Marshfield Labs
Marshfield Labs is the full-service clinical laboratory division of Marshfield Clinic Health System, providing diagnostic, pathology, research, and toxicology testing across 1,000-plus procedures to healthcare providers, research institutions, and consumers in the Midwest and nationwide.
- Company typePrivate
- Founded1973
- HeadquartersMarshfield, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Marshfield Labs does
Marshfield Labs is the full-service clinical laboratory division of Marshfield Clinic Health System, a non-profit, multi-specialty group practice headquartered in Marshfield, Wisconsin. Established as a reference laboratory in 1973, the organization operates one of the largest full-service private practice laboratory systems in the United States, offering more than 1,000 clinical and anatomic test procedures spanning clinical chemistry, hematology, microbiology, pathology, toxicology, and specialized research diagnostics. The organization employs 101-250 staff and operates multiple physical laboratory locations across the Midwest, with the original service area covering Wisconsin, Upper Michigan, and Eastern Minnesota, and research and toxicology testing extended to clients nationwide.
The core technology stack centers on a 4medica-powered web client portal that enables healthcare providers to order tests, view and download results, track test status, order supplies, schedule couriers, trend patient results, and manage invoices, supplemented by patient-side integrations with FollowMyHealth and AthenaHealth portals and a Mayo Clinic Laboratories-powered online test catalog with TEG Manager support for thromboelastography. Pathologists, clinical scientists, and laboratory personnel with subspecialty expertise are positioned as a core differentiator, available for consultation across all facets of laboratory medicine and pathology.
Marshfield Labs generates revenue primarily on a per-test transaction basis from healthcare providers — small community hospital labs, large healthcare systems, and physician practices — with additional transaction-fee revenue from research institutions and direct-to-consumer testing, and subscription-based portal access for provider clients. Pricing is quote-based and not publicly disclosed. The go-to-market combines enterprise field sales to healthcare provider clients with a self-serve direct access channel for individual consumers, leveraging the Marshfield Clinic Health System brand, CAP accreditation, and educational programs for future lab professionals as supporting credibility assets.
Marshfield Labs firmographics
Firmographics- Name
- Marshfield Labs
- Legal name
- Marshfield Labs
- Website
- https://marshfieldlabs.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marshfield Labs is the full-service clinical laboratory division of Marshfield Clinic Health System, providing diagnostic, pathology, research, and toxicology testing across 1,000-plus procedures to healthcare providers, research institutions, and consumers in the Midwest and nationwide.
- Ownership category
- akta.pro rank
Marshfield Labs industry classification
Industry- Product category
- Clinical Laboratory Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Microbiology & Infectious Disease Testing (Trial Support) (HLAGAEAF)
Keywords
Where Marshfield Labs is headquartered
LocationHeadquarters
- HQ city
- Marshfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marshfield Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Clinical Laboratory Testing Services: Laboratory testing services for healthcare providers including clinical chemistry, hematology, microbiology, pathology, and other diagnostic testing. Services are provided to small community hospital labs and large healthcare systems on a per-test basis.
- Research Testing Services: Specialized testing services for research studies with attention to detail and responsive customer service. Includes toxicology testing and specialized research diagnostics.
- Direct Access Testing: Consumer-direct laboratory testing services allowing individuals to order tests without physician referral, providing revenue from individual consumers.
- Client Portal Services: Subscription-based access to client portal for ordering, results, supplies, and courier scheduling for healthcare provider clients.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Marshfield Labs product offering
Product offeringCore offering
Marshfield Labs provides comprehensive clinical laboratory testing, anatomic pathology, research testing, and toxicology services to physicians, hospitals, healthcare systems, and research institutions through multiple Midwest lab locations. It also offers Direct Access Testing for individual consumers without a physician referral and supports a client portal for ordering, results, supply ordering, courier scheduling, and invoicing. All services are backed by a test menu of more than 1,000 clinical and anatomic procedures and subspecialty pathologist consultation.
Product overview
Marshfield Labs operates as one of the largest full-service private practice laboratory systems in the nation, offering a unified portfolio of laboratory medicine services. The core offerings include Clinical Lab Services, Reference Laboratory Services (established 1973), Research Testing, Direct Access Testing, Pathology Services, and Test Reference Directories with over 1,000 clinical and anatomic test procedures. These services are delivered through multiple lab locations throughout the Midwest and are accessible via client portals including the 4medica-based Clinical Lab Portal for test ordering, result viewing, and supply management. The Test Catalog, powered by Mayo Clinic Laboratories, provides an online searchable directory. The lab also offers educational programs for future lab professionals. All services benefit from the infrastructure and expertise of Marshfield Clinic, a large multi-specialty group practice and premier research organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Lab Services Comprehensive clinical laboratory testing services for healthcare providers, including clinical chemistry, hematology, microbiology, and other diagnostic specialties, with subspecialty pathologist and clinical scientist consultation.
- Reference Laboratory Services Reference laboratory testing services for physicians, hospitals, and patients across clinical and anatomic pathology, with nationwide research and toxicology testing.
- Research Testing Services Specialized laboratory testing for research studies, including toxicology and specialized research diagnostics, with attention to detail and responsive customer service for research clients.
- Direct Access Testing Consumer-direct laboratory testing allowing individuals to order tests without a physician referral, providing direct access to a subset of available tests.
- Pathology Services Specialist anatomic pathology services delivered by Marshfield Labs pathologists working with referring doctors and specialists to provide accurate and prompt diagnoses and support treatment planning.
