What Women in Data® does

Women in Data® Limited is a UK private company limited, founded in 2014 by Roisin McCarthy as a community movement to address the roughly 4:1 male-to-female ratio among analysts and data scientists. It operates as a non-profit-style entity that runs events, training, awards and initiatives designed to advance women's representation in data and analytics, serving a community that the founder places at over 100,000 members (with other internal figures citing 25,000-27,000 actively engaged professionals). The organisation is headquartered in London, was founded at UCL, and now operates chapters including a Nordics Chapter.

Its core offerings span programmes rather than software: an annual flagship conference described as the largest UK data event of its kind (1,000+ attendees, 100+ speakers), the Twenty in Data & Tech awards, a dedicated job board (Diverse Data Jobs), the Girls in Data initiative for school-age girls, the Leadership Equity Accelerator Programme, the WiD Podcasts, two thematic commissions (Women's Health and Women's Safety), and the annual State of the Nation report. The organisation does not develop proprietary technology; it leverages standard digital platforms — WordPress/Swoogo for the website and event registration, a separate jobs portal, and Microsoft Power Apps Portals for Girls in Data.

The business model is freemium at the individual level (membership and all member services are free) and sponsorship-driven at the corporate level. Revenue comes from commercial brand partnerships with 60+ enterprises spanning financial services (HSBC, Bank of England, Aviva, Lloyds, J.P. Morgan), consulting (PwC, KPMG, Capgemini, FTI Consulting, PA Consulting), technology and data infrastructure (Databricks, Snowflake, NTT DATA, Sage), retail (M&S, Sainsbury's, Boots, ASDA), government (Department for Education, DWP, GCHQ, Ministry of Defence, FCA), and telecoms/media (Virgin Media O2, easyJet). Partners receive speaker slots, exhibition spaces, promotion to the membership base, press profiles, and association with the Twenty in Data Collection, plus year-round meet-ups. No venture funding, parent company or acquisitions are disclosed; governance sits with Founder Roisin McCarthy and Chair Payal Jain alongside a team of approximately 18 staff.

Name

Women in Data®

Legal name

Women in Data® Limited

Website

https://womenindata.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Women in Data® Limited is a UK-based non-profit community organisation that runs events, training, awards and initiatives to advance women's representation in data and analytics, funded through corporate brand partnerships.

Ownership category

akta.pro rank

Product category

Professional Community Services

NAICS

Professional Organizations (81392)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Professional community network
• Women in data
• Diversity initiatives
• Data industry events
• Career advancement programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Partnership & Sponsorship: Revenue is generated through commercial brand partnerships with corporations. Partners receive opportunities including speaker slots, session hosting, exhibition spaces, promotion to 25,000+ members, press profiles, and association with the Twenty in Data Collection. Membership is free for individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Women in Data® is a not-for-profit community organization that operates a membership-based professional network for women and allies in the data and analytics industry. It produces flagship events, awards programs, a curated job board, podcasts, corporate diversity initiatives, and outreach programs (such as Girls in Data), with revenue generated primarily through brand partnerships and corporate sponsorships while individual membership remains free.

Product overview

Women in Data® is a community movement and platform rather than a software product. It offers a unified portfolio of programmes and initiatives focused on achieving gender parity in data and technology. The core offerings include the annual flagship event and awards programme 'Twenty in Data & Tech', a specialised Job Board for diverse data careers, the Girls in Data initiative for youth engagement, and two thematic commissions (Women's Health and Women's Safety) that address gender-related data disparities. Additional offerings include WiD Podcasts for knowledge sharing, regional chapters like the Nordics Chapter, and the annual SOTN (State of the Nation) Report. The Leadership Equity Accelerator Programme provides structured development for future data leaders. Membership is free and the organisation connects over 100,000 members across the data and tech sector.

Differentiator

Problem solved

Functional benefit

Brands

• Twenty in Data & Tech: Annual flagship award spotlight series featuring twenty awardees
• Women's Safety Commission
• Women's Health Commission
• Girls in Data
• Leadership Equity Accelerator Programme

Products and services

• Twenty in Data & Tech
• Women in Data® Job Board

Quantifiable outcome

• 5,000+ professionals supported in securing new career opportunities through founder's talent work
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

44 partnerships are on record, tiered core.

