RGW Equipment
RGW Equipment is a privately held, multi-brand heavy equipment dealership founded in 1992, operating three Northern California locations (Lathrop, Livermore, Anderson) and serving construction, logging, forestry, and agriculture customers with new and used equipment sales, rentals, parts, and service across 14+ manufacturer franchises.
- Company typePrivate
- Founded1992
- HeadquartersLivermore, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What RGW Equipment does
RGW Equipment is a privately held heavy equipment dealership founded in 1992 and headquartered in Livermore, California. The company operates three physical locations across Northern California in Lathrop, Livermore, and Anderson, serving construction (primary), logging and forestry, agriculture, and material handling customers. RGW functions as an authorized dealer for 14+ manufacturers including Develon, Bomag, ASV, Yanmar, Manitou, Rokbak, JLG, Loftness, Mecalac, Prinoth, RexPactor, Southstar, CMI, and Mustang, offering a multi-brand portfolio that covers excavators, wheel loaders, compact track loaders, skid steers, articulated trucks, telehandlers, compactors, aerial work platforms, and forestry harvesting equipment.
The business operates five integrated revenue streams: new equipment sales, pre-owned equipment sales, equipment rentals, parts sales (with over $1 million in inventory across three parts locations), and service and maintenance. All equipment transactions are quote-based with no public pricing. Financing is facilitated through manufacturer partnerships (Develon Credit, Mustang/Yanmar Credit). The parts operation includes drivers covering Northern California for delivery. The go-to-market model is enterprise field sales with dedicated territory managers assigned to specific segments: Ben Oberg covers Logging, Warren Hanson and Paul Hanson cover Construction, and Jordan Brandt covers Outside-of-California Sales. The company also maintains inside sales and digital channels including its website (rgwequipment.com), email newsletter, and Facebook page.
RGW has grown from its 1992 service arena expansion into what it describes as one of the largest equipment service organizations in Northern California, serving hundreds of customers. The company added the Terex dealer partnership in 2007 and subsequently expanded to over a dozen manufacturer franchises. There is no disclosed proprietary technology platform, no AI/ML capabilities, and no public revenue or financial data. Ownership structure, investor involvement, and management team details are not publicly disclosed.
RGW Equipment firmographics
Firmographics- Name
- RGW Equipment
- Legal name
- RGW Equipment
- Website
- https://rgwequipment.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RGW Equipment is a privately held, multi-brand heavy equipment dealership founded in 1992, operating three Northern California locations (Lathrop, Livermore, Anderson) and serving construction, logging, forestry, and agriculture customers with new and used equipment sales, rentals, parts, and service across 14+ manufacturer franchises.
- Ownership category
- akta.pro rank
RGW Equipment industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Construction Machinery Manufacturing (333120), Material Handling Equipment Manufacturing (33392)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Wholesale-Motor Vehicle Supplies & New Parts (5013), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
- akta.pro secondary industries
- Parts Distribution & Spares Management (Aftermarket) (IMABALAK), Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)
Keywords
Where RGW Equipment is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RGW Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New & Pre-Owned Equipment Sales: RGW Equipment sells new and pre-owned heavy equipment from multiple manufacturers including Develon, Bomag, ASV, Yanmar, Manitou, Rokbak, and others. Equipment types include excavators, wheel loaders, compact track loaders, skid steers, articulated trucks, material handling equipment, and attachments. Both new and used inventory are available.
- Equipment Rentals: RGW Equipment maintains a rental inventory including articulated dump trucks (e.g., Develon DA40-5). Rental rates are available via PDF document. Rental inquiries are handled by phone at (925) 606-2477.
- Parts Sales: RGW Equipment operates a parts department across 3 locations with over $1 million in parts inventory. They carry parts for Develon, Mustang, Terex/Rokbak, Bomag, Atlas Copco, Wacker Neuson, Yanmar, Arrowhead, and RexPactor. Parts are available for order by phone, in-person, or via online parts request form. Parts sales represent a recurring revenue stream from the existing customer base needing replacement components.
- Service and Maintenance: RGW Equipment provides equipment service and maintenance for hundreds of customers. Service is provided at their facilities by trained technicians. Service appointments can be scheduled by phone at (925) 606-2414 or via online form.
