Okun Dentistry

What Okun Dentistry does

Okun Dentistry is a privately held, family-owned dental practice group operating three clinical offices across the Phoenix metropolitan area — Tempe (headquarters), Mesa, and Sun City West, Arizona. Founded by Dr. Bruce Okun and now owned and operated by Dr. Amy Okun (third generation in the practice), the group delivers comprehensive dental care spanning general dentistry (exams, cleanings, sealants, fillings, kid-friendly care, sedation), cosmetic dentistry (bonding, teeth whitening, veneers), restorative dentistry (crowns, bridges, bone grafting), dental implants, orthodontics (Invisalign clear aligners), oral surgery, endodontics (root canal therapy), periodontics, TMJ/Botox therapy, and dental sleep-medicine oral appliances.

The clinical technology stack is modern but conventional: digital X-rays, intra-oral cameras, CEREC same-day crown fabrication with CAD/CAM, chair-side entertainment for patient comfort, and Invisalign clear aligner therapy. No AI, machine-learning, or proprietary software products are offered. Operational systems include location-dedicated online booking via RecallMax (Tempe) and TrueLark (Mesa, Sun City West), multi-location Google Business Profiles, and per-location social media presence on Facebook, Instagram, YouTube, and Twitter.

The business model is a direct-to-consumer fee-for-service dental practice. Patients pay per procedure at time of service (cash, check, credit card), with the practice in-network with most major dental PPO plans and filing claims on behalf of patients. Third-party financing is provided through Sunbit and CareCredit, supplemented by in-house payment arrangements, to support higher-ticket procedures (implants, crowns, dentures, cosmetic work). The customer base is broad-based consumer/retail: families, children and adolescents, adults and seniors, plus the Arizona State University community near the Tempe office, with same-day and next-day emergency appointments offered across locations. Marketing is multi-channel across organic social, Google local search, referral programs, patient testimonials, and educational content. The practice has been recognized as Top Dentists in 2020 and 2021.

Name

Okun Dentistry

Legal name

Okun Dentistry

Website

https://okundentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Okun Dentistry is a private, family-owned dental practice group operating three offices in Tempe, Mesa, and Sun City West, Arizona, delivering general, cosmetic, restorative, surgical, orthodontic, and pediatric dental services to local families and the ASU community on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dentistry care
• Family dental practice
• Emergency dental services

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Fee-for-Service: Traditional fee-for-service dental care revenue model where patients pay for individual dental services at time of service. The practice accepts cash, checks, and credit cards, and files insurance claims for patients.
2. Insurance Billing: The practice is in-network with most major dental insurance PPO plans and handles insurance claims filing on behalf of patients.
3. Financing Programs: Third-party financing through Sunbit and CareCredit, plus in-house payment arrangements for patients needing flexible payment options for treatments like implants, crowns, dentures, and cosmetic procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Okun Dentistry is a multi-location dental practice providing general, cosmetic, and restorative dentistry services across three Arizona offices (Tempe, Mesa, Sun City West). Services include preventive care, crowns, implants, Invisalign orthodontics, oral surgery, sedation dentistry, and emergency dental treatment delivered by a multi-specialty team of general dentists, an oral surgeon, an orthodontist, and a pediatric dentist.

Product overview

Okun Dentistry is a multi-location dental practice operating in Tempe, Mesa, and Sun City West, Arizona, offering comprehensive dental care services through a unified practice model. The practice provides a full spectrum of dental services organized into service categories: General Dentistry (emergencies, sealants, fillings, family care), Cosmetic Dentistry (bonding, whitening, veneers), Restorative Dentistry (crowns, bridges, bone grafting), Dental Implants (including implant-supported dentures), Orthodontics (Invisalign clear aligners), and specialty services including oral surgery, endodontics (root canal therapy), periodontics (periodontal maintenance), and sedation dentistry. Additional offerings include protective devices like night guards and sports mouthguards, sleep apnea treatment with oral appliances, TMJ treatment, Botox/Xeomin for jaw disorders, and pediatric care. The practice also employs diagnostic technologies including digital X-rays and intra-oral cameras. No AI or machine learning capabilities are offered; all services are delivered through traditional clinical methods by the dental team.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Quantifiable outcome

• Results from professional whitening can last up to five years
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Affordable Dentures & Implants: National dental practice network specializing in dentures, extractions, and implants, with a strong senior-demographic focus. Compares to Okun's restorative and implant service line, including the Sun City West office's exposure to the senior market, though Affordable Dentures is single-specialty.
• Simply Dental Management: Regional DSO partnering with general and multi-specialty dental practices, primarily in the Northeast and Mid-Atlantic. Compares to Okun as a multi-location, multi-specialty family dental operator, with a similar emphasis on preserving local brand identity.
• MB2 Dental Solutions: Fast-growing dental partnership organization affiliated with hundreds of practices across the U.S. Comparable to Okun as a multi-specialty dental operator, but with private-equity backing and a doctor-led partnership model designed for practice aggregation.
• Mortenson Dental Partners: Large, dentist-led DSO supporting 140+ practices across multiple states. Directly comparable as a multi-specialty family and cosmetic dental platform, with a culture emphasizing doctor ownership and community-rooted practices similar to Okun's positioning.

Broad incumbents

• Sonrava Health (Western Dental): Multi-brand DSO operating Western Dental, Brident, and Perfect Teeth across multiple states, including Arizona. Directly comparable as a multi-specialty, multi-location dental services provider serving the same Phoenix-area demographic.
• Aspen Dental: National branded dental chain operating hundreds of offices with general dentistry, implants, dentures, and clear aligners. Closely comparable service mix to Okun, including cosmetic/restorative offerings, but with chain-store marketing, financing infrastructure, and far broader geographic reach.
• Dental Care Alliance: DSO supporting 400+ dental practices across multiple states with general, specialty, and orthodontic services. Comparable to Okun's full-service, multi-specialty dental model, but operating at significantly greater scale.
• Pacific Dental Services: Major DSO providing supported dental and primary care practices across the U.S., including the Phoenix metro. Compares to Okun as a large multi-location, multi-specialty dental services platform, but with DSO scale and modern clinical systems.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of offices with non-clinical services. Comparable to Okun as a multi-location dental operator, but at vastly greater scale and with a DSO-affiliated model.

Regional players

• Comfort Dental: Multi-location general and orthodontic dental franchise with a strong presence across the western and central U.S. Compares to Okun as a multi-site general dentistry operator serving families and individuals, with a similar emphasis on accessibility and same-day care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/okundentistry
• YouTubeyoutube.com/@okundentistry2923
• Facebookfacebook.com/Okun-Dentistry-352190428216320
• Instagraminstagram.com/okundentistrytempe
• LinkedInlinkedin.com/company/okun-dentistry-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okun Dentistry