Experience economy

What Experience economy does

Economy of Experiences (also referred to as 'Experience economy' or 'Economy of Meaningful Experiences') is a Netherlands-based, privately operated educational and consulting organization that teaches the theory and practice of the experience economy and value creation through meaningful experiences. Its core product is the foundational book 'Economy of Meaningful Experiences', now in a thoroughly rewritten 5th edition, which articulates a proprietary 5-step Value Creation & Business Transformation model for humanizing business and avoiding commoditization. The organization monetizes this intellectual property through one-time book sales (€54.95 per copy via its own e-commerce storefront), a 5-module online 'Humanising Business' masterclass launching in spring 2025, and bespoke consulting, keynote lectures, and workshops for enterprise, government, healthcare, and academic clients.

The firm's go-to-market is primarily thought-leadership-led: content marketing through the book, academic-affiliated masterclasses, and direct engagement with large institutional buyers. A network of guest lecturers — anchored by Prof. Christiaan Jantzen of Aalborg University and Pelle Guldborg Hansen — and academic affiliations with Harvard, Rotterdam School of Management, Copenhagen Business School, and Kaos Pilots supply the talent layer. Marquee clients include LEGO, Heineken, Microsoft, Philips, KPMG, LeasePlan, the European Commission, SPRING Singapore, Schiphol Airport, Anne Frank House, and multiple hospitals, demonstrating a horizontal reach across industries and geographies (Europe, Asia-Pacific, North America). The organization is also institutionally affiliated with the European Centre for Experience and Transformation Economy, which provides an umbrella for lectures and programming.

Structurally, the firm is small (1-10 employees), non-profit in classification, and privately held with no disclosed funding rounds, revenue figures, or parent company. Operating status is active, with a maintained website, functioning e-commerce cart, and a recent product refresh cycle (book 5th edition in 2021; masterclass in 2025). Technology is not a core competency — the offering is knowledge-based services rather than software — and no AI/ML capabilities, APIs, or proprietary data assets are disclosed.

Name

Experience economy

Legal name

Economy of Experiences

Website

https://experience-economy.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Economy of Experiences is a small Amsterdam-based educational and consulting organization that teaches experience economy theory through its 5th-edition book, an online masterclass, and bespoke workshops for enterprises, governments, healthcare providers, and academic institutions.

Ownership category

akta.pro rank

Product category

Management Consulting and Executive Education

NAICS

Administrative Management and General Management Consulting Services (541611), Business and Secretarial Schools (611410)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Leadership, Management & Teamwork for Business (EDAMAHAI)

akta.pro secondary industries

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Experience economy consulting
• Customer experience strategy
• Business model innovation
• Value creation workshops
• Experience design training

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Book Sales: Sale of the 5th edition of 'Economy of Meaningful Experiences' book at €54.95 per copy, available through the company's e-commerce storefront.
2. Masterclass Programs: Online 5-module masterclass 'Humanising Business - Value Creation by Experience' conducted in spring 2025, each session lasting 1.5 hours. Features guest lecturers from universities.
3. Consulting and Workshop Services: Custom workshops, lectures, and consulting engagements delivered to corporate and institutional clients including banks, museums, healthcare organizations, and government bodies.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Experience Economy (legal name: Economy of Experiences) is a small Amsterdam-based educational and consulting organization that publishes and sells the book "Economy of Meaningful Experiences" (5th edition) and delivers the "Humanising Business" online Masterclass, custom workshops, keynote lectures, and consulting engagements to corporate and institutional clients on experience economy value creation and business model innovation.

