Monier Roofing
Monier Roofing is an Australian concrete and terracotta roof tile manufacturer and brand within CSR Pty Ltd, serving volume builders, architects, and homeowners across Australia via owned selection centres, a national installer network, and digital specification tools.
- Company typePrivate
- Founded1857
- HeadquartersRosehill, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Monier Roofing does
Monier Roofing is an Australian manufacturer of concrete and terracotta roof tiles, operated as a brand under the privately held building-products group CSR Pty Ltd (tracing back to the Colonial Sugar Refining Company, founded 1857). The portfolio is organized into three collections: the Luxe terracotta range, the Premium concrete range featuring proprietary C-LOC™ Colour Lock Technology, and the Classic concrete range. Individual products span concrete profiles (Madison, Cambridge, Horizon, Atura, Tudor, Elabana) and terracotta profiles (Urban Shingle, Nouveau, Marseille), supported by accessories such as Flexible Pointing, Monier Roofcoat, and Roof Clouts.
Manufacturing is anchored at a Vermont, Victoria facility, with corporate operations based in Sydney. Distribution operates across Australia through owned selection centres, a national 'Find a Roofer' certified installer network, a dedicated call centre (1800 666 437), and direct partnerships with volume builders including Rosewood Homes, Carlisle Homes, Creation Homes, Beechwood Homes, and Ravenstone Homes, alongside renovation and architecture specifiers such as Three Birds Renovation, Jane Riddell Architecture, and Hilstin. Pricing is quote-based rather than publicly listed, consistent with a project-driven specification sales model.
Monier's go-to-market has evolved to include digital pre-sales tooling — notably the iDesign Visualiser for 3D roof configuration and a Style Sourcebook integration for mood-boarding — and cross-brand bundling with CSR sister brands Bradford (insulation) and PGH (bricks and pavers), positioning the tile range within an integrated building-envelope solution. Under NCC 2022, both concrete and terracotta tiles are classified as non-combustible, a regulatory positioning that supports demand in bushfire-prone Australian construction zones.
Monier Roofing firmographics
Firmographics- Name
- Monier Roofing
- Legal name
- CSR Pty Ltd
- Website
- https://monier.com.au
- Company type
- Private
- Founded year
- 1857
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Monier Roofing is an Australian concrete and terracotta roof tile manufacturer and brand within CSR Pty Ltd, serving volume builders, architects, and homeowners across Australia via owned selection centres, a national installer network, and digital specification tools.
- Ownership category
- akta.pro rank
Monier Roofing industry classification
Industry- Product category
- Roofing Materials
- SIC
- Structural Clay Products (3250), Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Clay & Concrete Roof Tiles (IMADAFAC)
- akta.pro secondary industry
- Roof Coatings & Elastomeric Coatings (IMADAKAF)
Keywords
Where Monier Roofing is headquartered
LocationHeadquarters
- HQ city
- Rosehill
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Monier Roofing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Roof Tile Sales: Monier generates revenue through manufacturing and selling concrete and terracotta roof tiles through three product collections: Luxe (terracotta), Premium (concrete with C-LOC), and Classic (standard concrete). Products are sold to builders, roofers, and homeowners via selection centres and trade channels.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Monier Roofing product offering
Product offeringCore offering
Monier Roofing manufactures and sells concrete and terracotta roof tiles for residential buildings across Australia, organised into three collections: Luxe (terracotta), Premium (concrete with C-LOC Colour Lock Technology), and Classic (standard concrete). The product range includes nine tile profiles plus roofing accessories (Flexible Pointing, Roofcoat, Roof Clouts), supported by selection centres, a national roofer network, and the iDesign 3D visualisation tool. Monier operates as a brand within the CSR Building Products portfolio and manufactures terracotta tiles at its Vermont, Victoria facility.
Product overview
Monier Roofing is an Australian roof tile manufacturer offering concrete and terracotta roof tiles across three collections: Luxe (terracotta), Premium (concrete with C-LOC™ technology), and Classic (economical concrete). The product portfolio includes six concrete tile variants (Madison, Cambridge, Horizon, Atura, Tudor, Elabana) and three terracotta variants (Urban Shingle, Nouveau, Marseille), plus accessories including Flexible Pointing, Roofcoat coatings, and Roof Clouts. The company also provides digital tools including the iDesign Visualiser for 3D roof visualization. All tiles are backed by a 30-year performance warranty, with terracotta tiles additionally warranting against colour fading for 30 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Madison
Companies that use Monier Roofing
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Monier Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Monier Roofing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CSR Building ProductscoreMonier is a trading name of CSR Building Products. As part of the CSR family, Monier benefits from shared distribution channels, cross-brand marketing initiatives, and integrated product offerings including the CSR Style Guide and iDesign Visualisation tools. CSR provides corporate infrastructure and brand positioning for the Monier roof tile range.
