Beautyistanbul Exhibition

What Beautyistanbul Exhibition does

Beautyistanbul Exhibition (BEAUTYISTANBUL) is a B2B international trade fair for the cosmetics, beauty, personal care, and packaging industries, organized by IPEKYOLU Uluslararası Fuarcılık Ltd. Şti., a Turkish exhibition company founded in 1999 and a UFI member since 2007. The 7th edition, held May 7-9, 2026, at the TUYAP Fair Center in Istanbul, hosted 1,374 exhibitors from 61 countries (60% international) and 26,596 visitors from 167 countries, positioning the event among the top five largest cosmetics exhibitions worldwide. The 8th edition is scheduled for June 3-5, 2027, and the event has expanded into adjacent sub-brands including PrivateLabel Istanbul and CosMaking Istanbul, with a new Hall 11 added for the cosmetics and cosmaking sections.

The platform architecture combines the annual physical fair with a year-round Online Business Platform that hosts 65,000-70,000 registered buyers and 20,000+ products, accessible via web and mobile app, and incorporates an AI-powered matchmaking engine to connect exhibitors with buyers outside the live event windows. A Hosted Buyer Program subsidizes travel for 655 VIP buyers from 123 countries, partnered with Turkish Airlines, reinforcing the two-sided marketplace flywheel.

Revenue is generated primarily through three streams: exhibition stand rental fees charged to exhibitors during the live event, online platform subscription and access fees for year-round use, and sponsored exhibitor services. The business is privately held with no external funding disclosed, funding reinvestment and growth from operating cash flow, and reports a 91% re-exhibit rate and 94% recommendation rate among participants, indicating strong retention economics within the cosmetics trade-show category.

Name

Beautyistanbul Exhibition

Legal name

İpekyolu Uluslararası Fuarcılık Ltd. Şti.

Website

https://beauty-istanbul.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Beautyistanbul Exhibition is a B2B international trade fair for cosmetics, beauty, personal care, and packaging, organized by IPEKYOLU at Istanbul's TUYAP Fair Center. It serves global exhibitors and hosted buyers with an annual physical show plus a year-round online matchmaking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Stand Fees: Revenue generated from exhibitors booking exhibition stands at the physical trade show. Exhibitors can choose prepared stands (Shell Scheme) or space-only options, with pricing based on stand size and configuration.
2. Online Platform Access: Year-round platform access for exhibitors to maintain profiles, upload products, and communicate with buyers. Platform provides matchmaking services, meeting scheduling, and analytics.
3. Sponsored Exhibitor Services: Optional premium services including hosted buyer introductions, enhanced booth placement, and promotional visibility within the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BEAUTYISTANBUL organizes an annual 3-day B2B trade exhibition at TUYAP Fair Center in Istanbul for cosmetics, beauty, hair, cleaning, private label, packaging, and ingredients sectors, complemented by a 365-day Online Business Platform connecting 1,374 exhibitors from 61 countries with 26,596 trade visitors from 167 countries through pre-arranged meetings, matchmaking, and multilingual messaging.

Product overview

BEAUTYISTANBUL is a B2B international cosmetics and beauty trade exhibition offering both physical and digital products. The core offering is the annual 3-day exhibition event featuring 1374 exhibitors from 61 countries. This is supported by the Online Business Platform (year-round digital marketplace), Mobile App (for on-site navigation and networking), and O2O Platform (hybrid online-offline experience). Two concurrent exhibitions—PrivateLabel Istanbul (private label sourcing) and CosMaking Istanbul (manufacturing and ingredients)—expand the event scope. Additional services include the Hosted Buyer Program (VIP buyer sponsorship), Matchmaking Program, and Interactive Floor Plan. The ecosystem enables exhibitors and buyers to connect before, during, and after the physical exhibition.

Differentiator

Problem solved

Functional benefit

Brands

• PrivateLabel Istanbul: Concurrent exhibition focused on private label and contract manufacturing for retailers and chain stores
• CosMaking Istanbul
• BEAUTYISTANBUL Online Platform

Products and services

• BEAUTYISTANBUL Exhibition Annual 3-day international B2B trade exhibition for cosmetics, beauty, hair, cleaning, private label, packaging, and ingredients held at TUYAP Fair Center in Istanbul. The 7th edition (May 7-9, 2026) hosted 1,374 exhibitors from 61 countries and 26,596 trade visitors from 167 countries. Open to qualified trade buyers and exhibitors.
• Online Business Platform

