Care Plan
- Company typePrivate
- Founded2009
- HeadquartersDearborn, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Care Plan firmographics
Firmographics- Name
- Care Plan
- Legal name
- Care Plan Inc
- Website
- https://careplaninc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Care Plan industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro industry
- Care Management & Care Coordination (Home & Community-Based)Respite Caregiver Staffing & CoverageHome & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry ServicesMemory Care Respite (Short-Term)Planned / Scheduled Respite Care
Keywords
Where Care Plan is headquartered
LocationHeadquarters
- HQ city
- Dearborn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care Plan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private Pay / Concierge Home Care: Direct private payment for concierge home care services. Families pay out-of-pocket for personalized, nurse-led home care. Services are customized to individual needs with flexible scheduling from hourly to 24-hour care. Revenue is generated through recurring service fees based on hours of care provided.
- VA Home Care Services: Revenue from VA-funded homemaker and home health aide care, respite care, and veteran-directed care programs. Care Plan Inc coordinates directly with VA Medical Centers (Detroit, Ann Arbor, Battle Creek) to deliver authorized services. Most eligible veterans receive care at no cost through VA benefits.
- Michigan Home Help Program Enrollment Services: Guidance and support for families enrolling in Michigan's Medicaid-funded Home Help Program. Caregivers (family members, friends, neighbors) receive compensation directly from the state ($17.50+/hour) for approved care hours. Care Plan Inc earns revenue by assisting with enrollment and coordination rather than providing direct caregiver services for this program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concierge Home Care - Private Pay |
| Unit Pricing | Monthly | Michigan Home Help Program - Caregiver Compensation |
| Other | Other | VA-Funded Home Care Services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Care Plan product offering
Product offeringCore offering
Care Plan Inc delivers nurse-led concierge in-home care to seniors, veterans, and Medicaid recipients across Southeast Michigan. Services include private-pay personal and companionship care (starting at $45/hour), VA-authorized Homemaker, Home Health Aide, and Respite Care coordinated with VA Medical Centers, and enrollment/coordination support for the Michigan Medicaid Home Help Program. Every care plan is written and supervised by on-staff registered nurses, with caregivers hand-matched to clients and no rotating staff.
Product overview
Care Plan Inc offers a portfolio of three core nurse-led home care service lines: Concierge In-Home Senior Care (private pay), VA Home Care services (Homemaker/HHA and Respite Care for veterans), and Michigan Home Help Program (Medicaid state program). Additional specialized care modules include Memory Loss Care, Dementia Care at Home, Alzheimer's Care at Home, Post-Hospital Home Care, Respite Home Care, and Personal Home Care. All services are coordinated through on-staff nursing oversight with caregivers matched to individual client needs across Southeast Michigan.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% of care plans written by on-staff nursing team with ongoing clinical oversight
- +2 more outcomes
Companies that use Care Plan
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Care Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Care Plan partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- U.S. Department of Veterans Affairs (VA)coreCare Plan Inc is a VA-registered home care provider coordinating with VA Medical Centers to deliver authorized homemaker, home health aide, and respite care services to eligible veterans. The partnership involves ongoing coordination with VA social workers and care teams for authorization, scheduling, and quality oversight.
- John D. Dingell VA Medical Center (Detroit)coreOne of three VA Medical Centers that Care Plan Inc coordinates with to deliver authorized home care services to veterans in Southeast Michigan. Located at 4646 John R Street, Detroit, MI 48201.
- Ann Arbor VA Medical CentercoreVA Medical Center coordinating with Care Plan Inc for veteran home care services. Located at 2215 Fuller Road, Ann Arbor, MI 48105.
- Battle Creek VA Medical CentercoreVA Medical Center coordinating with Care Plan Inc for veteran home care services across the region. Located at 5500 Armstrong Road, Battle Creek, MI 49037.
- Michigan Department of Health and Human Services (MDHHS)coreCare Plan Inc is an MDHHS-registered home care agency providing services through the Michigan Home Help Program. They guide families through the CHAMPS enrollment process and coordinate with state social workers for care assessments and authorization.
