Flagline

What Flagline does

Flagline is a privately held, direct-to-consumer e-commerce retailer headquartered in Colorado Springs, Colorado, specializing in flags, patriotic merchandise, and related accessories. Its core product is flags, with 4,333+ SKUs spanning 200+ countries and territories, all 50 US states, historical flags, military units, sports teams, and novelty categories. The broader catalog includes 15+ adjacent categories such as apparel, automotive accessories, banners, lapel pins, patches, stickers and decals, mugs, maps, blankets, and decorative items. The company operates exclusively through its own website (flagline.com), with phone support (1-800-353-2317) and Pure Chat live chat.

The business model is purely transactional one-time purchases with no subscription or membership tier. Pricing is unit-based, ranging from under $1 for lapel pins to $704 for heavy-duty commercial flags and $950 for 50-state flag sets. Revenue is generated across two primary segments: individual consumers purchasing for personal display, vehicle decoration, or collection, and organizations such as military units, schools, and government offices needing bulk and commercial-grade items. International shipping is supported across 200+ countries.

Technically, Flagline operates a standard e-commerce catalog with extensive geography-based URL structuring (e.g., /geography/tibet, /geography/ciskei) that captures long-tail organic search traffic. The company maintains a presence on Facebook, X (Twitter), Pinterest, and Houzz, and offers an interactive USA Flag Configurator for custom orders. No proprietary technology, AI/ML capabilities, APIs, or mobile applications are documented. The company is independently owned, with no disclosed funding rounds, acquisitions, or institutional investors.

Name

Flagline

Legal name

Flagline

Website

https://flagline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Flagline is a Colorado Springs-based direct-to-consumer e-commerce retailer selling 4,333+ flag SKUs spanning 200+ countries, plus apparel, banners, patches, and stickers. It serves individual consumers, military units, schools, and sports fans through its own website with global shipping.

Ownership category

akta.pro rank

Product category

Online Flag and Patriotic Merchandise Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industries

Sports Memorabilia & Autographs Retail (CRALAGAI), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Flag retailer
• Patriotic merchandise
• Country flag store
• Flag accessories
• Decorative banners

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Flagline generates revenue through direct product sales of flags, banners, apparel, automotive items, and decorative merchandise. Products range from small items like stickers and lapel pins to large commercial flags and banners. Revenue is primarily one-time transactional purchases with no subscription component visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Flagline operates a direct-to-consumer e-commerce storefront selling flags (US national, state, and international country flags) plus complementary merchandise including apparel, automotive accessories, banners, lapel pins, patches, stickers/decals, mugs, maps, magnets, and decorative items. The catalog covers 200+ countries and territories, all 50 US states, military units, sports teams, and niche categories, with products ranging from 4"x6" stick flags to 30'x60' commercial flags in materials such as nylon, polyester, and cotton.

