Olympia

What Olympia does

Olympia Cycle and Ski is a privately held independent retailer founded in 1998 and headquartered in Vernon, British Columbia, operating a single brick-and-mortar store at 2211 48th Ave with an accompanying e-commerce site (cycleandski.com). The company sells bicycles (road, mountain, gravel, hybrid, commuter, comfort, cruiser, fitness, children's, BMX and electric models) alongside alpine and touring ski equipment (skis, boots, bindings, poles, helmets, goggles, avalanche safety gear), plus cycling and ski apparel, accessories, parts, wheels, and car racks from brands including Specialized, Giant, Liv, Santa Cruz, Ibis, Opus, Leki, K2, and Kerma, with bike pricing ranging from approximately $215 for entry-level kids' bikes to over $16,000 for premium e-mountain bikes.

Revenue is generated through a mix of one-time retail product sales, professional services (bike repair, ski tuning, ski boot fitting), short-term rentals of bikes and skis, and a Try and Buy ski program; financing is offered on larger purchases and the store participates in the BC E-Bike Rebate Program. The customer base is segmented primarily into cycling enthusiasts and ski enthusiasts, with secondary segments of families/youth and community event participants, served through in-store experience, online sales, recurring organized rides (Roam and Rally Women's Ride, 2 Stage Tuesdays), and the Sprockids youth cycling program. Distribution is exclusively within Canada, with shipping unavailable outside the country and certain bike lines restricted from shipment due to dealer agreements.

Olympia does not develop proprietary technology; its competitive positioning rests on tenure in the North Okanagan market, breadth of premium-brand authorization agreements, in-house expertise in fitting and repair, and community engagement. The company employs 11-50 people, has no subsidiaries, no parent company, no disclosed investors, and no recorded funding, M&A, or leadership transitions in the available data.

Name

Olympia

Legal name

Olympia Cycle and Ski

Website

https://cycleandski.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Olympia Cycle and Ski is a privately held Vernon, BC retailer founded in 1998 that sells and services bicycles, e-bikes, and ski equipment through a single store and e-commerce site, serving cycling and ski enthusiasts across the North Okanagan with sales, rentals, repair, and fitting services.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail
• Ski equipment
• Bike repair services
• Ski boot fitting
• Cycling apparel

Headquarters

HQ city

Vernon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Retail Sales - Bicycles: Sale of new bicycles including road, mountain, gravel, hybrid, electric, children's, and BMX bikes. Major brands include Specialized, Giant, Liv, Santa Cruz, Opus, and others. Price range from $214.99 (balance bikes) to over $16,000 (high-end e-MTBs).
2. Retail Sales - Ski Equipment: Sale of ski equipment including skis, boots, bindings, poles, helmets, and goggles. Products range from recreational to performance ski gear.
3. Apparel and Accessories Sales: Sale of cycling and ski apparel, accessories including tires, tubes, parts, car racks, helmets, shoes, and protective gear.
4. Service and Repair: Bike service and repair, ski services, and ski boot fitting. Professional fitting services for ski boots.
5. Rentals: Bike rentals and ski rentals for customers who want to try equipment before purchasing or for short-term use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Olympia Cycle and Ski is an independent specialty retailer in Vernon, British Columbia that sells bicycles, e-bikes, ski equipment, cycling and ski apparel, and related accessories from multiple third-party brands. The store also provides in-house bike repair, ski tuning and waxing, custom ski boot fitting, and seasonal bike and ski rentals, supported by an e-commerce website and in-store financing options.

Product overview

Olympia Cycle and Ski is a brick-and-mortar retail store located in Vernon, BC, offering a comprehensive selection of bicycles, electric bikes, ski equipment, and related accessories. The product portfolio centers on two main categories: bicycles (including road, mountain, hybrid, commuter, children's, and BMX bikes from brands like Specialized, Giant, Liv, Santa Cruz, and Opus) and snow sports equipment (including skis, boots, bindings, poles, helmets, and avalanche safety gear). The store provides complementary services such as bike and ski repair/maintenance, professional boot fitting, equipment rentals, and financing options. As a retail operation rather than a software company, Olympia does not offer a unified platform product but rather individual product categories and in-store services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Retail sale of road, mountain, e-bike, gravel, commuter, and youth bicycles from multiple third-party brands, available through the Vernon storefront and e-commerce site, for individual cyclists and families in the Okanagan region.
• Ski Equipment Retail sale of alpine skis, ski boots, bindings, and poles from third-party brands, offered in-store and online for individual alpine skiers in the North Okanagan region.
• Cycling Apparel Retail sale of cycling-specific clothing for road and mountain biking, supporting the bicycle product line for individual cycling customers.
• Ski Apparel

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BC E-Bike Rebate ProgramminorGTM or Marketing PartnerOlympia participates in the BC E-Bike Rebate Program, which offers rebates to customers purchasing e-bikes. This partnership affects return/exchange policies for participating customers (no cash refunds allowed).

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Jenson USA: California-based online direct-to-consumer bicycle and outdoor retailer selling premium mountain, road, and e-bikes alongside apparel and parts. Comparable as a specialty bike retailer carrying overlapping premium brand assortments and competing for the same enthusiast customer.
• Evo: Action sports retailer (ski, snowboard, bike) operating retail stores plus e-commerce with deep premium assortments and in-house services. Comparable as a multi-category outdoor retailer combining ski and bike with premium brand mix and service-led differentiation.
• Competitive Cyclist: Premium online cycling retailer specializing in road, mountain, and gravel bikes with deep inventory of high-end brands. Comparable as a premium-bike specialist targeting enthusiast cyclists with overlapping brand relationships.
• Skis.com: U.S.-based online ski specialty retailer selling alpine and touring skis, boots, bindings, poles, and apparel. Comparable as a ski equipment specialist competing for the same alpine ski customer with overlapping brand relationships.
• Comor Sports Center: Independent Canadian specialty ski, bike, and run retailer operating in BC with deep premium assortments and in-house services. Comparable as a Canadian independent cycle-and-ski specialty retailer with similar product breadth, service model, and regional customer profile.
• Peter Glenn Ski & Sports: Regional ski and snowboard specialty retailer with multiple U.S. locations plus e-commerce, focused on winter sports equipment and apparel. Comparable as a ski specialty retailer with brick-and-mortar plus online channels targeting a similar enthusiast customer.

Broad incumbents

• Sport Chek: Canada's largest sporting goods retailer (Canadian Tire subsidiary) operating hundreds of stores nationwide with broad bike and ski assortments. Comparable as a Canadian multi-channel sporting goods retailer, though at vastly greater scale and with less specialty focus than Olympia.
• REI Co-op: U.S. member-owned outdoor retailer carrying premium bikes, ski gear, and offering expert fitting/repair services across a national footprint. Comparable in combining cycling and snow sports under one brand with a service-led model, though at massive scale.
• Decathlon: Global sporting goods mass-market retailer now expanding in Canada, selling bikes, ski equipment, and accessories across price points. Comparable as a large-scale sporting goods retailer competing for the same end-customer wallets in cycling and winter sports.
• Backcountry: Large online outdoor and active lifestyle retailer offering bikes, ski gear, apparel, and accessories from premium brands. Comparable as a multi-category outdoor specialty retailer competing for premium enthusiast spend across cycling and snow sports.

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/olympiacycle
• Instagraminstagram.com/olympia.cycle.ski
• Xx.com/cycleandski

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympia