Cassidy Orthodontics

What Cassidy Orthodontics does

Cassidy Orthodontics is a privately held, single-location orthodontic practice operating from 600 SW Governor View in Topeka, Kansas. Established in 1996 by Dr. Kevin Cassidy, a second-generation orthodontist with a DDS from the University of Iowa and an MS in Orthodontics from the University of Tennessee, the practice delivers braces and Invisalign treatment to children, teens, adults, and families in the Topeka metropolitan area. Dr. Cassidy personally sees every patient at every visit, supported by a team of approximately twelve staff members covering scheduling, treatment coordination, financial and insurance coordination, orthodontic assisting, and practice management.

The clinical offering centers on three orthodontic modalities: traditional high-grade stainless steel braces, ceramic clear braces, and Invisalign clear aligner therapy. Cassidy Orthodontics is a Diamond-level Invisalign provider, the top tier awarded by Align Technology, signaling high annual clear-aligner case volume. Treatment planning is supported by two advanced digital systems: the iTero Digital Impression Scanner, which captures 3D dental models and powers the Invisalign Outcome Simulator for patient visualization, and the i-CAT FLX Cone Beam 3D Imaging System, which provides detailed 3D and 2D imaging for diagnosis, TMJ evaluation, and airway assessment. Additional services include pediatric orthodontics (palatal expanders, Phase-One treatment), retainers (including Vivera retainers), and adult orthodontic treatment.

The practice operates on a direct-to-consumer, fee-for-service revenue model: complimentary initial consultations convert into per-treatment engagements with payment plans, insurance claim processing, and major credit card acceptance. The customer acquisition motion is traditional, combining dentist referrals, word-of-mouth, Google reviews, and the practice's own website and social media channels. No funding rounds, subsidiaries, acquisitions, or geographic expansion events are present in the record; the practice has remained a single-location, single-doctor operation since inception.

Name

Cassidy Orthodontics

Legal name

Cassidy Orthodontics

Website

https://cassidyorthodontics.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Cassidy Orthodontics is a privately held, single-location orthodontic practice in Topeka, Kansas, founded in 1996 by Dr. Kevin Cassidy. The practice delivers braces, ceramic clear braces, and Diamond-level Invisalign treatment to children, teens, adults, and families across the Topeka metro area using iTero and i-CAT 3D imaging.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industry

Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic Treatment Services
• Braces and Invisalign
• Clear Aligner Therapy
• Orthodontic Appliances
• Teeth Straightening

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Primary revenue from providing orthodontic treatment including braces (metal and ceramic) and Invisalign clear aligner therapy. Treatment costs vary based on individual needs and treatment plan. The practice creates customized payment plans to fit patient budgets. Accepts most major credit cards and works with insurance providers to process claims.
2. Retainers and Post-Treatment Products: Revenue from retainers prescribed after braces or Invisalign treatment to maintain tooth positions. Offers Vivera retainers made with same technology as Invisalign aligners. Retainer replacements available for lost or broken appliances.
3. Insurance Processing and Payment Plans: The practice accepts most major credit cards and insurance plans. Provides insurance claims and paperwork assistance. Offers flexible payment plans and affordable payment options. Online payment services available through patient portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Cassidy Orthodontics is a single-location orthodontic practice in Topeka, Kansas, providing braces (metal and ceramic), Invisalign clear aligner therapy, retainers, and palatal expanders for children, teens, and adults. All treatment is delivered in-person at the practice by Dr. Kevin Cassidy, supported by digital imaging including iTero and i-CAT 3D systems. Complimentary initial consultations, customized payment plans, and insurance processing are offered to patients.

Product overview

Cassidy Orthodontics is a single-location orthodontic practice in Topeka, Kansas, led by Dr. Kevin Cassidy since 1996. The practice operates as a unified service offering rather than a modular platform. The core portfolio consists of orthodontic treatment services including traditional metal braces, ceramic (clear) braces, and Diamond-level Invisalign clear aligner therapy (for both adults and teens). Additional services include retainers and palatal expanders for patients of all ages. The practice also utilizes advanced diagnostic technology including the iTero Digital Impression Scanner for 3D digital modeling and the i-CAT FLX 3D Imaging System for comprehensive treatment planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners Diamond-level Invisalign provider offering virtually invisible, removable clear aligner therapy using SmartTrack material for teens and adults, with progress checkups every 6-12 weeks and Vivera retainers upon completion.
• Traditional Metal Braces High-grade stainless steel braces using metal brackets and archwires to straighten teeth, with optional colored elastic bands for personalization, available for patients of all ages.
• Ceramic (Clear) Braces Transparent ceramic braces offering a more discreet teeth-straightening option compared to metal braces, primarily used on older teenagers and adult patients.
• Adult Orthodontics Orthodontic treatment services specifically designed for adult patients, including options for metal braces, ceramic braces, and Invisalign clear aligners, for adults seeking aesthetic improvements or to complete previously incomplete treatment.
• Kids' Orthodontics Orthodontic treatment for children, with initial consultations recommended around age seven to diagnose and correct tooth and jaw problems early using various appliances and techniques, including early intervention and Phase-One treatment.
• Retainers Custom-made retention appliances worn after braces or aligner treatment to maintain tooth positions, including Vivera retainers made with the same technology as Invisalign, with replacements available for lost or broken appliances.
• Palatal Expander Orthodontic appliance that widens the upper jaw by applying gentle pressure on the upper molars through periodic adjustments, used to correct jaw development issues in children and adolescents.