Quantifiable outcome

• 98% exhibitor satisfaction rate based on post-show surveys
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• TUYAP Fair CentercoreStrategic or Co-development Partner · 1 January 2019TUYAP Fair Center serves as the exclusive venue for BEAUTYISTANBUL exhibitions. Located in western Istanbul near the airport, TUYAP is Turkey's largest exhibition facility. The partnership enables BEAUTYISTANBUL to accommodate 1,374+ exhibitors across multiple halls including the addition of Hall 11 for the cosmetics section.
• Turkish AirlinessupportingStrategic or Co-development PartnerTurkish Airlines is designated as the official airline partner for BEAUTYISTANBUL, providing preferential travel arrangements and potentially discounted fares for exhibitors and visitors attending the exhibition.
• TSA TravelsupportingImplementation/ SI/ Consulting PartnerRecommended official travel agency assisting exhibitors and visitors with travel arrangements, accommodation bookings, and logistics coordination for the exhibition.
• REDS LogisticssupportingImplementation/ SI/ Consulting PartnerOfficial recommended logistics partner for BEAUTYISTANBUL, assisting exhibitors with freight forwarding, customs clearance, and on-site logistics for exhibition materials. Contact: Mr. Ali Haydar Şahin, [email protected].
• IPEKYOLU International ExhibitionscoreOthersIPEKYOLU International Exhibitions is the organizing company behind BEAUTYISTANBUL. Founded in 1999, IPEKYOLU has 27+ years of exhibition industry experience and has been a UFI member since 2007. They previously organized beauty exhibitions in Kazakhstan and Tajikistan (2005-2016) and Turkey (2005-2014) before launching BEAUTYISTANBUL in 2019.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cosmoprof North America: The North American edition of Cosmoprof, held in Las Vegas. Same brand family as Cosmoprof Bologna and Cosmoprof Asia, directly comparable in B2B matchmaking format, but anchored in the US market rather than targeting BEAUTYISTANBUL's emerging-market buyer base.
• ITE Group / Hyve Group (event organizer): Large international exhibitions organizer running multiple beauty and consumer-goods trade shows globally. Not a single direct event peer but a strategic comparable as a multi-vertical B2B exhibition business model that BEAUTYISTANBUL could evolve toward.

Direct peers

• Cosmoprof Worldwide Bologna: The flagship global B2B cosmetics trade exhibition held annually in Bologna, Italy. The most established and largest cosmetics trade show in the world, directly comparable to BEAUTYISTANBUL in format, target audience (manufacturers, brands, buyers), and B2B matchmaking model, though serving a more Europe-centric audience.
• Beauty International Düsseldorf: Leading German B2B trade fair for cosmetics, beauty, and spa services. Comparable in format (annual exhibition, professional beauty audience) and overlaps significantly with BEAUTYISTANBUL's exhibitor base, particularly European brands seeking international distribution.
• China Beauty Expo (CBE): One of Asia's largest cosmetics trade exhibitions held annually in Shanghai. Comparable B2B matchmaking model, hosted buyer programs, and exhibitor scale; a major competitor for BEAUTYISTANBUL's Asia-Pacific sourcing narrative but anchored in the Chinese domestic market.
• Beautyworld Middle East: Major B2B beauty trade exhibition held in Dubai. Directly comparable as a regional cosmetics/beauty exhibition with strong hosted buyer programs targeting Middle East, Africa, and South Asia buyers — a competitor for BEAUTYISTANBUL's emerging-market positioning.
• Cosmopack Asia / Cosmopack Bologna: The supply-chain and contract-manufacturing component of Cosmoprof, focused on packaging, private label, and ingredients. Directly comparable to BEAUTYISTANBUL's PrivateLabel Istanbul and CosMaking Istanbul concurrent exhibitions, serving overlapping supply-side exhibitors.
• in-cosmetics Global: The leading global exhibition for personal care ingredients and raw materials, held in Europe. Directly comparable to BEAUTYISTANBUL's CosMaking Istanbul sub-event for ingredients, packaging, and formulation — serving overlapping R&D and formulation buyers from cosmetics manufacturers.
• Cosmoprof Asia: The Asian edition of Cosmoprof, typically held in Hong Kong. Directly comparable as a regional B2B cosmetics exhibition with hosted-buyer programs, exhibitor matchmaking, and concurrent sub-events (e.g., Cosmopack for supply chain) — a primary competitor for BEAUTYISTANBUL's Asia-Pacific exhibitor base.

Emerging players

• InterCHARM (Russia/CIS): Long-running B2B beauty exhibition serving Russia and CIS markets. Comparable format and target audience, overlapping directly with BEAUTYISTANBUL's CIS buyer segment — competes for the same Eastern European/CIS distribution deals BEAUTYISTANBUL highlights as a strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_beautyistanbul
• Facebookfacebook.com/beautyistanbulexpo
• LinkedInlinkedin.com/company/beauty-istanbul

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beautyistanbul Exhibition