• AcxiomcoreGTM or Marketing PartnerBrand partner supporting Women in Data® mission to achieve gender parity in Data & AI through corporate partnership.
• AdmiralcoreGTM or Marketing PartnerBrand partner supporting Women in Data® mission through corporate partnership and diversity initiatives.
• American Express Global Business TravelcoreGTM or Marketing PartnerBrand partner with Women in Data® to promote gender parity in data roles.
• ASDAcoreGTM or Marketing PartnerCorporate brand partner supporting Women in Data® diversity mission.
• AvivacoreGTM or Marketing PartnerBrand partner supporting gender parity in data through Women in Data® partnership.
• AXAcoreGTM or Marketing PartnerBrand partner promoting women in data and technology through Women in Data®.
• BAE SystemscoreGTM or Marketing PartnerCorporate brand partner supporting Women in Data® mission.
• Bank of EnglandcoreGTM or Marketing PartnerBrand partner supporting gender parity in the data sector.
• BootscoreGTM or Marketing PartnerBrand partner with Women in Data® to promote women in data careers.
• BPcoreGTM or Marketing PartnerCorporate brand partner supporting Women in Data® mission.
• CapcocoreGTM or Marketing PartnerBrand partner in Women in Data® ecosystem supporting data diversity.
• CapgeminicoreGTM or Marketing PartnerGlobal brand partner supporting Women in Data® gender parity mission.
• DatabrickscoreTechnology or IntegrationTechnology brand partner supporting Women in Data® initiatives.
• Department for EducationcoreGTM or Marketing PartnerGovernment brand partner supporting Women in Data® mission.
• DWPcoreGTM or Marketing PartnerGovernment department brand partner supporting gender parity in data.
• easyJetcoreGTM or Marketing PartnerBrand partner with Women in Data® supporting diversity in data roles.
• Expedia GroupcoreGTM or Marketing PartnerBrand partner supporting Women in Data® mission.
• Faculty AIcoreGTM or Marketing PartnerAI and data consultancy brand partner supporting Women in Data®.
• Financial Conduct AuthoritycoreGTM or Marketing PartnerRegulatory brand partner supporting Women in Data® mission.
• FTI ConsultingcoreGTM or Marketing PartnerProfessional services brand partner supporting Women in Data®.
• GCHQcoreGTM or Marketing PartnerGovernment intelligence agency brand partner supporting Women in Data®.
• HaleoncoreGTM or Marketing PartnerBrand partner supporting Women in Data® diversity mission.
• HSBCcoreGTM or Marketing PartnerMajor financial services brand partner supporting gender parity in data.
• ICOcoreGTM or Marketing PartnerInformation Commissioner's Office brand partner supporting Women in Data®.
• J.P. MorgancoreGTM or Marketing PartnerMajor financial services brand partner supporting Women in Data®.
• KingfishercoreGTM or Marketing PartnerBrand partner supporting Women in Data® mission.
• Legal & GeneralcoreGTM or Marketing PartnerBrand partner with Women in Data® supporting diversity initiatives.
• The LEGO GroupcoreGTM or Marketing PartnerBrand partner supporting Women in Data® mission.
• Lloyds Banking GroupcoreGTM or Marketing PartnerMajor UK bank brand partner supporting Women in Data®.
• M&ScoreGTM or Marketing PartnerRetail brand partner supporting Women in Data® mission.
• MG MotorcoreGTM or Marketing PartnerAutomotive brand partner with Women in Data®.
• Ministry of DefencecoreGTM or Marketing PartnerGovernment department brand partner supporting Women in Data®.
• MonzocoreGTM or Marketing PartnerFintech brand partner supporting Women in Data®.
• NationwidecoreGTM or Marketing PartnerBuilding society brand partner with Women in Data®.
• NTT DATAcoreGTM or Marketing PartnerGlobal IT services brand partner supporting Women in Data®.
• PA ConsultingcoreGTM or Marketing PartnerConsulting brand partner with Women in Data®.
• PwCcoreGTM or Marketing PartnerMajor consulting firm brand partner supporting Women in Data®.
• QBEcoreGTM or Marketing PartnerInsurance brand partner supporting Women in Data®.
• Royal LondoncoreGTM or Marketing PartnerInsurance brand partner with Women in Data®.
• SagecoreGTM or Marketing PartnerTechnology brand partner supporting Women in Data®.
• Sainsbury'scoreGTM or Marketing PartnerRetail brand partner with Women in Data®.
• SnowflakecoreTechnology or IntegrationData cloud technology brand partner supporting Women in Data®.
• University of LeedscoreGTM or Marketing PartnerAcademic institution brand partner supporting Women in Data®.
• Virgin Media O2coreGTM or Marketing PartnerTelecommunications brand partner committed to using connectivity to promote gender parity in data, as part of their All In diversity strategy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women Who Code: Global nonprofit community supporting women in technology careers through events, networking, and job programs. Closest structural peer to Women in Data® — similar freemium community model, corporate sponsorship revenue, and mission of advancing women in tech.
• Women in AI: Global nonprofit community advancing women's participation in artificial intelligence. Highly comparable community-led model with corporate partnerships, events, and an awards/reputation program targeting the AI/data sector.
• AnitaB.org: Nonprofit founded by Anita Borg focused on advancing women in computing and technology. Operates the Grace Hopper Celebration and corporate partnership programs — directly comparable to Women in Data®'s flagship event + brand partnership model.
• Women in Tech: Global nonprofit with national chapters (including a UK chapter) supporting women in technology through events, awards, mentorship, and corporate partnerships. Closely comparable to Women in Data® in structure and corporate sponsorship business model.

Emerging players

• Out in Tech: Nonprofit community of LGBTQ+ tech professionals running events, mentorship, and corporate partnerships. Operates the same freemium community + brand partnership model as Women in Data®, but focused on a different under-represented group in tech.
• Black Girls in Tech: Nonprofit community supporting Black women in technology through events, mentorship, and corporate partnerships. Same freemium community-led model targeting an under-represented group in data and tech, though smaller in scale.
• TechWomen: US State Department–backed initiative (run by IIE) that supports women in STEM from Africa, Central Asia, and the Middle East through mentorship and exchange programs. Comparable in advancing women in STEM via structured programs and corporate sponsorship, though government-funded rather than community-led.
• PyLadies: Global nonprofit mentorship group for women and non-binary Python developers, with local chapters running meetups and events. Comparable in mission and community-led structure, but technical/niche (Python-focused) versus Women in Data®'s data-industry-wide remit.
• Girls Who Code: Nonprofit working to close the gender gap in technology by teaching girls coding and computing skills. Comparable in mission and freemium/nonprofit model, but focused on K-12 pipeline rather than working professionals — adjacent to Women in Data®'s Girls in Data initiative.

Regional players

• Diversity UK: UK-based nonprofit focused on workplace diversity and inclusion, running awards, events, and corporate advisory programs. Comparable in UK geography and corporate partnership model, but with a broader D&I remit beyond the data/tech sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Women_In_Data
• LinkedInlinkedin.com/company/women-in-data-uk
• Facebookfacebook.com/womenindatauk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Data®