Product overview

Experience economy offers a portfolio of educational and knowledge products focused on experience economy theory and value creation. The primary offering is the 'Economy of Meaningful Experiences' book (5th edition), complemented by the 'Humanising Business' Masterclass (a 5-module online program launching Spring 2025), VALUE CREATION online Academy content, and Inspirational Lectures. The company provides both theoretical foundations through the book and practical applications through their educational programs and workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy of Meaningful Experiences (5th Edition Book) Foundational book on experience economy theory describing a 5-step model for new forms of value creation; explains how businesses can avoid price-competition commoditization and humanize business, with co-creation business models, design principles for meaningful experiences, and practical applications in healthcare and urban development. Sold at €54.95 per copy (incl. VAT) to individuals and B2C readers.
• Humanising Business – Value Creation by Experience Masterclass Structured 5-module online masterclass program teaching participants how to understand drivers of societal change, apply an outside-in perspective with stakeholder and value-network analysis, and rethink business in the context of meaning and purpose using the firm's 5-step Value Creation & Business Transformation model. Targets business leaders and executives.
• Consulting and Custom Workshop Services Bespoke consulting, workshops, and applied research projects covering experience economy value creation, customer journey development, and customer experience measurement for enterprise clients such as National Australian Bank, Amsterdam RAI, Schiphol Airport, LEGO, Heineken, Microsoft, KPMG, Philips, and the Anne Frank House.
• Inspirational Lectures and Keynote Speaking Keynote lectures and inspirational speaking engagements on experience economy, value creation, futurising, and transformation, delivered to clients such as the European Commission, SPRING Singapore, Copenhagen Business School, Kairos Future, and the Heineken Academy.

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• European Centre for Experience and Transformation EconomycoreOthersThe organization appears to be affiliated with or a part of the European Centre for Experience and Transformation Economy, which organizes inspirational lectures and provides the broader institutional framework for its activities.
• Aalborg UniversitycoreStrategic or Co-development PartnerProf. Christiaan Jantzen from Aalborg University's Faculty of Humanities serves as a guest lecturer for the masterclass program, contributing expertise in Communication & Psychology and the Meaning of Experience.
• Harvard UniversityminorStrategic or Co-development PartnerThe organization conducts refreshing courses for professors at Harvard, indicating ongoing academic collaboration and knowledge exchange.
• ISE (International School of Business)minorStrategic or Co-development PartnerThe organization conducts refreshing courses for professors at ISE, indicating ongoing academic collaboration.
• Pelle Guldborg HansencoreStrategic or Co-development PartnerServes as a guest lecturer for the masterclass program, contributing expertise on experience economy topics.
• Rotterdam School of ManagementminorStrategic or Co-development PartnerAcademic partner for change management lectures and educational programs.
• Kaos PilotsminorStrategic or Co-development PartnerDanish educational institution with case study, lectures, and collaborative relationship.
• Copenhagen Business SchoolminorStrategic or Co-development PartnerSIMI DK alumni engagement and key note lectures delivered at Copenhagen Business School.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Siegel+Gale: Global brand experience and simplification consulting firm with an 'experience' positioning. Comparable to Experience Economy's work with brand-led clients (LEGO, Heineken, Philips) on brand-driven experience design.
• Heart of the Customer: B2B customer experience strategy and consulting firm working with enterprise clients on CX programs. Overlaps with Experience Economy's enterprise CX transformation engagements across financial services and healthcare.
• ExperiencePoint: Experience-based training and simulation provider focused on customer experience and innovation skills for enterprises. Closely comparable to Experience Economy's 5-module online masterclass format and business leader audience.
• Strativity: Customer experience consulting firm offering CX strategy, training, and certification programs. Comparable to Experience Economy's masterclass and consulting model focused on CX and customer journey transformation.
• Strategic Horizons: B. Joseph Pine II's advisory firm and originator of 'The Experience Economy' framework. Pine has co-led workshops with Experience Economy for clients such as LeasePlan, making Strategic Horizons the closest direct peer in experience economy thought leadership and consulting.
• Beyond Philosophy: Customer experience consulting firm offering strategy, training, and CX measurement services. Comparable to Experience Economy in focusing on helping enterprises improve customer experience and engagement, though with a heavier operational/CX-analytics emphasis.

Broad incumbents

• McKinsey & Company: Global management consulting firm with a Customer Experience practice and broad business transformation offerings. Competes with Experience Economy for transformation mandates at enterprise and government clients, but with vastly greater resources and integrated tech capabilities.
• Forrester Research: Global research and advisory firm with a dedicated Customer Experience practice. Comparable to Experience Economy in CX thought leadership and enterprise advisory, but offers subscription research, benchmarking, and technology evaluation services at far greater scale.
• Bain & Company: Global management consulting firm with Net Promoter System and customer experience practices. Directly comparable for enterprise CX transformation engagements and competes with Experience Economy's value-creation framework at large corporate clients.
• IDEO: Global design and innovation consulting firm specializing in human-centered design and experience design. Overlaps with Experience Economy's customer journey and experience design work but operates at much greater scale and across broader design disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/experience-economy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience economy