ATA Henkilöstöpalvelut

What ATA Henkilöstöpalvelut does

ATA Henkilöstöpalvelut Oy is a privately held Finnish staffing and HR services company founded in summer 2018 by Harri Apell and headquartered in Kuopio. Operating from four offices across Kuopio, Järvenpää, Helsinki, and Tampere, the firm serves B2B clients in construction, industrial manufacturing, logistics, environmental services, textile care, and related sectors, placing temporary workers and recruiting permanent staff on a long-term, relationship-driven basis. Its service portfolio includes core staff leasing (henkilöstövuokraus), direct recruitment, executive search (suorahaku), HR-as-a-service, outplacement (muutosturva), recruitment coaching, HR training for managers, and executive coaching, with an explicit differentiation strategy of rejecting gig/short-term work in favor of long-term assignments and permanent placements.

The firm operates with a lean internal team of approximately eight office staff managing roughly 100 temporary workers on placement at any given time. It does not run a proprietary technology platform; its digital footprint consists of a standard job portal (tyopaikat.atarekry.fi), GDPR-compliant employee records hosted via easyGDPR/D-Fence, and a generic whistleblower channel. Distribution is primarily direct B2B sales supplemented by content marketing (a Finnish-language blog covering recruitment, employer branding, and industry guides), an employer-branding TikTok channel (@atahenkilostopalvelut), SEO, and client referrals. Credibility is supported by an AAA credit rating from Bisnode/Suomen Asiakastieto, Tilaajavastuu contractor compliance, WWF Green Office certification (2022), and membership in the Finnish Staffing Services Association (Henkilöstöala ry).

The revenue model is professional services fees negotiated per engagement, primarily wage margin on leased employees, recruitment fees for permanent placements, executive search retainers, and fees for outsourced HR, training, and coaching engagements. Pricing is not publicly disclosed. Ownership is founder-controlled: Harri Apell founded the firm after a sabbatical from a large staffing company; in October 2024 leadership transitioned to Elina Petäjäniemi as CEO and Olli Malkavaara as Vice CEO, with Apell continuing in a finance, projects, and sustainability role. No external institutional investors, parent company, or subsidiaries are disclosed, and revenue figures are not public.

Name

ATA Henkilöstöpalvelut

Legal name

ATA Henkilöstöpalvelut Oy

Website

https://atarekry.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

ATA Henkilöstöpalvelut Oy is a Finnish private B2B staffing and HR services firm founded in 2018 and headquartered in Kuopio. It places temporary workers and recruits permanent staff across construction, manufacturing, logistics, and services, operating from offices in Kuopio, Järvenpää, Helsinki, and Tampere.

Ownership category

akta.pro rank

Product category

Staffing and HR Services

NAICS

Professional Employer Organizations (561330), Temporary Help Services (561320), Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Individual Outplacement & Career Coaching (BPACAOAA), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Staffing services
• Temporary employment
• Executive search
• Recruitment services
• HR outsourcing

Headquarters

HQ city

Kuopio

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Henkilöstövuokraus (Staff Leasing/Temporary Staffing): ATA places its own employees with client companies for extended temporary assignments and permanent placements. Revenue is generated through margin on employee wages. The company focuses on long-term temporary contracts and permanent hires rather than gig/short-term work.
2. Rekrytointi (Recruitment): Direct recruitment services where ATA sources and places candidates directly with client companies for permanent positions.
3. Suorahaku (Executive Search): Executive and specialized professional search services for filling senior and specialized positions.
4. Henkilöstöasiat palveluna (HR as a Service): Outsourced HR and personnel management services provided to client companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ATA Henkilöstöpalvelut is a Finnish staffing and HR services company that places its own employees with client companies for long-term temporary assignments and permanent positions. It also provides direct recruitment, executive search, outsourced HR management, outplacement, recruitment coaching, and executive coaching, with a deliberate focus on long-term employment relationships rather than short-term gig work.

Product overview

ATA Henkilöstöpalvelut Oy is a staffing and HR services company offering a comprehensive suite of workforce solutions. The core services include Henkilöstövuokraus (staff leasing/temporary staffing), Rekrytointi (direct recruitment), Suorahaku (executive search), and Henkilöstöasiat palveluna (HR as a service). These are complemented by specialized offerings including Muutosturva (outplacement), Palkkaa paremmin recruitment coaching, HR training for managers, and executive coaching. The company focuses on long-term employment relationships rather than gig work, specializing in placing candidates in permanent and long-term temporary positions across industries including construction, manufacturing, logistics, and food production. Services are delivered through offices in Kuopio (headquarters), Järvenpää, Helsinki, and Tampere.

