IMV imaging

What IMV imaging does

IMV imaging is a UK-headquartered provider of imaging systems for veterinary practice, founded in the early 1980s and operating from Bellshill with a secondary office in Ireland. The company supplies veterinary ultrasound and digital radiography equipment to small animal, equine, livestock, and start-up veterinary practices, and claims a global footprint anchored by direct sales coverage in the UK and Ireland. It has accumulated over 40 years of industry positioning as a pioneer, notably through early development of water-resistant wearable ultrasound scanners with head-mounted displays.

Core technology and products span general veterinary ultrasound scanners and X-ray systems, with the GE Logiq e (R9) Veterinary Ultrasound Scanner featured as a flagship product under a distribution relationship with GE Healthcare. IMV imaging also designs and manufactures hardware in-house through its engineering team, and extends its offering beyond hardware into CPD education via the IMV Learning Academy, including the Abdominal Imaging Bootcamp and an Annual Content Membership granting access to 50+ hours of continuing professional development content. Customer-facing channels include the corporate website (imv-imaging.com), blog/news, careers page, and direct sales phone support for GB and Ireland.

The business operates across three revenue streams: (1) hardware sales of ultrasound and X-ray equipment sourced through OEM partnerships or manufactured internally; (2) subscription and per-course professional services revenue through the Annual Content Membership and CPD course bookings; and (3) managed services revenue via dedicated support specialists for start-up practices and ongoing service contracts. Go-to-market is sales-led with direct sales teams in the UK and Ireland supported by content marketing, education-led demand generation, and a combined-course booking incentive offering 10% savings versus separate bookings.

Name

IMV imaging

Legal name

IMV imaging

Website

https://imv-imaging.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

IMV imaging is a UK-headquartered veterinary imaging equipment supplier serving small animal, equine, livestock, and start-up veterinary practices globally with ultrasound scanners, X-ray systems, CPD education, and dedicated service support.

Ownership category

akta.pro rank

Product category

Veterinary Imaging Equipment

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK), Equine Veterinary Services (AFAEANAC)

Keywords

• Veterinary imaging equipment
• Veterinary ultrasound scanners
• Veterinary digital radiography
• Veterinary CPD training
• Equine imaging systems

Headquarters

HQ city

Bellshill

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Veterinary Imaging Equipment Sales: Sale of imaging equipment including ultrasound scanners and digital radiography systems, sourced through relationships with world-leading veterinary healthcare and imaging providers or manufactured in-house.
2. CPD Education and Training: Continuing Professional Development courses including Abdominal Imaging Bootcamp, offered both online and practically. Annual Content Membership provides access to over 50 hours of CPD content.
3. Service and Support: Service and support offerings to keep veterinary practices running, including dedicated support specialists for start-up practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IMV imaging supplies diagnostic imaging equipment — including ultrasound scanners (e.g., the GE Logiq e R9) and digital radiography/X-ray systems — to veterinary practices serving small animals, equines, and livestock. The company manufactures equipment in-house with its engineering team and also distributes world-leading veterinary imaging products. Beyond hardware, it offers CPD-accredited training (e.g., Abdominal Imaging Bootcamp, IMV Learning Academy, Annual Content Membership) and ongoing service & support for veterinary practices.

