Style Sourcebook
Style Sourcebook is an Australian web-based platform that aggregates thousands of products from 100-plus home interior brands, offering mood board tools and Project Studio for interior designers and homeowners while monetizing via retailer listings and referrals.
- Company typePrivate
- Founded2023
- HeadquartersSouth Melbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Style Sourcebook does
Style Sourcebook is a privately held Australian web-based platform, founded in 2017 and headquartered in South Melbourne, that operates as a product discovery and mood board community for the home interior market. The platform aggregates thousands of products from more than 100 Australian brands and retailers across twelve categories (bathroom, bedroom, kitchen and dining, lighting, decor, finishes and textiles, outdoor, building and hardware, living, study, and others), including Dulux Australia, Miss Amara, OZ Design, ABI Interiors, Fienza, ADP, and Otti Australia. Users browse the catalog, curate visual mood boards, explore completed project showcases, and read editorial content in the Style Edit section.
The platform's core product surfaces are the Style Sourcebook catalog and Mood Boards tool (a digital curation feature for interior designers and homeowners) and Project Studio (a professional project management add-on for interior designers managing client specifications). Underlying technology is a web-based application with a product catalog, mood board creation tooling, and a retailer directory; no APIs, SDKs, or mobile apps are currently offered. Marketing is multi-channel across Instagram, Pinterest, Facebook, TikTok, LinkedIn, an email newsletter, and a Style Edit blog, supplemented by mood board competitions with retailer sponsorship.
Style Sourcebook serves three primary segments: interior designers (both individual professionals and small studios), homeowners undertaking renovations, and Australian home interior retailers and brands seeking exposure to those audiences. Revenue is generated through a marketplace commission or listing fee model, where the platform earns when users are referred to retailer websites. To date the company has raised approximately $797,908 across two small seed rounds in October 2020 and March 2022, both led by Skalata with participation from Cardinia Ventures, Common Sense Ventures, Gravel Road Ventures, Saniel Ventures, and Scale Investors. The company has 1-10 employees and operates exclusively in Australia.
Style Sourcebook firmographics
Firmographics- Name
- Style Sourcebook
- Legal name
- Style Sourcebook
- Website
- https://stylesourcebook.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Style Sourcebook is an Australian web-based platform that aggregates thousands of products from 100-plus home interior brands, offering mood board tools and Project Studio for interior designers and homeowners while monetizing via retailer listings and referrals.
- Ownership category
- akta.pro rank
Style Sourcebook industry classification
Industry- Product category
- Interior Design Marketplace
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Style Sourcebook is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Style Sourcebook business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Retailer/Brand Listings: Platform aggregates products from Australian home interior brands and retailers, earning revenue through listing fees or commissions when customers are referred to retailers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Style Sourcebook product offering
Product offeringCore offering
Style Sourcebook is an Australian web-based platform that aggregates thousands of home interior products from hundreds of Australian brands and retailers, allowing interior designers and homeowners to browse, mix, and match items via digital mood boards. The platform functions as a discovery and curation tool, referring users to retailer websites for purchase, and offers a professional Project Studio module for design studios managing client projects.
Product overview
Style Sourcebook is a web-based interior design platform offering a unified product catalog with integrated mood board creation tools. The platform aggregates thousands of home products from Australian brands and retailers across 12 product categories (Bathroom, Bedroom, Kitchen & Dining, Lighting, Decor, Finishes & Textiles, Outdoor, Building & Hardware, Living, Study, plus others). The core offering combines the Style Sourcebook Platform for product discovery with Mood Boards for design curation and Project Studio for professional project management. Users can browse products, create visual mood boards, and explore featured projects and brand editorials through the Style Edit content section.
Differentiator
Problem solved
Functional benefit
Products and services
- Style Sourcebook Platform Web-based catalog and discovery platform that aggregates thousands of home interior products from Australian brands and retailers, enabling interior designers and homeowners to browse, mix, and curate products. Users are referred to retailer websites to complete purchases.
- Project Studio Professional project management module that enables interior designers to organize client projects, build mood boards, and specify products sourced through the Style Sourcebook catalog. Targeted at working interior design studios and professionals.
- Mood Boards Digital mood board creation tool that lets interior designers and homeowners curate product selections from the Style Sourcebook catalog, visualize room designs, and share interior design concepts.
Companies that use Style Sourcebook
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Style Sourcebook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Style Sourcebook partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered featured.