- Financing Services: RGW Equipment offers financing options for equipment purchases through partnerships with manufacturers. They provide credit applications for Develon and Mustang/Yanmar equipment financing. This supports equipment sales by enabling customers to purchase through payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Equipment - Quote-based pricing |
| Unit Pricing | Pay-as-you-go | Pre-Owned Equipment - Quote-based pricing with some disclosed prices |
| Unit Pricing | Pay-as-you-go | Equipment Rentals - Published rental rates |
| Unit Pricing | Pay-as-you-go | Parts - Price upon inquiry |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
RGW Equipment product offering
Product offeringCore offering
RGW Equipment is a Northern California heavy equipment dealership that sells new and pre-owned construction and forestry equipment from more than 14 manufacturers including Develon, ASV, Yanmar, Manitou, Bomag, Rokbak, JLG, Loftness, Mecalac, Prinoth, RexPactor, Southstar, CMI, and Mustang. Beyond equipment sales, the company operates equipment rentals, a parts department with over $1 million in inventory across 3 locations, a service and maintenance department staffed by trained technicians, and manufacturer-linked financing services.
Product overview
RGW Equipment operates as a heavy equipment dealer offering a diverse portfolio of equipment brands and services across Northern California. The company sells new and pre-owned equipment from multiple manufacturers including Develon (excavators, wheel loaders, articulated dump trucks), ASV (compact track loaders, skid steers), Yanmar (mini excavators, wheel loaders), Manitou (telehandlers, compact loaders), Bomag (rollers, compactors), JLG (aerial work platforms), Loftness (vegetation management), Mecalac (compact construction equipment), Prinoth (forestry equipment), RexPactor (soil compactors), Rokbak (articulated trucks), and Southstar (forestry harvesting equipment). Beyond equipment sales, RGW provides complementary services including parts supply (with over $1 million in inventory across 3 locations), full-service maintenance and repair, equipment rentals, and financing options. The company serves construction, forestry, agriculture, and material handling industries across the Lathrop, Livermore, and Anderson, California locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Develon Heavy Equipment
Companies that use RGW Equipment
Customer profileSegments2 records
Ideal customer profiles2 records
RGW Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RGW Equipment partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- DeveloncoreRGW Equipment is an authorized dealer for Develon (formerly Doosan) heavy equipment including excavators, wheel loaders, articulated dump trucks, compact track loaders, and dozers. Develon products represent a significant portion of the dealership's inventory with multiple models listed across new, pre-owned, and rental categories.
- Manitou GroupcoreRGW Equipment is an authorized dealer for Manitou Group including construction telehandlers, agricultural telehandlers, compact loaders, and related material handling equipment. Manitou telehandlers and compact loaders are featured in the inventory.
- ASVcoreRGW Equipment is an authorized dealer for ASV compact track loaders and skid steers. ASV equipment is prominently featured in inventory with current promotions including 0% financing for 60 months plus first two months payments covered, or up to $14,000 cash rebate in lieu of financing.
- YanmarcoreRGW Equipment is an authorized dealer for Yanmar compact equipment including mini excavators and wheel loaders. Yanmar products are featured with current promotions including 0% APR for 60 months on select Yanmar tractors and UTVs, tractor rebates up to $3,400, and UTV rebates up to $2,000.
- BomagcoreRGW Equipment is an authorized dealer for Bomag including asphalt rollers, pavers and feeders, and single drum rollers/soil compactors. Multiple Bomag compactor models are listed in new and pre-owned inventory.
- RokbaksupportingRGW Equipment is an authorized dealer for Rokbak (formerly Terex) articulated trucks including RA30 and RA40 models. Pre-owned Rokbak units are available in inventory.
- JLGsupportingRGW Equipment carries JLG equipment including boom lifts, scissors lifts, telehandlers, low level access, vertical lifts, and stock pickers.
- LoftnesssupportingRGW Equipment is an authorized dealer for Loftness specializing in agriculture and vegetation management equipment including specialized attachments and mulchers.
- MecalacsupportingRGW Equipment carries Mecalac equipment including excavators, loaders, specific applications, dumpers, backhoe loaders, and compaction rollers.
- PrinothsupportingRGW Equipment is an authorized dealer for Prinoth vegetation management equipment including carrier vehicles, forestry mulchers, hydraulic mulchers, and excavator mulchers.
- RexPactorsupportingRGW Equipment is an authorized dealer for RexPactor soil compactors including SP-3, SP-5, and SP-8 models. CMI RexPactor equipment is listed in inventory.
