Activity Messenger
Activity Messenger is a Montreal-based Canadian SaaS platform that consolidates registrations, communications, payments, waivers, and ticketing for sports clubs, camps, studios, and recreation organizations, with built-in CASL/PIPEDA compliance and bilingual EN/FR support.
- Company typePrivate
- Founded2019
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Activity Messenger does
Activity Messenger is a privately held Canadian SaaS company headquartered in Montreal that operates an all-in-one registration, communication, and payment platform targeting Canadian sports, recreation, camp, and activity-based organizations. The platform consolidates online registrations, email and SMS marketing, digital waivers, surveys, online contracts, automations, event ticketing, POS, memberships, gift cards, certificates, and attendance tracking into a single system, with a drag-and-drop form builder, mobile-first registration that does not require account creation, and integrated payment processing via Stripe, Stripe Terminal, and Interac e-Transfer. The company differentiates on Canadian data residency, built-in CASL/PIPEDA/Quebec Law 25 compliance, and full bilingual EN/FR product experience including AI-powered translation, with native integrations to Canva, ChatGPT, Zoom, and Zapier. Revenue is generated primarily through flat-rate monthly subscriptions of $99-$199 priced by contact-list size, supplemented by 1% + card processing fees on ticketing and transactions. The GTM is a hybrid product-led and sales-assisted motion with self-serve onboarding through the website and HubSpot-powered demo booking for mid-market accounts; distribution is amplified by SEO-driven comparison content positioning Activity Messenger as a Canadian alternative to US point tools (Mailchimp, Jotform, Eventbrite, Smartwaiver, SurveyMonkey) and by official partnerships with Gymnastics Canada and three provincial gymnastics federations.
Activity Messenger firmographics
Firmographics- Name
- Activity Messenger
- Legal name
- Activity Messenger
- Website
- https://activitymessenger.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Activity Messenger is a Montreal-based Canadian SaaS platform that consolidates registrations, communications, payments, waivers, and ticketing for sports clubs, camps, studios, and recreation organizations, with built-in CASL/PIPEDA compliance and bilingual EN/FR support.
- Ownership category
- akta.pro rank
Activity Messenger industry classification
Industry- Product category
- Class Management Software
- NAICS
- Office Administrative Services (5611), Convention and Trade Show Organizers (561920), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Management Services (8741), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where Activity Messenger is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Activity Messenger business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (All-in-One Platform): Monthly/annual subscription tiers providing access to complete platform including registrations, email/SMS marketing, waivers, surveys, automations, and integrations. Tiers based on contact list size (under 2,500, 5,000, or 10,000 contacts). Flat-rate pricing model vs competitors' per-contact pricing.
- Ticketing and Transaction Fees: Online event ticketing with 1% + credit card fees per transaction. Payment processing integrated via Stripe with support for Interac e-Transfers for Canadian users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $99/month - Entry tier |
| Subscription | Monthly | $199/month - Mid-tier |
| Subscription | Monthly | Three contact-based tiers (under 2,500, 5,000, 10,000) |
| Transaction based/ take rate | Pay-as-you-go | Ticketing: 1% + credit card fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Activity Messenger product offering
Product offeringCore offering
Activity Messenger is an all-in-one online registration and class management platform that consolidates online registrations, payments, email marketing, SMS, surveys, digital waivers, automations, attendance tracking, ticketing, and POS into a single Canadian-hosted SaaS offering. It is tailored for sports, leisure, camp, and recreation organizations with built-in CASL/PIPEDA compliance and bilingual English/French support, designed to replace multiple standalone US-based tools (Mailchimp, Jotform, SurveyMonkey, Eventbrite, Smartwaiver) with one integrated platform.
Product overview
Activity Messenger is an all-in-one registration and class management platform designed for Canadian sports and leisure organizations. The platform combines a unified core system comprising online registrations, payments, email marketing, SMS, surveys, digital waivers, automations, and attendance tracking with industry-specific solutions for camps, tennis clubs, swim schools, dance studios, soccer academies, gymnastics clubs, parks and recreation departments, and sports federations. The platform integrates Canva for design, ChatGPT for AI-powered content, and Stripe/Interac for payments, enabling organizations to replace multiple standalone tools with a single Canadian-hosted solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Activity Messenger Platform An integrated SaaS platform that enables Canadian sports, leisure, camp, and recreation organizations to manage online registrations, collect payments, run email/SMS marketing campaigns, collect digital waivers, and automate administrative workflows, replacing multiple standalone US tools with a single Canadian-hosted system.
- Camp Management Software A dedicated solution for camps and after-school programs that handles multi-form workflows, waiver collection before arrival, automated reminders, sibling discounts, group communications, and staff onboarding.
- Tennis Club Management Software A tailored solution for tennis clubs covering court scheduling, membership management, tournament logistics, and player communications.
- Swim Management Software A swim school solution providing lesson scheduling, student progress tracking, and safety compliance management for swim schools.
- Dance Studio Management Software A dance studio solution providing recital management, costume tracking, and performance scheduling for dance studios.
- Soccer Management Software A soccer academy solution providing team scheduling, league management, and player development tracking.
- Gymnastics Club Management Software A gymnastics club solution providing skill tracking, competition management, and class scheduling for gymnastics clubs.
- Municipal Recreation Management Software A parks and recreation department solution for managing community programs, facility rentals, and public registrations.
- Sports Federations Software A federation and association solution providing multi-organization coordination, tournament logistics, and member compliance features for sports governing bodies.
