BauernZeitung

What BauernZeitung does

BauernZeitung is Switzerland's leading specialized agricultural trade newspaper, published by Schweizer Agrarmedien AG, a privately held Swiss stock corporation headquartered in Münchenbuchsee. The publication serves Swiss farmers, agricultural professionals, agricultural students, and rural lifestyle readers through a weekly printed newspaper with three regional editions (Nordwestschweiz, Ostschweiz, Zentralschweiz) and a digital platform including an e-paper archive dating back to 2013. Core revenue is generated through recurring monthly subscriptions with optional 30-day free trials, a combined bundle with sister publication die grüne, and a low-cost Schnupperabo trial at CHF 29 for 12 printed issues.

The underlying technology is a digital-first publishing platform with e-paper archive functionality, accessible via bauernzeitung.ch and shop.bauernzeitung.ch. Beyond core journalism, BauernZeitung operates a diversified ecosystem of complementary services: the agricultural travel program Leserreisen (destinations including China, Finland, Romania, and Germany); classified advertising via Kleinanzeigen (with print edition insertion and TWINT payment support); and sub-brands tierwelt.ch (animal content), agropool.ch (equipment marketplace), agrarjobs.ch (job portal), and Verliebt (dating platform for the farming community). The product portfolio also includes a newsletter, weekly crossword puzzles, and curated thematic dossiers on topics such as farm succession, water management, and apprenticeship recognition.

The go-to-market motion combines a subscription-first model with multi-channel content distribution (website, e-paper, email newsletter, social media on Facebook, Instagram, YouTube, and LinkedIn) and community engagement through reader competitions like Lernende des Jahres. Pricing is denominated in Swiss Francs with all subscriptions including bundled digital access. Distribution is direct-to-consumer via the proprietary shop, serving Switzerland exclusively. The business model is structurally a traditional media company diversified into adjacent verticals, with no disclosed external investment, institutional ownership, or public listing.

Name

BauernZeitung

Legal name

Schweizer Agrarmedien AG

Website

https://bauernzeitung.ch

Company type

Private

Operating status

Operating

Short description

BauernZeitung is a Swiss agricultural trade newspaper published by Schweizer Agrarmedien AG, serving Swiss farmers and agricultural professionals with weekly print editions, digital subscriptions, an e-paper archive, and complementary platforms including a marketplace, job portal, dating site, and agricultural travel tours.

Ownership category

akta.pro rank

Product category

Agricultural Trade Media and Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Agricultural news publishing
• Farming journalism
• Swiss agriculture media
• Trade newspaper subscriptions
• Rural community content

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Newspaper Subscriptions: Weekly printed newspaper delivered with regional sections to subscribers in Switzerland
2. Digital Subscriptions: Online access to articles, e-paper archive since 2013, and digital-only content
3. Advertising: Display advertising, classified ads (Kleinanzeigen), and sponsored content for agricultural businesses and services
4. Agrar Reisen (Agricultural Travel Tours): Organized agricultural group travel tours to international destinations including China, Finland, Romania, and Germany with farm visits and technical tours

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

BauernZeitung is a Swiss weekly agricultural trade newspaper published by Schweizer Agrarmedien AG that delivers specialized agricultural news, policy analysis, market prices, and farming expertise to Swiss farmers and agricultural professionals through print and digital channels. Its core offering is a combined Digital + Print subscription that includes weekly home delivery with a chosen regional edition (Nordwestschweiz, Ostschweiz, or Zentralschweiz) plus full access to the e-Paper archive dating back to 2013, the online article portal, and email newsletters. The portfolio is extended by the sister magazine «die grüne», organized agricultural reader travel tours (Leserreisen), a classified ads platform (Kleinanzeigen), and related agricultural media brands.

Product overview

BauernZeitung is a Swiss agricultural news organization operated by Schweizer Agrarmedien AG that provides news and specialized knowledge for Swiss agriculture. The core offering is the BauernZeitung newspaper available through Digital + Print subscriptions, combined with a comprehensive digital platform (E-Paper) for accessing current and archived issues. The portfolio includes related products such as the magazine «die grüne», the dating platform Verliebt for the farming community, the agricultural marketplace agropool.ch, the job portal agrarjobs.ch, and the animal-focused portal tierwelt.ch. Additional services include Leserreisen (agricultural group travel programs), Kleinanzeigen (classified advertising), thematic dossiers, crosswords, and newsletters. The products serve Swiss farmers, agricultural professionals, and rural communities through both print and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• die grüne: A Swiss agricultural magazine published by BauernZeitung / Schweizer Agrarmedien AG, covering topics related to farming and rural life.
• TierWelt
• Agropool
• Agrarjobs
• Verliebt

