What Bathing Solutions does

Bathing Solutions is a UK specialist in the design, supply, and installation of accessible bathrooms for elderly and mobility-limited customers, operating as a trading division of Mobility Bathing Group Ltd from its headquarters in Redditch (registered in England, company number 05522263). Founded in 1994, the company is one of the first UK firms to focus exclusively on easy-access bathing and has completed thousands of installations nationwide over more than 30 years. Its product portfolio covers three categories: walk-in showers (e.g., The Baroness, The Elegance, The Empress, The Esprit, The Imperial, The Marquis), walk-in baths with optional powered seat-lift (e.g., The Independence, The Royale, The Serenity, The Majestic, The Petite), and level-access wet rooms, supplemented by complete-bathroom renovation services and luxury add-ons such as Spatherapy, Chromotherapy, and the CosyWarm heated seat.

The underlying product technology centres on safety and accessibility engineering rather than software: ultra-low threshold slip-resistant trays (40mm lip), bi-fold and doorless glass enclosures, thermostatic and digital shower controls (including integration with Mira Platinum wireless systems), battery-backed powered seat lifts rated to 127kg, anti-scald valves, grab rails, and fold-down seats. Wet rooms use linear drains and tanked waterproofing. The company partners with Mira Showers for digital shower technology and with Novuna Personal Finance (Mitsubishi HC Capital UK PLC) for customer credit, and holds trade accreditations with the British Institute of Fitted Interiors Specialists and the Federation of Master Builders.

Bathing Solutions operates a direct-to-consumer, sales-led model. Customers engage via website content, brochure requests, or freephone numbers, leading to a free no-obligation home survey by a mobility bathing specialist, a fixed-price quote, and a fully-fitted installation including plumbing and electrics. Revenue is generated primarily from one-time product sale and installation, with after-sales service as a secondary stream and financing intermediation providing incremental conversion rather than direct margin. Pricing is bespoke and not publicly disclosed. Distribution is single-channel and single-country (UK) via the company's own surveyor and fitter network, with no retail or dealer intermediary. The company is also authorised and regulated by the Financial Conduct Authority (FRN: 673828) as a credit broker.

Name

Bathing Solutions

Legal name

Mobility Bathing Group Ltd

Website

https://bathingsolutions.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Bathing Solutions is a UK specialist designing, supplying, and installing accessible bathrooms — walk-in showers, walk-in baths, and wet rooms — for elderly and mobility-limited consumers, operating a direct-to-consumer field-sales model with nationwide survey and installation coverage since 1994.

Ownership category

akta.pro rank

Product category

Accessible Bathroom Installations

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD)

akta.pro secondary industries

Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF)

Keywords

• Mobility bathrooms
• Walk-in showers
• Walk-in baths
• Accessible bathrooms
• Wet rooms installation

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales and Installation: One-time sale of walk-in showers, walk-in baths, and wet rooms with full professional installation service. Pricing varies by product model, features, and bathroom requirements. Free home survey provides fixed price quote.
2. Financing Services: Credit facilities offered through Novuna Personal Finance for customers who qualify. Company acts as credit broker, not lender. Subject to status and affordability.
3. After-Sales Service: After-sales support and service maintenance for installed products

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bathing Solutions designs, supplies, and installs accessible bathrooms — walk-in showers, walk-in baths, and wet rooms — for elderly and mobility-limited customers across the UK. Each sale includes a free no-obligation home survey, bespoke design, and full installation (plumbing, electrics, and removal of old fittings). Products feature safety-oriented technology such as low-threshold slip-resistant trays, thermostatic controls, powered seat lifts, and optional therapeutic add-ons.