Product overview

IMV imaging is a veterinary imaging equipment supplier offering a comprehensive portfolio of imaging solutions. The company provides equipment designed and manufactured in-house by their engineering team or sourced through partnerships with world-leading veterinary healthcare and imaging providers. Core products include the GE Logiq e (R9) Veterinary Ultrasound Scanner (featured product), pioneering water-resistant wearable ultrasound scanners with head-mounted displays, and general veterinary X-ray and ultrasound equipment. The offering extends beyond hardware to include education through CPD courses (such as the Abdominal Imaging Bootcamp), the IMV Learning Academy with over 50 hours of CPD content, and dedicated support services including start-up practice guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• GE Logiq e (R9) Veterinary Ultrasound Scanner A reliable ultrasound scanner distributed by IMV imaging and built to withstand the demands of veterinary practice, with an improved, premium, durable design intended to save valuable time in busy clinical environments.
• Water-Resistant Wearable Ultrasound Scanners Pioneering water-resistant, wearable ultrasound scanners developed by IMV imaging that allow users to view scanning images through a head-mounted display, enabling hands-free diagnostic imaging in veterinary and field settings.
• Veterinary X-ray and Ultrasound Systems General veterinary imaging equipment portfolio including X-ray and ultrasound systems, designed and manufactured in-house by IMV imaging's engineering team or sourced through relationships with world-leading veterinary healthcare and imaging providers for sale to veterinary practices.
• Abdominal Imaging Bootcamp (CPD Course) A CPD-accredited course offering expert guidance and hands-on practice in abdominal imaging for veterinary professionals, available in both online and practical formats, with a combined-booking option that saves 10% versus booking the courses separately.
• IMV Annual Content Membership An annual subscription that provides access to over 50 hours of CPD content through the IMV Learning Academy, designed to support ongoing professional development of veterinary practitioners.
• Service & Support Programme Ongoing service and support offering designed to keep veterinary practices operational, including access to dedicated support specialists — particularly tailored to start-up veterinary practices requiring hands-on guidance through launch.

Quantifiable outcome

• Combined course booking saves 10% versus booking courses separately

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Asto CTcoreStrategic or Co-development Partner · 1 January 2024IMV Imaging's 2024 collaboration with Asto CT to enhance veterinary imaging solutions across small animals, equines, and livestock globally. This strategic partnership aims to advance veterinary imaging technology through combined expertise.
• GE HealthcarecoreTechnology or IntegrationIMV imaging distributes GE Logiq e (R9) Veterinary Ultrasound Scanner, a featured product on their website. The partnership involves sourcing world-leading veterinary healthcare and imaging equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• GE HealthCare: Global medical imaging giant and IMV's featured OEM partner (GE Logiq e R9). Sells broadly across human and veterinary markets with significantly larger scale and R&D investment than IMV.
• Mindray Animal Medical: Global medical device major with a dedicated animal health division offering ultrasound and patient monitoring solutions. Overlaps with IMV's veterinary imaging offering but operates across a much broader medical device portfolio.
• Samsung Medison: Global ultrasound and diagnostic imaging vendor with veterinary offerings as part of a broader human-health portfolio. Competes with IMV in veterinary ultrasound from a much larger base.
• Siemens Healthineers: Global medical imaging incumbent offering veterinary-relevant ultrasound, X-ray, and advanced imaging modalities. Indirect competitor with significantly larger scale than IMV.

Direct peers

• FUJIFILM SonoSite: Point-of-care ultrasound specialist with veterinary applications, offering portable scanners used in small animal and equine practices — comparable to IMV's portable ultrasound positioning.
• Esaote: Italy-based medical and veterinary imaging specialist offering ultrasound and MRI systems with strong veterinary focus across small animals and equines — directly comparable to IMV imaging's product portfolio and customer base.
• E.I. Medical Imaging: US-based manufacturer of portable ultrasound systems purpose-built for veterinary use in bovine, equine, and small animal settings. Highly comparable niche competitor to IMV imaging.
• BCF Technology: UK-based veterinary imaging distributor focused on ultrasound, X-ray, and MRI for animal care. Direct competitor serving the same small animal and equine veterinary practices in IMV's home market.

Emerging players

• Clarius Mobile Health: Wireless handheld ultrasound scanner maker with a growing veterinary practice segment. Competes in the portable/point-of-care ultrasound category where IMV's wearable scanner is positioned.
• Draminski: Polish manufacturer specializing in veterinary ultrasound and diagnostic devices for livestock and small animals. Smaller niche competitor with comparable product positioning in portable vet imaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMV imaging