Chapter II

What Chapter II does

Chapter II is a Sheffield, United Kingdom-based integrated creative agency operating as a private, independent firm with an estimated 10-20 employees. The agency delivers four core service lines under a unified offering: Public Relations, Marketing, Design (print, digital, and website), and Video Production/Videography. Its stated approach is to integrate these capabilities to produce brand narratives, multi-channel campaigns, and visual content for clients 'from concept to delivery,' positioning itself as an award-winning, full-service alternative to larger regional or London-based agencies.

The agency's underlying technology stack is service-delivery oriented rather than platform-based; no proprietary software, API, or technology product is disclosed. Revenue is generated through custom project pricing (pay-as-you-go) and retainer arrangements for ongoing content needs, with additional income from award-submission services offered as add-ons or included in retainers. GTM motion is predominantly sales-led via direct outreach, networking, and event participation, supplemented by content marketing through its blog and active social channels (LinkedIn, Instagram, TikTok).

The customer base is distributed across multiple verticals including property development, legal, real estate software, sustainability nonprofits, hospitality, and SMBs, primarily within the South Yorkshire region. Key customers include New Era Development, Redbrik Estate Agents, Taylor Emmet Solicitors, Rex Software, Riverlution, Kapital, and Bijou. The firm has no institutional investors, parent company, or external ownership structures disclosed, and operates without patents, regulatory licenses, or proprietary data assets.

Name

Chapter II

Website

https://chapterii.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chapter II is a Sheffield-based integrated creative agency offering public relations, marketing, design, and video production services to businesses primarily across South Yorkshire, with a distributed client base spanning property, legal, hospitality, and nonprofit verticals.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Public relations services
• Marketing campaign services
• Graphic design services
• Video production services
• Creative brand services

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services Retainers: Ongoing monthly or annual retainer arrangements with clients for continuous PR, marketing, and creative support services. The agency offers retainer options for ongoing content needs as mentioned in their videography services.
2. Project-Based Creative Services: One-time project engagements for specific deliverables such as video production, design work, brand campaigns, and PR initiatives. Custom quotes available upon request.
3. Award Submission Services: Additional service offering where Chapter II writes and submits award nominations on behalf of clients, either as add-on services or included in retainers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Chapter II is a Sheffield-based creative agency that delivers integrated public relations, marketing, design, and video production services to businesses and organizations across South Yorkshire. The agency works alongside clients from concept to delivery, combining strategic storytelling, design, and multimedia to strengthen brand profiles and support campaigns.

Product overview

Chapter II is a Sheffield-based creative agency offering a unified suite of integrated creative and strategic services. The core offerings include Public Relations, Marketing, Design (covering print, digital, and website design/development), and Video Production/Videography. These services are designed to work together seamlessly to raise brand profiles through compelling narratives, impactful campaigns, and creative work that drives results. The agency positions itself as an award-winning team providing end-to-end support from concept to delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations PR services delivered alongside clients from concept to delivery, supporting brand profiles and communications for businesses and organizations across South Yorkshire.
• Marketing Marketing services combining strategic storytelling with creative delivery for businesses and organizations across South Yorkshire.
• Design Graphic design services producing visual assets for clients, including brand-aligned collateral as part of integrated campaigns.
• Videography Video production and post-production services including motion graphics, sound design, and color grading for businesses and organizations.

Quantifiable outcome

• Helped client Riverlution win sustainability category at Barnsley & Rotherham Business Awards

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Kelham PrideminorGTM or Marketing PartnerChapter II is a partner for Kelham Pride, an annual community event in Sheffield. The agency participates by celebrating the event, capturing content, and supporting the community initiative. The partnership positions Chapter II as a community-focused creative agency.
• Girls In MarketingminorGTM or Marketing PartnerChapter II team members attend Girls In Marketing events and have received gifted tickets to industry events. This connection provides professional development and networking opportunities for the team.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Counter Context: A Sheffield-based PR, communications, and engagement agency serving regional and public-sector clients, competing with Chapter II's PR and brand-positioning services in South Yorkshire.
• Propaganda: A Leeds and Manchester creative marketing agency delivering brand strategy and campaigns, comparable to Chapter II's integrated creative positioning within the North of England.
• Evoluted: A Sheffield digital agency providing web design, development, and marketing, overlapping with Chapter II's design and digital marketing services for local businesses.
• Brass Agency: A Leeds-based integrated creative and marketing agency offering brand, content, and campaign work across Yorkshire, comparable to Chapter II's full-service creative model in a neighbouring market.
• Brand8 PR: A Yorkshire-based PR and communications agency serving B2B and professional-services clients, directly comparable to Chapter II's PR and award-submission services.
• Jaywing: A Sheffield-headquartered data-driven marketing and creative agency offering brand, PR, and digital services to UK businesses, directly overlapping with Chapter II's offering in the same home market.

Others

• Wildfire PR: A UK PR and integrated communications agency serving brand clients nationally; thematically related to Chapter II's PR work but larger and not focused on the South Yorkshire SMB niche.

Emerging players

• Common Curiosity: A small Sheffield creative and design studio offering brand and digital work, comparable in scale and service mix to Chapter II within the same local market.
• The Tutch: A small regional creative/content studio offering design and video services to SMB clients, comparable to Chapter II's boutique full-service model.

Direct peers

• Peppermint Soda: A Sheffield PR and social media agency providing communications and content for regional brands, closely matching Chapter II's PR-led creative offering and home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chapteriiagency/posts/?feedView=all
• Instagraminstagram.com/chapterii.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chapter II