- Southstar EquipmentsupportingRGW Equipment is an authorized dealer for Southstar Equipment including harvesting heads, felling heads, and grapple processors used in logging and forestry operations.
- MustangsupportingRGW Equipment is an authorized dealer for Mustang equipment. Mustang/Yanmar Credit Application is available for financing purchases.
- CMIsupportingRGW Equipment carries CMI equipment including RexPactor soil compactors. CMI products are featured in inventory listings.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
RGW Equipment competitors and assessment
Company assessmentRegional players
- Empire Cat: Empire Cat is the CAT dealer for Arizona, Southeastern California, and adjoining regions with full sales, rental, parts, and service operations. Comparable as a CAT dealer in adjacent geography with similar full-stack offerings.
Direct peers
- HOLT of California: HOLT of California is a long-standing CAT dealer in Northern and Central California with full-line sales, rentals, parts, and service. Most directly comparable peer given overlapping territory, OEM-backed multi-line dealership model, and similar full-stack offerings.
- RDO Equipment: RDO Equipment is a large multi-brand heavy equipment dealer (John Deere and other OEMs) operating across multiple U.S. states with full-line sales, service, parts, and rentals. Comparable as a multi-brand authorized dealer network.
- Quinn Company: Quinn Company is a CAT dealer serving Central and Northern California with new/used equipment sales, rentals, parts, and service. Directly comparable as a regional California CAT dealer with similar multi-line offerings and customer segments.
- Papé Group: Papé Group is a multi-brand heavy equipment dealer in the Western U.S. with authorized dealerships across multiple OEMs and full-line sales, parts, service, and rentals. Comparable as a multi-brand regional dealership serving construction, agriculture, and material handling customers.
Broad incumbents
- United Rentals: United Rentals is the largest equipment rental company in North America, offering aerial, earthmoving, material handling, and industrial equipment rentals. Comparable as a heavy-equipment channel that competes with RGW's rental business and adjacent sales motion.
- Herc Rentals: Herc Rentals is a leading equipment rental supplier serving construction, industrial, and infrastructure customers across North America. Comparable as a broad incumbent rental competitor to RGW's equipment access business.
- Caterpillar (CAT): Caterpillar is the largest manufacturer of construction and mining equipment globally, with a global dealer network. Relevant as an OEM whose dealer channel competes with RGW for the same end customers.
- Komatsu: Komatsu is a global manufacturer of construction, mining, and forestry equipment, with dealer networks across North America. Comparable as a major incumbent OEM whose dealer channel overlaps with RGW's customer base.
- Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America, providing a broad range of construction and industrial equipment. Comparable as a major incumbent competing with RGW's rental offering and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RGW Equipment social profiles
Digital presenceRGW Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
RGW Equipment leadership team
Management profileNumber of profiles
Profiles4 records
RGW Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RGW Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RGW Equipment
What does RGW Equipment do?
RGW Equipment is a Northern California heavy equipment dealership that sells new and pre-owned construction and forestry equipment from more than 14 manufacturers including Develon, ASV, Yanmar, Manitou, Bomag, Rokbak, JLG, Loftness, Mecalac, Prinoth, RexPactor, Southstar, CMI, and Mustang. Beyond equipment sales, the company operates equipment rentals, a parts department with over $1 million in inventory across 3 locations, a service and maintenance department staffed by trained technicians, and manufacturer-linked financing services.
Is RGW Equipment a public or private company?
RGW Equipment is a private company. It is classified as unknown and is currently operating.
When was RGW Equipment founded?
RGW Equipment was founded in 1992. It employs 51 to 100 people.
Where is RGW Equipment based?
RGW Equipment is headquartered in Livermore, United States, in the North America region.
How does RGW Equipment make money?
Five revenue lines are on record. New & Pre-Owned Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales, service and Maintenance and financing Services.
Who are RGW Equipment's main competitors?
Empire Cat is listed as a regional player. Direct peers are HOLT of California, RDO Equipment, Quinn Company and Papé Group. Broad incumbents are United Rentals, Herc Rentals, Caterpillar (CAT), Komatsu and Sunbelt Rentals.
Does RGW Equipment have an API?
No public API is recorded for RGW Equipment.
What industry is RGW Equipment in?
RGW Equipment's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial), with a secondary code of IMABALAK, Parts Distribution & Spares Management (Aftermarket). Its NAICS code is 333120 and its SIC code is 5082.