- Hospital Discharge Teams and Social WorkersminorReferral partnerships with hospital discharge planners and social workers who connect patients needing home care services with Care Plan Inc. These healthcare professionals recommend the service during care transitions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Care Plan competitors and assessment
Company assessmentDirect peers
- ComForCare: Franchised private-duty home care agency with dementia care specialization. Overlaps with Care Plan's concierge in-home senior care and Alzheimer's/dementia care offerings.
- Senior Helpers: Nationally franchised home care agency offering personal care, companion care, and specialized dementia and Parkinson's programs. Directly comparable to Care Plan's concierge and dementia/Alzheimer's care offerings.
- Comfort Keepers: Franchised provider of in-home care, including personal care, respite, and specialized Alzheimer's/dementia support. Comparable to Care Plan on private-pay home care service line and dementia care specialization.
- BrightStar Care: Franchised home health and medical staffing agency offering both non-medical personal care and skilled nursing. Comparable to Care Plan's nurse-led care oversight, though broader in service mix and includes medical staffing.
- Visiting Angels: Large franchised home care agency offering companion care, personal care, and respite services across the U.S. Closely comparable on service mix and target customer (seniors aging at home and their families), competing for the same Southeast Michigan affluent-senior demand.
- Right at Home: Franchised in-home care provider serving seniors and adults with disabilities, offering personal care, companionship, and specialty programs. Closely comparable to Care Plan's personal home care and aging-in-place services.
- Home Instead Senior Care: National franchised private-pay home care agency with strong private-duty and companion care offerings. Directly comparable to Care Plan on core service (non-medical in-home senior care) and target customer (families seeking aging-in-place support), though with a franchise model that Care Plan explicitly avoids.
Broad incumbents
- Interim HealthCare: Nationally franchised provider of home health, hospice, and personal care services, including VA-contracted programs. Overlaps with Care Plan's home health and VA homemaker/HHA offerings and is a recurring competitor for VA-authorized contracts.
- BAYADA Home Health Care: Large national home health and hospice provider offering skilled nursing, therapy, and personal care services. Overlaps with Care Plan's home-based care management and VA/Medicaid coordination but operates at much greater scale and includes skilled clinical services.
- Help at Home: Large multi-state provider of personal care services focused on Medicaid and state-funded HCBS populations. Comparable to Care Plan's Michigan Home Help Program enrollment and Medicaid-paid caregiver model, but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Care Plan social profiles
Digital presenceCare Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Plan leadership team
Management profileNumber of profiles
Profiles1 record
Care Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Plan
What does Care Plan do?
Care Plan Inc delivers nurse-led concierge in-home care to seniors, veterans, and Medicaid recipients across Southeast Michigan. Services include private-pay personal and companionship care (starting at $45/hour), VA-authorized Homemaker, Home Health Aide, and Respite Care coordinated with VA Medical Centers, and enrollment/coordination support for the Michigan Medicaid Home Help Program. Every care plan is written and supervised by on-staff registered nurses, with caregivers hand-matched to clients and no rotating staff.
Is Care Plan a public or private company?
Care Plan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care Plan founded?
Care Plan was founded in 2009. It employs 51 to 100 people.
Where is Care Plan based?
Care Plan is headquartered in Dearborn, United States, in the North America region.
How does Care Plan make money?
Three revenue lines are on record. Private Pay / Concierge Home Care is the primary driver. The others are VA Home Care Services and michigan Home Help Program Enrollment Services.
Who are Care Plan's main competitors?
Direct peers on record are ComForCare, Senior Helpers, Comfort Keepers, BrightStar Care, Visiting Angels, Right at Home and Home Instead Senior Care. Broad incumbents are Interim HealthCare, BAYADA Home Health Care and Help at Home.
Does Care Plan have an API?
No public API is recorded for Care Plan.
What industry is Care Plan in?
Care Plan's product category is Home Health Care Services. Its primary akta.pro industry code is HLAFAEAL, Care Management & Care Coordination (Home & Community-Based), with a secondary code of HSABAMAF, Respite Caregiver Staffing & Coverage. Its NAICS code is 6216 and its SIC code is 8082.