- Lab Education Programs Accredited clinical training programs offering hands-on practicum experiences for future laboratory professionals.
- Clinical Lab Client Portal Web-based portal (powered by 4medica) for healthcare provider clients to order tests, view test status, view and download results, order supplies, schedule couriers, trend patient results, and view invoices.
- Marshfield Labs Test Catalog Online test catalog powered by Mayo Clinic Laboratories, providing a searchable alphabetical directory of available tests, critical value information, requisition forms, and laboratory newsletters.
Quantifiable outcome
- Over 1,000 clinical and anatomic test procedures available through Test Reference Manual Directories
- +1 more outcomes
Companies that use Marshfield Labs
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Marshfield Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Marshfield Labs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mayo Clinic LaboratoriescoreMarshfield Labs Test Catalog is powered by Mayo Clinic Laboratories infrastructure. This partnership provides access to Mayo Clinic's extensive test catalog system, quality standards, and laboratory medicine expertise. The relationship enhances Marshfield Labs' service offerings and maintains high quality standards.
- 4medicacore4medica provides the client portal platform used by Marshfield Labs for client access to test ordering, results viewing, invoice management, and supply ordering. The portal is integral to Marshfield Labs' client service operations.
- Security Health PlanminorSecurity Health Plan is a health insurance plan affiliated with the Marshfield Clinic Health System, providing insurance coverage options for patients using Marshfield Labs services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Marshfield Labs competitors and assessment
Company assessmentRegional players
- ACL Laboratories: Midwest-based clinical and reference laboratory now part of Advocate Health; closely comparable to Marshfield Labs in geography, scale, and health-system affiliation.
- CompuNet Clinical Laboratories: Regional clinical and anatomic pathology laboratory serving Ohio and surrounding markets; comparable in scope and customer mix but operating in a different geography than Marshfield Labs.
Direct peers
- PathGroup: U.S. physician-led anatomic and clinical pathology laboratory serving hospitals and physicians across multiple states; closely comparable to Marshfield Labs in pathology-led, multi-state reference lab positioning.
- Quest Diagnostics: Largest U.S. commercial clinical laboratory; directly comparable to Marshfield Labs as a full-service clinical and reference lab serving physicians, hospitals, and consumers with a broad test menu and national logistics network.
- BioReference Laboratories: Full-service clinical laboratory with strength in esoteric, oncology, and women's health testing; comparable specialty test menu and reference lab services to Marshfield Labs.
- ARUP Laboratories: Non-profit academic reference laboratory affiliated with the University of Utah; the closest structural analog to Marshfield Labs in terms of reference/esoteric testing focus and health-system parentage.
- Laboratory Corporation of America (Labcorp): Major U.S. clinical laboratory network offering routine, esoteric, and anatomic pathology testing; competes head-to-head with Marshfield Labs for hospital, physician, and direct-to-consumer testing volume.
Broad incumbents
- Sonic Healthcare USA: Global laboratory operator with substantial U.S. reference lab presence (including Clinical Pathology Laboratories); comparable full-service clinical and anatomic pathology offering.
- Mayo Clinic Laboratories: Premier U.S. esoteric/reference laboratory and Marshfield Labs' catalog partner; operates at much larger scale and broader national reach, comparable in test-menu depth and academic-medical-center affiliation.
Emerging players
- Exact Sciences (Cologuard lab operations): Wisconsin-headquartered diagnostics company operating clinical lab services; comparable as a Wisconsin-based clinical lab with growing specialty testing volumes and consumer-facing testing products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Marshfield Labs social profiles
Digital presenceMarshfield Labs compliance and trust
Trust signalCompliance2 records
Marshfield Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshfield Labs leadership team
Management profileNumber of profiles
Marshfield Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshfield Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshfield Labs
What does Marshfield Labs do?
Marshfield Labs provides comprehensive clinical laboratory testing, anatomic pathology, research testing, and toxicology services to physicians, hospitals, healthcare systems, and research institutions through multiple Midwest lab locations. It also offers Direct Access Testing for individual consumers without a physician referral and supports a client portal for ordering, results, supply ordering, courier scheduling, and invoicing. All services are backed by a test menu of more than 1,000 clinical and anatomic procedures and subspecialty pathologist consultation.
Is Marshfield Labs a public or private company?
Marshfield Labs is a private company. It is classified as corporate owned and is currently operating.
When was Marshfield Labs founded?
Marshfield Labs was founded in 1973. It employs 101 to 250 people.
Where is Marshfield Labs based?
Marshfield Labs is headquartered in Marshfield, United States, in the North America region.
How does Marshfield Labs make money?
Four revenue lines are on record. Clinical Laboratory Testing Services are the primary driver. The others are research Testing Services, direct Access Testing and client Portal Services.
Who are Marshfield Labs's main competitors?
Regional players on record are ACL Laboratories and CompuNet Clinical Laboratories. Direct peers are PathGroup, Quest Diagnostics, BioReference Laboratories, ARUP Laboratories and Laboratory Corporation of America (Labcorp). Broad incumbents are Sonic Healthcare USA and Mayo Clinic Laboratories. Exact Sciences (Cologuard lab operations) is listed as an emerging player.
Does Marshfield Labs have an API?
No public API is recorded for Marshfield Labs.
What industry is Marshfield Labs in?
Marshfield Labs's product category is Clinical Laboratory Services. Its primary akta.pro industry code is HLAGAEAF, Microbiology & Infectious Disease Testing (Trial Support). Its NAICS code is 621511 and its SIC code is 8071.