Monier Roofing

What Monier Roofing does

Monier Roofing is an Australian manufacturer of concrete and terracotta roof tiles, operated as a brand under the privately held building-products group CSR Pty Ltd (tracing back to the Colonial Sugar Refining Company, founded 1857). The portfolio is organized into three collections: the Luxe terracotta range, the Premium concrete range featuring proprietary C-LOC™ Colour Lock Technology, and the Classic concrete range. Individual products span concrete profiles (Madison, Cambridge, Horizon, Atura, Tudor, Elabana) and terracotta profiles (Urban Shingle, Nouveau, Marseille), supported by accessories such as Flexible Pointing, Monier Roofcoat, and Roof Clouts.

Manufacturing is anchored at a Vermont, Victoria facility, with corporate operations based in Sydney. Distribution operates across Australia through owned selection centres, a national 'Find a Roofer' certified installer network, a dedicated call centre (1800 666 437), and direct partnerships with volume builders including Rosewood Homes, Carlisle Homes, Creation Homes, Beechwood Homes, and Ravenstone Homes, alongside renovation and architecture specifiers such as Three Birds Renovation, Jane Riddell Architecture, and Hilstin. Pricing is quote-based rather than publicly listed, consistent with a project-driven specification sales model.

Monier's go-to-market has evolved to include digital pre-sales tooling — notably the iDesign Visualiser for 3D roof configuration and a Style Sourcebook integration for mood-boarding — and cross-brand bundling with CSR sister brands Bradford (insulation) and PGH (bricks and pavers), positioning the tile range within an integrated building-envelope solution. Under NCC 2022, both concrete and terracotta tiles are classified as non-combustible, a regulatory positioning that supports demand in bushfire-prone Australian construction zones.

Name

Monier Roofing

Legal name

CSR Pty Ltd

Website

https://monier.com.au

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

101–250 employees

Short description

Monier Roofing is an Australian concrete and terracotta roof tile manufacturer and brand within CSR Pty Ltd, serving volume builders, architects, and homeowners across Australia via owned selection centres, a national installer network, and digital specification tools.

Ownership category

akta.pro rank

Product category

Roofing Materials

SIC

Structural Clay Products (3250), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industry

Roof Coatings & Elastomeric Coatings (IMADAKAF)

Keywords

• Concrete roof tiles
• Terracotta roof tiles
• Roofing materials
• Roof tile manufacturing
• Roofing accessories

Headquarters

HQ city

Rosehill

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roof Tile Sales: Monier generates revenue through manufacturing and selling concrete and terracotta roof tiles through three product collections: Luxe (terracotta), Premium (concrete with C-LOC), and Classic (standard concrete). Products are sold to builders, roofers, and homeowners via selection centres and trade channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Monier Roofing manufactures and sells concrete and terracotta roof tiles for residential buildings across Australia, organised into three collections: Luxe (terracotta), Premium (concrete with C-LOC Colour Lock Technology), and Classic (standard concrete). The product range includes nine tile profiles plus roofing accessories (Flexible Pointing, Roofcoat, Roof Clouts), supported by selection centres, a national roofer network, and the iDesign 3D visualisation tool. Monier operates as a brand within the CSR Building Products portfolio and manufactures terracotta tiles at its Vermont, Victoria facility.

Product overview

Monier Roofing is an Australian roof tile manufacturer offering concrete and terracotta roof tiles across three collections: Luxe (terracotta), Premium (concrete with C-LOC™ technology), and Classic (economical concrete). The product portfolio includes six concrete tile variants (Madison, Cambridge, Horizon, Atura, Tudor, Elabana) and three terracotta variants (Urban Shingle, Nouveau, Marseille), plus accessories including Flexible Pointing, Roofcoat coatings, and Roof Clouts. The company also provides digital tools including the iDesign Visualiser for 3D roof visualization. All tiles are backed by a 30-year performance warranty, with terracotta tiles additionally warranting against colour fading for 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Madison

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CSR Building ProductscoreStrategic or Co-development PartnerMonier is a trading name of CSR Building Products. As part of the CSR family, Monier benefits from shared distribution channels, cross-brand marketing initiatives, and integrated product offerings including the CSR Style Guide and iDesign Visualisation tools. CSR provides corporate infrastructure and brand positioning for the Monier roof tile range.
• Style SourcebookminorStrategic or Co-development PartnerPartnership with Style Sourcebook, a digital mood boarding platform, to help homeowners explore and visualise ideal interior and exterior material pairings including Monier roof tiles.
• PGH BricksminorChannel Partner/ Reseller/ DistributorPGH Bricks, another CSR brand, is frequently referenced alongside Monier in case studies and building projects, suggesting coordinated specification by builders and architects using the CSR product ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wienerberger AG: World's largest producer of clay bricks and a major roof tile manufacturer (clay and concrete) across Europe; comparable product mix and similar target customers in residential roofing.
• Boral Limited: Major Australian building products group with a roof tile and masonry portfolio directly competing with Monier in concrete roof tiles for residential and commercial construction across Australia.
• Terreal: French terracotta and concrete roof tile producer with global distribution; comparable product portfolio, similar aesthetic-driven premium positioning, and overlapping customer base in residential new build and renovation.
• La Escandella: Spanish manufacturer of ceramic (terracotta) roof tiles and solar accessories; a like-for-like terracotta tile peer serving premium residential roofing markets globally.
• BMI Group: Global pitched roof and waterproofing manufacturer (formerly Braas Monier, which itself carried the original Monier brand heritage); a directly comparable roof tile and roofing systems competitor with European scale and similar product lines.
• Ludowici Roof Tile: US-based terracotta and clay roof tile manufacturer with heritage comparable to Monier; similar premium positioning, long-warranty programmes, and specification-driven go-to-market with architects and builders.

Broad incumbents

• BlueScope Steel (Colorbond): Australian steelmaker whose Colorbond branded metal roofing is the primary substitute material for Monier's tiles; Monier's own marketing explicitly benchmarks C-LOC™ against Colorbond, making it the most relevant competing material in the same Australian market.
• IKO Industries: Global roofing manufacturer offering shingles, membranes, and insulation systems; broader roofing portfolio than Monier but competes for the same residential re-roofing and new-construction specification wallet.
• Brickworks Limited: Australian building products group (formerly including Bristile Roofing) with masonry, brick, and roof tile offerings directly overlapping Monier's residential roofing position in the Australian market.

Emerging players

• Gerard Roofs: Lightweight metal shake and tile roofing systems sold in Australia and New Zealand; competes with Monier on aesthetics (tile-like appearance) while offering lighter weight and faster installation, particularly in re-roofing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CSRMonier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monier Roofing