Organic Sweden

What Organic Sweden does

Organic Sweden is a Stockholm-based, nonprofit trade association (branschorganisation) for organic food companies, founded in 2015 and operating from offices at United Spaces Slussen (Götgatan 22A) and A-house (Östermalmsgatan 26A). It serves as the central platform for the Swedish organic market, connecting producers, grocery retailers, foodservice operators, and private-label manufacturers with the shared goal of increasing sales and exports of organic and KRAV-labelled food. Its core digital asset is the EKO-Portalen, a B2B marketplace aggregating more than 1,000 organic SKUs across categories including bakery, dairy, meat, produce, beverages, and confectionery, functioning as a year-round trade show with a connected international-facing site (Organics from Sweden).

The organisation is monetised primarily through annual membership fees from food companies and grocery stores (store tiers priced 3,500-8,500 SEK depending on turnover), supplemented by project grants from the EU Commission (Organic Export UK 2024-2026, Handla ekologiskt) and Vinnova (EKO-Portalen, Mission Matmiljö). It runs annual demand-generation campaigns such as EKO-September and Nudging Organic, distributes the Ekologiska Årsrapporten as an industry reference, and conducts export trade missions to the UK and Canada in collaboration with Business Sweden and EU partners. Operational scale is small: a publicly listed core team of six led by CEO Charlotte Bladh André, against a stated firmographic headcount of 51-100 that likely includes project-funded and partner-affiliated contributors.

Strategic activity is anchored in three verticals: domestic market development (campaigns, store membership, training), export promotion (EU-funded multi-year programmes), and policy advocacy (Policylabb för ekonomiska styrmedel, Mission Matmiljö). Credibility is reinforced by EU Organic Awards in 2022 and 2024 and the Nordic Organic Food Fair Outstanding Achievement Award to the CEO in 2017. There are no disclosed funding rounds, acquisitions, subsidiaries, or capital-markets events; the entity operates as a member-funded, grant-subsidised industry association rather than a venture-backed or equity-financed company.

Name

Organic Sweden

Legal name

Organic Sweden

Website

https://organicsweden.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Organic Sweden is a Stockholm-based, nonprofit trade association founded in 2015 that connects Swedish organic producers with grocery retailers, foodservice operators, and international buyers via its EKO-Portalen B2B marketplace, export programmes, and annual consumer campaigns.

Ownership category

akta.pro rank

Product category

Organic Food Trade Association and B2B Marketplace

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Organic Dairy & Eggs Wholesale (AFAIAJAC)

Keywords

• Organic food trade association
• B2B food marketplace
• Organic export services
• Store membership programs
• Food industry campaigns

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership fees: Annual membership fees from food companies, stores, and other actors in the organic market. Tiered pricing based on store turnover.
2. Project funding: Funded primarily by EU through projects like Handla ekologiskt, Organic Export UK, and other initiative-based grants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Organic Sweden operates as the trade association (branschorganisationen) for Swedish organic food companies, providing the EKO-Portalen digital marketplace that aggregates over 1,000 organic products and connects producers with retail, foodservice, and international buyers. The organization offers tiered membership services, export support initiatives (Organic Export UK), annual campaigns (EKO-September), research reports, and EU-funded projects to drive sales and export of organic and KRAV-labeled food.

Product overview

Organic Sweden operates primarily as a trade organization and platform for the organic food sector rather than a technology product company. Their main product offerings include: the Eko-Portalen (a B2B e-commerce platform for connecting Swedish organic producers with buyers), export services (Organic Export UK), annual campaigns (EKO-September, Nudging Organic), research reports (Ekologiska Årsrapporten), and various EU-funded projects on sustainable food environments. They also offer retail store membership programs with training and marketing support. The company functions as an industry association with digital platforms rather than a traditional software product company.

Differentiator

Problem solved

Functional benefit

Brands

• Eko-Portalen: Digital platform showcasing organic and KRAV-labeled food products available for stores, restaurants and public kitchens, functioning as a year-round trade show for Swedish organic companies.
• Handla ekologiskt – Inga konstigheter
• Nudging Organic
• Eko-September
• Organic Export UK

Products and services

• EKO-Portalen Digital marketplace showcasing over 1,000 organic products from Swedish producers, functioning as a year-round trade exhibition connecting producers with retail, foodservice, industry, and private label buyers domestically and internationally.
• Organic Export UK Export service connecting Swedish organic food companies with UK retailers, distributors, and buyers through coordinated trade missions, exhibitions, and business trips.
• EKO-September Annual campaign month promoting organic products in retail stores with coordinated marketing materials, in-store activities, and consumer engagement events across multiple regions in Sweden.
• Store Membership Program Membership program for grocery retailers investing in organic products, offering tiered benefits including training, campaign access, the Organic Annual Report, conferences, trade fair access, and marketing support.
• Ekologiska Årsrapporten (Organic Annual Report) Annual market research report analyzing the organic food market in Sweden, including sales trends, consumer behavior, and international market outlooks.
• Retail Store Education and Training Training services for retail store employees on organic production, including annual digital sessions, adapted shorter training formats, and on-site visits to organic farms.
• Organics from Sweden International-facing export website integrated with EKO-Portalen, showcasing Swedish organic products and producers to international buyers.

