MotherBoard | Charter, Events & Community

What MotherBoard | Charter, Events & Community does

MotherBoard | Charter, Events & Community is a UK-based non-profit initiative, founded in 2021 and owned and operated by ADLIB Recruitment (a Bristol-headquartered tech recruitment agency). It operates as a Business Charter, Community, and Event Series focused on driving tangible change for mothers working in the UK tech industry, where women represent only 27% of the workforce and 50% leave before age 35. The initiative's three core pillars are the MotherBoard Charter (an employer accountability framework with 35+ signatory companies including BT Group, Hitachi Vantara, Form3, and Bloom & Wild), a Community platform featuring the 'Mums in Tech' content series with 50+ profiles, and an Events Series including Power Talks, meetups, and signatory-exclusive roundtables held online and in UK cities. The platform is not a technology product company — it runs on a Squarespace website with a MeetUp community group and does not offer proprietary software, APIs, or paid tiers.

The business model is non-commercial by design. MotherBoard is funded and resourced entirely by ADLIB as a social impact and employer-branding initiative serving ADLIB's DE&I positioning in the tech recruitment market; becoming a charter signatory is free for employers. Go-to-market is community-led and event-driven, relying on organic social (LinkedIn, Instagram, Facebook), email newsletters, earned media coverage (iNews, Computer Weekly, TechSpark), and partnerships with organizations such as Tech Talent Charter, Tommy's Midwives, and Burges Salmon. The primary customers are UK tech employers (signatories seeking employer-branding and retention benefits) and working mums in tech (community members seeking support, mentorship, and visibility). Supplementary offerings include signatory toolkits, benchmarking resources, and annual impact reports.

Leadership is anchored by Founder Sophie Creese, a recognized UK tech DE&I advocate (Lead5050 Award winner, BIMA 100 'Champion for Change'), with ADLIB Managing Director Steve Kay overseeing the parent organization. MotherBoard has no external investment, no disclosed revenue, and operates with a small team of 1-10 people. Geographic scope is UK-only, and the initiative is positioned as a complement to broader tech-sector DE&I efforts rather than a scalable software business.

Name

MotherBoard | Charter, Events & Community

Legal name

ADLIB Holdings Limited

Website

https://motherboardmovement.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MotherBoard is a UK-based non-profit initiative owned by ADLIB Recruitment, operating a Business Charter, Community platform, and Events Series to drive change for mothers and parents working in the UK tech industry. It serves tech employers (35+ charter signatories) and working mums in tech through free programming, events, and content.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Non-profit initiative powered by ADLIB: MotherBoard is a non-profit initiative owned and powered by ADLIB Recruitment. Revenue generation is not the primary objective; the initiative serves ADLIB's broader employer branding and DE&I positioning in the tech recruitment space.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

MotherBoard is a UK non-profit Business Charter, Community platform, and Events Series that supports mums working in the tech industry. Employers sign the free MotherBoard Charter to commit to inclusive workplace practices (flexible working, gender pay gap, maternity/paternity policy improvements), while working mums in tech join a community featuring 'Mums in Tech' content profiles and attend talks, workshops, and networking events online and in UK cities. The initiative is owned and powered by ADLIB Recruitment.

Product overview

MotherBoard is a Business Charter, Community, and Event Series driving tangible change for mothers working in the tech industry. The organization operates as a unified initiative comprising three core pillars: the MotherBoard Charter (a commitment framework for employers), the MotherBoard Events Series (both online and in-person gatherings), and the MotherBoard Community (content featuring working mums in tech). These offerings work together to connect employers with actionable resources, provide networking opportunities, and highlight progressive practices supporting women in the tech workforce. Supplementary offerings include Impact Reports documenting industry progress and Signatory-exclusive toolkits.