- Dulux AustraliafeaturedMajor Australian paint brand featured as a prominent retailer/brand on the Style Sourcebook platform, with products showcased in mood boards and projects
- Miss AmarafeaturedAustralian home decor brand featured in Popular Brands section and partnered on Australian Living Room Mood Board Competition with $4,000 gift voucher prize
- James LanefeaturedAustralian homewares brand featured in Popular Brands and partnered on Australian Living Room Mood Board Competition
- Elme LivingfeaturedAustralian furniture brand featured in Popular Brands and partnered on Australian Living Room Mood Board Competition
- Designer BoysfeaturedAustralian design brand partnered on Australian Living Room Mood Board Competition with gift voucher prizes
- OZ DesignfeaturedMajor Australian furniture retailer featured in Popular Brands section
- ABI InteriorsfeaturedAustralian bathroom and interior hardware brand with extensive product listings on the platform
- FienzafeaturedAustralian bathroom products brand with extensive product catalog on the platform
- ADP AustraliafeaturedAustralian bathroom products brand with products featured in projects and product listings
- Otti AustraliafeaturedAustralian bathroom brand featured with Style Edit article on 2026 bathroom trends
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Style Sourcebook competitors and assessment
Company assessmentDirect peers
- Houzz: Global interior design platform combining product marketplace, mood boards, professional directory, and project photos. Directly comparable to Style Sourcebook's product-discovery-plus-design-tools offering, but at global scale rather than Australia-only.
- Havenly: Online interior design service connecting consumers with professional designers, supported by a product catalog. Shares Style Sourcebook's dual-sided model of serving both designers and end users through a digital product discovery experience.
- Modsy: Interior design platform that generates 3D room renderings using a product catalog, enabling consumers to visualize furnishings. Comparable to Style Sourcebook's mood board and visualization functionality, with deeper 3D/AR capability.
- Decorilla: Online interior design marketplace matching consumers with designers and providing product sourcing. Closely comparable dual-sided model serving designers, consumers, and retailers, similar in shape to Style Sourcebook's positioning.
- Spacejoy: AI-assisted interior design platform with 3D room visualization and a product marketplace. Comparable to Style Sourcebook in combining product discovery, mood board/visualization, and design services in one workflow.
Broad incumbents
- Pinterest: Massive visual discovery platform widely used for interior design inspiration. Overlaps with Style Sourcebook's product discovery and mood board use cases, but at far greater scale and without an Australian retailer-aggregation focus.
Regional players
- ArchiPro: Australia and New Zealand architecture and design platform aggregating products from local brands and connecting consumers with design professionals. Direct regional peer to Style Sourcebook with overlapping Australian retailer base and design community.
- Renovate.com.au: Australian home renovation inspiration and advice platform with project galleries and product content. Comparable to Style Sourcebook as an Australia-focused home design destination serving homeowners planning renovations.
Emerging players
- Planner 5D: Home and interior design platform offering 2D/3D planning tools and a product catalog for visualization. Comparable to Style Sourcebook's mood board and design-planning functionality, though at global rather than Australian retailer scale.
- Coohom: Interior design and 3D visualization platform with a large product catalog and rendering tools. Comparable to Style Sourcebook in combining product discovery, mood board-style curation, and visualization for designers and homeowners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Style Sourcebook social profiles
Digital presenceStyle Sourcebook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Style Sourcebook leadership team
Management profileNumber of profiles
Style Sourcebook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Style Sourcebook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Style Sourcebook
What does Style Sourcebook do?
Style Sourcebook is an Australian web-based platform that aggregates thousands of home interior products from hundreds of Australian brands and retailers, allowing interior designers and homeowners to browse, mix, and match items via digital mood boards. The platform functions as a discovery and curation tool, referring users to retailer websites for purchase, and offers a professional Project Studio module for design studios managing client projects.
When was Style Sourcebook founded?
Style Sourcebook was founded in 2023. It employs 1 to 10 people.
Where is Style Sourcebook based?
Style Sourcebook is headquartered in South Melbourne, Australia, in the Oceania region.
How does Style Sourcebook make money?
One revenue line is on record: retailer/Brand Listings.
Who are Style Sourcebook's main competitors?
Direct peers on record are Houzz, Havenly, Modsy, Decorilla and Spacejoy. Pinterest is listed as a broad incumbent. Regional players are ArchiPro and Renovate.com.au. Emerging players are Planner 5D and Coohom.
Does Style Sourcebook have an API?
No public API is recorded for Style Sourcebook.
What industry is Style Sourcebook in?
Style Sourcebook's product category is Interior Design Marketplace. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 541410.