Pure Beauty Labs
Pure Beauty Labs is a privately held B2B cosmetic formulation and manufacturing company in Hackensack, NJ that provides custom formulations, off-the-shelf products, turn-key packaging, and contract manufacturing to beauty brands of all sizes.
- Company typePrivate
- Founded-
- HeadquartersHackensack, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pure Beauty Labs does
Pure Beauty Labs, LLC is a privately held B2B cosmetic formulation, design, and manufacturing company headquartered in Hackensack, New Jersey. The company provides an integrated service stack spanning custom formulation, off-the-shelf ready-to-market formulations, turn-key packaging and component sourcing, and competitive contract manufacturing, serving beauty brands of all sizes from conception through commercial launch. Its product portfolio spans color cosmetics (lipsticks, complexion, lash and brow, eyeshadow palettes), skincare (serums, moisturizers, toners, body care), and powders, with all products manufactured in the USA under cruelty-free and eco-friendly standards. The company claims over 20 years of industry experience and emphasizes specialization in natural and naturally derived formulations.
The business operates on a sales-led, consultative B2B model with direct client engagement and on-site collaboration during product development. Revenue is generated through professional services (custom formulation development, turn-key project management) and product/commercial arrangements (off-the-shelf formulation licensing, contract manufacturing). Pure Beauty Labs monetizes an extensive proprietary formulation library, longstanding vendor relationships that provide first-hand access to new raw materials, and a multi-disciplinary team of cosmetic chemists, professional makeup artists, and marketing experts. Pricing is non-public and delivered via direct B2B quotes. The company markets primarily through an Instagram organic-social channel, targets the U.S. market only, and has no disclosed institutional investors, parent company, or acquisition activity.
Pure Beauty Labs firmographics
Firmographics- Name
- Pure Beauty Labs
- Legal name
- Pure Beauty Labs, LLC.
- Website
- https://purebeauty-labs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Beauty Labs is a privately held B2B cosmetic formulation and manufacturing company in Hackensack, NJ that provides custom formulations, off-the-shelf products, turn-key packaging, and contract manufacturing to beauty brands of all sizes.
- Ownership category
- akta.pro rank
Pure Beauty Labs industry classification
Industry- Product category
- Contract Cosmetic Manufacturing and Formulation Services
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
Keywords
Where Pure Beauty Labs is headquartered
LocationHeadquarters
- HQ city
- Hackensack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Beauty Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Formulation Services: B2B custom cosmetic formulation services where chemists work one-on-one with clients to create original, customized beauty products from concept to launch
- Off-the-shelf Formulations: Quick-to-market formulas from their extensive library including range of textures, colors, and innovations
- Turn-key Solutions: Packaging sourcing and full turn-key project management for component and packaging needs
- Competitive Manufacturing: Manufacturing services with direct manufacturer contact for commercial filling, offering competitive pricing through their network of select manufacturers
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pure Beauty Labs product offering
Product offeringCore offering
Pure Beauty Labs is a B2B cosmetic design, formulation, and manufacturing company that develops custom and off-the-shelf beauty products for brands of all sizes. Services span one-on-one custom formulation with cosmetic chemists, access to a quick-to-market formulation library, turn-key packaging and component sourcing, and commercial-scale contract manufacturing with on-site chemist partnerships. All formulations are cruelty-free and eco-friendly, with specialization in natural and naturally derived ingredients, and all products are made and manufactured in the USA.
Product overview
Pure Beauty Labs is a cosmetic design, formulation, and manufacturing company offering both off-the-shelf ready-to-market products and fully customized product development. Their portfolio spans multiple product categories including Powders (finishing and setting powders), Color (lipsticks, lip glosses, eyeshadow palettes), Skincare (serums, moisturizers, toners, cleansers), Body (body oils, bronzers), Complexion (primers, highlighters, blushes), and Lash and Brow products. The company provides integrated services including Product Design & Innovation, Turn-key Solutions for packaging, and Competitive Manufacturing, enabling them to support clients from concept through commercial production. All products are cruelty-free, eco-friendly, and manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Powders Powder-based cosmetic products including finishing powders and setting powders for complexion perfection, developed and manufactured for beauty brands.
- Body Skincare Skincare products formulated for body care, including body oils and moisturizers for hydration and radiance, offered to beauty brands for development and manufacturing.
- Lipsticks Lip color products available in various shades from soft nudes to bold statement colors with creamy, smooth finishes, formulated and manufactured for beauty brands.
- Complexion Complexion products including foundations, primers, highlighters, and blushes for face makeup application, developed and manufactured for beauty brands.
- Lash and Brows Lash and brow cosmetic products for eye enhancement, formulated and manufactured for beauty brands.
- Color Color cosmetic products including eyeshadow palettes and lip products with diverse color ranges, formulated and manufactured for beauty brands.
- Body and Skincare Body and facial skincare products including moisturizers, toners, and body care essentials for hydrated, glowing skin, formulated and manufactured for beauty brands.
- Product Design & Innovation Services Full-service cosmetic product development including off-the-shelf quick-to-market formulas and completely customized products, with services in formulation development, color creation, and scientifically advanced treatments across an extensive range of textures and innovations. Targeted at beauty brands seeking custom or ready-to-market product development.
