Swiss Farmer
Der Schweizer Bauer is a privately held Swiss agricultural newspaper published twice weekly, serving Swiss farmers and agribusiness professionals with print, e-Paper, and digital subscriptions, plus branded merchandise and advertising.
- Company typePrivate
- Founded-
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Swiss Farmer does
Der Schweizer Bauer, operated by Betriebsgesellschaft Schweizer Bauer and headquartered in Bern, is Switzerland's leading specialized agricultural newspaper, published twice weekly (Wednesday and Saturday) and distributed via Swiss Post to subscribers across all Swiss language regions. The product is delivered through three subscription tiers — Print Plus (CHF 269/year combining print delivery with e-Paper and unlimited online access), Digital (CHF 12.50/month or CHF 143/year), and Digital Plus (CHF 21/month or CHF 230/year) — alongside a free registration model, an e-Paper archive, and a merchandise e-commerce shop (shop.schweizerbauer.ch) selling branded apparel, accessories, and co-branded items such as Victorinox pocket knives. WEMF/KS-beglaubigte 2024 audited circulation stands at 26,185 copies sold (27,019 distributed; 47,870 gross).
The company runs a dual subscription-plus-advertising-plus-merchandise revenue model. Distribution is omnichannel: physical print via Swiss Post, the schweizerbauer.ch website, the epaper.schweizerbauer.ch digital edition, and ancillary reader services including small ads (Kleininserate), reader travel (Leserreisen), and a dating/community sub-brand (Bekanntschaften). Content spans agricultural policy (notably the AP 2030 dossier), market prices (Milchmarkt, sugar beet via Interprofession Zucker), crops, livestock, farm technology, and regional news across Bern, Nordwestschweiz, Ostschweiz, Südostschweiz, Westschweiz, and Zentralschweiz. The technical stack is a standard digital-publishing platform with e-paper rendering, web analytics (Google Analytics, Net Metrix), digital marketing (Google Ads, Remarketing), and payment processing (TWINT, Visa, Mastercard) — no proprietary AI, data, or platform technology is disclosed.
The customer base is Swiss farmers and agricultural professionals, served by a 11–50-person organization led by Geschäftsführer Simon Langenegger and Chefredaktor Daniel Salzmann, with an editorial team organized by beat (Agrarpolitik, Markt, Landtechnik, Regionen, Feld & Stall) plus digital, advertising, and production functions. The company is privately held with no disclosed parent, funding history, or M&A activity, and operates exclusively within Switzerland.
Swiss Farmer firmographics
Firmographics- Name
- Swiss Farmer
- Legal name
- Betriebsgesellschaft Schweizer Bauer
- Website
- https://schweizerbauer.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Der Schweizer Bauer is a privately held Swiss agricultural newspaper published twice weekly, serving Swiss farmers and agribusiness professionals with print, e-Paper, and digital subscriptions, plus branded merchandise and advertising.
- Ownership category
- akta.pro rank
Swiss Farmer industry classification
Industry- Product category
- Agricultural Newspaper Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Swiss Farmer is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Swiss Farmer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Print Subscription (Print Plus): Gedruckte Zeitung am Mittwoch und Samstag im Briefkasten, plus Zugriff auf das e-Paper und unbegrenztes Lesen aller Artikel auf schweizerbauer.ch, e-Paper Archiv, sowie SBAbo-Angebote und Rabatte. Offered as Jahresabo (CHF 269/year) or Halbjahresabo (CHF 174/6 months).
- Digital Subscription: Monatsabo at CHF 12.50/month, Jahresabo at CHF 143/year, or Tagesabo at CHF 2.00. Includes unlimited article access and e-paper.
- Digital Plus Subscription: CHF 21/month or CHF 230/year for enhanced digital access.
- Advertising Revenue: The company sells advertising space (anzeigen) on its website and in print, governed by separate advertising contracts and terms.