Product overview

Bathing Solutions offers a comprehensive portfolio of mobility and accessible bathroom solutions across three core product categories: walk-in showers (including The Baroness, The Elegance, The Empress, The Esprit, The Imperial, The Marquis, and Aquarius wet room), walk-in baths (including The Independence, The Royale, The Serenity, The Renaissance, The Renaissance Plus, The Majestic, and The Petite), and complete bathroom installations. The company provides a total solution including free home surveys, free design service, and full installation service. Digital shower technology is available through the Mira Platinum digital shower system. Luxury add-ons including Spatherapy (bubble massage), Chromotherapy (light therapy), and CosyWarm heated seating can be added to walk-in baths. The company is a trading division of Mobility Bathing Group Limited, operating as a credit broker authorized and regulated by the Financial Conduct Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• The Baroness Walk-in Shower Stylish walk-in shower with multi-fold bi-fold glass doors that open fully for wheelchair access or carer assistance, slip-resistant low-level 40mm shower tray, and thermostatic mixer shower control. Designed for mobility-limited users.
• The Elegance Walk-in Shower Affordable walk-in shower with easy-access slip-resistant tray, anti-bacterial protection, and optional half-height panels for assisted showering. Versatile design for mobility-limited users.
• The Empress Walk-in Shower Doorless entry walk-in shower with frameless glass panel, optional splashguard screen, Clear Screen protective coating, and low-level slip-resistant shower tray in a minimalist contemporary design.
• The Esprit Corner Walk-in Shower Corner walk-in shower combining space-saving design with curved sliding doors featuring no bottom runner and an offset sliding door mechanism, suitable for smaller bathrooms.
• The Imperial Walk-in Shower Walk-in shower designed specifically for assisted bathing with half-height doors, shower curtain, and double doors at the front corner to maximise wheelchair access. Optional tempered safety glass or frosted polycarbonate.
• The Marquis Walk-in Shower Full-size bath replacement shower with maximum showering area, fixed glass panel with ultra-smooth sliding door, Clear Screen glass protection, and anti-bacterial slip-resistant tray.
• Mira Platinum Digital Shower Digital shower technology with wireless thermostatic controller, warm-up mode, anti-scald thermostatic protection, and 4 spray modes via Mira 360 showerhead with Flipstream technology, supplied by Mira Showers and integrated into Bathing Solutions' walk-in shower range.
• The Aquarius Wet Room Accessible wet room with slip-resistant flooring, no shower tray to step over, grab rail, adjustable shower head, and modern folding seat for level-access showering.
• The Independence Walk-in Bath with Powered Seat Lift Full-size power bath with powered seat lift raising and lowering users up to 127kg (20 stones), optional shower canopy, and automatic battery back-up for mains power failure. Manufactured in the UK.
• The Royale P-shaped Walk-in Bath P-shaped walk-in bath combining full-length bathing with generous shower area, low entry step, optional seat lift with one-touch controls, secure inward-opening door, and optional Spatherapy and Chromotherapy.
• The Serenity Walk-in Bath with Powered Seat Full-size walk-in bath with slip-resistant powered seat that lowers to the bottom of the bath for lying back and raises safely for exit. Removable seat option and optional Bluetooth sound.
• The Serenity (no lift) Walk-in Bath Full-length walk-in bath without powered seat lift, with slip-resistant floor and inward-opening door with gadget-free locking mechanism, for users who can sit and stand unaided but need easy entry and exit.
• The Renaissance Compact Walk-in Bath Compact walk-in bath with side entry door and built-in seat, featuring a space-efficient design suitable for medium to small bathrooms.
• The Renaissance Plus Walk-in Bath Walk-in bath with enhanced specifications as standard, featuring a wide opening door and additional luxury features compared to the standard Renaissance model.
• The Majestic Walk-in Bath Large walk-in bath with extra-wide inward opening door and low-entry step for easy access.
• The Petite Compact Corner Walk-in Bath Very compact walk-in bath designed for corner installations, with a secure easy-to-use door seal and space-efficient design for smaller bathrooms.
• Complete Bathrooms Design and Installation Service Full bathroom transformation service including consultation, design, supply, and installation of accessible bathing solutions, covering plumbing, electrics, and removal of the existing bathroom.
• Wet Rooms Installation Service Fully waterproof showering areas with linear drains and wall-mounted showers, installed as stylish and practical accessible bathing solutions without shower trays.
• After-Sales Service and Maintenance Ongoing after-sales support and service maintenance for installed accessible bathroom products, accessed via dedicated after-sales freephone (0808 278 8186).

Quantifiable outcome

• Product warranty up to 15 years for peace of mind
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Alzheimer's Research UKminorOthersBathing Solutions is proud to support Alzheimer's Research UK, the UK's leading dementia and Alzheimer's disease research charity. This is a charitable giving/partnership where the company supports the charity's research efforts.
• Mira ShowerscoreTechnology or IntegrationMira has been creating innovative showering and bathing solutions for 100 years. Their Platinum digital shower is offered as part of Bathing Solutions' product range, providing advanced technology with user-friendly design for walk-in showers.
• British Institute of Fitted Interiors SpecialistsminorOthersIndustry accreditation and membership organisation for fitted interiors specialists, ensuring quality standards in the industry.
• Federation of Master BuildersminorOthersTrade association for construction and building companies. Bathing Solutions holds membership demonstrating quality workmanship standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mobility Plus: Direct UK competitor also specialising in mobility and accessible bathroom solutions (walk-in showers, walk-in baths, wet rooms) with a nationwide D2C home-survey and installation model. Closest like-for-like peer to Bathing Solutions.
• Premier Care in Bathing: Long-established UK specialist in walk-in baths and accessible bathrooms for elderly and less-mobile customers, with a similar in-home sales and installation service. Direct competitor in the same niche.
• EA Mobility: UK provider of mobility bathrooms and home adaptations including walk-in showers and wet rooms, serving elderly and disabled customers through a similar home-survey-driven sales model.
• Bath Mobility: UK specialist retailer/installer of walk-in baths and accessible showers targeting elderly and less-mobile customers, overlapping closely on product range and customer segment.

Others

• Mira Showers: Established UK shower technology brand whose Mira Platinum digital shower is bundled into Bathing Solutions' premium walk-in showers. A key supplier/partner rather than competitor, but a relevant comparable for premium digital shower positioning.

Broad incumbents

• Roman Showers: UK shower enclosure and wet-room manufacturer with accessible product lines (low-threshold trays, level-access solutions). Operates as a broader shower brand supplying trade and retailers, partially overlapping Bathing Solutions' walk-in shower category.
• Victoria Plum: Large UK online bathroom retailer offering walk-in showers, baths and full bathroom suites. Not a mobility specialist but competes for the broader bathroom-renovation budget of the same UK households.
• AKW (AKW Holdings): UK market leader in accessible bathroom and kitchen products (level-access showers, wet-room formers, grab rails). Sells through trade/installers rather than direct-to-consumer, so broader incumbent supplying many of the same end-products Bathing Solutions installs.

Emerging players

• Handicare (now part of Savaria): Provider of accessibility and mobility solutions including stairlifts, ceiling hoists and bathroom accessibility products across Europe. An adjacent emerging player with overlapping end customers (elderly/disabled) and home-safety focus.

Regional players

• Disabled Facilities Group: UK contractor network delivering local-authority-commissioned disabled facilities grant adaptations including bathroom modifications. Represents an alternative route-to-market that competes for the grant-funded segment of Bathing Solutions' demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bathingsolution
• LinkedInlinkedin.com/company/bathing-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bathing Solutions