Differentiator

Problem solved

Functional benefit

Products and services

• Henkilöstövuokraus (Staff Leasing) Long-term temporary staffing service placing ATA-employed workers with client companies across construction, manufacturing, logistics, and industrial services. Revenue is generated through margin on employee wages, with a deliberate focus on long-term assignments and permanent placements rather than gig work.
• Rekrytointi (Recruitment) Direct recruitment service helping client companies source, screen, and place suitable candidates for permanent positions across multiple industries.
• Suorahaku (Executive Search) Headhunting service targeting senior-level and specialized professional positions, identifying and approaching passive candidates not actively seeking new employment.
• Henkilöstöasiat palveluna (HR as a Service) Outsourced HR management providing comprehensive human resources support, including HR administration, compliance, and employee management for client organizations.
• Muutosturva (Change Security / Outplacement) Outplacement and career transition services supporting employees through organizational changes, helping them find new employment opportunities.
• Palkkaa paremmin -rekrytointivalmennus (Recruitment Coaching) Specialized recruitment training program helping organizations improve their hiring practices and candidate attraction strategies.
• Parempaa HR-osaamista esihenkilöille (HR Training for Managers) Leadership and HR competency development program designed for managers to enhance their people management skills.
• Johdon personal trainer (Executive Coaching) One-on-one executive coaching service for senior leaders to develop management capabilities and strategic thinking.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• WWF FinlandminorOthersATA Henkilöstöpalvelut received the WWF Green Office certificate in late 2022, indicating environmental responsibility commitment. Green Office is WWF's environmental certification program that helps organizations build environmental programs to reduce their carbon footprint and use natural resources wisely.
• Henkilöstöala rycoreOthersATA is a member of the Finnish Staffing Services Association (Henkilöstöala ry). This industry association sets standards for the staffing sector and ATA adheres to the association's general contracting terms (HELA-YSE for staffing and HELA-REKRY-YSE for recruitment).
• Bisnode / Suomen AsiakastietominorOthersATA holds an AAA credit rating from Bisnode (Suomen Asiakastieto), the highest possible credit rating indicating financial stability and reliability as a business partner.
• TilaajavastuucoreOthersATA is certified through Tilaajavastuu, a certification system that verifies companies comply with their contractor obligations including tax compliance, insurance, and pension payments. This is a mandatory certification for responsible staffing companies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Barona: One of Finland's largest staffing and HR services groups, offering temporary staffing, permanent recruitment, and HR outsourcing across Finnish industries. Direct competitor to ATA in the same Finnish mid-market segment with overlapping verticals in construction, manufacturing, and logistics.
• Staffpoint: Finnish staffing services company providing temporary staffing, recruitment, and HR solutions across multiple industries. Direct peer to ATA in services, Finnish market focus, and mid-market positioning.
• Academic Work: Nordic staffing firm with operations in Finland focused on recruiting young professionals and graduates. Overlaps with ATA's Rekrytointi and Suorahaku offerings, particularly for entry-level and early-career placements.
• Eezy: Finnish publicly-listed staffing and HR services company (formerly VMP) providing temporary staffing, recruitment, and HR outsourcing. Comparable in services, customer base, and Finland-only geography, with significantly larger scale.
• Poolia: Nordic staffing and recruitment firm with Finnish operations specializing in professionals and executive search. Comparable to ATA's Suorahaku (executive search) and Rekrytointi offerings.

Broad incumbents

• Robert Half: Global staffing and consulting firm with Finnish operations specializing in finance, accounting, technology, and administrative recruitment. Comparable in professional recruitment/executive search positioning to ATA's Suorahaku.
• Adecco Finland: Subsidiary of global staffing giant Adecco Group, offering temporary staffing, permanent placement, and HR solutions across Finland. Overlaps broadly with ATA's full service portfolio but at much greater scale and with international footprint.
• ManpowerGroup Finland: Finnish arm of ManpowerGroup, offering temporary staffing, recruitment, and workforce solutions. Direct overlap with ATA's core Henkilöstövuokraus and Rekrytointi services at global-infrastructure scale.
• Hays Finland: Finnish arm of Hays, a global specialist recruitment firm focusing on professional and qualified positions. Comparable to ATA's Suorahaku (executive search) and specialized Rekrytointi offerings.
• Randstad Finland: Finnish subsidiary of global staffing leader Randstad, providing temporary staffing, permanent placement, and HR services. Comparable in core services, with much broader international capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@atahenkilostopalvelut
• Facebookfacebook.com/ammattitaitoa.fi
• LinkedInlinkedin.com/company/ata-henkilostopalvelut

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATA Henkilöstöpalvelut