Quantifiable outcome

• Over 1,000 organic products available through EKO-Portalen
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• KRAVcoreStrategic or Co-development Partner · 23 January 2025Collaborating on joint policy issues connected to food strategy. 40th anniversary celebration together in 2025 (KRAV and Ekologiska Lantbrukarna).
• WWF SverigecoreStrategic or Co-development Partner · 23 January 2025Co-developing Mission Matmiljö project to develop food environments that better support human, societal and natural needs.
• MatLust UtvecklingsnodminorStrategic or Co-development Partner · 23 January 2025Partner in Mission Matmiljö project and Future-proof school-centric food environments project.
• ReformatenminorStrategic or Co-development Partner · 23 January 2025Partner in Mission Matmiljö project developing food environments for sustainability.
• NordregiominorStrategic or Co-development Partner · 23 January 2025Swedish partner in Future-proof school-centric food environments project across six European countries.
• Svenska Lantbruksuniversitet (SLU)minorStrategic or Co-development Partner · 23 January 2025Partner in research and policy discussions about organic farming benefits and climate impact.
• Pro Luomu (Finland)coreStrategic or Co-development Partner · 15 September 2024Finnish organic organization collaborating in the 'Handla ekologiskt' (Nudging Organic) three-year EU-funded project along with Bionext and BioForum.
• Bionext (Netherlands)coreStrategic or Co-development Partner · 15 September 2024Dutch organic organization collaborating in the EU-funded 'Handla ekologiskt' project to promote organic consumption across Europe.
• BioForum (Belgium)coreStrategic or Co-development Partner · 15 September 2024Belgian organic organization partner in the three-year 'Handla ekologiskt' EU project promoting organic products.
• Lindeborgs Eco RetreatminorOthers · 15 September 2024Finalist in Årets Bonde 2024, featured in Organic Sweden's competition for eco-experience. Located 20 minutes from Nyköping on 74-hectare organic farm.
• White ArkitekterminorImplementation/ SI/ Consulting Partner · 15 September 2024Collaborated on sustainable design of Ekoladan (100-year-old barn converted at Lindeborgs Eco Retreat).
• Organic DenmarkcoreStrategic or Co-development Partner · 24 March 2021Collaborated on development of the EKO-Portalen digital marketplace. Organic Denmark's similar portal has 150-250 unique visitors daily and helps Danish small-scale organic producers with sales and export.
• Ekologiska LantbrukarnacoreStrategic or Co-development Partner · 21 November 2018Joint export report collaboration and ongoing partnership on policy work, common issues related to food strategy, and organic market development.
• Business SwedencoreGTM or Marketing Partner · 25 October 2018Collaboration on export seminars about organic markets in Canada and other markets. Joint organization of export activities and market intelligence.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Soil Association: Largest UK organic sector organization with certification, market development, and policy roles. A natural counterpart for Organic Sweden's UK export initiative and an incumbent in the same broader European organic trade-body landscape.
• IFOAM Organics Europe: European umbrella organization for organic food and farming. Operates one level above national bodies like Organic Sweden, representing the sector at EU policy level — relevant for understanding Organic Sweden's policy influence and funding ecosystem.
• Organic Trade Association (US): Largest US-based organic trade association, comparable in mission (promote organic, grow market, support members). Serves as a benchmark for what a mature organic trade-body operating model looks like at larger scale.

Others

• KRAV: Sweden's dominant organic certification body and a strategic collaborator of Organic Sweden. Not a direct marketplace competitor, but its certification standard is the primary anchor for the products Organic Sweden's platform showcases — making it a critical ecosystem partner.
• Nordic Organic Food Fair: Annual Nordic trade fair where Organic Sweden actively participates and channels members. Functions as a complementary physical distribution channel for the same organic producer/buyer ecosystem rather than a competing platform.

Direct peers

• Bionext: Dutch organic sector organization and partner in the same EU 'Handla ekologiskt' project. Provides chain coordination, market data, and chain management services for Dutch organic producers — a directly comparable model to Organic Sweden's role.
• Organic Denmark: Danish organic trade organization and direct collaborator on the EKO-Portalen digital marketplace. Operates a near-identical portal model that attracts 150-250 daily unique visitors, serving as the closest functional and structural peer.
• BioForum: Belgian organic sector organization and partner in the EU 'Handla ekologiskt' project. Comparable trade-body role connecting Belgian organic producers with retailers, foodservice, and consumers.
• Pro Luomu: Finnish organic trade organization and core partner in the EU-funded 'Handla ekologiskt' project. Operates the same three-year EU project framework as Organic Sweden, with comparable promotion, export, and consumer education mandate for Finnish organic producers.
• Ekologiska Lantbrukarna: Swedish organic farmers' association and longstanding partner of Organic Sweden on policy, EKO-September, and joint reports. Closely intertwined Swedish counterpart focused on the producer side of the same organic value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/organicsweden
• Facebookfacebook.com/organicsweden
• LinkedInlinkedin.com/company/organic-sweden
• Instagraminstagram.com/organic.sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Sweden