Products and services

• BauernZeitung Digital + Print subscription Combined monthly subscription bundling the weekly printed BauernZeitung newspaper with chosen regional section (Nordwestschweiz, Ostschweiz, or Zentralschweiz) and full digital access including all subscription articles on bauernzeitung.ch, commenting, and the e-Paper archive since 2013. New customers receive the first 30 days free.
• BauernZeitung + «die grüne» Print + Digital bundle Monthly combined subscription offering both the BauernZeitung weekly newspaper and the «die grüne» magazine in printed form, plus digital access to both titles including all subscription articles on diegruene.ch.
• Schnupperabo BauernZeitung trial subscription Introductory 12-issue print trial subscription delivered to the subscriber's mailbox at CHF 29, with digital access to the complete e-Paper archive since 2013.
• E-Paper digital platform Digital magazine platform providing access to BauernZeitung, «die grüne», and special editions in digital format, including current issues and an archive of older editions going back to 2013.
• Leserreisen (Agrar Reisen) agricultural reader travel tours Organized agricultural group travel programs offered in partnership with travel agencies, featuring visits to farms in near and far countries accompanied by experienced German-speaking guides and Schweizer Agrarmedien AG staff. Current destinations include Romania, Finland, China, and Germany (CLAAS facility tours and EuroTier trade fair visits).
• Kleinanzeigen classified advertising Classified advertising platform allowing private individuals to place digital ads that appear in the print edition of BauernZeitung. Users can select categories, column width, colors, add images and text, and pay via credit card or TWINT.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• TierweltminorOthersRelated publication under the same publisher Schweizer Agrarmedien AG, focused on animal-related content
• AgropoolminorOthersAgricultural marketplace platform for buying and selling farm equipment and services
• AgrarjobsminorOthersJob portal specifically for the Swiss agricultural sector
• die grünecoreOthersSister publication under same publisher focusing on agricultural lifestyle and deeper agricultural topics. Available as combined print and digital subscription with BauernZeitung.
• Agrarmedien VerlagcoreOthersParent company Schweizer Agrarmedien AG that publishes BauernZeitung and related agricultural media brands including tierwelt.ch, agropool.ch, and agrarjobs.ch
• BAUMASCHINENPOOLminorOthersMachinery pool platform for agricultural equipment sharing and services
• Verliebt.bauernzeitung.chminorOthersDating platform targeted at agricultural community and rural singles

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• agrarheute (dlv): Major German agricultural media brand spanning print magazine, digital news, video, and marketplaces. Closely comparable in vertical audience, multi-channel distribution, and agriculture-adjacent commerce offerings.
• Top Agrar: Leading German-language agricultural trade magazine and digital platform covering policy, markets, technology, and livestock. Comparable in editorial depth, vertical coverage, and print-plus-digital subscription model.
• DLZ Agrarmagazin: German agricultural trade magazine covering crop production, livestock, technology, and farm management. Comparable in editorial positioning and target audience of professional farmers.
• die grüne (UFA-Revue): Swiss agricultural magazine focused on farming, rural life, and producer topics. Already a sister title inside BauernZeitung's portfolio, it directly overlaps in audience and competes for advertising spend with external agricultural titles.
• Schweizer Bauer: Switzerland's other major agricultural weekly newspaper, covering farming policy, markets, and rural life for Swiss farmers. Direct competitor for advertising and subscribers in the same Swiss agricultural audience as BauernZeitung.

Broad incumbents

• Terre-Net (France Agricole): Major French agricultural media platform providing news, market data, machinery listings, and weather services to farmers. Comparable in vertical coverage and multi-product media approach.
• Farmers Weekly (UK): Established UK agricultural weekly covering farming news, markets, and technical advice. Comparable in business model (print + digital subscriptions + advertising + events) and vertical focus, though at larger UK market scale.
• Progressive Farmer (DTN): Long-running US agricultural magazine and digital platform covering production agriculture, markets, and technology. Comparable in vertical depth, multi-channel distribution, and subscription-led model.

Emerging players

• Agriaffaires: Leading European online marketplace for buying and selling used agricultural machinery. Comparable in vertical commerce focus to BauernZeitung's Agropool and classifieds offerings.

Regional players

• Landvolk Niedersachsen / Land & Forst: German regional agricultural newspaper with deep coverage of farming policy, markets, and rural affairs in Lower Saxony. Comparable in print-led weekly newspaper format and vertical audience, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BauernZeitungBern
• Facebookfacebook.com/bauernzeitung
• LinkedInch.linkedin.com/showcase/bauernzeitung-schweiz
• Instagraminstagram.com/bauernzeitung.ch
• Xx.com/BauernZeitung1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BauernZeitung