- Turn-key Solutions Packaging and component sourcing services including direct introductions, references, and full turn-key project management for beauty product packaging needs, provided to beauty brand clients.
- Competitive Manufacturing Commercial-scale manufacturing services with on-site chemist partnerships ensuring formula continuity, direct manufacturer contacts, and competitive pricing without compromising quality, provided to beauty brand clients.
Companies that use Pure Beauty Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Pure Beauty Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pure Beauty Labs partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Pure Beauty Labs competitors and assessment
Company assessmentBroad incumbents
- KDC/One: KDC/One is a major global contract developer and manufacturer of beauty, personal care, and home care products serving established CPG brands. Comparable as a large-scale B2B formulation and manufacturing peer with overlapping capabilities in color cosmetics and skincare.
- Intercos Group: Intercos is one of the largest global contract cosmetics manufacturers, producing color cosmetics, skincare, and personal care products for major prestige and mass brands. Comparable as a B2B formulation-and-manufacturing incumbent operating at much broader scale across the same product categories.
Direct peers
- Universal Beauty Products: Universal Beauty Products is a US private label and contract manufacturer of color cosmetics, skincare, and personal care products. Comparable as a directly competitive B2B manufacturer offering custom formulation, packaging, and full-scale production for brands.
- Mana Products: Mana Products is a New Jersey-based contract cosmetics manufacturer offering custom formulation, color cosmetics, skincare, and turnkey manufacturing services for brands of all sizes. Highly comparable as a B2B formulation-and-manufacturing peer serving indie and established beauty brands in the US.
- CoValence Labs: CoValence Labs is a US-based cosmetic and personal care contract manufacturer offering custom formulation and private label services. Comparable as a boutique B2B formulation/manufacturing peer targeting indie and emerging beauty brands with custom development and manufacturing.
- Cosmax: Cosmax is a global contract cosmetics manufacturer providing formulation, development, and turnkey manufacturing for color cosmetics, skincare, and personal care. Comparable as a contract manufacturer of beauty formulations serving emerging and established brands, though materially larger and more global.
- Cosmetic Laboratories of America (ColorLab): Cosmetic Laboratories of America / ColorLab is a US-based contract cosmetics manufacturer producing color cosmetics, lip products, and skincare for brands. Comparable as a directly competitive B2B color cosmetics and skincare manufacturer with private label and custom development capabilities.
- Strand Cosmetics: Strand Cosmetics is a contract manufacturer specializing in color cosmetics, skincare, and fragrance formulation for indie and established beauty brands globally. Comparable as a multi-category B2B formulation and manufacturing services peer with similar custom-plus-library offerings.
- Roberts Beauty: Roberts Beauty is a US-based private label and contract cosmetics manufacturer providing custom color cosmetics, skincare, and turnkey development services. Comparable because it competes for the same indie-to-mid-tier beauty brand clients seeking B2B formulation and manufacturing.
Emerging players
- BioCreative Labs: BioCreative Labs is a US contract manufacturer focused on clean and natural personal care and cosmetic formulations, with an emphasis on naturals, organics, and small-batch production. Comparable because it targets the same indie/clean beauty clients with similar natural-formulation positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Beauty Labs social profiles
Digital presencePure Beauty Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Beauty Labs leadership team
Management profileNumber of profiles
Pure Beauty Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Beauty Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Beauty Labs
What does Pure Beauty Labs do?
Pure Beauty Labs is a B2B cosmetic design, formulation, and manufacturing company that develops custom and off-the-shelf beauty products for brands of all sizes. Services span one-on-one custom formulation with cosmetic chemists, access to a quick-to-market formulation library, turn-key packaging and component sourcing, and commercial-scale contract manufacturing with on-site chemist partnerships. All formulations are cruelty-free and eco-friendly, with specialization in natural and naturally derived ingredients, and all products are made and manufactured in the USA.
Is Pure Beauty Labs a public or private company?
Pure Beauty Labs is a private company. It is classified as unknown and is currently operating.
When was Pure Beauty Labs founded?
Pure Beauty Labs was founded in -1. It employs 1 to 10 people.
Where is Pure Beauty Labs based?
Pure Beauty Labs is headquartered in Hackensack, United States, in the North America region.
How does Pure Beauty Labs make money?
Four revenue lines are on record. Custom Formulation Services are the primary driver. The others are off-the-shelf Formulations, turn-key Solutions and competitive Manufacturing.
Who are Pure Beauty Labs's main competitors?
Broad incumbents on record are KDC/One and Intercos Group. Direct peers are Universal Beauty Products, Mana Products, CoValence Labs, Cosmax, Cosmetic Laboratories of America (ColorLab), Strand Cosmetics and Roberts Beauty. BioCreative Labs is listed as an emerging player.
Does Pure Beauty Labs have an API?
No public API is recorded for Pure Beauty Labs.
What industry is Pure Beauty Labs in?
Pure Beauty Labs's product category is Contract Cosmetic Manufacturing and Formulation Services. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its SIC code is 2844.