Costlo Insurance Agency

What Costlo Insurance Agency does

Costlo Insurance Agency is a family-owned independent insurance brokerage founded in 1965 and headquartered in Westlake Village, California. The agency serves individual consumers, families, and businesses throughout California, with a particular focus on the Los Angeles and Thousand Oaks markets. It operates as an independent agent representing over 50 insurance carriers, including Mercury, Progressive, Travelers, Hartford, Kemper, Chubb, and Safeco, enabling cross-carrier comparison shopping for customers.

The agency's core products are auto insurance and homeowners insurance, supplemented by life, health, and commercial/business lines. Its technology is built on a standard Insurance Website Builder platform that provides online quote forms for auto and homeowners, customer service forms accessible 24/7, and a newsletter signup. The platform is conventional, white-label, and does not include proprietary features, APIs, or AI-enhanced capabilities. The leadership team is small, comprising Jeremy Rubin (President), Frank Rubin (Vice President), and Kandee Hayes (Personal Lines Manager/Producer), indicating a tightly held operating structure.

Costlo makes money through commissions paid by insurance carriers for policies placed and renewed, a transaction-based revenue model. Its go-to-market is sales-led, combining direct agent consultations with online self-service quoting. The company supplements acquisition with a Refer a Friend program (incentivized by a Starbucks gift card) and a customer newsletter. In 2008, it formed a partnership with Crusberg Decker Insurance Services to broaden carrier access and underwriting options for hard-to-place risks.

Name

Costlo Insurance Agency

Legal name

Costlo Insurance Agency

Website

https://costloinsurance.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Costlo Insurance Agency is a family-owned independent insurance brokerage founded in 1965, serving individuals, families, and businesses across California with auto, homeowners, life, health, and commercial insurance placed through 50+ carriers.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

Keywords

• Independent insurance agency
• Auto insurance brokerage
• Homeowners insurance coverage
• Commercial insurance services
• Multi-carrier insurance agent

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Revenue generated through commissions paid by insurance carriers for policies placed. As an independent agency representing multiple insurance companies, they earn commissions on each policy sold or renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Costlo Insurance Agency is an independent insurance agency that places personal and commercial insurance policies on behalf of customers by matching them with coverage from over 50 insurance carriers. Core products include automobile insurance, homeowners insurance, life, health, and commercial/business insurance, supported by online quote request forms and 24/7 customer self-service policy management. The agency earns commissions from carriers for policies placed and renewed.

Product overview

Costlo Insurance Agency is an independent insurance agency offering multiple insurance products through an online platform. The core products are Auto Insurance and Homeowners Insurance, supported by online quote request forms for each product line. Additional services include customer self-service forms for policy management (available 24/7), a referral program with incentive rewards, contact forms for inquiries, and newsletter subscription. The agency works with over 50 insurance carrier companies to provide coverage options across California. The online tools consist of Auto Quote Form, Homeowners Insurance Quote Form, Customer Service Forms, and Contact/Inquiry Forms—all built on an Insurance Website Builder platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance providing property, liability, and medical coverage for drivers. Covers damage to or theft of car, legal responsibility to others for bodily injury or property damage, and treatment costs for injuries. Placed through multiple carriers by independent agents.
• Homeowners Insurance Package policy covering home, garage, structures, and personal possessions against perils including windstorms, fire, and theft. Includes liability coverage for injuries to third parties and property damage they cause.
• Commercial and Business Insurance Business insurance policies offered to California businesses with comprehensive benefits and affordable premiums, addressing various commercial risks through multiple carrier relationships.
• Life and Health Insurance Life and health insurance policies placed for individual consumers and families seeking personal protection coverage through Costlo's carrier network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Crusberg Decker Insurance ServicescoreStrategic or Co-development Partner · 1 January 2008In 2008, Costlo formed a business partnership with Crusberg Decker Insurance Services to better service clients by providing access to a wider range of insurance companies, rates, and insurers accepting hard-to-place risks. This partnership enhanced their ability to provide comprehensive policy design.
• Insurance Carrier Network (Mercury, Allied, CSE, McGraw, Progressive, Travelers, Hartford, Kemper, GeoVera, Arrowhead, Chubb, Fireman's Fund, Lexington, Safeco, Capital Insurance Group, Alliance United, Fidelity, Sequoia, Victoria, First American, RLI)coreChannel Partner/ Reseller/ DistributorAs an independent insurance agency, Costlo represents over 50 insurance companies including Mercury, Allied, CSE, Progressive, Travelers, Hartford, Kemper, Chubb, Safeco, and others. These carrier relationships enable the agency to match customers with appropriate coverage options.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Goosehead Insurance: Independent personal-lines agency network that distributes insurance through franchise agent-owner operators representing multiple carriers. Directly comparable to Costlo because both operate the 'independent agency' model that places personal and commercial coverage from many carriers through local agents, differing mainly in scale and franchise vs. family-ownership structure.
• Brightway Insurance: Franchise-based independent insurance agency chain representing multiple carriers across personal and commercial lines. Closely comparable to Costlo's independent agency structure with multi-carrier appointments and agent-led selling.
• LeConte Financial & Insurance Services: California-based independent insurance and financial services agency offering personal and business coverage from multiple carriers. Direct peer because it shares Costlo's geography, independent agency model, and broad product mix across auto, home, and commercial lines.

Broad incumbents

• Marsh McLennan: Global professional services firm with the world's largest insurance brokerage operations. Comparable as an incumbent multi-carrier brokerage that competes for commercial-line placements and increasingly in personal lines.
• Hub International: Large North American insurance brokerage placing commercial and personal lines across many carriers. Comparable as a larger-scale independent brokerage competitor in the multi-carrier distribution space, especially for the commercial book Costlo serves.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with retail agency operations placing coverage across many carriers. Comparable to Costlo as a multi-carrier broker serving individuals and businesses, but at vastly larger scale.
• Brown & Brown: National insurance brokerage and agency operator with extensive retail and carrier relationships. Comparable as an incumbent multi-carrier agency competing for the same small-commercial and personal-lines customers Costlo serves.

Others

• Allstate: Large personal-lines carrier distributing through captive agents. Comparable because Allstate's captive-agent channel directly competes with independents like Costlo for the same personal auto and homeowners customers.
• State Farm: Largest US personal-lines carrier with an exclusive-agent distribution model. Comparable as the dominant captive competitor in personal auto and homeowners, the segments where Costlo competes most directly for retail customers.

Regional players

• Farmers Insurance: US personal and commercial lines carrier with a strong captive-agent presence in California. Comparable because Farmers is one of Costlo's most direct competitors in the California personal-lines market, including non-standard risks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Costlo-Insurance-Agency-143457175689197
• LinkedInlinkedin.com/company/costlo-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costlo Insurance Agency