- Merchandise E-commerce: The shop sells branded merchandise including clothing (Damen, Herren, Kinder, Unisex), accessories (rucksacks, caps, beanies), and branded items (sunglasses, calendars, knives) with subscriber discounts of approximately 20%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Plus – Full print and digital access |
| Subscription | Monthly | Digital – Online and e-Paper access |
| Subscription | Monthly | Digital Plus – Enhanced digital access |
| Subscription | Monthly | Merchandise – Subscriber discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Swiss Farmer product offering
Product offeringCore offering
Der Schweizer Bauer is a Swiss agricultural newspaper published twice weekly (Wednesday and Saturday) covering agricultural policy, markets, livestock, crops, farm technology, and rural life. It sells print, digital, and combined (Print Plus) subscriptions, delivers a digital e-Paper replica of the print edition, and operates an online shop selling branded apparel, accessories, and merchandise at subscriber discounts.
Product overview
Der Schweizer Bauer is a Swiss agricultural newspaper published twice weekly (Wednesday and Saturday) as both a print and digital publication. The core subscription products are Print Plus (combining printed newspaper with digital access including e-Paper and unlimited online article reading) and Digital (online-only access). The e-Paper provides searchable digital editions of the newspaper. The online shop extends the brand into merchandise including branded apparel (workwear, outdoor clothing for men, women, and children), accessories (backpacks, headwear), and branded merchandise items (sunglasses, pocket knives, calendars, stickers, grill tools). All products are branded with the Schweizer Bauer identity and offered at subscriber discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Schweizer Bauer Magazin: Magazine version of the publication referenced as SB-Magazin
Products and services
- Print Plus Subscription Premium subscription combining printed newspaper delivered twice weekly (Wednesday and Saturday) with full digital access including e-Paper, unlimited article reading, archive access, and subscriber-only offers and discounts. Available as Jahresabo at CHF 269/year or Halbjahresabo at CHF 174.
- Digital Subscription Digital-only subscription providing unlimited access to all articles on schweizerbauer.ch and the e-Paper version of the newspaper. Available as Monatsabo at CHF 12.50/month, Jahresabo at CHF 143/year, or Tagesabo at CHF 2.00, plus a 1-month Probeabo trial.
- Digital Plus Subscription Enhanced digital subscription tier with premium features and extended access to digital content and services. Available at CHF 21/month or CHF 230/year.
- e-Paper Digital replica of the printed newspaper accessible via epaper.schweizerbauer.ch for subscribers, featuring searchable archived editions of the print edition.
- Sonnenbrille Shield (Branded Sunglasses) Branded shield-style sunglasses available in black and white variants, featuring UV400 protection, designed for work and leisure use.
- Sackmesser Victorinox Spartan (Branded Pocket Knife) Branding collaboration featuring Victorinox Spartan pocket knife in dark blue with Swiss Farmer logo, 84mm length.
- Bildkalender 2026 (Annual Wall Calendar) Annual wall calendar featuring large-format agricultural photography from Switzerland with monthly calendar overview and spiral binding.
- Trucker Cap (Branded Headwear) Branded trucker cap available in black-white and blue variants with adjustable closure and one-size-fits-all design.
- Runder Heckscheibenkleber (Bumper Sticker) Circular bumper sticker featuring SB logo and slogan 'unabhaengig - auf den Punkt gebracht' (independent - to the point), 250mm diameter, weatherproof.
- Teleskop-Grillgabel (Extendable Grill Fork) Extendable grill fork by Victorinox with wooden handle and leather strap, extends from 225mm to 654mm, includes nylon carrying case.
Companies that use Swiss Farmer
Customer profileSegments1 record
Ideal customer profiles1 record
Swiss Farmer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Swiss Farmer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Schweizer Zucker AG (SZU)minorSchweizer Zucker AG participates in the Interprofession Zucker (Sugar Interprofessional) alongside the Schweizerischer Verband der Zuckerrübenpflanzer to set producer prices for Swiss sugar beets. The two organizations negotiate and establish annual definitive producer prices, quality premiums, and market conditions for Swiss sugar production.
- Schweizerischer Verband der Zuckerrübenpflanzer (SVZ)minorThe SVZ represents Swiss sugar beet growers and co-negotiates annual sugar beet prices with Schweizer Zucker AG through the Interprofession Zucker organization. The association sets quality standards, coordinates production contracts, and advocates for grower interests in price negotiations.