Quantifiable outcome

• Invisalign treatment can be up to 50% faster with weekly aligner changes
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, regional, local and minor.

• American Association of OrthodontistscoreOthersProfessional membership organization for orthodontists. Dr. Cassidy participates through continuing education and adheres to AAO guidelines and recommendations. The AAO recommends children visit an orthodontist around age 7.
• American Dental AssociationcoreOthersProfessional membership organization for dentists. Dr. Cassidy maintains membership as a licensed dental professional providing orthodontic services.
• Kansas Association of OrthodontistsregionalOthersState-level professional organization for orthodontists in Kansas. Supports continuing education and professional development for orthodontists in the region.
• Kansas Dental AssociationregionalOthersState-level professional organization for dentists in Kansas. Supports professional development and standards for dental care in the state.
• Topeka District Dental AssociationlocalOthersLocal professional organization connecting dental professionals in the Topeka area. Supports networking and professional collaboration among local dentists.
• Mulvane Art MuseumminorOthersDr. Cassidy is involved in the Mulvane Art Museum and Art Fair, supporting local arts and culture in the Topeka community.
• Smiles Change LivesminorOthersCharitable program providing orthodontic treatment to children in need. Dr. Cassidy commits to assisting those in need through this program, providing discounted or pro bono orthodontic services.
• Donated Orthodontic ServicesminorOthersAAOF program providing orthodontic treatment to those in need. Dr. Cassidy participates by committing orthodontic services to qualified patients who cannot afford treatment.
• Marian ClinicminorOthersLocal charitable clinic providing healthcare services to underserved populations in Topeka. Dr. Cassidy supports through professional services.
• Align Technology (iTero)coreTechnology or IntegrationProvider of iTero digital impression scanning technology used for digital impressions, treatment planning, and creating custom aligners and retainers. The practice uses iTero Element Scanner for detailed 3D models of teeth and gums.
• i-CAT (Imaging Sciences International)coreTechnology or IntegrationProvider of i-CAT FLX Cone Beam 3D Imaging System used for orthodontic evaluation and treatment planning. Provides detailed 3D imaging for diagnosis of orthodontic conditions, TMJ evaluation, airway assessments, and full facial/jaw imaging.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Candid Co. DTC clear aligner brand offering remote orthodontic treatment for mild cases. Comparable as an alternative channel competing for the same end-patient spend on adult orthodontic treatment, though via a hybrid DTC/in-office model.
• LightForce Orthodontics: Technology company offering 3D-printed custom brackets and digital orthodontic workflow tools. Comparable as an adjacent technology player shaping the future of orthodontic treatment delivery, potentially competing for share of practice technology spend.

Others

• Align Technology: Manufacturer of Invisalign clear aligners, iTero scanners, and Vivera retainers used by Cassidy Orthodontics. Comparable as the core technology supplier underpinning the practice's Diamond Invisalign offering and digital workflow.

Broad incumbents

• Smile Brands: Dental support organization with affiliated practices offering general and orthodontic services. Comparable as a competing channel for orthodontic care delivery, but at much larger scale and via a DSO support structure.
• Heartland Dental: Largest US dental support organization, supporting thousands of practices including orthodontic offerings. Comparable as a competing delivery model for orthodontic services, though at vastly larger scale and via a DSO structure rather than single-doctor ownership.
• Aspen Dental: National DSO brand with a large network of supported practices, some offering orthodontic services. Comparable as a competing orthodontic service provider, though focused on broader general dentistry with a different ownership/operating model.
• Great Expressions Dental Centers: Multi-specialty dental practice network offering orthodontic services among other dental specialties. Comparable as a competing provider of orthodontic care, though operating at greater scale through a multi-office model.
• Pacific Dental Services: Large US dental support organization with a multi-specialty model that includes orthodontic services. Comparable as a competing provider of orthodontic care, but operating through the DSO model with significantly broader geographic and service footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CassidyOrthodonticsTopeka/?ref=hl
• Instagraminstagram.com/cassidyorthodontics
• Xx.com/cassidyortho

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassidy Orthodontics