TrekkSoft Group
Tourism Software Group (TSG) is a Swiss SaaS holding company that acquires and supports profitable, subscription-based software businesses serving tour operators, attractions, and leisure venues across Europe.
- Company typePrivate
- Founded2010
- HeadquartersMatten, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TrekkSoft Group does
Tourism Software Group (TSG), operating under the TrekkSoft Group umbrella, is a privately held Swiss SaaS holding company founded in 2010 and based in Matten, Switzerland, led by co-founder and CEO Philippe Willi. The group is structured as an acquisition platform that buys and supports established, profitable SaaS businesses serving the tourism, attractions, and leisure industries, while preserving each subsidiary's brand, culture, and entrepreneurial autonomy. Its stated acquisition criteria require targets to have revenue above €1M, positive EBITDA and cash flow, secured recurring revenue, and a focus on attractions and leisure, indicating a focus on mature, cash-generative assets rather than early-stage startups.
The portfolio currently includes Waldhart Software (joined 2018, founded by Hannes Waldhart), Land in Sicht (led by Bastian Will), and Ticketcounter (led by CEO Sjoerd Bakker), covering tour/activity management and ticketing/attractions software. The group's revenue model is subscription-based, recurring SaaS revenue generated through its portfolio companies. Its go-to-market is M&A-driven: TSG proactively solicits acquisition targets via its website, takes a consultative approach to onboarding founders, and offers shared strategic, operational, and cultural support in exchange for the founders retaining co-ownership and de-risking their personal exposure.
The core differentiator versus a traditional financial roll-up is TSG's positioning as a "long-term home" for SaaS founders, addressing founder isolation, multi-role workload, and lack of peer support rather than pursuing cost synergies or forced integration. The group maintains 51-100 employees across the holding and its portfolio companies, and its operating geographies are not publicly specified. There is no disclosed data on AI/ML capabilities, proprietary technology beyond the underlying SaaS products, or end-customer concentration.
TrekkSoft Group firmographics
Firmographics- Name
- TrekkSoft Group
- Legal name
- Tourism Software Group
- Website
- https://trekksoftgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tourism Software Group (TSG) is a Swiss SaaS holding company that acquires and supports profitable, subscription-based software businesses serving tour operators, attractions, and leisure venues across Europe.
- Ownership category
- akta.pro rank
TrekkSoft Group industry classification
Industry- Product category
- Tourism & Attractions SaaS
- NAICS
- Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
- akta.pro secondary industries
- Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)
Keywords
Where TrekkSoft Group is headquartered
LocationHeadquarters
- HQ city
- Matten
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
TrekkSoft Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Recurring subscription revenue from software solutions provided to tourism and leisure operators. Companies must have secured recurring revenue or long-term contracts to be considered for acquisition.
TrekkSoft Group product offering
Product offeringCore offering
Tourism Software Group (TSG) is an entrepreneurial SaaS holding group that acquires and operates software businesses serving the tourism, attractions, and leisure industries. Through its portfolio companies—Waldhart Software, Land in Sicht, and Ticketcounter—TSG provides software solutions for managing tourism operations, ticketing, and attractions, while offering its acquired founders shared strategic support, peer collaboration, and de-risked growth while preserving their companies' cultures.
Product overview
Tourism Software Group (TSG) is an entrepreneurial SaaS group rather than a single unified product. It operates as a holding/parent company for multiple independent SaaS businesses in the tourism, attractions, and leisure industries. The group provides shared services, strategic support, and a collaborative culture across its portfolio companies. The source specifically mentions Waldhart Software (founded by Hannes Waldhart), Land in Sicht (led by Bastian Will), and Ticketcounter (led by Sjoerd Bakker) as business units within the group. No specific TrekkSoft Group products are mentioned in this source.
Differentiator
Problem solved
Functional benefit
Products and services
- Waldhart Software Tourism software solution developed and supported by Hannes Waldhart within TSG's portfolio, providing software for tourism and attractions operations.
- Land in Sicht Tourism and attractions software solution led by Bastian Will, offered as part of TSG's portfolio of SaaS businesses for the touristic software market.
- Ticketcounter Ticketing and attractions software solution led by Sjoerd Bakker, part of TSG's portfolio serving the tourism and leisure industries with ticketing and visitor management.
