Project faces from nationally distributed craft brands in Texas.
- Saint Arnold Brewing Company: One of Texas's largest and longest-tenured craft breweries with taproom and broad distribution; a larger incumbent setting the regional craft benchmark that Texas Ale Project competes against.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Texas Ale Project social profiles
Digital presenceTexas Ale Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Ale Project leadership team
Management profileNumber of profiles
Profiles3 records
Texas Ale Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Ale Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Ale Project
What does Texas Ale Project do?
Texas Ale Project brews and sells craft beer through its Dallas brewery, taproom, beer garden, brewery hall, and beer-to-go channels. It also monetizes the brewery location through on-site consumption, guided brewery tours, scheduled events, and private event hosting.
Is Texas Ale Project a public or private company?
Texas Ale Project is a private company. It is classified as family owned and is currently operating.
When was Texas Ale Project founded?
Texas Ale Project was founded in 2014. It employs 11 to 50 people.
Where is Texas Ale Project based?
Texas Ale Project is headquartered in Dallas, United States, in the North America region.
How does Texas Ale Project make money?
Six revenue lines are on record. On-site Taproom Sales are the primary driver. The others are beer To-Go, brewery Tours and Tastings, private Event Venue Rental, gift Cards and co-Packing Services.
Who are Texas Ale Project's main competitors?
Direct peers on record are Deep Ellum Brewing Company, Community Beer Company, Lakewood Brewing Company, Peticolas Brewing Company, Four Corners Brewing Co. and Manhattan Project Beer Co.. Regional players are Revolver Brewing and Live Oak Brewing Company. Broad incumbents are Karbach Brewing Company and Saint Arnold Brewing Company.
Does Texas Ale Project have an API?
No public API is recorded for Texas Ale Project.
What industry is Texas Ale Project in?
Texas Ale Project's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.