Product overview

Flagline is an online flag and patriotic merchandise retailer offering a comprehensive catalog of over 4,333 flag products plus 15+ complementary product categories. The core product is flags (US national, state, and international country flags available in multiple materials and sizes), supported by flag accessories (poles, stands, brackets). The broader portfolio includes apparel (baby clothes, caps, shirts), automotive (license plates, magnets), banners, lapel pins, patches, stickers/decals, mugs, maps, blankets, and decorative items. Products are organized by geography (countries, US states, cities), themes (military, nautical, sports, holidays), and occasion. The company sells directly to consumers via e-commerce with phone and email customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Flags The company's primary product category, encompassing over 4,333 flag SKUs including US national flags, state flags, country flags, military flags, sports team flags, and novelty flags. Available in multiple materials (nylon, polyester, cotton), sizes ranging from 4"x6" stick flags to 30'x60' outdoor flags, and various styles including indoor, outdoor, car, motorcycle, and presentation sets.
• Apparel Flag-themed clothing and accessories including baby clothes, caps/hats, boxing gloves, headwraps/bandanas, masks, morphsuits, neckties, scarves, shirts, and shorts featuring flag and patriotic designs.
• Automotive Products Vehicle accessories including license plate frames, license plates (US and European), parking signs, rear-view mirror hanging decorations (flags and boxing gloves), and magnets.
• Banners Decorative banners including house banners, garden banners, string banners and pennants, and window banners in various themes and occasions.
• Flag Accessories Supporting products for flag display and storage including indoor accessories (ornaments, poles, stands), outdoor accessories (pole hardware, halyards, brackets, lights), and stick flag bases in multiple sizes.
• Lapel Pins Over 878 lapel pins including friendship pins, miscellaneous pins, and flag-themed pins for various countries and occasions.
• Magnets Vehicle and refrigerator magnets featuring country flags, sports teams, and decorative designs.
• Maps Geographic maps including travel maps (Borch, MapEasy, Popout formats), wall maps, and relief maps.
• Mugs Drinkware including espresso mug/saucer sets (3oz), 12 oz. and 18 oz. coffee mugs featuring flag and decorative themes.
• Patches Over 1,149 patches including circular seal patches, cut-out patches, rectangular patches, and shield patches for military, sports, and decorative applications.
• Posters Wall decorations including fabric posters and paper posters featuring flag and patriotic themes.
• Stickers and Decals Over 1,754 stickers and decal products including bumper stickers, die cut stickers, domed stickers, oval stickers, rectangular stickers, reflective decals, round seals, and sticker packs.
• Wall Decals Decorative wall decals featuring flag and patriotic designs for home and office decoration.
• Blankets Flag-themed blankets featuring patriotic and decorative designs.
• Key Rings Custom key rings featuring flag designs and patriotic themes.
• Fans and Bunting Decorative party and event supplies including fans and bunting for celebrations and sporting events.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Oriental Trading: Mass-market party supplies and novelties retailer including decorative flags, banners, and patriotic decor. Comparable on novelties and decorative merchandise categories, though at very different scale and price points.
• Annin Flagmakers: Largest US flag manufacturer and retailer with a deep catalog of US flags, state flags, and accessories. Overlaps with Flagline on US/state flag SKUs but operates as a much broader incumbent with manufacturing scale.
• Fanatics: Dominant sports licensed merchandise retailer with deep team league rights. Overlaps with Flagline on sports team flags and merchandise, though at much larger scale and broader product mix.
• Dollar Tree: Discount retailer stocking seasonal and patriotic flags at low price points. Represents the low-price competitive benchmark for commoditized flag SKUs in Flagline's catalog.

Direct peers

• College Flags & Banners Co. Specialty e-commerce retailer focused on collegiate, sports team, and institutional flags and banners. Direct overlap with Flagline's NCAA and team-merchandise catalog and similar direct-to-consumer fulfillment model.
• Rally House: Multi-channel sports merchandise retailer (online plus physical stores) carrying team flags, banners, and licensed apparel. Comparable to Flagline's sports team flag and merchandise segment.
• United States Flag Store: Online flag and patriotic merchandise retailer carrying US, state, military, and country flags plus accessories. Directly comparable product mix and target audience to Flagline.
• Flag and Banner: Independent specialty retailer offering US, state, military, historical, and international flags plus related decorative merchandise. Closely matches Flagline's product breadth and niche, e-commerce-first positioning.

Others

• Etsy: Online marketplace featuring independent sellers of custom flags, banners, and decorative merchandise. Indirectly competes for niche, custom, and personalized flag demand that Flagline also serves.

Emerging players

• CafePress (via Spreadshirt): Custom-print-on-demand platform offering personalized flags, banners, apparel, mugs, and decals. Overlaps with Flagline's customization tool and decorative themed products across multiple product types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flagline
• Facebookfacebook.com/flagline
• Pinterestpinterest.com/flagline
• LinkedInlinkedin.com/company/flagline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flagline