Manhattan Project Beer Company

What Manhattan Project Beer Company does

Manhattan Project Beer Company is a privately held, bootstrapped craft brewery and taproom founded in 2016 and headquartered at 2215 Sulphur St in Dallas, Texas. The company produces and sells a portfolio of craft beers centered on its flagship Half-Life Northeast IPA, with a rotating slate of seasonal releases, experimental R&D series (Particles Collide, Charged Particles), barrel-aged specialties (BA Fission Rosé, Nuclear Winter Cabernet BA, Imperial Texas Rye), and a hard seltzer line (Heavy Water). Brewing operations span nine tanks and 20 taproom taps, with techniques including Brettanomyces fermentation, specialty hop rotation (Sabro, Galaxy, Nelson Sauvin, Simcoe, Mosaic), and aging in cabernet, chardonnay, tequila, rye, and bourbon barrels.

The business operates a multi-experience taproom that combines the 20-tap beer program, a scratch kitchen (Thai fried chicken, grass-fed burgers, shrimp and grits, steak frites), and an integrated coffee bar open from 7am. Revenue is generated through three primary streams: on-site taproom sales, packaged beer (cans and crowlers), and wholesale distribution across Texas via five regional distributors (Andrews, Fisher59, GG, Giglio, Great Plains), with retail placement at approximately 100+ accounts including Whole Foods, Total Wine, Spec's, and Central Market. Online ordering through Toasttab supports takeout and delivery, and crowler flights provide an off-premise tasting channel.

The company is founder-owned, self-funded, and employs between 11 and 50 people. Go-to-market relies heavily on a direct-to-consumer email newsletter, SMS campaigns, weekly community events (live music Sundays, Beer Release Tuesdays, Social Runs Saturdays), private events, and partnerships with local suppliers (Happy Hollow Beef, Edison Coffee Co, BC Hop Farms). Marketing deliberately de-emphasizes social media after two Instagram removals, redirecting investment toward owned channels and a forthcoming mobile app.

Name

Manhattan Project Beer Company

Legal name

Manhattan Project Beer Company

Website

https://manhattanproject.beer

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Manhattan Project Beer Company is a Dallas-based craft brewery and taproom founded in 2016, producing flagship and seasonal beers distributed across Texas through regional wholesalers and ~100+ retail accounts including Whole Foods, with an on-site scratch kitchen, coffee bar, and weekly community events.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Breweries (312120)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Brewery taproom
• Craft beer distribution
• Barrel aged beer
• Brewpub restaurant

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Taproom Sales (On-site Consumption): The primary revenue driver. The taproom offers 20 beer taps, a coffee bar, and a scratch kitchen serving Thai fried chicken, burgers, shrimp and grits, and steak frites. Open 7 days a week with extended hours on weekends.
2. Packaged Beer (Cans and Crowlers): Canned and crowler fills of flagship and seasonal beers sold at the taproom and through retail distribution across Texas. Crowler flights available as a preset four-beer tasting for off-site consumption.
3. Wholesale Distribution: Beer distributed through multiple regional distributors to retail accounts (Whole Foods, Total Wine, Spec's, Central Market) and on-premise accounts (bars, restaurants, growler shops) across Texas including North Texas, East Texas, Lubbock, Houston, and Corpus Christi.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Manhattan Project Beer Company is a Dallas-based craft brewery that produces and sells a diverse portfolio of craft beers, including flagship IPAs, lagers, and blondes, plus seasonal and limited barrel-aged releases. It operates a 20-tap taproom with a scratch kitchen and coffee bar, distributes packaged beer through regional wholesalers and major grocery chains across Texas, and sells merchandise online.

Product overview

Manhattan Project Beer Company is a craft beer brewery and taproom in Dallas, Texas offering a portfolio of beers centered on the flagship Half-Life Northeast IPA, complemented by seasonal and limited releases including the Particles Collide IPA series, Belgian styles (Wise Monkeys), barrel-aged stouts and wheats, and coffee-infused blondes. The company operates a full-service taproom with 20 beer taps, a scratch kitchen serving Thai fried chicken, burgers, and steak frites, an integrated coffee bar, and online ordering through Toasttab. Products are distributed across North Texas through Andrews Distributing, Fisher59, GG, Giglio, and Great Plains distributors, with Whole Foods Market carrying canned beers in Houston. The company also produces Heavy Water hard seltzer mixed cocktail-style, and offers merchandise through its online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Half-Life Hazy IPA