Quantifiable outcome
- 300% growth reported by Summit Academy Camp using platform
- +3 more outcomes
Companies that use Activity Messenger
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Activity Messenger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature11 records
Activity Messenger partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Gymnastics CanadacoreOfficial industry partnership with national governing body. Activity Messenger is built with industry knowledge that earned valued partnerships with gymnastics leadership organizations. Serves as reference customer and industry validation for gymnastics club software positioning.
- Gymnastics AlbertacoreProvincial partnership with Gymnastics Alberta. Part of industry partnership network positioning Activity Messenger as recommended solution for gymnastics clubs across Canada.
- Gymnastics BCcoreProvincial partnership with Gymnastics BC. Industry partnership validating Activity Messenger's gymnastics club software offering.
- Gymnastics QuebeccoreQuebec provincial partnership for gymnastics. Complements bilingual platform capabilities with Quebec market-specific reach.
- CanvacoreDirect platform integration allowing users to design professional email campaigns, forms, and marketing materials directly within Activity Messenger without leaving the platform. Maintains brand consistency across all communications.
- ChatGPT (OpenAI)coreAI-powered integration for content generation, text refinement, grammar correction, translation (EN/FR), and content improvement for newsletters and communications within the platform.
- StripecorePayment processing integration for online payments, registration fees, and event ticketing. Also includes Stripe Terminal integration for in-person card and Interac payments via hardware and tap-to-pay.
- InteraccoreCanadian payment method integration supporting Interac e-Transfers for event payments and registration fees, addressing Canadian-specific payment needs beyond credit cards.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Activity Messenger competitors and assessment
Company assessmentDirect peers
- iClassPro: iClassPro is a class management software for swim, gymnastics, and cheer schools featuring registration, billing, and skill tracking. Directly comparable to Activity Messenger's swim/gymnastics industry solutions and competes for the same SMB customer segment.
- Sawyer: Sawyer is a booking and registration platform for kids' classes, camps, and family activities. It overlaps Activity Messenger on parent-friendly registration, payments, and provider messaging in the same SMB activity provider customer base.
- Jackrabbit Technologies: Jackrabbit is a class management platform purpose-built for kids' activity businesses (gymnastics, dance, swim, cheer) offering registration, billing, and parent communication. It is the most direct head-to-head competitor to Activity Messenger in the same Canadian and US gymnastics/dance customer base.
- TeamSnap: TeamSnap is a sports team management platform with registration, scheduling, communication, and payments widely used by youth sports clubs and leagues. Comparable to Activity Messenger's sports federation and club management offerings.
- CampMinder: CampMinder is a camp management platform offering registration, health/medical forms, and family communication for summer camps. It is a direct competitor in Activity Messenger's camp management solution vertical.
Broad incumbents
- Mindbody: Mindbody is a broad SaaS platform for fitness, wellness, and beauty studios offering scheduling, registration, payments, and marketing. It overlaps Activity Messenger on registration, payments, and marketing automation for activity-based businesses, but serves a wider portfolio of verticals (spas, salons, gyms) at significantly larger scale.
- SportsEngine (NBC Sports): SportsEngine is a sports organization management platform (registration, websites, mobile apps) serving national governing bodies and youth leagues. Comparable to Activity Messenger's sports federation offering but at much greater scale and with deep US market penetration.
- Mailchimp: Mailchimp is a leading email marketing and automation platform explicitly benchmarked by Activity Messenger as a tool being replaced. It overlaps Activity Messenger's email marketing, automation, and segmentation capabilities but lacks registration, payments, waivers, and ticketing.
- Active Network (Community Pass / ActiveNet): Active Network provides recreation management and registration software (including Community Pass) widely used by municipal parks and recreation departments. It directly competes with Activity Messenger's municipal recreation management solution at much larger enterprise scale.
Emerging players
- Regpack: Regpack is an online registration and payment platform for events, camps, and organizations offering form building, conditional logic, and payment plans. Overlaps Activity Messenger's registration, forms, and payment features with partial use-case alignment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Activity Messenger social profiles
Digital presenceActivity Messenger compliance and trust
Trust signalCompliance3 records
Activity Messenger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activity Messenger leadership team
Management profileNumber of profiles
Profiles3 records
Activity Messenger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activity Messenger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activity Messenger
What does Activity Messenger do?
Activity Messenger is an all-in-one online registration and class management platform that consolidates online registrations, payments, email marketing, SMS, surveys, digital waivers, automations, attendance tracking, ticketing, and POS into a single Canadian-hosted SaaS offering. It is tailored for sports, leisure, camp, and recreation organizations with built-in CASL/PIPEDA compliance and bilingual English/French support, designed to replace multiple standalone US-based tools (Mailchimp, Jotform, SurveyMonkey, Eventbrite, Smartwaiver) with one integrated platform.
Is Activity Messenger a public or private company?
Activity Messenger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activity Messenger founded?
Activity Messenger was founded in 2019. It employs 1 to 10 people.
Where is Activity Messenger based?
Activity Messenger is headquartered in Montréal, Canada, in the North America region.
How does Activity Messenger make money?
Two revenue lines are on record. Subscription SaaS (All-in-One Platform) is the primary driver. The others are ticketing and Transaction Fees.
Who are Activity Messenger's main competitors?
Direct peers on record are iClassPro, Sawyer, Jackrabbit Technologies, TeamSnap and CampMinder. Broad incumbents are Mindbody, SportsEngine (NBC Sports), Mailchimp and Active Network (Community Pass / ActiveNet). Regpack is listed as an emerging player.
Does Activity Messenger have an API?
No public API is recorded for Activity Messenger.
What industry is Activity Messenger in?
Activity Messenger's product category is Class Management Software. Its primary akta.pro industry code is THAHAFAM, Virtual & Hybrid Event Registration & Streaming Access Platforms, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 5611 and its SIC code is 8741.