- Style SourcebookminorPartnership with Style Sourcebook, a digital mood boarding platform, to help homeowners explore and visualise ideal interior and exterior material pairings including Monier roof tiles.
- PGH BricksminorPGH Bricks, another CSR brand, is frequently referenced alongside Monier in case studies and building projects, suggesting coordinated specification by builders and architects using the CSR product ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Monier Roofing competitors and assessment
Company assessmentDirect peers
- Wienerberger AG: World's largest producer of clay bricks and a major roof tile manufacturer (clay and concrete) across Europe; comparable product mix and similar target customers in residential roofing.
- Boral Limited: Major Australian building products group with a roof tile and masonry portfolio directly competing with Monier in concrete roof tiles for residential and commercial construction across Australia.
- Terreal: French terracotta and concrete roof tile producer with global distribution; comparable product portfolio, similar aesthetic-driven premium positioning, and overlapping customer base in residential new build and renovation.
- La Escandella: Spanish manufacturer of ceramic (terracotta) roof tiles and solar accessories; a like-for-like terracotta tile peer serving premium residential roofing markets globally.
- BMI Group: Global pitched roof and waterproofing manufacturer (formerly Braas Monier, which itself carried the original Monier brand heritage); a directly comparable roof tile and roofing systems competitor with European scale and similar product lines.
- Ludowici Roof Tile: US-based terracotta and clay roof tile manufacturer with heritage comparable to Monier; similar premium positioning, long-warranty programmes, and specification-driven go-to-market with architects and builders.
Broad incumbents
- BlueScope Steel (Colorbond): Australian steelmaker whose Colorbond branded metal roofing is the primary substitute material for Monier's tiles; Monier's own marketing explicitly benchmarks C-LOC™ against Colorbond, making it the most relevant competing material in the same Australian market.
- IKO Industries: Global roofing manufacturer offering shingles, membranes, and insulation systems; broader roofing portfolio than Monier but competes for the same residential re-roofing and new-construction specification wallet.
- Brickworks Limited: Australian building products group (formerly including Bristile Roofing) with masonry, brick, and roof tile offerings directly overlapping Monier's residential roofing position in the Australian market.
Emerging players
- Gerard Roofs: Lightweight metal shake and tile roofing systems sold in Australia and New Zealand; competes with Monier on aesthetics (tile-like appearance) while offering lighter weight and faster installation, particularly in re-roofing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Monier Roofing social profiles
Digital presenceMonier Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monier Roofing leadership team
Management profileNumber of profiles
Monier Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monier Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monier Roofing
What does Monier Roofing do?
Monier Roofing manufactures and sells concrete and terracotta roof tiles for residential buildings across Australia, organised into three collections: Luxe (terracotta), Premium (concrete with C-LOC Colour Lock Technology), and Classic (standard concrete). The product range includes nine tile profiles plus roofing accessories (Flexible Pointing, Roofcoat, Roof Clouts), supported by selection centres, a national roofer network, and the iDesign 3D visualisation tool. Monier operates as a brand within the CSR Building Products portfolio and manufactures terracotta tiles at its Vermont, Victoria facility.
Is Monier Roofing a public or private company?
Monier Roofing is a private company. It is classified as corporate owned and is currently operating.
When was Monier Roofing founded?
Monier Roofing was founded in 1857. It employs 101 to 250 people.
Where is Monier Roofing based?
Monier Roofing is headquartered in Rosehill, Australia, in the Oceania region.
How does Monier Roofing make money?
One revenue line is on record: roof Tile Sales.
Who are Monier Roofing's main competitors?
Direct peers on record are Wienerberger AG, Boral Limited, Terreal, La Escandella, BMI Group and Ludowici Roof Tile. Broad incumbents are BlueScope Steel (Colorbond), IKO Industries and Brickworks Limited. Gerard Roofs is listed as an emerging player.
Does Monier Roofing have an API?
No public API is recorded for Monier Roofing.
What industry is Monier Roofing in?
Monier Roofing's product category is Roofing Materials. Its primary akta.pro industry code is IMADAFAC, Clay & Concrete Roof Tiles, with a secondary code of IMADAKAF, Roof Coatings & Elastomeric Coatings. Its SIC code is 3250.