Blitz and Donner Medienzauber and Kommunikationsberatung AG

What Blitz and Donner Medienzauber and Kommunikationsberatung AG does

Blitz & Donner Medienzauber und Kommunikationsberatung AG is a Bern-based, owner-operated communications and advertising agency founded in 1998. The firm operates as a full-service "Manufaktur" delivering strategy consulting, branding (corporate design, naming, logos, corporate language), web infrastructure (custom WordPress themes, WooCommerce e-commerce, self-hosted Mautic marketing automation, SEO, and LLMO/KI-SEO), advertising campaigns, and in-house media production (text, graphic, film/video, photography) from a central office on Spitalgasse 22 in Bern. Its core technology stack is built on mainstream open-source platforms — WordPress, WooCommerce, Mautic (self-hosted on a Swiss server) — augmented with AI tools and an in-house video studio; a proprietary "Markenzauber" methodology underpins its positioning around helping smaller brands execute effective marketing independently.

The firm's go-to-market is direct and owner-led: principals Stefan Gilgen and Annette Michel Gilgen personally engage clients via in-person meetings at the Bern office, phone, email, and Whereby video conferencing. Revenue is generated on a custom, project-based professional services model with quotes provided on consultation; no public pricing exists. Customer segments are deliberately diversified across six verticals — associations & clubs (primary), NGO/NPO, public authorities, SMEs/trade, tourism destinations, and hotels/hospitality — with named clients including Hotel Mont Cervin Palace Zermatt, Lenk Simmental Tourismus, Wasseragenda 21, VSA, Swiss Hospitality Hub, and Lehmann Trub AG. The agency is incorporated as a private Swiss Aktiengesellschaft (AG), is unfunded, has no subsidiaries or parent company, and has explicitly committed to remaining owner-managed and small, prioritizing craftsmanship over scale.

Name

Blitz and Donner Medienzauber and Kommunikationsberatung AG

Legal name

Blitz & Donner Medienzauber und Kommunikationsberatung AG

Website

https://blitzdonner.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Blitz & Donner is an owner-operated, full-service Swiss communications agency in Bern, founded 1998, serving smaller brands, SMEs, NGOs, associations, public authorities, and hotels through strategy, branding, web, campaigns, and in-house media production.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Communications Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Advertising agency services
• Corporate communications consulting
• Brand strategy development
• Website development services
• Media production services

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Communications Consulting: Full-service communications agency providing strategy consulting, branding, website development, campaigns, and media production services to smaller brands, organizations, NGOs, NPOs, SMEs, and hotels/hospitality clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Blitz & Donner is a full-service communications agency that provides strategy consulting, branding, website and web infrastructure development, advertising campaigns, and media production services to smaller brands, SMEs, NGOs, NPOs, associations, public authorities, tourism regions, and hotels/hospitality clients. The agency operates as a "Manufaktur für Kommunikation" combining 30 years of experience with modern technology including AI tools, delivering custom project-based engagements either as full-service bundles or individual service modules.

Product overview

Blitz & Donner Medienzauber und Kommunikationsberatung AG is a full-service communications agency founded in 1998 in Bern, Switzerland, offering a bundled portfolio of strategy and consulting, branding (corporate design, naming, logos, corporate language), website and web infrastructure (Corporate WordPress, WooCommerce e-commerce, self-hosted Mautic marketing automation, SEO, and LLMO/KI-SEO), campaigns and advertising, and media production (text, graphics, film, video, photography). The agency targets smaller brands, KMUs, NGOs, NPOs, associations, public authorities, and the hospitality/tourism sector. Services are delivered as a full-service bundle or as individual modules, with specialized offerings for hotels including branding, signage (Signaletik), career pages, and employer branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Agentur Bundled full-service communications agency offering that integrates strategy, branding, website development, campaigns, and media production as a complete engagement for smaller brands and organizations that cannot easily select individual services.
• Strategie & Beratung Strategic consulting service including brand positioning, communications consulting, and audits/quick-checks to help clients clarify and optimize their communication approach.
• Branding Brand development service including corporate design, naming, logo development, and corporate language/text systems to establish a consistent brand identity for organizations.
• Websites & Web-Infrastruktur Website development and web infrastructure service building corporate WordPress sites, WooCommerce e-commerce shops, self-hosted Mautic marketing automation, SEO and LLMO/KI-SEO optimization, and ongoing operations and support.
• Kampagnen & Werbung Advertising campaign service including creative advertising, anniversary communications, and general advertising campaigns for clients in Bern and broader Swiss markets.
• Medienzauber (Media Production) Media production service including text and editorial work, graphic design and illustration, layout and typography, film and video production, web and interactive media, and photography, supported by an in-house video studio in Bern.
• Workshops (AI in Communication) Workshop and sparring service focused on AI applications in communication, helping clients understand and apply AI tools within their marketing workflows.

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yatta Group: Swiss digital agency focused on web, e-commerce, and CMS implementations. Comparable in serving Swiss SMEs with website and marketing infrastructure services.
• Frey + Gugg: Independent Swiss agency (Bern area) offering branding, web, and digital marketing. Comparable in size, geography, and full-service positioning toward Swiss SMEs and associations.
• Notch Interactive: Swiss digital agency delivering web, e-commerce, and digital marketing. Comparable in WordPress/web development and marketing automation capabilities for Swiss SMEs.
• Wirz Group: Switzerland's largest independent advertising agency, headquartered in Zurich. Comparable as a full-service creative agency serving Swiss brands with strategy, branding, and media production — though substantially larger.
• Farner Consulting: Major Swiss communications and PR consultancy with offices across Switzerland. Comparable in offering integrated communications, branding, and public-affairs services, particularly to organizations and associations.
• Ruf Lanz: Zürich-based independent creative agency known for branding and advertising. Comparable as a Swiss independent agency focused on creative work for mid-market and smaller clients.

Regional players

• Scholz & Friends: Major German independent creative agency with offices in DACH. Comparable in integrated advertising and brand strategy for mid-market and corporate clients, but primarily operating in Germany.
• Thjnk: Independent DACH creative agency network. Comparable in providing brand strategy, campaigns, and digital production, with the same scale challenges in a regional market.

Broad incumbents

• Jung von Matt: Large European creative network with offices in Switzerland. Overlaps in full-service advertising and brand strategy but operates at significantly greater scale and broader scope.

Emerging players

• Linkyard: Bern-based digital agency offering web, cloud, and digital transformation services. Comparable in geography and as a smaller specialist adjacent to Blitz & Donner's web infrastructure practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xmastodon.social/@blitzdonner
• YouTubeyoutube.com/blitzdonner
• Facebookfacebook.com/blitzdonner
• LinkedInlinkedin.com/company/blitzdonner
• Instagraminstagram.com/blitzdonner.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blitz and Donner Medienzauber and Kommunikationsberatung AG