Differentiator

Problem solved

Functional benefit

Brands

• Mums In Tech: A content series highlighting working mums within the tech industry and businesses supportive of inclusive practices.
• #MumsWhoCode

Products and services

• MotherBoard Charter A free business charter and accountability framework that UK tech employers sign to commit to objectives including championing flexible working, increasing women in leadership positions, closing the gender pay gap, and improving maternity/paternity policies. Signatories include Hitachi Vantara, BT Group, Form3, Torchbox, Aer Studios, Moo, Bloom & Wild, and others.
• MotherBoard Events Series A series of community and business events held both online and in-person in UK cities such as London and Bristol. Events feature talks, networking, and workshops on topics including mentorship, career progression, workplace flexibility, allyship, pregnancy loss support, and allyship for early-stage female-founded start-ups. Includes Power Talks, community meetups, and signatory-exclusive roundtables.
• MotherBoard Community A community platform featuring the 'Mums in Tech' content series with 50+ profile interviews highlighting working mothers in the UK tech industry, speaker features, and stories from progressive businesses supportive of inclusive tech teams. Includes a MeetUp group and active social presence on LinkedIn, Instagram, and Facebook.
• Signatory Toolkits & Resources

Quantifiable outcome

• 35+ employers signed to MotherBoard Charter
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Tech Talent ChartercoreStrategic or Co-development Partner · 1 January 2024MotherBoard has partnered with Tech Talent Charter to jointly address the 'motherhood penalty' in the tech industry. Both organizations work together on initiatives to improve maternity retention and support employers in creating family-friendly workplaces.
• Bristol Technology FestivalminorStrategic or Co-development Partner · 22 September 2023MotherBoard participated in Bristol Technology Festival 2023, hosting an event on 'Allyship, Women in Tech & the barriers of Female* Reproductive Health in creating gender equality'.
• ADLIB RecruitmentcoreStrategic or Co-development PartnerADLIB Recruitment is the parent organization that powers MotherBoard. As a non-profit initiative owned by ADLIB, MotherBoard benefits from ADLIB's recruitment industry expertise, resources, and employer network to drive the mission of supporting mothers in tech.
• Tommy’s MidwivesminorStrategic or Co-development PartnerMotherBoard partnered with Tommy’s Midwives for an event on 'Supporting colleagues through pregnancy loss and baby loss', providing education and support resources for employers.
• Burges SalmonminorStrategic or Co-development PartnerMotherBoard partnered with Bristol-based law firm Burges Salmon for an event supporting early-stage female-founded start-ups.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Girls Who Code: International non-profit focused on closing the gender gap in technology through education and community programs. Comparable as a women-in-tech mission-driven organization, though focused on the education-to-career pipeline rather than working mothers.
• Women Who Code: Global non-profit community supporting women in technology through events, mentorship, and networking. Comparable to MotherBoard's community and events pillar, though operating at much larger global scale and broader remit beyond mothers.
• AnitaB.org: Global non-profit advancing women in computing through programs, research, and community. Comparable to MotherBoard in mission alignment around women in tech, with a stronger technology and research orientation.
• Women in Tech (Global): International non-profit with national chapters focused on closing the gender gap in tech through events, mentorship, and employer engagement. Comparable to MotherBoard in charter/community/event model though at multinational scale.

Regional players

• Circles of Change (Maternity Action / Pregnant Then Screwed): UK-based campaign and community focused on the motherhood penalty and pregnancy/maternity discrimination in the workplace. Comparable to MotherBoard in its UK focus on the motherhood penalty, though operates as a campaign/advocacy organization rather than a tech-industry charter.

Emerging players

• Women in Data: Community and events ecosystem supporting women working in data and technology roles. Comparable to MotherBoard's community/event pillar and target persona of women in tech and data, with regional chapter structure.
• TechWomenUK: UK-based community and events network for women in technology, sharing best practice and driving diversity. Comparable to MotherBoard in focus on UK women-in-tech networking and employer engagement.
• Returning Women in Tech: UK-focused initiative supporting women returning to tech careers after career breaks. Directly comparable to MotherBoard's return-to-work and motherhood-focused value proposition, though a smaller and less mature community.
• PowerToFly: Platform connecting women with remote and flexible tech roles, with a strong DE&I focus on returners and parents. Comparable to MotherBoard's focus on flexible working and supporting mothers/returners in tech careers.

Direct peers

• Tech Talent Charter: UK-based employer-led DE&I charter for the tech industry, focused on increasing diversity and inclusion. Most directly comparable to MotherBoard as both run industry charters for UK tech employers and partner on overlapping initiatives around the motherhood penalty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/motherboarduk
• LinkedInlinkedin.com/company/motherboard-mums-working-in-tech-and-data
• Instagraminstagram.com/motherboarduk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotherBoard | Charter, Events & Community