OUTvest
OUTvest is a South African digital investment advisory platform serving individual retail investors with retirement and wealth products, combining an AI-powered Digital Adviser with human adviser access under a transparent Onefee pricing model starting at 0.40% per year.
- Company typePrivate
- Founded2017
- HeadquartersPretoria, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OUTvest does
OUTvest is a South African digital investment advisory platform, headquartered in Pretoria and founded in 2017, that serves individual retail investors seeking retirement and long-term wealth outcomes. The platform offers a hybrid advice model pairing an AI/algorithm-powered Digital Adviser with access to skilled human financial advisers, supported by paperless online onboarding and a simplified FICA process. Its core technology stack includes an outcomes-based investing monitoring system that tracks portfolio performance against forecasted goals in real time and prescribes corrective actions when investments drift off course.
The product surface spans six core offerings: Living Annuity, Retirement Annuity, Preservation Fund, Tax-Free Investment, Global Investing (100% offshore exposure), and General/Voluntary Investing. The investment universe has been deliberately consolidated from hundreds of underlying funds into five diversified portfolios with increasing equity exposure, plus a money market fund. The platform differentiates through its Onefee pricing structure starting at 0.40% per year excluding VAT, with fees displayed in Rands and Cents rather than percentages for transparency. The brand operates within the Alexforbes financial services ecosystem, leveraging established credibility in the South African retirement market.
The business model is asset-management-fee-based: OUTvest earns a recurring annual percentage of customer AUM, with all advisory, administration, and management costs bundled into the single Onefee charge. Distribution is primarily digital self-service through the invest.alexforbes.com platform, supplemented by human adviser engagement for customers seeking higher-touch guidance. The customer base is horizontal across South African retail savers, from early-career investors building retirement savings to pre-retirees managing preservation and living-annuity income streams.
OUTvest firmographics
Firmographics- Name
- OUTvest
- Website
- https://outvest.co.za
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OUTvest is a South African digital investment advisory platform serving individual retail investors with retirement and wealth products, combining an AI-powered Digital Adviser with human adviser access under a transparent Onefee pricing model starting at 0.40% per year.
- Ownership category
- akta.pro rank
OUTvest industry classification
Industry- Product category
- Personal Investment and Retirement Savings
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Pension Funds (525110), Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282), Life Insurance (6311), Finance Services (6199)
- akta.pro primary industry
- Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)
- akta.pro secondary industry
- Retirement Income Planning & Decumulation Advisory (FSAEABAD)
Keywords
Where OUTvest is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Markets served
OUTvest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Asset Management Fees (Onefee Model): Annual fee charged on assets under management. The Onefee model includes all costs bundled into a single transparent fee, charged as low as 0.40% per year excluding VAT. Fees are displayed in Rands and Cents on statements rather than percentages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Onefee pricing starting at 0.40% per year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
OUTvest product offering
Product offeringCore offering
OUTvest is a South Africa-based personal investment platform that offers retirement and discretionary investment products through a hybrid model combining a digital advice platform with skilled human financial advisers. It provides a simplified five-fund investment universe (replacing hundreds of funds), outcomes-based performance monitoring, and a transparent Onefee pricing structure starting at 0.40% per year excluding VAT.
Product overview
Alexforbes Invest is a hybrid personal investment platform combining online digital advice with skilled human financial advisers. The platform offers a simplified investment universe through five diversified investment portfolios that replace hundreds of individual funds. Core retirement products include Living Annuity, Retirement Annuity, and Preservation Funds, while discretionary offerings include Tax-Free Investment, Global Investing, and General (Voluntary) Investment accounts. The platform differentiates through its Onefee model (0.40% per year), outcomes-based investing monitoring, and the combination of digital-adviser technology with human adviser expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Annuity
Quantifiable outcome
- Fee savings enabling investments to last longer in retirement - a 60-year-old today has a good chance of living to age 90 or more, making low fees critical for investment longevity
Companies that use OUTvest
Customer profileSegments1 record
Ideal customer profiles1 record
OUTvest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OUTvest partnerships and signals
Strategic signalExpansion highlights4 records
OUTvest competitors and assessment
Company assessmentDirect peers
- Ninety One: SA-originated global investment manager with strong retail retirement and unit trust franchise; directly comparable offering set including living annuities, preservation funds, and tax-free accounts.
- Sygnia: JSE-listed low-cost passive investment platform in South Africa offering retirement and tax-free products with a digital-first, low-fee model — the closest direct behavioural peer to OUTvest's Onefee positioning.
- Coronation Fund Managers: JSE-listed SA asset manager offering unit trusts and retirement solutions; competes with OUTvest on retirement annuities and long-term investment products for retail clients.
- Glacier by Sanlam: Sanlam's linked-investment and investment-platform business offering living annuities, preservation funds and tax-free accounts via a hybrid adviser/platform model — direct competition for OUTvest's retirement-income proposition.
- Allan Gray: South Africa's largest privately owned investment manager and a direct competitor in low-fee, long-term retail balanced and retirement products, targeting the same fee-conscious mass-affluent retail investor.
Broad incumbents
- Old Mutual Wealth: One of SA's largest incumbent financial services groups offering a broad suite of retirement annuities, living annuities, and unit trusts; competes broadly with OUTvest across the retail advisory space.
- Sanlam Investments: Largest SA life insurer and wealth manager with extensive retirement, preservation, and unit trust offerings plus adviser-led distribution; broader incumbent peer overlapping with OUTvest's product suite.
- Momentum Wealth: Major SA life insurer and financial services group with retirement annuities, preservation funds, and a growing digital advice platform; broad incumbent competing across all of OUTvest's core retirement categories.
Emerging players
- EasyEquities (Purple Group): SA digital low-cost stock and unit-trust platform with strong retail following; competing emerging player targeting DIY and entry-level investors that overlaps with OUTvest's digital-first funnel.
- 10X Investments: SA low-cost index-tracking investment manager focused on retirement and tax-free products; an emerging challenger competitor targeting the same fee-sensitive retail segment as OUTvest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OUTvest social profiles
Digital presenceOUTvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
OUTvest leadership team
Management profileNumber of profiles
Profiles1 record
OUTvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OUTvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OUTvest
What does OUTvest do?
OUTvest is a South Africa-based personal investment platform that offers retirement and discretionary investment products through a hybrid model combining a digital advice platform with skilled human financial advisers. It provides a simplified five-fund investment universe (replacing hundreds of funds), outcomes-based performance monitoring, and a transparent Onefee pricing structure starting at 0.40% per year excluding VAT.
Is OUTvest a public or private company?
OUTvest is a private company. It is classified as unknown and is currently operating.
When was OUTvest founded?
OUTvest was founded in 2017. It employs 11 to 50 people.
Where is OUTvest based?
OUTvest is headquartered in Pretoria, South Africa, in the Africa region.
How does OUTvest make money?
One revenue line is on record: asset Management Fees (Onefee Model).
Who are OUTvest's main competitors?
Direct peers on record are Ninety One, Sygnia, Coronation Fund Managers, Glacier by Sanlam and Allan Gray. Broad incumbents are Old Mutual Wealth, Sanlam Investments and Momentum Wealth. Emerging players are EasyEquities (Purple Group) and 10X Investments.
Does OUTvest have an API?
No public API is recorded for OUTvest.
What industry is OUTvest in?
OUTvest's product category is Personal Investment and Retirement Savings. Its primary akta.pro industry code is FSAAAAAL, Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.), with a secondary code of FSAEABAD, Retirement Income Planning & Decumulation Advisory. Its NAICS code is 523940 and its SIC code is 6282.