- IP-SUISSEminorIP-SUISSE is an integrated production label for Swiss agriculture. The Interprofession Zucker supports IP-SUISSE sugar production with a premium of CHF 60/tonne of sugar, and new customers have been won for IP-SUISSE-certified sugar products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Swiss Farmer competitors and assessment
Company assessmentDirect peers
- Landwirtschaftliches Wochenblatt: Major German agricultural trade weekly covering Westphalia-Lippe. Comparable paid subscription model with agricultural news, market prices, and rural lifestyle content for a regional German-speaking farming audience.
- BauernZeitung: Switzerland's other major agricultural trade newspaper, serving Swiss farmers with similar coverage of policy, markets, livestock, and crops. Directly comparable business model (paid print + digital subscription, advertising, regional cantonal coverage).
- top agrar (Landwirtschaftsverlag): Germany's leading agricultural trade magazine and digital platform. Comparable subscription-based model with industry trade publishing across crops, livestock, markets, and farm technology for DACH farmers.
- Farmers Weekly (UK): UK's leading agricultural newspaper with print and digital subscription, news, market prices, and classifieds. Closely comparable business model delivering trade news to farmers on a recurring-subscription basis.
- Successful Farming: Long-running US agricultural trade publication covering farm operations, markets, technology, and rural life. Comparable subscription-supported agricultural content offering, useful for benchmarking audience engagement strategies.
- AgWeb (Farm Journal Media): US agricultural news platform owned by Farm Journal Media, focused on market data, policy, and farm business news. Comparable vertical content focus with stronger digital-first delivery, relevant for benchmarking digital migration.
- Wochenblatt für Landwirtschaft und Landleben: German agricultural trade weekly covering Bavaria and Upper Austria, published within the dlv group. Similar subscription-based trade publishing model covering regional farming news, markets, and policy.
Emerging players
- Agri-Pulse: US digital-first agricultural policy and market intelligence platform with subscription offerings. Not directly competing in Switzerland but representative of digital-native subscription models gaining share from print incumbents in agricultural media.
Regional players
- Bauernblatt (regional editions): Regional German agricultural newspapers (e.g., Schleswig-Holstein, Niedersachsen editions) serving defined agricultural regions. Comparable trade publication model operating primarily in Germany and not directly in Switzerland.
Broad incumbents
- Deutscher Landwirtschaftsverlag (dlv): Germany's largest agricultural publishing group, publishing top agrar, Landwirtschaftliches Wochenblatt, Wochenblatt für Landwirtschaft und Landleben, and related ag media. Operates a portfolio model similar to what Swiss Farmer does at single-title scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swiss Farmer social profiles
Digital presenceSwiss Farmer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiss Farmer leadership team
Management profileNumber of profiles
Profiles6 records
Swiss Farmer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiss Farmer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiss Farmer
What does Swiss Farmer do?
Der Schweizer Bauer is a Swiss agricultural newspaper published twice weekly (Wednesday and Saturday) covering agricultural policy, markets, livestock, crops, farm technology, and rural life. It sells print, digital, and combined (Print Plus) subscriptions, delivers a digital e-Paper replica of the print edition, and operates an online shop selling branded apparel, accessories, and merchandise at subscriber discounts.
Is Swiss Farmer a public or private company?
Swiss Farmer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swiss Farmer founded?
Swiss Farmer was founded in -1. It employs 11 to 50 people.
Where is Swiss Farmer based?
Swiss Farmer is headquartered in Bern, Switzerland, in the Europe region.
How does Swiss Farmer make money?
Five revenue lines are on record. Print Subscription (Print Plus) is the primary driver. The others are digital Subscription, digital Plus Subscription, advertising Revenue and merchandise E-commerce.
Who are Swiss Farmer's main competitors?
Direct peers on record are Landwirtschaftliches Wochenblatt, BauernZeitung, top agrar (Landwirtschaftsverlag), Farmers Weekly (UK), Successful Farming, AgWeb (Farm Journal Media) and Wochenblatt für Landwirtschaft und Landleben. Agri-Pulse is listed as an emerging player. Bauernblatt (regional editions) is listed as a regional player. Deutscher Landwirtschaftsverlag (dlv) is listed as a broad incumbent.
Does Swiss Farmer have an API?
No public API is recorded for Swiss Farmer.
What industry is Swiss Farmer in?
Swiss Farmer's product category is Agricultural Newspaper Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2711.