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Happy Hollow BeefcoreStrategic or Co-development Partner · 22 June 2021Local grass-fed and finished cattle ranch supplying beef for the taproom's cheeseburger and other menu items. The brewery visited the ranch during spring roundup and formed a relationship around shared values of quality and sustainability. Happy Hollow Beef is Step 4 Certified by the Global Animal Partnership and American Grassfed certified.
• Andrews DistributingcoreChannel Partner/ Reseller/ DistributorRegional beer distributor covering North Texas, distributing Manhattan Project products to retail and on-premise accounts.
• Fisher59coreChannel Partner/ Reseller/ DistributorRegional beer distributor covering North Texas and Corpus Christi, distributing Manhattan Project products to retail and on-premise accounts.
• GG Distributing and Giglio DistributingcoreChannel Partner/ Reseller/ DistributorRegional beer distributors covering East Texas, distributing Manhattan Project products to retail and on-premise accounts.
• Great Plains DistributorscoreChannel Partner/ Reseller/ DistributorRegional beer distributor covering Lubbock, distributing Manhattan Project products to retail and on-premise accounts.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorRetail grocery partner for Texas-wide distribution of Manhattan Project's core lineup (Half-Life, Necessary Evil, Hoppenheimer, Plutonium-239). First Houston Whole Foods delivery occurred May 2020 as part of the company's COVID-19 pivoting strategy.
• Edison Coffee CocoreStrategic or Co-development PartnerCoffee roaster supplying exclusive single-origin beans for Manhattan Project's coffee beer program, including the Delayed Destination coffee blonde series. The roaster provides seasonally rotating coffees used in the taproom coffee bar as well.
• ViewFinder (Felipe Contreras / Finca Gascón)minorStrategic or Co-development PartnerExclusive U.S. importer of Finca Gascón coffee from Guatemala, shared with Manhattan Project for a Delayed Destination release. First-generation producer Felipe Contreras uses experimental yeast-processed coffee cherries.
• BC Hop FarmsminorStrategic or Co-development PartnerMulti-generational hop farm (4th generation Bill & Charlie; 5th generation Brandon & Steve) that collaborated with Manhattan Project to brew Succession Plan using hops grown by both generations. The collaboration was facilitated by Yakima Chief Hops.
• Yakima Chief HopsminorStrategic or Co-development PartnerHop supplier that introduced Manhattan Project to BC Hop Farms and orchestrated the collaboration brewing experience for Succession Plan.
• Spec'sminorStrategic or Co-development PartnerTexas bottle shop chain that offered surplus tequila barrels to Manhattan Project, enabling the Imperial Margarita Gose aged in tequila barrels release.
• Cooper's Meat Market / Chef T.BallminorStrategic or Co-development PartnerMeat market and chef collaboration for pig roast events. Cooper's handled the butchery while Chef T.Ball prepared the meat over an open pit. The pig was raised on Manhattan Project's spent grain and coconut.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lakewood Brewing Company: North Texas craft brewery with taproom and packaged distribution across Texas. Comparable scale and product mix including IPAs, lagers, and seasonal barrel-aged releases.
• Community Beer Company: Dallas craft brewery and taproom emphasizing quality and food pairings. Very close geographic and experiential competitor.
• Texas Ale Project: Dallas-based craft brewery with taproom and full-service food menu. Direct Dallas competitor with similar experiential taproom positioning.
• Saint Arnold Brewing Company: Texas craft brewery pioneer with taproom, broad distribution, and diversified beer portfolio. Comparable business model and Houston market overlap for Manhattan Project's Houston expansion.
• Deep Ellum Brewing Company: Dallas-based craft brewery operating a taproom and distributing across Texas. Highly comparable as a same-city craft competitor with comparable wholesale footprint and on-premise experience model.
• Live Oak Brewing Company: Texas craft brewery known for traditional lagers and German-style beers. Comparable Texas-wide distribution and taproom model.
• Peticolas Brewing Company: Dallas craft brewery with taproom serving a similar premium beer and food pairing experience. Direct geographic and product overlap.
• Revolver Brewing: DFW-area Texas craft brewery with taproom and Texas-wide distribution. Similar scale, regional brewer model, and packaged beer strategy.

Regional players

• Austin Beerworks: Texas craft brewery with taproom and broad retail distribution. Comparable craft model though based in Austin rather than directly competing in Dallas.

Broad incumbents

• Spoetzl Brewery (Shiner): Iconic Texas brewery operating at larger scale with statewide and national distribution. Comparable category presence in Texas beer aisles but at meaningfully greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/manhattanprojectbeer
• LinkedInlinkedin.com/company/manhattan-project-beer-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manhattan Project Beer Company