Learn to Surf LA

Name

Learn to Surf LA

Legal name

Learn to Surf LA

Website

https://learntosurfla.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Surf Instruction

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

Keywords

• Surf instruction
• Surf school
• Surfing lessons
• Stand-up paddleboard lessons
• Youth surf camp

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Private Surf Lessons: One-on-one and small group (2-4 surfers) lessons offered at multiple price points with tiered package discounts. Single lessons, 3-lesson Basic, 5-lesson Gold, and 7+ lesson Premium packages. Revenue is transaction-based per lesson.
2. Group Surf Lessons: Per-person pricing for group classes capped at 5 students per instructor. Open enrollment for ages 13+. Sold individually or in packages of 4+ lessons.
3. Surf Camp: Seasonal day camp for youth ages 5-17 during Spring and Summer breaks. Offered as half-day or full-day sessions. Flexible scheduling with daily, weekly, and multi-week options. Additional childcare and extended care fees.
4. Stand-Up Paddle Board Lessons: SUP lessons offered individually or in packages with per-person and group pricing. Includes equipment (board, paddle, wetsuit).
5. Equipment Rentals: Hourly rental of surfboards ($30/2hrs), wetsuits ($15/2hrs), and SUPs ($45/2hrs) from Santa Monica location.
6. Gift Cards: Prepaid gift certificates in $50, $100, $200 denominations or custom amounts. Redeemable for any service.
7. Corporate/Private Group Events: Custom packages for private parties and corporate groups (10-20+ people) with tiered pricing based on group size. Includes surf lessons and SUP options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Learn to Surf LA is a permitted, licensed, and insured surf school that sells private and group surfing lessons, seasonal youth surf camps, stand-up paddleboard (SUP) lessons, and equipment rentals at three Los Angeles beach locations. All instruction is delivered in person by CPR/first-aid-certified instructors using provided foam longboards and wetsuits, with a 5:1 student-to-instructor ratio and tiered per-person and per-package pricing. Customers book directly through the company's website (integrated with FareHarbor), by phone, or by email, and the school also handles private parties and corporate team-building groups of 10-20+ people.

Product overview

Learn to Surf LA is a surf school offering a coordinated suite of instructional water sports services. The core offerings include Private Surf Lessons and Group Surf Lessons, both providing hands-on instruction using foam longboards and wetsuits. The company also offers Stand-Up Paddle Board (SUP) Lessons as an alternative water sport, and operates seasonal Surf Camps for children ages 5-17 during spring and summer breaks. Supporting services include Surf Equipment Rentals for experienced surfers who have their own gear, Corporate Group & Private Party Lessons for team-building and group events, and Gift Cards. All lessons include equipment provision (boards and wetsuits) and are conducted at multiple LA-area beach locations including Santa Monica, Venice Beach, and Manhattan Beach at El Porto.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Surf Lessons One-on-one and small-group personalized surf instruction for individuals, couples, and families, available as a single session or in 3-, 5-, and 7-lesson packages; each session is 1 hour 30-45 minutes with undivided instructor attention and includes foam longboard and wetsuit.
• Group Surf Lessons Group surf instruction for students age 13 and up, with a maximum of 5 students per instructor, classes grouped by skill level, and pricing per person with a discount for 4+ lesson packages.
• Surf Camp Seasonal half-day and full-day surf camp for kids and teens ages 5-17 during Spring Break (March-April) and Summer Break (June-August), offered at Santa Monica/Venice Beach and Manhattan Beach/El Segundo with daily, weekly, and multi-week scheduling, optional extended care, and a 5:1 instructor-to-student ratio.
• Stand-Up Paddle Board (SUP) Lessons Stand-up paddle board instruction covering basics of getting on the board, paddling technique, turning, and catching waves, with equipment (board, paddle, wetsuit) provided and pricing available per person or in 3-, 5-, and 7-lesson packages.
• Surf Equipment Rentals Hourly rental of surfboards ($30/2hrs), wetsuits ($15/2hrs), and stand-up paddle boards ($45/2hrs) from the Santa Monica State Beach location, marketed primarily to independent surfers who already have instruction.
• Corporate Group and Private Party Lessons Custom-priced surf and SUP lessons for corporate team-building, travel groups, families, birthdays, and bachelor/bachelorette parties of 10-20+ people, with tiered group pricing (e.g., up to 10 surfers $700, up to 20 surfers $1,200) and add-on pricing for additional participants.
• Gift Cards Prepaid gift certificates available in $50, $100, and $200 denominations or custom amounts, redeemable for any surf lesson, camp, package, or rental service offered by Learn to Surf LA.