Companies that use TrekkSoft Group
Customer profileSegments1 record
Ideal customer profiles2 records
TrekkSoft Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TrekkSoft Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
TrekkSoft Group competitors and assessment
Company assessmentDirect peers
- Rezdy: Rezdy provides online booking, distribution and channel management SaaS for tour, activity and attraction operators. It targets the same vertical customer base as TrekkSoft's portfolio companies (Waldhart Software, Land in Sicht, Ticketcounter) with a comparable subscription SaaS model.
- Bokun: Bokun (a Tripadvisor company) is an online booking and channel management platform for tour and activity operators. It competes head-to-head with TSG's ticketing and tour operator SaaS offerings, especially in the European SMB segment.
- Checkfront: Checkfront offers reservation and booking management software for tours, activities and rentals. It overlaps directly with TSG's ticketing and tour operator subsidiaries in product scope and target customer (SMB activity providers).
- FareHarbor: FareHarbor (owned by Booking Holdings) is a leading booking and operations platform for tours, activities and attractions. It is a direct competitor to Ticketcounter and the rest of TSG's portfolio, with deep distribution ties through Booking.com.
- Regiondo: Regiondo provides ticketing, booking and distribution software for tour providers and attractions, headquartered in Germany. It is a direct DACH-region peer to TSG's portfolio, with overlapping customer base and SaaS delivery model.
Emerging players
- Activity Messenger: Activity Messenger provides booking, CRM and marketing automation software for activity and experience providers. It is a smaller emerging SaaS peer targeting similar SMB tour/activity customers as TSG's portfolio companies.
- Peek.com: Peek.com offers a booking software and marketplace platform for tours, activities and attractions. It overlaps with TSG's portfolio in SaaS tooling for activity providers, but emphasizes its own consumer marketplace rather than a pure white-label SaaS model.
Broad incumbents
- GetYourGuide: GetYourGuide is a leading global tours and activities marketplace with its own supplier SaaS tooling. It is a broad incumbent in the same ecosystem as TSG and exerts pricing and distribution pressure on the SMB operators TSG's portfolio serves.
- Tiqets: Tiqets is a global ticketing platform for museums, attractions and leisure venues. It is adjacent/incumbent to TSG's ticketing subsidiary Ticketcounter, competing for both end consumers and attraction operator relationships across Europe.
- Viator: Viator (a Tripadvisor company) is a global marketplace for tours, activities and attractions. While not a pure SaaS competitor, its supplier-side tooling and bundled distribution directly affect the unit economics and competitive positioning of TSG's tour operator customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TrekkSoft Group social profiles
Digital presenceTrekkSoft Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrekkSoft Group leadership team
Management profileNumber of profiles
Profiles4 records
TrekkSoft Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
TrekkSoft Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrekkSoft Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrekkSoft Group
What does TrekkSoft Group do?
Tourism Software Group (TSG) is an entrepreneurial SaaS holding group that acquires and operates software businesses serving the tourism, attractions, and leisure industries. Through its portfolio companies—Waldhart Software, Land in Sicht, and Ticketcounter—TSG provides software solutions for managing tourism operations, ticketing, and attractions, while offering its acquired founders shared strategic support, peer collaboration, and de-risked growth while preserving their companies' cultures.
Is TrekkSoft Group a public or private company?
TrekkSoft Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrekkSoft Group founded?
TrekkSoft Group was founded in 2010. It employs 51 to 100 people.
Where is TrekkSoft Group based?
TrekkSoft Group is headquartered in Matten, Switzerland, in the Europe region.
How does TrekkSoft Group make money?
One revenue line is on record: saaS Subscriptions.
Who are TrekkSoft Group's main competitors?
Direct peers on record are Rezdy, Bokun, Checkfront, FareHarbor and Regiondo. Emerging players are Activity Messenger and Peek.com. Broad incumbents are GetYourGuide, Tiqets and Viator.
Does TrekkSoft Group have an API?
No public API is recorded for TrekkSoft Group.
What industry is TrekkSoft Group in?
TrekkSoft Group's product category is Tourism & Attractions SaaS. Its primary akta.pro industry code is THALAGAD, Online Booking Tools (OBT) & Corporate Booking UX, with a secondary code of THALAFAI, Corporate Travel Booking Platforms (Online Booking Tools/SME). Its NAICS code is 56152 and its SIC code is 7373.