Quantifiable outcome

• 99%+ of lessons complete as scheduled (not cancelled or rescheduled)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Pacific ParkminorGTM or Marketing PartnerLocated on Santa Monica Pier, Pacific Park is the West Coast's only amusement park on a pier. Listed as partner on Learn to Surf LA helpful links page. Cross-promotional relationship.
• Heal the Bay Santa Monica Pier AquariumminorOthersEnvironmental organization with aquarium at Santa Monica Pier. Listed as partner on Learn to Surf LA helpful links page. Shared focus on ocean conservation and education.
• ZJ Boarding HouseminorChannel Partner/ Reseller/ DistributorSouthern California's surf, skate, and snow retailer located on Main Street in Santa Monica. Listed as partner providing equipment retail referrals.
• Kahaluu Bay Surf & SeaminorStrategic or Co-development PartnerPartner surf school in Kona, Hawaii. Learn to Surf LA refers customers traveling to Hawaii to this partner school for instruction.
• Sumatran SurfariisminorStrategic or Co-development PartnerSurf adventure operator in Indonesia. Listed as partner on helpful links page for customers interested in international surf travel.
• Casa Del Mar HotelminorChannel Partner/ Reseller/ DistributorLuxury hotel in Santa Monica. Concierge desk recommends Learn to Surf LA to guests seeking surf instruction.
• Fairmont Miramar HotelminorChannel Partner/ Reseller/ DistributorLuxury hotel in Santa Monica. Concierge desk recommends Learn to Surf LA to guests seeking surf instruction.
• Viceroy Santa MonicaminorChannel Partner/ Reseller/ DistributorBoutique hotel in Santa Monica. Concierge desk recommends Learn to Surf LA to guests seeking surf instruction.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aloha Beach Camp: Santa Monica-area beach and surf summer camp for kids; offers youth summer-camp programming in the same LA beach footprint and competes for the same families and tourist customers.
• San Diego Surf School: Southern California surf school offering lessons, camps, and beach-based instruction across San Diego County; comparable package pricing, beginner orientation, and seasonal camp model to Learn to Surf LA.
• Corky Carroll's Surf School: Long-established surf school in Huntington Beach offering private lessons, group lessons, and surf camps; direct SoCal competitor serving first-time and intermediate surfers with similar beginner-friendly instruction.
• Malibu Surfing School: Malibu-based surf school providing private and group surf lessons to tourists and first-timers in the greater LA market; mirrors the package offering, beginner focus, and tourist customer base.

Others

• Cloud 9 Living: National experience-gifting marketplace bundling hundreds of activity providers; Learn to Surf LA's gift cards are a comparable fulfillment product, and Cloud 9 Living serves as an adjacent/complementary distribution channel rather than direct competitor.
• Viator: Tripadvisor-owned tours, activities, and experiences marketplace; lists third-party surf schools including LA-area operators and acts as a tourist acquisition channel that competes for surf-lesson bookings indirectly.

Broad incumbents

• REI Co-op Experiences: National outdoor co-op offering guided experiences and instruction across many activities including surfing; competes for experiential tourism wallet share but does not specialize in SoCal beginner surf instruction.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/learntosurfla
• Facebookfacebook.com/LearnToSurfLA
• LinkedInlinkedin.com/company/learn-to-surf-la

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn to Surf LA